Tuesday, January 21st 2025
GTA 6 Could Bring New Era of $90+ Video Game Prices
The video game industry may be preparing for significant pricing transformation, with the prediction that Grand Theft Auto 6 (GTA 6) could set a new precedent for game pricing when it launches in the fall of 2025. According to a recent industry analysis by Epyllion Group CEO Matthew Ball, the current standard price point of $70 for premium games is becoming unsustainable given the escalating development costs of major AAA titles. Ball suggests that GTA 6, one of the most anticipated releases in gaming history, may need to retail for at least $91 to reflect its production value. The potential price increase could have ripple effects throughout the industry, with other developers and publishers likely to follow suit. Anticipated are price points between $80 and $100 for premium titles, with cascading effects on lower-priced games that could see increases of around $10 across different price tiers.
Michael Douse, Publishing Director at Larian Studios, has voiced support for price adjustments, noting that game prices have remained relatively stagnant despite inflation. "A good company raises salaries in line with inflation so that their staff don't die or something, but games prices haven't risen with inflation. This isn't the reason the industry is in the shit for now, but it is an uncomfortable truth. On the other hand, the responsibility for a game developer is to make sure that the game they show lives up to that promise, and that investment from the player," Douse stated on X. While development costs and employee salaries have risen with inflation, game prices have seen only minimal increases. Even multimillion-dollar productions maintain the $70 price point, a model the industry now views as unsustainable.
Sources:
IGN Germany, via HardwareLuxx
Michael Douse, Publishing Director at Larian Studios, has voiced support for price adjustments, noting that game prices have remained relatively stagnant despite inflation. "A good company raises salaries in line with inflation so that their staff don't die or something, but games prices haven't risen with inflation. This isn't the reason the industry is in the shit for now, but it is an uncomfortable truth. On the other hand, the responsibility for a game developer is to make sure that the game they show lives up to that promise, and that investment from the player," Douse stated on X. While development costs and employee salaries have risen with inflation, game prices have seen only minimal increases. Even multimillion-dollar productions maintain the $70 price point, a model the industry now views as unsustainable.
63 Comments on GTA 6 Could Bring New Era of $90+ Video Game Prices
This is definitely more in line with "Our investors would like more money so make sure we sell for more money, never mind the bugs, crashes, unfinished content, false promises or optimisation"
Charge 200$ for a game if you wish, I don't care.
You can easily spend $100.00 on a concert ticket for 3 hours of entertainment. You can easily spend $100.00 taking a family of four out to the movies for 3 hours of entertainment. A great video game can give you 50+ hours of entertainment on a single playthrough - not to mention replay value and continuous online play.
People are still playing Skyrim, GTA 5, and RDR2 many years later. When looking back, those games could probably justify a $90.00 price point given the hours of replay value.
I consider beta-testing to be a paid job and feel very sorry for those who can't wait because they're paying for the privilege of doing it for free. :kookoo:
Maybe it's because I'm getting older, but hardly ever pre-order a game nowadays since it's more likely it will be released a mess and have to be fixed over the ensuing months. I'll happily wait, there is no shortage of games out there.
Didn't they just raise it to $70? I love games but every hobby has it's limit. I'm very content getting games that are years old. Most have huge backlogs. This is all about profit margin not salaries of developers.
I might consider paying more for a Shovel that can be used as a tool and a weapon.
mythic-quest.fandom.com/wiki/Shovel
But please take my money.
Then there's the development costs like labour partly outsourced to Asia, greater reuse / 3rd party licensing of pre-existing game engines vs the 90's era where idTech, Infinity, Aurora, Lithtech, Dark Engine, UE1, Build, Gamebryo, Source, etc, all had to be made from scratch sometimes almost one per AAA franchise, motion-cap costs have fallen to the point its cheaper to do now vs spending enough time hand-animating every character's joints / movement such that they didn't look awkward, etc. And last but not least, a lot of 1990's PC games franchises were PC only typically peaking at 10-15m sales whilst the mega-hits of today like Witcher 3 & GTA V sell nearer +50-70m because they're all cross-platform meaning massively more profit through sheer volume alone.
So the real world "fair price" cost of today's AAA games is a little more complicated than saying "If disc based PC games were $60 in 1995 when publishers took a 50% cut from 15m sales to PC-only gamers, then all games should be $120 today from taking a 70% cut from selling them to 70m PC & console gamers combined, please also ignore the shitload we make on top from DLC, micro-transactions, lootboxes, pay2win / pay2unlock 'booster packs', etc!" Not only are mega-studios not poor, they've actually never had it so good... ;)
I vividly remember going to get Sonic the Hedgehog 2 when it came out! It was the one and only time I ever got a video game that wasn't a Christmas gift, I have no idea how I convinced my parents to take me to Toys R' Us to buy that lol. But I remember it being $70......and that was in 1992! That comes out to $157 in today's money when considering inflation. Of course dev teams were much, much smaller back then and overall production costs were also much smaller. So, it's a little ironic that game development has rivaled Hollywood blockbuster film budgets but prices have been most stagnant or even lowered over the years! Meanwhile movie prices keep going up last I checked. Seems like video game industry is the one that bucked the trend of their products not increasing alone with inflation, and I suspect a lot of that is due to competition of who can make the bigger game, better game, faster, for cheaper. It's good for consumers.
I doubt I would buy GTA6 when it's considered new. I usually pick these games up after they have gotten all their updates rolled out and the price has dropped. Doom: The Dark Ages is the only "big" game I am excited for and would consider buying on release right now for 2025.
My reaction is the same as it always was. "The price of games has not changed" is a statement borne out of ignorance. There's about a dozen different things that have changed the economics that people don't want to discuss that all influence things. They don't want to discuss them, so they just pretend "making games" is monolithic.
1) Games are no longer a niche product, and thus have a much larger consumer base.
2) Development takes longer, so a larger amount of floating capital is needed between huge launches.
3) Delivery is getting cheaper. Not having to put boxes on shelves is a huge decrease in costs.
4) Development is getting easier. When you don't start each game with "I'm going to write an engine" it's not like you're doing a lot of the groundwork...even if that ease then makes the base education of labor more expensive.
5) Everything surrounding micro-transactions, DLC, and reuse of assets.
6) More management at all levels requires more profitability at all levels. It's expensive keeping the suits around, especially when they are the suits reporting to the suits, reporting to the suits, reporting to the investors.
That is to say most bad publishers focus on 5, 2, and 6. They forget that you shouldn't need a three deep management structure to get a game out the door, that the amount of money made post release is silly in some of these AAA titles, and that we as a whole are now all the target market, instead of the niche "nerd" market that had people in the 80's paying huge amounts for an insanely expensive cartridge, when the modern SD card is pennies of product...and media (if it was still in use) is likewise insanely cheap. Nothing like removing 90% of the physical cost of that $80 game to make is reasonable to reevaluate the cost....but no. The transition from cart to CD kept prices as static as the change from physical product to digital download.
I for one remember that Rockstar decided to screw us with the repackage of their old games...multiple ways. I also know that they stand for not supporting their stuff when it matters. If they want $90 up front, then will charge an extortionate amount in transactions (read: not micro in the slightest), they can go suck on a tailpipe.
Considering that most developers ceased to optimize the games long time ago, or even care about it at all, because people line in rows to buy that hot garbage, even pre-ordering it, or beta testing it with "early access". Add the fake frames, and other soap-technologies like upscallers, and there's no incentive to do a sh*t at all. Just go and buy these hot turds. Who would care, when the money are paid.
This is exactly, what other industries do. Like the food companies, that they have to raise prices, because some components got pricey, or they will have to lower the quality, or reduce the amount, etc. Eventually, they simultaneously raise the prices, reduce the amount of products, and make the quality as garbage as possible. This is just one example, but it's so widespread among other stuff, that people got used to it. This mentality of acceptance only leads to even worse scams and greed.
Also, nobody else delivers on R* level anyways. CDPR said they were going to with CP2077, didn't even come close.
And like others have said, almost no game is polished enough to be worth the day1 asking price, waiting for a sale and patch polish is the most reasonable thing a gamer can do about high prices.
Problem is with the quality and amount of content we get, though. Now that is where 90 USD game might be reasonable, or it might be an blatant attempt to steal your money.
Should I pay a corporation more money yesterday because modders may potentially expand and extend my enjoyment of a product tomorrow?
As usual, the market will decide what is acceptable to enough consumers in the here and now. For Discerning Customers™ this isn't even a tremor in the landscape. Ehhh, sort of. Video games are pretty much magically working disasters that require lots of effort and luck to pull off. Developers themselves say this. New tools and technologies come out and artists who want to try them (with speedbumps) are balanced against suits that want to pay for it for a profit.
For us, length of time is the wrong measurement. It's more about efficiency in the industry with advancing technology. A nuclear reactor takes way longer to build than a coal power plant but in exchange you get <InsertBarRaisingGameHere>.
If building a better game takes more time, so be it. That's a suit's problem.
Our problem is what are we willing to pay for it and when? And we solve that problem for every game ever, always. I see you've played Discerning Customers™ before! :toast: Correct.
I pay for indie games because the dare to push the market Triple A games are just milking it with very few decent titles between them.