The co-general manager of Intel's Digital Enterprise Group, Pat Gelsinger told Custom PC that NVIDIA's CUDA programming model would be nothing more than an interesting footnote in the annals of computing history.
Gelsinger says that programmers simply don't have enough time to learn how to program for new architectures like CUDA. Says Gelsinger: "The problem that we've seen over and over and over again in the computing industry is that there's a cool new idea, and it promises a 10x or 20x performance improvement, but you've just got to go through this little orifice called a new programming model. Those orifices have always been insurmountable as long as the general purpose computing models evolve into the future.". The Sony CELL and the fact that it didn't live up to all its hype as something superior to current computing architectures proves his point.
Gelsinger tells that Intel's Larrabee graphics chip will be entirely based on Intel Architecture x86 cores, and the reason for that is so developers can program for the graphics processor without having to learn a new language. Larrabee will have full support for APIs like DirectX and OpenGL.