Apple today announced M2 Pro and M2 Max, two next-generation SoCs (systems on a chip) that take the breakthrough power-efficient performance of Apple silicon to new heights. M2 Pro scales up the architecture of M2 to deliver an up to 12-core CPU and up to 19-core GPU, together with up to 32 GB of fast unified memory. M2 Max builds on the capabilities of M2 Pro, including an up to 38-core GPU, double the unified memory bandwidth, and up to 96 GB of unified memory. Its industry-leading performance per watt makes it the world's most powerful and power-efficient chip for a pro laptop. Both chips also feature enhanced custom technologies, including a faster 16-core Neural Engine and Apple's powerful media engine. M2 Pro brings pro performance to Mac mini for the first time, while M2 Pro and M2 Max take the game-changing performance and capabilities of the 14-inch and 16-inch MacBook Pro even further.

"Only Apple is building SoCs like M2 Pro and M2 Max. They deliver incredible pro performance along with industry-leading power efficiency," said Johny Srouji, Apple's senior vice president of Hardware Technologies. "With an even more powerful CPU and GPU, support for a larger unified memory system, and an advanced media engine, M2 Pro and M2 Max represent astonishing advancements in Apple silicon."

When Apple launched its first M1 iMac, it was to mixed reviews, partially due to the new design, but also due to the fact that it only came with a 24-inch display option. Now rumours of a new 27-inch iMac have surfaced and it might launch as soon as on the 8th of March, when Apple is due to hold its first event of the year. However, if the rumours are true, a lot of Apple fans are going to be disappointed once more, as the 27-inch model is said to only come in a single Pro SKU. The 27-inch iMac is expected to potentially have multiple CPU options though, as it might be offered with the M1 Pro and M1 Max chips.

The Bloomberg story also talks about a "half-sized Mac Pro" based on either of the high-end M1 chips as well. In this case there isn't much in terms of details to go on, but the author expects it to land at WWDC in June, although shipments are expected in the autumn. Other speculation include the typical kind of transitions you'd expect, like current products moving to Apple's M2 silicon towards the end of the year. That said, a 13-inch MacBook Pro might be on the books, as a cheaper or lighter alternative to the current 14 and 16-inch models. The event in March is also expected to bring a new iPhone SE and iPad Air to market, with as yet unknown specs.

OWC, the premier zero-emissions Mac and PC technology company, and a respected provider of Memory, External Drives, SSDs, Mac & PC docking solutions, and performance upgrade kits, announces innovative storage and connectivity solutions for new Apple MacBook Pro with M1 Pro and M1 Max. With the new Apple MacBook Pro with M1 Pro and M1 Max, key ports are back, and by adding a dock or hub, you can turn the new MacBook Pro into a mobile powerhouse. For connectivity, OWC offers a range of dock and cable solutions to help you build the perfect on-the-go, at-home, in-studio, or on-set workstation for the new Apple MacBook Pro with M1 Pro and M1 Max.

Apple today announced M1 Pro and M1 Max, the next breakthrough chips for the Mac. Scaling up M1's transformational architecture, M1 Pro offers amazing performance with industry-leading power efficiency, while M1 Max takes these capabilities to new heights. The CPU in M1 Pro and M1 Max delivers up to 70 percent faster CPU performance than M1, so tasks like compiling projects in Xcode are faster than ever. The GPU in M1 Pro is up to 2x faster than M1, while M1 Max is up to an astonishing 4x faster than M1, allowing pro users to fly through the most demanding graphics workflows.

M1 Pro and M1 Max introduce a system-on-a-chip (SoC) architecture to pro systems for the first time. The chips feature fast unified memory, industry-leading performance per watt, and incredible power efficiency, along with increased memory bandwidth and capacity. M1 Pro offers up to 200 GB/s of memory bandwidth with support for up to 32 GB of unified memory. M1 Max delivers up to 400 GB/s of memory bandwidth—2x that of M1 Pro and nearly 6x that of M1—and support for up to 64 GB of unified memory. And while the latest PC laptops top out at 16 GB of graphics memory, having this huge amount of memory enables graphics-intensive workflows previously unimaginable on a notebook. The efficient architecture of M1 Pro and M1 Max means they deliver the same level of performance whether MacBook Pro is plugged in or using the battery. M1 Pro and M1 Max also feature enhanced media engines with dedicated ProRes accelerators specifically for pro video processing. M1 Pro and M1 Max are by far the most powerful chips Apple has ever built.