The Lexar PLAY microSDXC UHS-I Card is designed to keep up with all your content, no matter if they are games, movies, music or books. Avoid slow load times with read speeds of up to 150 MB/s and fast A1 or A2-rated performance, so you can play more of what you love without missing a beat. With large capacities up to 1 TB you can save all your favorite content and is ideal for portable gaming devices, smartphones, and tablets.

Cut down delays with fast transfer speeds of up to 150 MB/s and get A1 or A2-rated performance, so you can load apps faster on your mobile devices and play more of what you love without missing a beat.

Sony Electronics Inc. announced a new generation of media - the world's first CFexpress Type A memory cards, in both 80 GB and 160 GB, (CEA-G80T and CEA-G160T) as the most recent addition to Sony's TOUGH specification cards. Delivering high transfer speed, durability and reliability, Sony's new CFexpress Type A cards offer professional and stress-free performance for photographers and content creators.

Both the CEA-G80T (80 GB) and CEA-G160T (160 GB) use the latest flash memory control technology to achieve write speeds as high as 700 MB/s and read speeds as high as 800 MB/s, greatly reducing buffer clearing times for efficient, stress-free shooting. The CFexpress Type A cards are ideally suited for high-speed continuous shooting of more than 1,000 uncompressed RAW still images, as well as 4K 120p movie recording at high bit rates with the Slow & Quick Motion function when paired with new Alpha 7S III, which features two CFexpress Type A compatible media slots, that also support UHS-I and UHS-II SDXC/SDHC cards, for simultaneous media capture or extended continuous recording of even the highest bit rate data. Compliance with the VPG400 video performance guarantee profile specification ensures stable video recording at 400 MB/s-creating a smooth workflow for professional creators.

The SD Association announced today the SD 8.0 Specification for SD Express memory cards receives even faster transfer speeds by using the popular PCI Express (PCIe ) 4.0 specification delivering a maximum of nearly 4 gigabytes per second (GB/s) data transfer rate. These full sized cards continue to use the NVMe Express (NVMe ) upper layer protocol enabling advanced memory access mechanism. As always SD Express memory cards using SD 8.0 specification maintain backward compatibility.

"SD Express' use of even faster PCIe and NVMe architectures to deliver faster transfer speeds creates more opportunities for devices to use SD memory cards," said Mats Larsson, Senior Market Analyst at Futuresource. "This combination of trusted and well-known technologies makes it easier for future product designs to leverage the benefits of removable storage in new ways."

The world's leading memory brand, TEAMGROUP today announces two new products, the T-FORCE SPARK RGB USB Flash Drive and the ELITE SDXC Memory Card. The T-FORCE SPARK RGB USB Flash Drive has a soft RGB lighting effect and a smart capacity display design to supports multiplatform operation. The ELITE SDXC Memory Card uses UHS-I U3 V30 specification, which is suitable for 4K Ultra HD video recording and shooting with DSLR cameras. It also has waterproof, shockproof, anti-X ray and anti-static functions. The two new products will bring fresh new look to storage devices and jumpstart new digital smart lifestyle for consumers.

TEAMGROUP launches the T-FORCE SPARK RGB USB Flash Drive with a capless design and a sliding connector to avoid the problem of losing the cap. The RGB lighting effect is designed with gaming elements and smart capacity status indicator. When connecting to Windows, the blue, yellow and red light will flash to display the capacity ratio during reading and writing. It shows current storage status easily, and this practical function can make a big leap forward in storage efficiency. The SPARK RGB USB Flash Drive is even more suitable for gaming consoles such as PS4, PS3, Xbox One and Xbox 360, satisfying gamers' storage needs at once with colorful RGB lighting.

Greenliant has expanded its ArmourDrive portfolio with high reliability Secure Digital (SD) and microSD industrial memory cards. Built with advanced 3D NAND in 3-bit-per-cell (TLC) and 1-bit-per-cell (SLC) configurations, SD and microSD ArmourDrive products offer endurance options of 3K (PX Series) and 30K (EX Series) program-erase (P/E) cycles, respectively. See SD and microSD ArmourDrive product information here.

SD and microSD ArmourDrive EX Series cards with SLC configurations are available in capacities from 8 GB to 64 GB, and PX Series cards with TLC configurations are offered from 32 GB to 256 GB. UHS Speed Class 10 and SD Specification 6.10 compliant, SD and microSD ArmourDrive cards reach up to 95/85 MB/s sequential read/write performance. These memory cards provide reliability, stability and removability, making them ideal for a wide range of demanding and space-constrained applications, such as handheld data loggers and scanners, professional video and photo cameras, portable medical diagnostic tools, ticket and vending machines, transportation diagnostics, telematics, test and measurement equipment, surveillance and industrial automation systems.

The market may be saturated with a number of confusing memory card options, but Silicon Power is releasing a new set of 4 microSD cards that will be sure to meet your expectations, clearly. With each of them geared toward a specific usage, we're making it easy to choose the best card for your needs. So, whether you're a beginner who's just looking to improve your mobile phone performance or a professional who's looking to capture footage in the most stunning 8K Ultra HD quality - or anyone in between - we've got you covered.

UHS-II technology introduces blazingly fast read and write speeds up to 290 and 160 MB/s, respectively, to fully maximize your time. Capture stunning 8K Ultra HD photos and videos quickly, easily, and with smooth playback. Write raw files in nearly half the time compared to UHS-I. Dramatically accelerate post-production transfers with an appropriate card reader. For professional-level performance that you can trust, this card will have your back.

TEAMGROUP releases a solid state drive and a memory card designed for expanding storage space. These two products are: MP33 M.2 PCIe Solid State Drive that supports the latest NVMe 1.3 standard and adopts PCIe Gen3 x4 interface, and Classic SD Memory card that is suitable for Full-HD video recording with many capacities available to choose from.

TEAMGROUP releases MP33 M.2 PCIe Solid State Drive, which has the latest NVMe 1.3 standard, and adopts high speed PCIe Gen3 x4 interface and the newest generation of 3D flash memory technology, allowing capacity, performance, durability to be greatly improved in every way. MP33 has a mainstream 2280 (22 mm x 80 mm) size with maximum storage capacity up to 1 TB. The highest read/write speed can reach up to 1800/1500 MB/s, which is three times faster than the read/write speed of conventional SATA III interface. MP33 has built-in smart management mechanism and supports S.M.A.R.T function. It not only improves the accuracy and reliability of data transfer, but also allows consumers to experience a fast and stable performance. It is the wisest choice for your laptop, mini PC or gaming PC.

The SD Association announced today microSD Express, offering the popular PCI Express and NVMe interfaces alongside the legacy microSD interface for backwards compatibility. Like SD Express, microSD Express uses the PCIe interface delivering a 985 megabytes per second (MB/s) maximum data transfer rate and the NVMe upper layer protocol enables advanced memory access mechanism, enabling a new world of opportunities for mobile devices.

microSD Express cards defined in the SD 7.1 specification will be offered in a variety of capacities such as microSDHC Express, microSDXC Express and microSDUC Express. "microSD Express gives the mobile industry a compelling new choice to equip mobile devices with removable SSDs," said Hiroyuki Sakamoto, SDA president. "SD 7.1 prepares consumers and mobile device manufacturers to meet ever increasing storage demands for years to come."

The most beautiful memories deserve preservation with the highest video specifications! The high-speed memory cards microSDXC UHS-I U3 V30 and the microSDHC UHS-I U1 V10 launched by Apacer are equipped with multiple protections and high durability to ensure uninterrupted video recording in the harsh environments! Offered in a maximum capacity of 256GB, the V30 memory card complies with SD Association's latest UHS Video Speed Class 30 (V30) standard, meaning it can record at a minimum speed of 30MB per second to support 4K Ultra HD and 3D video recording and high-speed continuous shooting. Available in 16GB and 32GB, the V10 memory card supports Full HD recording demand and is perfect for devices requiring prolonged recording, such as dash cams and sports cameras.

The demand for 4K video recording has been escalating as sports and aerial photography has become a fashion in recent years. Although high-resolution videos bring more details and make images more vivid, the size of 4K video files also increases, dedicated high-speed memory cards are needed to ensure the perfect storage of every screen. With support for the continuous high-speed mode and a maximum reading speed of 100MB per second, Apacer V30 memory card is tailored for 4K video recording to significantly reduce file transmission time. It is now available in 64GB, 128GB, and 256GB to offer a maximum of 5.8 hours of 4K recording. Coupled with professional video recorders, smartphones, and digital cameras, users can capture every wonderful moment in daily life.

The SD Association announced today SD Express which adds the popular PCI Express and NVMe interfaces to the legacy SD interface. The PCIe interface delivering a 985 megabytes per second (MB/s) maximum data transfer rate and the NVMe upper layer protocol enables advanced memory access mechanism, enabling a new world of opportunities for the popular SD memory card. In addition, the maximum storage capacity in SD memory cards grows from 2 TB with SDXC to 128 TB with the new SD Ultra Capacity (SDUC) card. These innovations maintain the SDA's commitment to backward compatibility and are part of the new SD 7.0 specification.

"SD Express' use of popular PCIe and NVMe interfaces to deliver faster transfer speeds is a savvy choice since both protocols are widely used in the industry today and creates a compelling choice for devices of all types," said Mats Larsson, Senior Market Analyst at Futuresource. "The SD Association has a robust ecosystem with a strong history of integrating SD innovations and has earned the trust of consumers around the world."

Samsung Electronics Co., Ltd. introduced today the Samsung PRO Endurance microSDHC /microSDXC card, which offers industry-leading endurance and up to 43,8001 hours of continuous video recording. Designed for consumers and B2B channel customers who use intensive video monitoring applications such as surveillance and security cameras, body cameras and dash cams, the PRO Endurance makes continuous video monitoring fast and stable. It delivers read speeds of up to 100 MB/s and provides FHD recording and 4K support via write speeds of up to 30 MB/s.

"Consumers want to feel assured with their video surveillance solutions, and the need for longer-lasting, higher performing memory cards that can withstand extreme conditions and capture critical moments is at an all-time high," said Un-Soo Kim, senior vice president of Brand Product Marketing, Memory Business at Samsung Electronics. "Samsung is proud to again advance what is possible in memory card technology with the introduction of the PRO Endurance, which offers security-minded consumers the industry's highest levels of endurance and optimized read/write speeds for immediate access to critical surveillance content."

ProGrade Digital, founded with a mission to provide the highest quality professional grade digital memory cards and workflow solutions, announces its V90 premium line of digital memory cards-a step up in performance to sustained read speed of up to 250MB/second and sustained write speed of up to 200MB/second. ProGrade Digital SDXC UHS-II, U3, Class 10, V90 brings peak performance to upper-end DSLR, mirrorless, camcorder and digital cinema cameras-cameras that produce incredibly rich data streams and require more from a memory card. This elevated performance ensures faster capture during data-intensive processing, most notably for the Panasonic GH5S, Panasonic AU-EVA1, Canon Cinema EOS line and Canon EOS 5D Mark IV. ProGrade Digital SDXC UHS-II V90 memory cards in 64GB, 128GB and 256GB capacities will be available at the start of May.

JEDEC Solid State Technology Association, the global leader in the development of standards for the microelectronics industry, today announced the publication of Universal Flash Storage (UFS) version 3.0, JESD220D. In addition, new updates to related standards, JESD223D UFSHCI and JESD220-2A UFS Card Extension, have also been published. Developed for mobile applications and computing systems requiring high performance with low power consumption, UFS 3.0 is the first standard to introduce MIPI M-PHY HS-Gear4, with a data rate of up to 11.6 Gbps per lane, a 2x performance increase over prior versions of the specification. UFS 3.0 includes two features introduced specifically for the automotive market: the ability to function at an extended temperature range and refresh operation. JESD220D, JESD223D and JESD220-2A are available for download from the JEDEC website.

UFS is a high-performance interface designed for use in applications where power consumption needs to be minimized, including mobile systems such as smart phones and tablets as well as automotive applications. Its high-speed serial interface and optimized protocol enable significant improvements in throughput and system performance.

To achieve the highest performance and most power efficient data transport, JEDEC UFS leverages industry leading specifications from the MIPI Alliance to form its Interconnect Layer. This collaboration continues with UFS version 3.0, which references the MIPI M-PHY v4.1 physical layer specification and the recently released MIPI UniProSM v1.8 transport layer specification.

Western Digital Corporation, a global storage technology and solutions leader, today unveiled its SanDisk 1TB terabyte (TB) SDXC card prototype at the world's leading trade fair for photo and video professionals. With increasing demand for high resolution content, such as 4K and 8K, the company continues to push the boundaries of technology with solutions that support the exponential growth of data-intensive production demands.

"Showcasing the most advanced imaging technologies is truly exciting for us," said Dinesh Bahal, vice president, product management, Content Solutions Business Unit, Western Digital. "Sixteen years ago we introduced the first SanDisk 64MB SD card and today we are enabling capacities of 1TB. Over the years our goal has remained the same; continue to innovate and set the pace for the imaging industry. The SanDisk 1TB SD card prototype represents another significant achievement as growth of high-resolution content and capacity-intensive applications such as virtual reality, video surveillance and 360 video, are progressing at astounding rates."

Samsung Electronics Co., Ltd., the world leader in advanced memory technology, today unveiled the industry's first removable memory cards based on the JEDEC Universal Flash Storage (UFS) 1.0 Card Extension Standard, for use in high-resolution mobile shooting devices such as DSLRs, 3D VR cameras, action cams and drones. Coming in a wide range of storage capacities including 256, 128, 64 and 32 gigabyte (GB), Samsung's UFS cards are expected to bring a significant performance boost to the external memory storage market, allowing much more satisfying multimedia experiences.

"Our new 256GB UFS card will provide an ideal user experience for digitally-minded consumers and lead the industry in establishing the most competitive memory card solution," said Jung-bae Lee, senior vice president, Memory Product Planning & Application Engineering, Samsung Electronics "By launching our new high-capacity, high-performance UFS card line-up, we are changing the growth paradigm of the memory card market to prioritize performance and user convenience above all."

JEDEC Solid State Technology Association, the global leader in the development of standards for the microelectronics industry, today announced the publication of JESD220-2 Universal Flash Storage (UFS) Card Extension Standard. The new removable memory card standard standardizes functionality that aligns with the popular UFS embedded device standard. JESD220-2 is available for free download from the JEDEC website.

UFS is a high performance interface designed for use in computing and mobile systems such as smart phones and tablets where power consumption needs to be minimized. Its high speed serial interface and optimized protocol enable significant improvements in throughput and mobile system performance. The new UFS card standard provides a leading-edge removable storage solution while maintaining sequential and random IOPS performance that is critical for future mobile markets. Even using a single lane the UFS 1.0 card offers 600 MB/s interface speed in both directions and a state-of-the-art queuing mechanism to further increase system throughput.

Team Group Inc., the world's leading memory brand, today released the all new microSDXC UHS-II U3 high speed memory card, which officially pushed the storage performance of small portable devices up to 250/100MB/s. Team Group chooses to release microSDXC UHS-II U3, a small card to meet consumers' usage needs. With the included free SD 4.0 UHS-II SD card adapter, consumers are allowed to freely use on digital cameras, dashboard cameras, cell phones and various other devices, and offers the perfect balance in performance and usefulness.

Team Group's all new SD 4.0 microSDXC UHS-II U3 ultra high speed memory card is completely compliant with SDA's specification, and also downward compatible with microSD interface and UHS-1/Class 10 standard. The read/write speed is up to 250/100 MB/s, which is specific for the ever growing action cameras, dashboard camera for car or motorcycle, etc. It is the best storage medium which offers higher resolution, higher frames per second and higher data streaming rates for Full HD or even breathtaking Ultra HD 4K quality.

Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today introduced the Toshiba EXCERIA Pro SD Memory Card and Toshiba EXCERIA microSD Memory Card, two flash storage options equipped to unleash a device's full shooting potential to capture stunning images and immersive footage. Ideal for professional DSLR photographers and high action sports enthusiasts respectively, the EXCERIA Pro SD and EXCERIA microSD provide unparalleled performance with excellent read/write rates and ample storage to capture fast-action photos and 4K videos without delay.

"Recording the most important life moments shouldn't be limited by speed or space," said Maciek Brzeski, Vice President of Branded Storage Products, Toshiba Digital Product Division. "With the EXCERIA Pro and EXCERIA microSD, Toshiba delivers a memory card that specifically complements consumers' professional and mobile lifestyles." The EXCERIA Pro SD Memory Card allows professional photographers and videographers to maximize the potential of their UHS-II-enabled high performance cameras. With read speeds of up to 260MB/s and write speeds up to 240MB/s, the EXCERIA Pro SD card can transfer photos in less time than non-UHS II cards.

Samsung Electronics America, Inc. today introduced its latest memory card lineups, PRO Plus and EVO Plus. The two latest product lineups add to Samsung's SD and microSD card portfolio to now consist of the PRO Plus, PRO, EVO Plus and EVO families, to address the rapidly growing consumer need for advanced multimedia memory solutions.

"Samsung is following through on our promise to deliver next-generation memory cards that have even faster speeds and higher memory storage volume that will enhance consumer satisfaction level and solidify Samsung's branded memory business leadership," said Un-Soo Kim, Senior Vice President of Branded Product Marketing, Memory Business at Samsung Electronics. "With the increase of 4K UHD enabled devices and market needs for memory capacity, the PRO Plus and EVO Plus lineups are optimized solutions that will meet today's user expectations."

SanDisk Corporation, a global leader in flash storage solutions, today introduced the company's first high endurance microSDXC memory card built to withstand up to 10,000 hours of Full HD Video recording.

Leveraging its deep expertise in NAND flash and systems technology capabilities, SanDisk developed a proprietary technology and process to enable high-intensity recording. Through rigorous testing, the new technology has proven itself to enable the company to reach a new milestone -- a 64GB microSDXC card that allows consumers to write and rewrite up to 10,000 hours of Full HD video recording.

Phison Electronics Corporation (8299.TWO), a global leader in flash storage, announced today the new 256GB SDXC UHS-I U3 (UHS speed class 3) - The world's fastest 256GB SD card solution. Coupled with the latest 1Ynm MLC, the PS8210 controller provides up to 95MB/s sequential read and 90MB/s sequential write performance based on Phison internal testing with TestMetrix. The extreme speeds make the 256GB SDXC ideal for professional photos and high quality 4K2K videos.

The 2-channel, powerful PS8210 controller delivers a comprehensive SD product line across retail, professional and industrial markets.

SanDisk Corporation, a global leader in flash storage solutions, today unveiled significant upgrades to its SanDisk Extreme PRO CFast 2.0 memory card and announced that the SanDisk Extreme PRO SSD has been qualified for 4K capture. These two products expand SanDisk's extensive portfolio of high-performance products designed for the professional broadcast, cinematography and photography industries.

"The performance demands for media and broadcast professionals continue to rise and SanDisk is committed to delivering leading-edge capture and storage technologies," said Dinesh Bahal, vice president, product marketing, SanDisk. "The new SanDisk Extreme PRO CFast 2.0 card and SanDisk Extreme PRO SSD will help produce the highest quality content possible, and significantly improve workflow efficiency."

Japanese company Green House Inc. today announced its latest, industrial-grade storage offering, the GH-CFS-NMB series CF 2.0 memory cards. Going from 4 GB to 64 GB, these cards feature MLC NAND Flash chips, a JMicron controller, ECC, bad block management, and are able to operate at 0 to 70 degrees Celsius.

The 4 GB model is the slowest, offering read/write speeds of 107/11 MB/s, while the 8 GB tops 132/21 MB/s, the 16 GB 256/39 MB/s, the 32 GB 312/85 MB/s and the 64 GB 312/153 MB/s. All five cards are backed by a three-year warranty.

Toshiba Corporation (TOKYO: 6502) today announced that it will showcase its latest NAND flash and storage products at Flash Memory Summit, the world's largest flash memory conference, which will be held from August 5 to 7 at the Santa Clara Convention Center in Santa Clara, California, USA. The exhibition part of Flash Memory Summit will be held in the latter two days, August 6 and 7, and Toshiba will be exhibiting at booth #504.

Toshiba Corporation's Semiconductor & Storage Products Company today announced that it will start the sales of SDHC memory cards with embedded wireless LAN communications for third-party solution providers.

The new product, THNSW008GAA-B(QB6) has the same hardware composition as "FlashAir", the SDHC memory card with embedded wireless LAN communications, currently available in the consumer market. Since the card itself has embedded wireless LAN and web server functions, its insertion into an SDHC memory card slot adds wireless functions to various devices.