As panels, backlight modules, control chips and materials etc., invest into the market, the ultra-high definition 4K2K is gradually being accepted by consumers; especially now when prices are dropping, more and more people are considering owning a HD flat-screen TV. TVs nowadays are equipped with more and more mature multi-functions, and consumers are becoming more and more sophisticated about the video quality; consumers also love to play the videos they recorded on the big-screen to share their lives with their friends and families.

However, the sizes of high-resolution images and videos are also becoming bigger, and sometimes while recording, consumers are disappointed as they are unable to quickly and accurately capture an exciting instant due to slow writing speeds. For this reason, the speed of the KINGMAX PRO Extreme SDXC/SDHC memory card is significantly increased.

SanDisk Corporation, a global leader in flash storage solutions, today announced the new 128GB2 SanDisk Ultra microSDXC UHS-I memory card, the world's largest capacity microSD card. Smaller than the size of a fingernail, the new SanDisk Ultra microSDXC card enables consumers to use their phones and tablets as if storage limitations were never a concern, allowing users to capture thousands of songs and photos, and hours of video on a single, removable card.

"SanDisk's high-performance 128GB SanDisk Ultra microSDXC memory card will reshape the way users interact with their devices," said Stuart Robinson, director, Handset Component Technologies, Strategy Analytics. "Until now, consumers had to spread out their content between multiple products because the memory on those devices was not able to hold enough data in one place. This 128GB microSD card is going to be popular as the preferred removable storage option, giving users fast, secure and reliable access to their personal data archives."

Since CompactFlash Association released the specification of CFast 2.0, Apacer has invested actively in R&D and taken the lead to roll out the first industrial-grade SATA 3.0 (6Gb/s) high-speed transmission interface CFast 2.0 memory card around the globe. Its sequential speed is up to 310/240 MB/sec, which doubles the speed of its predecessor. Besides featuring a 2-Channel bidirectional structure, the CFast 2.0 adopts Toggle DDR 2.0 NAND Flash, which brings its performance to a higher level. Jeff Lin, Embedded Application Business Unit Director of Apacer, suggested that, "Except that Apacer CFast 2.0 memory card is upgraded to double performance and speed, in order to meet the needs of harsh environment of industrial application and corporate cost-effectiveness, Apacer provides customers with choices between highly-durable SLC chip or highly cost-effective MLC chip.

Both chips are resistant to temperature change, vibration and shock in actual environment. Each kind of chip has a capacity of 4GB~32GB and 16GB~128GB respectively, with dimensions of 42.8mm x 36.4mm x 3.6mm and an adoption of (7+17) pin connector. Support for DEVSLP (Device Sleep) power mode enables them to switch into a low power state on standby mode so as to save power for companies."

With the increasing trend of 4K high quality video devices, SP/ Silicon Power, the world's leading provider of memory storage solutions, today announces the new series of flash cards for 4K transmission - the Superior UHS-1 (U3) SDHC/SDXC flash cards. Since ultra high definition devices brought a new tendency of entertainment, more and more new gears in 2014 such as TV, camera and smart-phones have requested for high-resolution (4096*2160) recording and high-speed transfer rate of 30 MB/s. With the Superior UHS-1(U3) series, everyone can easily capture incredible high quality images and videos.

Adopting the latest specification of Ultra High-Speed Class 3 (UHS-1 (U3)), SP Superior UHS-1 (U3) series allows tremendous improvement in transfer speeds and makes it much easier to store high quality videos, digital photos and even the 3D games. With the use of Superior UHS-1 (U3) series, you can enjoy the lively 4K*2K images with high-definition quality.

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced its fastest addition to the Secure Digital product line. The new DHC/SDXC UHS-I Speed Class 3 (U3) card (Kingston part #: SDA3/xxGB) allows professionals and consumers to capture 4K and other Ultra-HD video resolutions. The new card is available in 16 GB, 32 GB, and 64 GB capacities.

The SD Association's latest specification, UHS-I U3 (Ultra High-Speed Bus, Speed Class 3), guarantees performance of at least 30 MB/s read and write, enough bandwidth to record and playback 4K video without interruption. Kingston's SDHC/SDXC UHS-I Speed Class 3 card provides speeds of 90 MB/s read and 80 MB/s write, which is up to 9x faster (read) and up to 8x faster (write) than standard Class 10 SD cards. The faster speeds ensure the best video and photo integrity by reducing stutter as well as faster PC upload time especially when using USB 3.0 card readers.

Lexar, a leading global brand of flash memory products, today announced its technological leadership in the digital imaging market with the immediate sample availability of Lexar Professional 3333x CFast 2.0 cards and the Lexar Professional Workflow CFast 2.0 USB 3.0 reader for the Lexar Professional Workflow Reader Solution. The CFast 2.0 specification is the next generation of high performance memory cards designed for professional applications in still imaging and video capture.

Lexar Professional 3333x CFast 2.0 Card
With capacities available for sampling in 256 GB, 128 GB, 64 GB, and 32 GB, the Lexar Professional 3333x CFast 2.0 cards demonstrate new speed thresholds to capture high-quality images and 1080p full-HD, 3D, and 4K video. Designed to maximize the capabilities of the next-generation of high-definition camcorders and high-resolution digital SLR cameras, the new cards provide a read transfer speed up to 3333x (500 MB per second), which is three times faster than any CompactFlash card. Additionally, the new Lexar Professional 3333x CFast 2.0 cards will support the Video Performance Guarantee (VPG-65) specification for professional-quality video capture, and includes the latest version of Image Rescue software.

Sony's newest SD memory cards can do more than just temporarily store and transfer content from digital cameras. The new Backup SD Card adds automatic back-up capabilities, eliminating the need for plugging in external drives each time users want to safeguard their data.

The new cards - available in 16-, 32- and 64 GB capacities - are the first to offer a dedicated real-time backup feature, so consumers can use removable memory as more than just "bridge media."

To help people find their way through the labyrinth of media card formats Green House has developed and launched a reader claimed to support no less than 51 storage offerings. Dubbed GH-CRM1A-BK, the reader measures 69.2 x 42.2 x 13.6 mm, it has a USB 2.0 interface (USB 3.0 would have been nice) and supports SD, SDHC, SDXC, miniSD, microSD, microSDHC, microSDXC, MMC, Memory Stick, Memory Stick PRO, Memory Stick Duo, Memory Stick Pro-Duo, Memory Stick micro and Compact Flash cards.

The GH-CRM1A-BK is backed by a one-year warranty and costs 980 yen (~ 10 USD).

Green House has now rolled out a new line of high-speed SDXC memory cards, the GH-SDXCUA Series. These 64 GB, 128 GB and 256 GB cards make use of MLC Flash memory, they have an UHS-I rating and are capable of transfer speeds of up to 40/12 MB/s (read/write), 60/40 MB/s, and 78/50 MB/s, respectively.

The GH-SDXCUA Series SDXC cards are backed by a three-year warranty and cost 18,800 yen / ~ 188 USD (64 GB), 21,800 yen / ~ 218 USD (128 GB) and 49,800 yen / ~ 499 USD (256 GB).

Toshiba Corporation today announced the expansion of its line-up of "FlashAir", the SDHC memory card with embedded wireless LAN communications, with the launch of the latest 32 GB card. The new card will go on sale on November 16th in the Japanese market, and sales in markets around the world will follow.

"FlashAir" is an SDHC memory card that incorporates a wireless LAN chip set plus an antenna for wireless communications. The card supports wireless sharing and transfers of photos from digital cameras to smartphones and tablets.

The SD Association today announced a new high-performance option and symbol specifically designed to support a wide array of 4K2K television and video products. A new Ultra High Speed (UHS) Speed Class 3 (U3) symbol will indicate products capable of recording 4K2K video and will operate exclusively on SDXC UHS-I and UHS-II memory cards and devices and SDHC UHS-I and UHS-II memory cards and devices.

The UHS Speed Class 3 defines a sizzling fast 30 Megabytes per second constant minimum write speed to ensure high-quality video recordings. This means 4K2K video, live broadcasts and content can be recorded on high-performance cameras such as Digital Single Lens Reflex (D-SLR), Digital Single Lens Mirrorless (D-SLM), camcorders and video cameras and then played back smoothly. Consumers will benefit from a single card that is capable of meeting all of their video, photo, music, document and data storage needs.

Since the CompactFlash Association released the specification of CFast 2.0, Apacer has invested actively in R&D and taken the lead to roll out the first industrial-grade SATA 3.0 (6Gb/s) high-speed transmission interface CFast 2.0 memory card around the globe. Its sequential speed is up to 310/240 MB/sec, which doubles the speed of its predecessor. Besides featuring a 2-Channel bidirectional structure, the CFast 2.0 adopts Toggle DDR 2.0 NAND Flash, which brings its performance to a higher level.

Jeff Lin, Embedded Application Business Unit Director of Apacer, suggested that, "Except that Apacer CFast 2.0 memory card is upgraded to double performance and speed, in order to meet the needs of harsh environment of industrial application and corporate cost-effectiveness, Apacer provides customers with choices between highly-durable SLC chip or highly cost-effective MLC chip. Both chips are resistant to temperature change, vibration and shock in actual environment. Each kind of chip has a capacity of 4 GB~32 GB and 16 GB~128 GB respectively, with dimensions of 42.8 mm x 36.4 mm x 3.6 mm and an adoption of (7+15) pin connector. Support for DEVSLP (Device Sleep) power mode enables them to switch into a low power state on standby mode so as to save power for companies."

Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the Toshiba Micro Secure Digital (micro SD) class 10 UHS-I Memory cards and Toshiba TransMemory USB 3.0 Flash Drive.

"Toshiba originally invented and have since perfected NAND flash memory technology, which both of these products utilize," said Maciek Brzeski, vice president of product marketing and development of branded storage products, Toshiba America Information Systems, Inc., Digital Products Division. "Both of these removable storage solutions offer industry-proven quality and reliability with leading speeds, performance and capacities."

SanDisk Corporation, a global leader in flash memory storage solutions, today announced the SanDisk Extreme Pro CFast 2.0 memory card, designed for professional broadcast, cinematography and next-generation professional photography.

The 120 GB SanDisk Extreme Pro CFast 2.0 memory card is the world's fastest memory card, with read speeds of up to 450 MB/s (3000X) for maximum workflow efficiency and write speeds up to 350 MB/s (2333X) for faster recording performance. The SanDisk Extreme Pro CFast 2.0 memory card's industry leading transfer speeds offer up to double the shot speed of today's fastest cards. With the new card, industry professionals are able to manage large files faster than ever. For example, a 100 GB file takes nearly 20 minutes to transfer from CompactFlash at 90 MB/s. With the SanDisk Extreme Pro CFast 2.0 memory card, it takes only four minutes to transfer at 450 MB/s.

Lexar, a leading global brand of flash memory products, today announced the 64 GB Lexar High-Performance microSDXC UHS-I card with read transfer speeds up to 600x (90 MB per second). Designed to enhance the mobile video capabilities of smartphones, tablets, and sports camcorders, the Class 10 microSDXC UHS-I card allows users to capture, store, play back, and transfer up to eight hours of 1080p full-HD video and thousands of photos and songs.

"Over the past decade, mobile technologies including smartphones, tablets, and action video cameras have become an integral part of everyday life - and new capabilities are continually being added to enhance these technologies. Mobile devices offer convenience for business and personal needs, as well as the ability to capture those special, every day moments," said Adam Kaufman, product marketing manager, Lexar. "The Lexar High-Performance microSDXC UHS-I card provides users with a premium mobile solution that allows them to spend less time offloading their increasingly large files and more time capturing those important moments while they're on the go."

Toshiba will release in mid-September the new product of SDHC memory card which designed popular character Sanrio Co., Ltd. (hereinafter referred to Sanrio), the Hello Kitty. This was the second of the product collaboration with Sanrio, I finish it in the original design of the limit which treated the face of Hello Kitty. In addition, it now supports the UHS Speed ??Class 1 in the UHS-I interface for high-speed SD speed class that guarantees 10MB / second or more data transfer speed of reading and writing at the time as "Class 10". In collaboration with Sanrio in the future, the Company has scheduled the release of memory products with various character was designed also to other than Hello Kitty.

Transcend Information, Inc. (Transcend), a worldwide leader in storage and multimedia products, today announced the introduction of 128 GB 600x and 64 GB 300x SDXC UHS-I cards. Combining high capacity with full support of the Ultra-High Speed Class 1 specification, the new SDXC UHS-I memory cards effectively ensure ample storage space for capturing professional-quality images and high-definition videos, while offering enhanced camera response and significantly faster data transfers.

SDHC/SDXC UHS-I Cards
Featuring capacities ranging from 8 GB to an enormous 128 GB, Transcend's SDHC/SDXC UHS-I memory cards are fully equipped to handle the increased capacity requirements of professional photography and filmmaking. For instance, the new 128 GB SDXC UHS-I card can store more than 20,000 high-resolution jpeg images (12 megapixel camera, 6MB file size), over 8,500 RAW images (based on 14 MB file size), or a full 32 hours of 1080p High-Definition footage (1920x1080 9 Mb/s H.264 AVC compression). Moreover, thanks to the use of the exFAT file system that can support files larger than 4 GB, Transcend's SDXC UHS-I cards are ideal for continuous burst-mode shooting and extended video recording.

Toshiba Corporation today announced that it will launch a new series of SD memory cards offering the world's fastest data write speed. The latest edition to its line-up of EXCERIA memory cards designed to offer users of high-end digital cameras an excellent experience, the EXCERIA PRO and EXCERIA cards will be launched in major markets worldwide, starting with Japan in October.

EXCERIA cards compliant with UHS-II will be available in two series. The EXCERIA PRO series will offer photographers a data write speed of 240 MB/sec the world's fastest, while the EXCERIA series will write at 120 MB/sec. They will allow digital camera users to shoot still images continuously at high speed.

Loaded with an Ultra High Speed boost, KINGMAX PRO Extreme Series memory cards offer serious memory solutions with ultra fast read and write functions for a range of devices. As the fastest category of memory card available today, PRO Extreme cards enable lightning fast read and write speeds. Featured exclusively with SDXC and SDHC products, PRO Extreme cards increase shot-to-shot speed for HD recording (even in 3D), in addition to improving traditional data recording functions.

KINGMAX PRO Extreme Series memory cards reach maximum read speeds of 90 MB/s and maximum write speeds of 60MB/s*, saving users' time and enabling enhanced storage and transfer of large files. When paired with SDHC/SDXC technology that professional photographers use, PRO Extreme cards can improve storage and transmission of large, high-resolution image files. Get better photo and video performance and faster response with PRO Extreme cards.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today introduced its Premier series SDHC, SDXC and microSDHC ,microSDXC memory cards, all of which implement the UHS-I U1 (compatible with SDA 2.0 speed Class 10) specification. The new cards are designed especially to economically meet the performance needs of the most commonly used portable electronics.

With the increasing expectations for smart phones and tablet computers to handle high definition media recording and playback, the memory cards used with these devices require higher read and write speeds than ever before. The Premier series targets those who are looking for a cost-effective entry solution to extend their device's capacity and speed.

Toshiba Corporation today announced the launch of new microSDHC Memory Cards based on SeeQVault technology that will provide a flexible platform for storing and distributing high definition content.

SeeQVault is a leading-edge content protection technology developed by Toshiba Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd. and Sony Corporation, that is licensed through NSM Initiatives LLC (NSM is an abbreviation of Next Generation Secure Memory Initiative). The technology applies bidirectional authentication with a unique identifier and public key infrastructure to assure consumers can enjoy a high level secure environment for storing and distributing of High Definition (HD) content. The technology can be integrated into flash memory cards and the devices that run them, and NSM Initiatives LLC started to license it to device manufacturers and content service providers on February 25.

Transcend Information, Inc., a worldwide leader in storage and multimedia products, today announced the launch of its SD/microSD memory card copy protection solutions. Partially-protected and partially-free areas, read-only CD emulation, customized device security, excellent compatibility and high capacity are some of the features that make Transcend's Copy Protection SD/microSD cards ideal for use in OEM applications and distributing multimedia files.

For publishers of audio or video files, or educational institutions looking to distribute course material to students, SD and microSD memory cards present a portable and cost effective way to deliver digital content. Transcend's Copy Protection SD/microSD cards ensure the safety of valuable intellectual property by allowing access to media while preventing end users from making unauthorized copies. For added value, any space not utilized by pre-loaded data can be freely used as a normal SD card. When the protected data is deleted, the previously occupied capacity will be released as free space. Another available option is to make the entire SD/microSD card read-only so that end users cannot write to, modify or delete any part of the card capacity; only executing pre-loaded content is allowed in this optional configuration.

Lexar, a leading global brand of flash memory products, today announced the Lexar High-Performance microSDHC UHS-I card with transfer speeds up to 600x (90 MB per second). Designed to enhance the mobile video capabilities of sports camcorders, smartphones, and sports tablets, the Class 10 UHS-I card allow users to capture and store up to 4 hours of HD video; 12,900 photos; or 7,400 songs.

"With each new high-definition camera introduced to the market there are enhanced capabilities added, enabling people to capture more of the action than previously possible, especially photos and videos captured on today's popular HD sportscams. Additionally, mobile phones have become an essential tool to help capture those unexpected moments people just don't want to forget," said Adam Kaufman, product marketing manager, Lexar. "The Lexar High-Performance microSDHC UHS-I card provides consumers with a complete solution to efficiently store and manage their important mobile content, no matter the mobile device used to capture it."

Silicon Power, the world's leading provider of memory storage solutions today announces a powerful new series of professional flash cards - the Superior UHS-1 series. Built-in a powerful performance solution, this Superior UHS-1 series brings out remarkable transmission rate reaching at 90 MB per second, which allows you to capture more pictures with less lag time.

The Superior UHS-1 series offers a versatile usage, ranging from SDHC, SDXC to microSDHC, ready for all types of devices such as DSLR, Smartphones, tablets and camcorders. With the combination of the large capacity up to 64 GB, the Superior UHS-1 series is the ideal gadget for high-speed consecutive picture taking, extended length of Full-HD videos and images, as well as massive storage for all your cherish memories.

Lexar, a leading global brand of flash memory products, today announced the 256 GB Lexar Professional 600x SDXC UHS-I card. The Class 10 card offers a 90 MB per second minimum guaranteed read transfer speed to give photographers and videographers the ability to capture extended lengths of 1080p HD and 3D video and high-quality images. When paired with a compatible card reader, such as the Lexar Professional USB 3.0 Dual-Slot Reader, the Professional 600x SDXC card helps photographers zip through post-production with high-speed card-to-computer file transfer, improving workflow and enabling them to shoot longer.

"With the growing demands of HD and 3D video capabilities, today's professional photographers and videographers need to be equipped with a high-performance and high-capacity memory card to meet the needs of their clients," said Manisha Sharma, director of product marketing, Lexar. "By using the 256 GB Lexar Professional SDXC UHS-I card, professionals can leverage all the latest camera features available for capturing high-quality video and images, without having to worry about time spent changing cards or transferring content to the computer. We want our customers to make the most of their time out on the field."