GIGABYTE, the world's leading computer brand, is proud to announce the outstanding achievements of its latest OLED gaming monitors. The AORUS FO32U2P and GIGABYTE MO34WQC2 have both won the prestigious Red Dot Design Award for their exceptional design and functionality. Additionally, models like the AORUS FO32U2 and FO27Q3 have received high praise from IGN, RTINGS, Tom's Hardware, and other globally renowned media.

The FO32U2P earned the esteemed Red Dot Design Award, with the jury praising it for combining groundbreaking features with timeless design. Additionally, the FO32U2P has been named the overall Best 4K Gaming Monitor by Tom's Hardware, earning their Editor's Choice award. Tom's Hardware remarked, "It's hard to find a 'bad' monitor these days, but the FO32U2P does so much right that it stands head and shoulders above similar 4K monitors available on the market." As the world's first DP2.1 UHBR20 gaming monitor, it offers up to 80 Gbps of bandwidth without DSC, providing an authentic gaming experience and supporting daisy chain for multi-display setups. Another Red Dot winner, GIGABYTE MO34WQC2, is distinguished for its slightly curved screen and stand that expertly merge technology, form, and functionality from the jury.

TITAN ARMY, a top-ranking e-sports monitor brand, unveils a range of gaming monitors with unparalleled smoothness, clarity and gaming performance. They excel with an impressive 240 Hz refresh and lightning-fast 1 ms GTG, which refresh 180 more images than standard 60 Hz monitors, eliminating image ghosting and delivering tear-free visuals for much smoother gameplay. Enhanced with adaptive-sync technology, they eliminate motion blur and stuttering, ensuring you never miss a beat in fast-paced tournaments.

Featuring 2K QHD, they deliver crystal-clear images and remarkable details for an enjoyable experience. With a DCI-P3 color gamut covering over 95%, the P2510S and P32A2S2 offer vibrant, diverse colors for strikingly lifelike visuals.

ASRock, the global leading manufacturer of motherboards, graphics cards, mini PCs, and gaming monitors, today launched the second wave of its 180 Hz gaming monitor series, signaling that 180 Hz refresh rate is just the beginning, not the end. The new models, PG27FFT1A and PG27FFT1B, feature 27-inch screens with FHD resolution, combining the power of 180 Hz high refresh rate with Fast IPS panel technology to create an unparalleled visual feast of extreme smoothness and vibrant colors.

Setting the Pace: Phantom Gaming's 180 Hz Refresh Rate Revolution
Phantom Gaming, ASRock's gaming brand, continues its pursuit of excellence, setting a new speed benchmark with the 180 Hz gaming monitor series. Compared to typical 144 Hz gaming monitors, models PG27FFT1A and PG27FFT1B are 25% faster, and their speed is 1.5 times that of entry-level 120 Hz gaming monitors, allowing Phantom gamers to fully indulge in a clear and smooth visual experience!

New insights from Omdia's Desktop Monitor Intelligence Service show the gaming monitor market, featuring refresh rates over 120 Hz, is expected to grow by 9% YoY to 24.7 million units in 2024. Meanwhile, the smart monitor market, equipped with operating systems and streaming service portals, is projected to expand by 63% YoY to 1.2 million units.

In 1Q24, desktop monitor shipments hit 30.7 million units, a 5% increase year-on-year (YoY). The industry has been growing steadily since 3Q23, overcoming post-pandemic logistical disruptions. Notably, the gaming monitor market and smart monitors are expanding rapidly. This growth is driven by added value and high functionality, particularly in both monitor categories.

AGON by AOC - one of the world's leading gaming monitor and IT accessories brands - proudly introduces two groundbreaking monitors designed to elevate competitive gaming to unprecedented heights. The AGON PRO AG246FK and AG256FS set new standards in the esports arena, offering unparalleled refresh rates and exceptional image quality for professional gamers and aspiring esports athletes.

AG246FK: Redefining speed with 540 Hz
The AGON PRO AG246FK features a cutting-edge latest generation 24.1-inch FHD Ultra-Fast TN esports panel, which delivers an extraordinary 540 Hz refresh rate - the highest in the market. This revolutionary speed ensures ultra-smooth gameplay and minimal motion blur, giving esports professionals the competitive edge they demand. At 540 Hz, with a frame time of just 1.85 ms between individual frames and pixel transition times of up to 0.5 ms GtG, the AG246FK provides near-instantaneous visual updates, allowing players to react faster than ever before. Being a wide-colour-gamut monitor with 99.6% sRGB and 94.7% DCI-P3 coverage as well as DisplayHDR 400 certification, the AG246FK also offers stunning visuals without compromising on performance.

n July, the Philips Monitors E1 series product line is expanding to include four new models within its multipurpose offering for today's dynamic professionals. Featuring a variety of productivity-enhancing innovations, these beautifully designed monitors ensure that professionals and home users alike have all they need to get the most out of every workday.

Easy on the eyes
The Philips 27E1N1800A, 27E1N1800AE, 27E1N1900AE and 32E1N1800LA are equipped with a 27"/68.6 cm or 32"/80 cm 4K UHD display with a sleek, elegant design, three-sided frameless standard design to facilitate multi-monitor set-ups, and innovative features to enhance both visual performance and physical comfort.

Display specialist AOC is excited to unveil two new ultra-high definition (UHD) monitors designed for home and office users: the 27" (68.6 cm) AOC U27B3A and U27B3AF. These monitors offer exceptional clarity and vivid colours, making them perfect for a wide range of daily tasks, from spreadsheet work and web browsing to light photo editing and media consumption of any kind. With an impressive pixel density of 163 pixels per inch (PPI), the U27B3A and U27B3AF deliver incredibly sharp and detailed visuals, elevating the user experience to new heights.

Key features of the U27B3A and U27B3AF

• 27" IPS panel with UHD resolution (3840 x 2160) and 60 Hz refresh rate, providing unparalleled clarity with 163 PPI and vivid, accurate colours thanks to the 10-bit colour depth.
• HDR10 compliant for a more dynamic and lifelike viewing experience.
• Adaptive-Sync technology ensures smooth, tear-free visuals.
• Fast response times of up to 4 ms GtG for crisp, blur-free images.
• Built-in 2x 2 W speakers for a seamless audio experience without additional hardware.
• LowBlue mode and Flicker-Free technology for increased viewing comfort.

Alogic, the leading manufacturer and seller known for its innovative, efficient, and well-admired connectivity solutions, is set to introduce an exciting array of new products at InfoComm 2024 in Las Vegas. The company will unveil six groundbreaking products in the end-user computing and smart connectivity space.

The highlights of Alogic's new launches include:

Clarity 5K Touch 27" UHD Monitor
A 27" UHD display with touch capabilities, the Clarity Touch offers a unique combination of 5k color accuracy and touch feature which makes it the ultimate canvas for creatives. It continues the legacy of the Clarity series with enhanced visual accuracy and a focus on color precision found in its predecessors.

ASRock, a global leader in motherboards, graphics cards, gaming monitors, and small form factor PCs, is excited to announce its participation in the upcoming COMPUTEX Taipei 2024. AI has been a hot topic in the IT industry in recent years. ASRock keeps up with the trends, showcasing the latest AI solutions. In addition, creating an impressive gaming environment is one of ASRock's commitments for gamers. Visitors can explore the latest products and AI computing solutions firsthand and experience the gaming simulator at ASRock booth L0818.

Full Firepower Display of Next Gen Motherboard Platform
ASRock will also be revealing its full range of next generation Intel & AMD motherboards including the new line up of Taichi & Phantom Gaming Series, the robust Steel Legend, newly designed Livemixer and mainstream Pro series. The high end Taichi brand will receive its major repositioning and reorganized to be ASRock' s flagship series by merging with existing OC Formula & AQUA product line. Alongside the next gen Phantom Gaming series, the full array of Taichi AQUA, Taichi OCF, Taichi and Taichi Lite motherboards will also be revealed during Computex 2024!

Acer today unveiled a new lineup of versatile smart monitors, built to create tailored experiences that support various consumer needs and lifestyles. The Acer DA1 and Nitro GA1 series monitors are designed with 31.5- and 27-inch space-saving models to fit into any home setup and can function as an entertainment hub to stream content, an extended workstation for everyday tasks, and a reliable gaming companion with fast refresh rate. An abundance of smart features are also available on the monitors, including wireless projection, simultaneous viewing from different sources via Multiview, and more.

High-definition Resolution for Smooth Frames and Vivid Details
New Acer DA271K and DA321QK LED monitors come with 4K UHD resolution, while the Nitro GA271U P and Nitro GA321QU P are equipped with WQHD resolution and up to a speedy 180 Hz refresh rate to deliver smooth scenes and excellent in-game experiences. Equipped with HDR10, 250 nits brightness, images, and colors are recreated to be more immersive and realistic, while it works with AMD FreeSync and is NVIDIA G-SYNC Compatible, helping minimize screen tearing when playing or watching videos. Ultra-low latency also delivers quick response times to help minimize input lag, so fast-paced action and content appear smoothly with no blurring.

HP has envisioned a new approach to MicroLED monitors that could revolutionize how we design and buikd displays. Dubbed "Composable MicroLED Monitors," this concept proposes a modular system where users can assemble their desired monitor configuration from multiple components. At the core of this concept lies a base unit that serves as the foundation, housing the necessary connections and a stand. Users can then attach flat or curved extension modules to the base, allowing various display sizes and formats. These modules resemble puzzle pieces, seamlessly integrating with the base unit through magnetic holders that ensure precise alignment. The true beauty of this concept lies in its scalability and customization options. By combining multiple base units and extension modules, users can create displays of virtually any size or shape tailored to their specific needs.

Whether it's a compact, single-screen setup or an immersive, curved multi-monitor array, the possibilities are endless. HP's illustrations showcase the potential of this concept, with a proposed base unit size of 12" x 12" and extension modules measuring 12" x 6". With integrated switches or software controls, users can even specify how the operating system treats the connected display tiles - as a unified, large display or as separate, independent screens. While this concept's modular nature promises infinite flexibility, it also presents a challenge: the inevitable gaps between modules. HP's research paper delves into potential solutions to minimize these gaps, ensuring a seamless visual experience for users. Whether HP's "Composable MicroLED Monitors" concept will transition from a study to a tangible product remains to be seen. However, one thing is sure: this pioneering approach could open up a world of possibilities for display technology, enabling users to create truly personalized and tailored visual experiences.

Evnia introduces a fresh award-winning addition to its 5000 gaming monitor series. The Philips Evnia 27M2N5500 features everything users need to enjoy an electrifying gaming experience and consistently excellent performance, while paying greater attention to sustainability: a 27" (68.5 cm) Fast IPS panel with QHD resolution, 180 Hz refresh rate, up to 0.5 ms MPRT and 1 ms GtG, DisplayHDR 400 and an all-new, environmentally friendly design.

The Philips Evnia 27M2N5500 holds a gaming edge with its Fast IPS panel, which delivers smooth gameplay and captivating visuals by balancing rapid responsiveness and brilliance. Certified with VESA DisplayHDR 400 and supporting 1.07 billion colours on high-performance panels with an impressive density pixel count, this monitor produces astonishing brightness, contrast and colours with deeper, richer blacks and a fuller palette of vibrant hues.

AGON by AOC - one of the world's leading gaming monitor and IT accessories brands - unveils the latest additions to its G4 series from their acclaimed AOC GAMING portfolio, the 23.8" (60.5 cm) 24G4XE and 27" (68.6 cm) 27G4XE models. Launched this year, the new G4 series with its striking stealth aircraft-inspired design is already available on the market, featuring the height-adjustable Full HD models 24G4X and 27G4X, as well as the QHD model Q27G4X.

Engineered to cater to the core gamer audience seeking high performance without the premium price, the 24G4XE and 27G4XE represent pared-down alternatives with a no-frills stand design, while maintaining high performance specifications such as a 180 Hz refresh rate and up to 1 ms GtG response times. This makes the new G4 models significantly more accessible, addressing the demand for competitive-level gaming experiences at a more attractive price point.

Thermaltake, a leading PC DIY brand for premium hardware solutions, is proud to announce that the GR500 Racing Simulator Cockpit and the Triple Racing Monitor Stand are now ready for purchase. Moving beyond the conventional PC gaming setup, racing simulators redefine the gaming environment allowing you to feel like you are driving a racing car on a real racetrack in an indoor entertainment space easily. Create your simulators with the Thermaltake racing ecosystem, or take it one step further and match them with a VR headset like the Meta Quest 3, fully immersing the thrill of fast and furious racing!

GR500 Racing Simulator Cockpit
Thermaltake GR500 Racing Simulator Cockpit is designed for racing enthusiasts to experience authentic feel of racing. It comes with a racing-like bucket design and is made with a fiberglass seat, ensuring a premium seating experience. The adjustable seat allows you to glide forward & back, and recline, providing an ideal driving position for long gaming hours. The GR500 is crafted with a sturdy aluminium profile, steel structure, and anti-tip bracket, guaranteeing stability and safety. To make your racing simulator sleek, the base of the GR500 features RGB Lighting Strips including 20 lighting effects. If you switch to Rhythm Pickup mode, the lighting can even dynamically change with music. Additionally, Thermaltake GR500 has universal hardware compatibility that supports mainstream wheels, gear shifters, and pedals from Logitech, Fanatec, Thrustmaster, and more, allowing you to build an ideal racing simulator with high customization.

BenQ, the globally renowned brand of digital lifestyle devices and pioneer of professional display technology, today announces the upcoming launch of the RD Series, the world's first line of monitors custom-crafted to meet the unique and extensive needs of programmers. Equipped with BenQ-exclusive Fine-Coated Panel (varies by models), with advanced anti-glare, anti-reflective properties designed specifically for coding, RD Series offers devs utter clarity to focus entirely on long lines of code. "As a user-centric company, BenQ is dedicated to prioritising the needs of its users," said Conway Lee, President of BenQ Corporation. "With a sincere commitment to serving the community, we aim to bring innovation to life and pave the way for the future by introducing the world's first programming monitors in the RD Series."

RD Series displays promote programming productivity with an advanced coding mode, delivering crystal-clear fonts for improved code differentiation in both light and dark themes adaptable to diverse development work environments. Accessible at the touch of the dedicated Coding HotKey at the centre of the function bar, the RD Series coding mode readily helps programmers achieve a focused state of flow.

ASRock, the global leading manufacturer of motherboards, graphics cards, mini PCs and gaming monitors, today announced the launch of a brand-new generation of gaming monitors with a high refresh rate of 180 Hz. The initial models released are the highly anticipated PG27QFT2A and PG27QFT1B, featuring 27-inch QHD high-resolution IPS panels combined with 180 Hz high refresh rate technology. This delivers incredibly smooth visuals, catering to responsive gaming experiences and keeping players one step ahead in their games!

Not just fast, but faster than ever! The ASRock Phantom Gaming 180 Hz gaming monitor series is set to unleash a wave of speed, boasting a 25% increase in speed compared to conventional 144 Hz gaming monitors. This significant leap reduces motion blur and screen tearing, offering a highly clear and smooth visual experience. More than just dominating the gaming world, high refresh rate monitors are also perfect companions for creators. With seamless screen performance, they elevate the editing and content creation experience for film editors, content creators, and beyond.

MSI, a global leader in high-performance and innovative computing solutions, is excited to announce an upcoming promotion to celebrate the arrival of spring. With the purchase of selected monitors, you can redeem a free dual monitor arm (MSI Ergo Flex), adding springtime joy to your setup. This limited-time offer is not to be missed, so seize the opportunity to upgrade your gaming setup or workplace today.

Spring's arrival calls for a workspace refresh and gaming upgrade! Dual monitors boost productivity, offering ample screen space for multitasking, while monitor arms ensure ergonomic comfort. But the excitement doesn't end there! Dive into immersive gaming with wider views and customized comfort. With MSI Ergo Flex, you'll double your spring delight in both work and play. Don't miss out - elevate your setup today!

ViewSonic Corp., a leading global provider of visual solutions, introduces its next generation of video conferencing monitors. The VG2457V and VG2757V-2K docking monitors are available in 24- and 27-inch sizes and were developed with exceptional video conferencing features for enhanced productivity and security.

The VG2457V and VG2757V-2K come with Zoom and Windows Hello certified, 5MP pop-up webcam, which offers convenient facial recognition for a password-free, safe, single user sign-on and reliable video conferencing. Additional features include adjustable LED lighting, microphone, and front-facing 5 W speakers to ensure clear audio and optimal visual positioning. Both these monitors offer immense flexibility and functionality, whether working from home or in the office.

This month, three new models are joining the Philips Monitors' E1 series. Equipped with all the essentials that professionals and remote workers need, these new models will help users stay connected while improving their productivity, all at a competitive price. The Philips 24E1N1100A and 27E1N1100A are both equipped with a 23.8" (60.5 cm) and a 27" (68.6 cm) respectively FHD IPS panels with a frameless design, narrow borders for multi-monitor setups, and a cable management system for a clean and organized workspace.

The overall picture quality is mesmerising: the IPS panel delivers vivid colours, while the 100 Hz refresh rate with 1 ms MPRT and Adaptive-Sync offer a responsive experience with sharp and precise visuals to enhance every moment, including light gaming sessions using the monitor's SmartImage Game Modes. In addition, both models come with a pair of built-in high-quality 2 W stereo speakers to ensure a complete multimedia experience. These models also support and enhance user well-being, with features such as LowBlue Mode and Flicker-free for easy-on-the-eye viewing, and EasyRead for a paper-like reading experience.

MSI proudly announces an exciting collaboration with CAPCOM for the launch of Dragon's Dogma 2. Immerse yourself in the AI-powered universe of Dragon's Dogma 2 and elevate your gaming experience with MSI monitors.

Dragon's Dogma 2 - A Tale of Destiny Unveiled
Embark on a thrilling adventure in Dragon's Dogma 2, where the echoes of the Dragon's voice resound in the depths of an underground gaol. As the Arisen, ascend and embark on a quest to fulfill your forgotten destiny, navigating between humanity and beastren realms. Prepare to slay the Dragon and claim the throne in this gripping tale of courage and destiny. Journey through a parallel world that mirrors the setting of the original game, yet offers new adventures. Navigate the bustling human kingdom of Vermund and the rugged canyon nation of Battahl, home to enigmatic beastren. Uncover secrets as you navigate complex power struggles and cultural clashes between these two nations.

ASUS Republic of Gamers (ROG) today announced the new ROG Strix series gaming monitors, XG27UCS and XG27ACS. These gaming monitors boast a new stand design with a smaller footprint, a mobile device groove, USB-C connectivity for clutter-free setup, and AI-powered GamePlus technology. Empowering mainstream gamers with next-level performance and visuals, the XG27UCS offers stunning 4K 160 Hz visuals, while the XG27ACS delivers smooth 1440p 180 Hz gameplay. Both models feature a 1 ms response time, NVIDIA G-SYNC compatibility, and HDR technology for an immersive experience. The XG27ACS features the classic black ROG finish; an all-white model (XG27ACS-W) is also available for those with white-themed setups.

The ROG Strix XG27UCS and XG27ACS bring games to life. The Fast IPS panel offers a 180 Hz and 160 Hz refresh rates respectively and 1 ms GTG response time for the smoothest action-packed visuals, to give gamers an edge in competitive play. G-SYNC compatibility and Extreme Low Motion Blur Sync (ELMB Sync) enables the XG27UCS and XG27ACS to deliver super-smooth tear-free gameplay. Additionally, DisplayHDR 400 certification and wide DCI-P3 gamut ensure stunning HDR imagery and color performance. Plus, Integrated ASUS Variable Overdrive 2.0 technology enables the displays to dynamically alter overdrive settings as frame rates fluctuate for optimal visuals. There are 20 overdrive level settings available to eliminate ghosting for exceptionally smooth visuals. Overall, both monitors pack high performance and value into an accessible package. AI-powered GamePlus technology enables the monitor to analyze scenes in real-time and adjusts the GamePlus crosshair to improve accuracy. Plus, the Dynamic Shadow Boost feature brightens dark areas without overexposing bright areas to give gamers an advantage in low-light scenes.

In a commitment to delivering unparalleled customer satisfaction and product reliability, GIGABYTE, the world's leading computer brand, is thrilled to announce an updated 3-year warranty for its entire lineup of QD OLED gaming monitors, including the CO49DQ, FO32U2P, FO32U2, FO27Q3, MO34WQC, and MO34WQC2 models. This enhanced warranty coverage underscores GIGABYTE's confidence in the durability and performance of its cutting-edge gaming monitors. The extended 3-year warranty aims to provide users with peace of mind and protection against potential panel image retention issues, ensuring a flawless gaming and entertainment experience over a longer period. GIGABYTE is dedicated to offering not only state-of-the-art technology but also robust support and service to its customers.

Introduced at CES 2024, the QD OLED gaming monitors have set new standards in the industry with their exceptional features. The FO32U2P, for instance, stands out as the world's first DP 2.1 UHBR20 tactical gaming monitor, offering unparalleled bandwidth and a seamless gaming experience without the need for Display Stream Compression (DSC). The innovative Tactical Switch, Night Vision, and Resolution Switch features further enhance the gaming experience, catering to the specific needs of gamers.

Following its high-end 4K UltraGear pricing reveal, LG has released the full specs and pricing on a further three SKUs that were also announced back in December of last year. The models in question are the 34GS95QE, 39GS95QE and 45GS95QE, all of which sport a 3440 x 1440 resolution. As the model names suggest, we're looking at 34, 39 and a massive 45-inch display panel in these monitors. Other common denominators are that all three models are curved at 800R and a 240 Hz refresh rate, as well as a 21:9 aspect ratio. All three models also feature FreeSync Premium Pro and G-Sync support, a 275 cd/m² typical brightness and a 0.03 ms GtG response time.

Inputs also appear to be shared across the range with all models offering two HDMI 2.1 inputs and one DP 1.4, plus one USB 3.2 Type-B input and at least a pair of Type-A outputs and a headset jack. The stands are limited to height, tilt and swivel adjustments due to the curved nature of the displays. Price wise, these new OLED models are unlikely to sell as hotcakes, as the 34GS95QE starts at US$1,299.99, followed by the 39GS95QE at US$1,499.99 and finally the 45GS95QE at US$1,699.99. Considering that there are similar displays with lower refresh rates from several competitors at far lower price points, LG is likely going to have to offer some hefty discounts for these new models before they start selling in any kind of quantity.

MSI is preparing to launch its MPG 321URX QD-OLED monitor this month—we first spotted this model during an official expansion of the company's QD-OLED gaming monitor lineup—utilizing Samsung Display Gen 3 panels. The announcement outlined an initial MSRP of $1199 for MSI's MPG 321URX gaming monitor, although a time-limited special introductory offer of $949 was later advertised. ASUS Republic of Gamers (ROG) released its Swift OLED PG32UCDM gaming monitor (in USA and UK markets) late last week—competing at a $1299 price point with MSI's 321URX model. The two companies are attempting to outdo each other—earlier this month MSI pledged a 3-year warranty on its OLED panel products, semi-forcing ASUS into matching that generous offer—they previously advertised a two-year period for ROG Swift OLED monitors.

Monitors Unboxed has investigated alleged permanent MSI MSRP price cuts—affecting the MPG 321URX, as well the 49-inch 491CQP and 27-inch 271QRX QD-OLED models. The manufacturer appears prepped to undercut its competition to the tune of $350 (MPG 321URX vs. PG32UCDM): "I've gotten a second update from MSI regarding the MSRP of their QD-OLEDs. They have decided to change their mind and offer their previously lowered pricing permanently, instead of just as an introductory price. That means the official MSRPs of their products are as follows (read more after the jump)." At the time of writing, MSI's MPG 321URX QD-OLED is available to pre-order at a few North American and UK e-tailers, although a couple of listings state the item is "coming soon," or due in stock by early April.

Cooler Master introduced the GA2501, its most affordable monitor, which is expected to raise the bar for what constitutes entry-level. This 24.5-inch planar monitor covers all the basics, but with a premium-looking design that doesn't come across as cheap. The monitor offers a Full HD (1920 x 1080 pixels) resolution using an IPS panel, that offers 84% coverage of DCI-P3 and Adobe RGB; and 109% coverage of sRGB. Vital specs of this Full HD IPS panel include 1 ms (GTG) response time, 100 Hz refresh rate, 250 nits maximum brightness, and 1500:1 static contrast ratio. As it's an IPS panel, you of course get 178°/178° viewing angles. The panel is embedded into a 3-side thin bezel body.

There are two very interesting aspects about this monitor. Firstly, its connectivity that includes an HDMI and a D-Sub—that's right, you get legacy analog connectivity with this monitor. With this, you can have the native resolution, but at a reduced 75 Hz refresh rate. A D-Sub cable isn't included in the box, though. What is included, is an HDMI cable, since this is the monitor's sole digital input, and you need it for the full 100 Hz refresh rate. And now, the second very interesting aspect about this monitor is its price. In Europe, the Cooler Master GA2501 is selling for just 110€, including taxes. How's that for an entry-level product?