ASUS is excited to be an NVIDIA launch partner in introducing the new NVIDIA Optimus technology for its latest range of notebooks in coming months. These include the powerful multimedia N Series, several slim and light U/UL Series models and versatile mainstream K Series notebooks.

The ASUS N Series notebooks represent the latest in mobile multimedia entertainment technology, combining optimized graphics performance and long-lasting battery life that will satisfy even the most discerning of multimedia fans. Its capabilities are due to the new NVIDIA Optimus technology, which intelligently monitors applications, and then summons the right amount of graphics performance for the job. It uses the discrete GPU for multimedia, games, and GPU computing applications, and integrated graphics for the Internet, emails and documents. It does so automatically and without the need for user intervention, delivering both convenience and a seamless computing experience for users on-the-go.

NVIDIA Corp., announces NVIDIA Optimus technology, a breakthrough for notebook PCs that chooses the best graphics processor for running a given application and automatically routes the workload to either an NVIDIA discrete GPU or Intel integrated graphics - delivering great performance while also providing great battery life.

"Consumers no longer have to choose whether they want great graphics performance or sustained battery life," said Rene Haas, general manager of notebook products at NVIDIA. "NVIDIA Optimus gives them both - great performance, great battery life and it simply works." Just as a Hybrid car chooses between the gas-powered and electric car engine on-the-fly and uses the most appropriate engine, NVIDIA Optimus technology does the same thing for graphics processors. NVIDIA Optimus Technology instantly directs the workload through the most efficient processor for the job, extending battery life by up to 2 times compared to similarly configured systems equipped with discrete graphics processors (GPUs). When playing 3D games, running videos, or using GPU compute applications the high-performance NVIDIA discrete GPU is used. When using basic applications, like web surfing or email, the integrated graphics processor is used. The result is long lasting battery life without sacrificing great graphics performance.