PC Canada has drawn first blood in registering pricing for AMD's upcoming Ryzen 7000 series, the successor to the successful 5000 series. As spotted by renowned leaker momomo_us and shared on Twitter, the specialist retailer based in Canada listed pricing for the Ryzen 7 7600X, 7700X, 7900X and 7950X CPUs. The pricing, if representative, shows an average increase that averages to 10%-12% across SKUs when compared to the previous generation Ryzen. The prices could be placeholders based on the retailers' own expectations, so this information should be taken with a grain of salt (or two).

After conversion from CAD to US dollars, pricing settles at $340 for the Ryzen 7 7600X ($299 for the 5600X at launch, for a 13% premium); $494 for the Ryzen 7 7700X (against the later-released, $299 Ryzen 7 5700X for a 65% premium); $625 for the Ryzen 9 7900X ($549 for the launch Ryzen 9 5900X, for a 13% increase) and finally, the Ryzen 9 7950X for $906 (against the Ryzen 9 5950X's $799 asking price, for another 13% premium).

For those of you that are eagerly awaiting the Ryzen 7000-series CPUs, details of the potential pricing has appeared over at Canadian e-tailer DirectDial. @momomo_us was first to post the details on Twitter, but didn't provide any details of who the e-tailer was, but some sleuthing using the AMD ordering codes soon brought us to DirectDial. The company has listed the all four expected CPU models with pricing and it appears that AMD has decided to stop providing coolers entirely, as none of the four upcoming CPUs appear to be available with a cooler in the box. All the model names ending WOF are retail packaged CPUs and the ones missing WOF at the end of the product number are tray CPUs from what we can tell.

As for the pricing, the Ryzen 5 7600X is listed at CA$435 or about US$340, with the Ryzen 7 7700X coming in at CA$631 or US$494. The Ryzen 9 7900X is CA$798/US$625 and finally the Ryzen 9 7950X is a steep CA$1158/US$907. @momomo_us also found some tray pricing from a different retailer and these CPUs are priced a few bucks cheaper, but we were unable to locate who the retailer is. Note that electronics and computer parts appear to be priced a fair bit higher in Canada than the US on average. As such, these prices should only be taken as an indication of what the retail price in Canada might end up being and not what the actual MSRP will land at, when AMD decides to launch these CPUs. Currently the retail date is expected to be on the 15th of September.

Update 10:49 UTC: The tray CPU retailer is PC-Canada.

According to TrendForce investigations into the DRAM market, under pressure from ever-increasing output, Korean manufacturers have significantly increased their willingness to compromise on pricing in order to stimulate buying from distributors and customers, leading to a steady expansion of falling prices. In addition to Korean manufacturers enthusiastically slashing prices, low-priced chips from the spot market are also circulating in the market. Other suppliers have no choice but to follow suit and fervently reduce pricing for sales, rapidly exacerbating the 3Q consumer DRAM price drop from the original estimate of 8~13% to a quarterly decline of 13-18%.

Looking forward to Q4, it will be difficult for stocking momentum to recover before terminal inventories have been completely depleted. TrendForce expects the price of consumer DRAM to continue to fall until oversupply in the market is alleviated. Thus, consumer DRAM pricing will carry on moving lower by another 3~8% in Q4 and the possibility of sustained decline cannot be ruled out.

It's pretty clear that we're getting very close to the launch of AMD's AM5 platform and the Ryzen 7000-series CPUs, with spec details and even pricing brackets tipping up online. Wccftech has posted what the publication believes will be the lineup we can expect to launch in just over a month's time, if rumours are to be believed. The base model is said to be the Ryzen 5 7600X, which the site claims will have a base clock of 4.7 GHz and a boost clock of 5.3 GHz. There's no change in processor core or thread count compared to the current Ryzen 5 5600X, but the L2 cache appears to have doubled, for a total of 38 MB of cache. This is followed by the Ryzen 7 7700X, which starts out a tad slower with a base clock of 4.5 GHz, but it has a slightly higher boost clock of 5.4 GHz. Likewise here, the core and thread count remains unchanged, while the L2 cache also gets a bump here for a total of 40 MB cache. Both these models are said to have a 105 W TDP.

The Ryzen 9 7900X is said to have a 4.7 GHz base clock and a 5.6 GHz boost clock, so a 200 MHz jump up from the Ryzen 7 7700X. This CPU has a total of 76 MB of cache. Finally the Ryzen 9 7950X is said to have the same base clock of 4.5 GHz as the Ryzen 7 7700X, but it has the highest boost clock of all the expected models at 5.7 GHz, while having a total of 80 MB cache. These two SKUs are both said to have a 170 W TDP. Price wise, from top to bottom, we might be looking at somewhere around US$700, US$600, US$300 and US$200, so it seems like AMD has adjusted its pricing downwards by around $100 on the low-end, with the Ryzen 7 part fitting the same price bracket as the Ryzen 7 5700X. The Ryzen 9 7900X seems to have had its price adjusted upwards slightly, while the Ryzen 9 7950X seems to be expected to be priced lower than its predecessors. Take these things with the right helping of scepticism for now, as things can still change before the launch.

It's been a busy couple of days when it comes to Intel and its Arc graphics cards, as not only has the company showed off the Arc A770—which looks identical to the Arc A750—but the company has also refuted that it was ever planning to release an Arc A780 card, despite the existence of the A380 and supposedly an A580. A leak with price brackets and performance tiering has also leaked, which gives us a much better understanding of how Intel is planning on positioning its Arc graphics cards versus NVIDIA and AMD and it doesn't look like Intel is as confident as it sounded just a few months ago.

LinusTechTips got the honour to reveal the Arc A770 card, although there appear to be minuscule differences to the physical appearance between it and the Arc A750. The only thing noticeable is a 3-pin header, possibly for some kind of RGB syncing, next to the 8- and 6-pin power connectors, something not present on the A750 card that Gamers Nexus showed off earlier this week. The good news is that the Arc A770 seems to be running cool, as the card was reportedly only hitting 69 degrees C during some hands-on time, although this will apparently be covered in a separate video next week.

According to TrendForce research, despite the significance of peak season and rising DDR5 penetration, the 3Q22 DRAM market still succumbed to the negative impact of weak consumer electronics demand resulting from the Russian-Ukrainian war and high inflation, which in turn led to an increase in overall DRAM inventory. This is the primary reason for a 3-8% drop in DRAM prices in 3Q22 and a more than 8% pricing dip in certain DRAM products for PCs and smart phones cannot be ruled out.

In terms of PC DRAM, sustained weakening of demand has led to PC OEMs adjusting their annual shipment targets and also caused DRAM inventories to soar rapidly. In 3Q22, PC OEMs remain focused on adjusting and destocking DRAM inventories, making a rebound in purchasing momentum unlikely. At the same time, since the overall DRAM industry remains oversupplied, even if PC demand is sluggish, suppliers still experienced difficulties in reducing their PC DRAM supply, resulting in a slight quarterly increase in the number of supplied bits. Therefore, PC DRAM pricing is forecast to drop by 3~8%

DDR5 memory pricing has been declining faster than expected, with average pricing for modules based on the latest standard dropping by as much as 20% in a month's time. As reported by ComputerBase, pricing for 1 GB of DDR5 has fallen from around €15 by the end of 2021 down to around €5/GB at time of writing. At current pricing, an entry-level, 32 GB DDR5 kit DDR5-4800 memory (JEDEC standard) has fallen from a high of €430 down to a much more palatable €154.

The price decline comes as good news for anyone aiming to upgrade their PC in wake of AMD's Socket AM5 launch for its Zen 4 architecture, which the company has already confirmed will only support the latest RAM standard. AMD itself must be riding the sea of relief, as high DDR5 pricing could significantly shape the company's next-gen platform's value compared to arch-rival Intel, which already offers DDR4 and DDR5 support with its Alder Lake chips. Expectations place the same memory support for the next-gen Raptor Lake platform. Prices for DDR4 memory seem to have hit a bottom, however, as pricing hasn't significantly moved in around six months. Like with all new technologies, expect the price difference to eventually change in favor of DDR5 memory, as manufacturers adjust their outputs towards adoption.

According to TrendForce research, North American data centers saw an improvement in components supply after February, driving a recovery in purchase order volume. As Server brands returned to normal in-office work following the pandemic, the increase in capital expenditures on related information equipment has also boosted order growth. The addition of Kioxia's raw material contamination incident led to an increase in the pricing of certain rush orders, pushing up overall Enterprise SSD revenue in 1Q22 to US$5.58 billion, or 14.1% growth QoQ.

According to TrendForce, Samsung and SK hynix (including Solidigm) were the top two players in 1Q22. At the beginning of the year, demand from hyperscale data centers resulted in high inventory levels due to component mismatches, leading Samsung's order growth missing expectations. However, as repercussions from the WDC and Kioxia contamination incident hit NAND Flash production capacity in 1Q22, server customers quickly turned to Samsung for additional orders, driving the company's 1Q22 revenue to US$2.77 billion, up 14.8% QoQ.

According to TrendForce research, looking at NAND Flash wafers, the pricing of which more sensitively reflects the market, suppliers are increasingly motivated to cut prices in exchange for sales due to weak retail demand since March and a more conservative outlook for shipments of other end products. The price of NAND Flash wafers is expected to begin falling in May and the supply of NAND Flash will gradually overtake demand in 2H22. The price decline of NAND Flash wafers in 3Q22 may reach 5~10%.

At the same time, TrendForce indicates that February's contamination incident at Kioxia was expected to tighten the market in 2Q22 and 3Q22. However, as a consequence of rising inflation and the war between Russia and Ukraine, market demand for consumer products in the traditional peak season of the second half of the year is trending conservative and the prices of client SSD, eMMC, and UFS in 3Q22 will be flat compared to 2Q22, breaking from the original expectation that prices may rise. In terms of enterprise SSDs, as demand for data centers remains strong, no significant correction in demand has yet been observed. However, as the overall NAND Flash market gradually moves into oversupply, prices will only grow slightly by approximately 0~5% in 3Q22.

Next week AMD will be announcing its refreshed Radeon RX 6x50 XT graphics cards, but courtesy of VideoCardz, the pricing is already available. The site managed to get hold of one of the slides from next weeks' launch, which details the three new cards, the Radeon RX 6650 XT, RX 6750 XT and RX 6950 XT. All three cards are fairly minor refreshes that will receive a small bump in boost speeds across the board and the RX 6650 XT and RX 6750 XT will also see a bump in memory clocks from 16 Gbps to 17.5 and 18 Gbps respectively. All three cards will also see a bump in TBP power, with the two lower-end cards getting a 20 W increase and the RX 6950 XT getting a 35 W bump.

However, the bigger issue here is AMD's new pricing, which isn't going to appeal to anyone. The RX 6650 XT is seeing a $20 bump over the RX 6600 XT to $399, whereas the RX 6750 XT is getting a $70 price bump, which places it mere $30 below the RX 6800 at $549. Finally the RX 6950 XT will retail at $1,099 or $100 more than the RX 6900 XT. Keep in mind that this is based on AMD's reference card pricing and partner cards are likely to be priced higher. All three cards should be available on the launch day, which is the 10th of May.

According to TrendForce forecasts, average overall DRAM pricing in 2Q22 will drop by approximately 0~5%, due to marginally higher buyer and seller inventories coupled with the demand for products such as PCs, laptops, and smart phones being influenced in the short-term by the Russian-Ukrainian war and high inflation weakening consumer purchasing power. At present, the only remaining source of demand is on the server side, so overall DRAM stocks will remain oversupplied in 2Q22.

In terms of PC DRAM, PC OEMs are adopting a conservative stocking strategy for orders in 2Q22 due to the Russian-Ukrainian war, which may continue affecting orders during peak season in 2H22, and revising 2022 shipment targets downwards. Additionally, the overall supply of bits is still growing, so the PC DRAM price slump in 2Q22 will further expand to 3~8% and may continue to deteriorate.

In 4Q21, NAND Flash bit shipments grew by only 3.3% QoQ, a significant decrease from the nearly 10% in 3Q21, according to TrendForce's investigations. ASP fell by nearly 5% and the overall industry posted revenue of US$18.5 billion, a QoQ decrease of 2.1%. This was primarily due to a decline in the purchase demand of various products and a market shift to oversupply causing a drop in contract prices. In 4Q21, with the exception of enterprise SSD, the supply of which was limited by insufficient upstream components, the prices of other NAND Flash products such as eMMC, UFS, and client SSD, all fell.

TrendForce's summary of NAND Flash market sales performance in 2021 is as follows: although there have been signs of weakening since 2H21, thanks to remote services and cloud demand driven by the pandemic, revenue performance still grew significantly compared to 2020. Revenue reached US$68.6 billion, up 21.1% YoY, the second-biggest increase since 2018.

WDC recently stated that certain materials were contaminated in late January at NAND Flash production lines in Yokkaichi and Kitakami, Japan which are joint ventures with Kioxia, according to TrendForce's investigations. Before this incident, TrendForce had forecast that the NAND Flash market will see a slight oversupply the entire year and average price from Q1 to Q2 will face downward pressure. However, the impact of WDC's material contamination issue is significant and Samsung's experience during the previous lockdown of Xi'an due to the pandemic has also retarded the magnitude of the NAND Flash price slump. Therefore, the Q1 price drop will diminish to 5~10%. In addition, according to TrendForce, the combined WDC/Kioxia NAND Flash market share in the 3Q21 was as high as 32.5%. The consequences of this latest incident may push the price of NAND Flash in Q2 to spike 5~10%.

The contaminated products in this incident are concentrated in 3D NAND (BICS) with an initial estimate of 6.5exabytes (approximately 6,500M GB) affected. According to TrendForce, damaged bits account for 13% of the group's output in 1Q22 and approximately 3% of the total output for the year. The normal production schedule for the entire line has yet to be confirmed. It is worth noting that the damages announced by WDC likely do not account for total losses stemming for this event and the number of damaged Kioxia parts has not been aggregated, so the total number of affected bits may increase further.

Server processors tend to be one of the most profitable businesses for AMD and Intel. Thus, investment groups and analysts closely monitor happenings in the server and data center world. A report from Mizuho Securities (investment bank) Managing Director Jordan Klein states that many upcoming changes on the server processor front are coming this year. Mr. Klein cites sources over at Insupur Systems, one of the most prominent server vendors. More precisely, Dolly Wu is the VP and GM of Datacenter/Cloud at Inspur. According to the report, AMD and Intel will change their strategy in the server market going forward in 2022.

As far as AMD is concerned, the company plans to increase the pricing of its EPYC processors by 10-30%. This increase should be a bit easier on the strategic cloud customers. The report also indicates that as the demand far exceeds the supply of EPYC processors, AMD increases prices and makes a "take it or leave it" offer, resulting in most customers accepting the increased costs. Another interesting tidbit from the report was the talk about Intel. The blue team laid out its strategy to launch highly-anticipated Sapphire Rapids Xeons in Q2 of 2022. However, it will maybe get delayed to Q3 of 2022. Intel doesn't plan to increase prices to remain competitive with AMD, so the server space will see Intel fighting to regain the lost market share.

Phanteks debuts a host of new products for the upcoming year at CES 2022 - The brand new Evolv Shift XT Mini-ITX Chassis and Revolt SFX Power Supplies, Matte White Editions for the Evolv X & Eclipse P600S Chassis, white SK PWM D-RGB Fans, white AMP Power Supply and a complete range of Gen4 PCIe Riser Cables and Gen4 Vertical GPU Bracket.

Brand new and unique Evolv Shift XT Mini-ITX Chassis and super compact Revolt SFX Power Supplies
Evolv Shift XT - Compact, Powerful, Futureproof
The Evolv Shift XT brings a unique small form factor that can extend in size to tailor to your cooling performance needs. The Evolv Shift XT has no compromise on performance with support for powerful hardware, whether in Compact, Aircooled, or Liquid Cooled Mode.

DigiTimes, citing sources within the industry, reports that Samsung is mulling a price raise for its own-brand SSDs. The report doesn't put a number or percentage to the prospective price increase, but it also states that Samsung is seemingly moving in the opposite direction of other SSD vendors. Samsung's competition is expected to lower overall pricing by up to 10% in an attempt to increase product attractiveness after facing lower than expected demand.

Samsung is one of the world's largest manufacturers of NAND chips, and enjoys a fully vertical SSD development capability: the company manufactures its own NAND and controller chips, which has led to a strong foothold in both the industry and in consumer's expectations for SSD speed and reliability. It thus seems strange that the company would move in the opposite direction of the remaining industry, especially considering how it benefits from economies of scale and (expectedly) higher product margins than companies that don't manufacture their own NAND. However, Samsung has recently cut its production guidance for both its Xi'an, China NAND factories after local COVID-19 surges forced partial lockdowns. These factories are responsible for around 40% of Samsung's global NAND output - and thus, they also account for around 7% of global NAND production.

Intel's Arc Alchemist lineup of graphics cards, based on Xe-HPG GPU configuration, is nearing the launch. With the current situation with AMD and NVIDIA GPUs outputting graphics card prices over the default MSRP, we wonder how Intel would place pricing of its upcoming GPUs and fit inside the market. And today, we got the first round of speculations based on Intel's Arc Alchemist GPU giveaway called Xe-HPG Scavenger Hunt. There are two principal bundles: one worth $900 that includes Intel Arc merchandise, Xbox Game Pass PC for six months, Intel Premium Arc Alchemist graphics card, and one worth $700 that consists of three months of Xbox Game Pass PC, Intel Arc merchandise, and Intel Performance Arc Alchemist graphics card.

According to some preliminary calculations from Tom's Hardware, we assume that with the $900 bundle containing one Premium Arc Alchemist GPU and other prizes, the card will cost as much as $825 when all things get removed. Going down the ladder, Intel has paired a bundle worth $700 with a Performance Arc GPU, which is roughly worth $650 on its own. It indicates that the two Intel Performance and Premium Arch Alchemist graphics cards are respectfully worth $650 and $825. What will the final pricing look like? We don't know. However, we assume that it could be very similar to this. For more information we have to wait for the official launch.

Got €600 to spare? Great, as that means that you can afford an AMD Radeon 6600 graphics card when they launch sometime next month. Courtesy of both a Dutch and a Portuguese computer shop, we now have an idea of what the cards will cost ahead of the retail launch which is said to be on the 13th of October.

The Portuguese shop also kindly posted pictures of the Sapphire Pulse Radeon RX 6600, which comes as expected with 8 GB of GDDR6 memory, which it lists for €589.90. The Dutch shop was less forthcoming with their MSI Radeon RX 6600 MECH 2X 8 GB, but to be honest, it might not matter what these cards look like at these kinds of price points. The MSI card is listed at €600,41, so make sure you bring some coins as well.

US electronics retailer Provantage allegedly leaked the retail pricing of the upcoming Intel 12th Gen Core "Alder Lake-S" desktop processors. The list confirms that the company will only be debuting the unlocked "K" and "KF" SKUs in 2021, with locked 65 W SKUs joining in only in 2022. Pricing was put out for both boxed, as well are tray (per-piece) prices. The lineup begins with the Core i5-12600KF boxed processor at $261.77, a 6+4 core (P+E), 16-thread processor with 20 MB of L3 cache, and 4.90 GHz maximum boost frequency for the P cores. As a "KF" SKU, it lacks an iGPU. The i5-12600K, which has the same specs and an iGPU on top, is priced at $295.49.

The Core i7-12700KF and i7-12700K are 8+4 core (P+E), 20-thread chips with 25 MB of cache, and 5.00 GHz boost frequency. The two are differentiated by iGPU. The i7-12700KF is priced at $395.61, and the i7-12700K at $422.17. Leading the pack, are the Core i9-12900K and i9-12900KF, which max out the silicon, with 8+8 (P+E) core, 24-thread, and 30 MB of cache. These boost up to 5.20 GHz, but we've heard rumors of the Thermal Velocity Boost feature driving frequencies beyond this. The i9-12900KF is priced at $578.13, while the i9-12900K goes for $604.99. Tray pricing of these chips is more or less similar, with price difference being under $5. The boxed SKUs don't include a cooler, so from a bill-of-materials standpoint, this price difference only accounts for the paperboard box. Intel is expected to formally launch these chips in late-October (which is probably when reviews go live), with retail availability in mid-November.

Just a few days back, we have seen reports being made about EVGA graphics cards dying from playing a closed beta test of Amazon Game's New World MMORPG game. Multiple users are reporting on their GPUs getting fried from playing the game, and EVGA is already offering a replacement for the GPUs. However, today's situation appears to be slightly different. According to the report coming from Igor's Lab, EVGA is charging premium prices for its advanced GPU RMA service, getting some criticism from the community. For starters, the advanced RMA service is a service designed for EVGA customers to send their faulty GPUs, pay a deposit, receive a replacement GPU from EVGA, and once EVGA receives the old GPU, it returns the deposit to the person who made it. It basically allows less downtime for owners of the GPU, with a replacement quickly on the way.

All of that is working neatly in theory. However, as every person involved in the PC building recently knows, prices for GPUs are at an insane level as demand is much higher than the supply currently available. Igor's Lab has reportedly experienced a similar situation with EVGA as well. As Igor filed for the advanced RMA program, the deposit needed to be made. Instead of the regular 782 Euros (or about 931 Euros with VAT included) for EVGA GeForce RTX 3080 FTW3 Ultra, EVGA asked for as much as a 1,728.20 Euro deposit to be made.

The German media outlet, 3D Center, has today published an updated report for July, measuring graphics card pricing in Germany and Austria, showing some pretty interesting results. The report is only measuring the pricing index of these two countries and their retailers, so it does not apply to other regions. An interesting discovery is that GPU prices have now hit the lowest point since February of this year when the sharp price incline started. At the time of reporting, GPU prices are exaggerated by around 53% over the MSRP listed prices. Not only did the prices drop, but the supply of GPUs like AMD Radeon RX 6800, Radeon RX 6800 XT, and the NVIDIA GeForce RTX 3060 Ti became much better, as consumers can get their hands on these now.

When looking at the graph below, note that MSRP is listed as 100%, and the percentage shown is the increase over that MSRP. When it comes to complete price reduction to the MSRP, 3D Center expects it to happen in 3-4 weeks possibly. If current data is to be believed, MSRP is slowly decreasing and supply is increasing rapidly. For more details and per-card pricing situation, head over to 3D Center website here. Here is an important statement from 3D Center about the current situation:

3D Center (translated from German)Of course, this means that current street prices for graphics cards are (mostly) still exaggerated - and above all that this is the worst possible time to buy a graphics card. Because the (now clearly verifiable) tendency points to clearly lower graphics card prices in the next few weeks, with a similar pace, street prices at list price level could be in sight in 3-4 weeks. It is possible that there will be a certain braking effect in the downward price movement beforehand - but at least the way up to that point should definitely be taken with you. Apparently the delivery quantities are currently sufficient, maybe the need is a bit lower because of the summer times (and no longer available on the part of the crypto miners)so that retailers receive more cards than they sell. Since the retailers usually bought their cards from the distributors at an exaggerated price, the big game is now about who can get rid of the expensive stock goods in time to make a profit at all in the face of constantly falling sales prices.

Millions of bytes have been written regarding the current GPU market conditions already, which pairs strained logistics channels due to COVID-19 with increased quarantine-fueled demand by gamers - while also throwing in semiconductor manufacturing woes, miners, and scalpers. All in all, it seems that miners and scalpers managed to get their hands on roughly 25% (around 700,000) of distributed current-gen graphics cards during Q1 2021 which, for some reason, seems much lower than the general perception on their impact on this market.

With that said, Reddit user @gregable aggregated daily pricing for GPUs on Ebay and then calculated the GPU's $/hashrate for Ethereum mining. With hashrates remaining steady for graphics cards, this effectively establishes a price trend for GPUs. The news are good, for once: prices are falling, with the average $ cost per MH falling from $26 on May 16th down to $20 as of yesterday. The move is supported mostly by price drops on high hash-rate graphics cards such as the RTX 3090 (a 32% price drop during this period) and RTX 3080/RTX 3070 graphics cards (which dropped by 25%).

NVIDIA's latest series of RTX 30 series graphics cards continue to remain elusive more than eight months after their release thanks to a combination of global chip shortages, logistics delays, and mining demand. The pricing for the latest generation graphics cards from various European retailers has been compiled and analyzed by 3DCentre and it paints a gloomy picture for gamers. The RTX 3080 now retails for 2999€ or 317% higher than the MSRP of 719€, other RTX 30 series cards saw price increases between 107% - 204%. This trend isn't exclusive to team Green with AMD's RX 6000 series also seeing significant price increases with the average price for an RX 6800 reaching 159% of MSRP at ~1600€, while other cards in the lineup see increases between 70% - 100%. The complete price history for all the cards tracked can be found at the source below. We don't see these prices falling significantly anytime soon unless there is a large drop in mining demand or a significant production increase.

MSI is planning to raise prices of its graphics cards, according to a DigiTimes report, according to company chair Joseph Hsu, speaking at an investors conference on Tuesday. He stated that the company expects demand for motherboards, gaming notebooks, and graphics cards, to remain robust throughout 2021, with shipment increases to be had in the range of 30-50%. The DigiTimes report points to the likelihood of new GPU launches by NVIDIA in Q2-2021, and Intel 500-series chipset motherboards to positively impact MSI's shipments. Besides overwhelming demand, import duties and rising logistics costs are blamed for rising hardware prices.

The prices of graphics cards have been perhaps the most controversial topic among PC enthusiasts lately. High demand and low supply of the latest generation GPUs have lead to the massive price increase over MSRP. Graphics card makers, AMD and NVIDIA, have already announced that this situation is not going to get better until March ends. However, there seems to be another possible issue appearing slowly on the horizon. According to the Chinese website MyDrivers, the prices of graphics cards are expected to increase thanks to the increasing prices of memory used in them, presumably including both the slower GDDR6 and the faster GDDR6X memory.

The source claims that the new memory price increase is going to take place after February 12th, when Chinese New Year ends. As both the NVIDIA GeForce RTX 3000 series Ampere generation and AMD Radeon 6000 series generation use GDDR6X and GDDR6 respectively, that means that the increased prices of these memory types could increase the MSRP, which is already above its original intent.