Galaxus, a German e-commerce store had a custom NVIDIA GeForce RTX 4060 graphics card available for purchase yesterday—VideoCardz picked up on this embargo busting listing yesterday evening, but the product page has been removed overnight. Fortunately a screenshot of the Palit Dual's premature retail appearance was kept for preservation purposes. The official launch of NVIDIA GeForce RTX 4060 (non-Ti) GPUs is scheduled for June 29, and European MSRP is set at €329 ($359). Galaxus had the custom Palit card priced at €339, so a €10 upcharge could be warranted if the included cooling solution is more robust than NVIDIA's reference design, or the extra expense covers the cost of more RGB lighting zones.

Palit revealed its RTX 4060 Dual and StormX series last month, with both variants being factory overclocked (OC). The (now redacted) Galaxus product page seemed to show a not yet announced Dual (non-OC) model, and a product code "NE64060019P1-1070D." Palit's press release from late May mentions that users can customize the Dual's cooler to some degree: "In light of the positive feedback from GamingPro Maker project, now the support is also enabled on the Palit GeForce RTX 40 Dual Series. Users can download the 3D files of the Dual cover and backplate from Palit website to paint or create add-on elements on it, and simply attach the 3D-printed cover to the shroud." It that unique selling point interesting enough to get prospective budget graphics card buyers to consider Palit's latest offering?

The price of GDDR6 memory has continued to fall sharply - over recent financial quarters - due to an apparent decrease in demand for graphics cards. Supply shortages are also a thing of the past—industry experts think that manufacturers have been having an easier time acquiring components since late 2021, but that also means that the likes of NVIDIA and AMD have been paying less for VRAM packages. Graphics card enthusiasts will be questioning why these savings have not been passed on swiftly to the customer, as technology news outlets (this week) have been picking up on interesting data—it demonstrates that spot prices of GDDR6 have decreased to less than a quarter of their value from a year and a half ago. 3DCenter.org has presented a case example of 8 GB GDDR6 now costing $27 via the spot market (through DRAMeXchange's tracking system), although manufacturers will be paying less than that due to direct contract agreements with their favored memory chip maker/supplier.

A 3DCenter.org staffer had difficulty sourcing the price of 16 Gb GDDR6 VRAM ICs on the spot market, so it is tricky to paint a comparative picture of how much more expensive it is to equip a "budget friendly" graphics card with a larger allocation of video memory, when the bill-of-materials (BoM) and limits presented by narrow bus widths are taken into account. NVIDIA is releasing a GeForce RTX 4060 Ti 16 GB variant in July, but the latest batch of low to mid-range models (GeForce RTX 4060-series and Radeon RX 7600) are still 8 GB affairs. Tom's Hardware points to GPU makers sticking with traditional specification hierarchy for the most part going forward: "(models) with double the VRAM (two 16 Gb chips per channel on both sides of the PCB) are usually reserved for the more lucrative professional GPU market."

According to a newly published study, by market analysts at Display Supply Chain Consultants (DSCC), TV OLED panel production costs are set to fall consistently over the next two years. Thanks to increased efficiency and improved yields at key manufacturing facilities, premium TV models could drop in price within a few months (maybe in time for Christmas) - according to FlatPanelsHD. The DSCC report indicates that production costs per 55-inch OLED panel are predicted to decrease by roughly 20% (when compared to data from 2022), with the same percentage reduction lined up for 2024. LG Display's "white OLED" panel is the given example here - it is featured on many 2023 TV ranges including LG's own C3 and G3 models, as well as units from competing brands: Sony, Panasonic, Philips, Hisense, etc.

Samsung's proprietary QD-OLED TV technology is also forecasted to become cheaper to produce - by 30% - according to the market analysts at DSCC. The Display division's South Korean factory lines are capable of pumping out 65-inch QD-OLED panels at greater efficiency this year - with a reported higher overall yield when compared to 2022's results (from 68% to 84%). Samsung's quantum dot panels are usually reserved for flagship level TV models, but lower production costs could lead to more mid-range televisions adopting the high-end display technology.

According to brand new information sent to the press and influencers yesterday, AMD has likely made a last minute change to its pricing strategy - VideoCardz has communicated with insider sources and confirms that an official email contains this message: "The Radeon RX 7600 will now be available starting at an SEP of $269 USD, beginning on May 25."

Industry experts were predicting a $299 MSRP for the upcoming Radeon RX 7600 graphics card lineup, based on possible earlier communications (under embargo) from AMD, but the company has seemingly decided to change its pricing strategy ($269/€299) only three days before the May 25 launch. Its monolithic RDNA 3 Navi 33 XL GPU (6 nm) is set to go head-to-head against NVIDIA's GeForce RTX 4060 Ti graphics card range later this week - the latter's specifications look to be superior according to leaked info - so Team Red could be making adjustments in order to stay competitive in the lower-end gaming-oriented GPU market.

Listings for two custom AMD Radeon RX 7600 GPUs have appeared on PC Canada's webstore, according to VideoCardz - who were notified by keen-eyed locals from the Great White North. The online electronics seller has likely created these page entries by mistake - the information on hand is not exactly refined, indicating that the temporary text has come straight from hardware distributors - Althon Micro is Sapphire's chosen distribution and support partner for North American territories.

The prematurely published pages show that the Sapphire Pulse and MSI Mech 2X Classic models are both overclocked and specced with 8 GB of GDDR6 memory. The custom graphics cards are not ready to purchase, as expected, with an indication of zero units being in-stock. At the time of writing, PC Canada has the Sapphire RX 7600 PULSE OC listed at $335.80 (451.99 CAD), and the MSI Mech 2X RX 7600 at $329.85 (443.99 CAD). These prices are subject to change, given that the information presented seems to have originated from placeholder sources.

Dell first unveiled its UltraSharp U3224KB 6K monitor back in early January at the CES 2023 trade show - this professional-grade 31.5-inch screen boasts Thunderbolt 4 connectivity and sports an impressive IPS Black panel (courtesy of LG Display) capable of displaying a super dense 6144 x 3456 pixel resolution. Today the North American technology company has announced that its U3224KB model is available to purchase at a price of $3,199 (CA $4,289.99).

The UltraSharp's competitive pricing undercuts the nearest competition by $1000 - Apple's Pro Display XDR is marginally better in terms of specifications, but potential buyers will get landed with a $5000 bill for the privilege of owning it. Dell is hoping that a bunch of handy features on its offering - including an in-built KVM, 4K HDR webcam, plenty of type USB-C & A ports, a Thunderbolt 4 port and dual 14 W speakers - will be enough to steal some professional clients from Team Cupertino.

As covered on TPU yesterday - Newegg has recently reduced the asking price for AMD's flagship desktop Ryzen 9 7950X3D processor to $629.99. The $70 discount below MSRP represents a 10% saving for keen customers looking to upgrade to some of the best enthusiast silicon available at the moment, but this offer is only available via Newegg's Ebay store. The e-tailer has also (at some point today) rolled out the same percentage cut for the step-down model - Ryzen 9 7900X3D - which brings its price down to $539.99 (originally $599.99) according to the updated Ebay listing.

The 12-core Ryzen 9 7900X3D CPU seems to offer less value in terms of cost per core/thread when compared to its more powerful 16-core sibling ($40/$20) - when taking the (likely temporary) Newegg price cut into account, resulting in a per core price of almost bang on $45 ($22.50 per thread). AMD's Ryzen 9 7900X3D processor has not been reviewed by TPU, but the general consensus seems to be that it gets ignored due to its occupying of the unfavorable middle-ground between the more capable 7900X3D and naturally cheaper 8-core Ryzen 7 7800X3D. The latter has yet to be discounted (across the North American hardware market), so it is possible that Newegg is trying to encourage an uptake of the really expensive models with its latest price offers.

Microsoft's official Xbox Twitter account has today announced that its official range of Xbox Series console storage expansion cards has been reduced in price: "Think of all the new games you'll be able to download and play now 👀. The Seagate Storage Expansion Card is now available starting at a lower price: xbx.lv/41e8t57." It is slightly odd that Seagate itself has not announced this lowering of gaming product MSRPs, but today's changes only affect the US market - European and UK listings feature the old prices (at the time of writing). It is not clear whether this discount is a permanent or temporary thing, but the latter is a more likely situation given rumors from last month.

It is very possible that Seagate is reacting to new competition - last month a Best Buy listing revealed that Western Digital is lining up to provide third party storage expansion cards for Xbox Series console owners. The leak of WD's incoming offerings indicated that it would be undercutting its arch rival in terms of pricing, at least with the single model that leaked (1 TB at $179.99) - Seagate has a timed exclusive agreement with Microsoft/Xbox for the licensed production/selling of proprietary cards. The officially sanctioned price drop brings the cards to more reasonable value levels, but Xbox owners have largely agreed that MSRPs were inflated from the beginning. The entry-level 512 GB Seagate model now costs $89.99 (a $50 reduction), the 1 TB model is now available at $149.99 (a $70 reduction) and the top-end 2 TB model gets the largest price slash (of $120) which brings it down to $279.99. Seagate appears to be undercutting WD's BLACK C50 1 TB model (if the Best Buy info leak price was accurate) by $30 with the official 1 TB storage expansion card.

AMD's marketing department this week continued its battle to outwit arch rival NVIDIA in GPU VRAM pricing wars - Sasa Marinkovic, a senior director at Team Red's gaming promotion department, tweeted out a simple and concise statement yesterday: "Our @amdradeon 16 GB gaming experience starts at $499." He included a helpful chart that lines up part of the AMD Radeon GPU range against a couple of hand-picked NVIDIA GeForce RTX cards, with emphasis on comparing pricing and respective allotments of VRAM. The infographic indicates AMD's first official declaration of the (last generation "Big Navi" architecture) RX 6800 GPU bottoming out at $499, an all time low, as well as hefty cut affecting the old range topping RX 6950 XT - now available for $649 (an ASRock version is going for $599 at the moment). The RX 6800 XT sits in-between at $579, but it is curious that the RX 6900 XT did not get a slot on the chart.

AMD's latest play against NVIDIA in the video memory size stake is nothing really new - earlier this month it encouraged potential customers to select one of its pricey current generation RX 7900 XT or XTX GPUs. The main reason being that the hefty Radeon cards pack more onboard VRAM than equivalent GeForce RTX models - namely the 4070 Ti and 4080 - therefore future-proofed for increasingly memory hungry games. The latest batch of marketing did not account for board partner variants of the (RDNA3-based) RX 7900 XT GPU selling for as low as $762 this week.

If something seems too good to be true, then it often is and the earlier rumoured price point of the "vanilla" ASUS ROG Ally at US$499.99 was apparently one such instance. Pricing information from serial Twitter leaker SnoopyTech suggests it will instead be priced at US$599.99, which seems a lot more realistic. Aside from using the 6-core CPU with a more limited GPU, the cheaper ROG Ally will also see its internal storage cut in half to 256 GB, compared to 512 GB for the "Extreme" version.

The rest of the specs appear to be identical, with both models sporting 16 GB of LPDDR5 memory, the 7-inch, 120 Hz 1080p display and possibly even the same 40 Whr battery pack. At US$70 more than the equivalent Steam Deck, it might be a tough sell, especially as it's only US$100 to upgrade to the fully featured version, a much smaller cost increase compared to each of the Steam Deck SKUs, where you're looking at spending more to get more. It could simply be that this is a sales tactic by ASUS, to push most of its potential customers to buy the more expensive model.

Softbank, the owner of Arm Ltd., is preparing everything it can to ensure a successful initial public offering (IPO) of Arm. However, ahead of the IPO, we have more information about Arm's plans to change its licensing and pricing structures to collect more royalties and ensure higher cash flow for future investors. Currently, Arm licenses technology in the form of intellectual property (IP), usually in different flavors of Cortex-A CPU cores that go inside processors for phones and laptops. Chipmakers that use the IP have additional expenses such as Arm ISA license fee and per-chip royalty, which is based on the chip's average selling price.

However, according to Financial Times, we have a new pricing structure that changes how Arm bills its partners and customers. From now on, Arm will grant licenses to chipmakers and ask them to only ship to device makers with an agreement with Arm. Additionally, these device makers now pay per-device royalty based on the device's average selling price (ASP). This ensures that Arm's fee applies to the higher margin product, which means that ultimately Arm will collect more cash flow from its customers and partners. Currently, the old model charges around 1-2 percents per chip in each smartphone, considering the ASP of smartphone chips to be $40 for Qualcomm, $17 for MediaTek, and $6 for Unisoc. However, taking the ASP of a mobile phone at $335, as recorded in 2022, the fee would be much higher. People familiar with the matter noted that Arm will apply this pricing structure as early as 2024. Apple and Samsung are not impacted by this change, as both companies enjoy their own agreements with Arm.

iBUYPOWER, a leading manufacturer of high-performance custom gaming PCs, today announced the new RDY Ouro Kronii system featuring the special edition Y60 Ouro Kronii PC case.

"It's been an incredible journey collaborating with Kronii and hololive Engish," said King Perez de Tagle, Marketing Executive Producer of HYTE and iBUYPOWER. "It's about time The Warden of Time gets a high-performance gaming PC and the RDY Ouro Kronii limited edition systems are ready to ship. stay tuned for even more!" The RDY Ouro Kronii will boast the latest Intel Core i9 13900K or KF CPU, NVIDIA RTX 4070 Ti GPU, Z790 motherboard, and the custom Y60 Ouro Kronii PC case. The RDY Ouro Kronii will provide users with maximum performance in virtually any application with reliable components and iBUYPOWER's expert assembly.

Semiconductors are largely made using silicon, even though there are other types of substrates that can be used as well, such as gallium nitride or silicon carbide. However, most semiconductors today are made using silicon wafers, which in turn means that silicon wafers are a key material in the semiconductor industry. Over the past three years, the cost of silicon wafers have increased in pricing, due to higher demand, as there has been a higher demand for semiconductors. However, as there are a limited number of suppliers of silicon wafers, especially at the larger 12-inch size, the increased cost in materials has had an impact on the cost of the final semiconductors.

Reports out of Taiwan are suggesting that the price of 12-, 8- and 6-inch wafers are all starting to see a decline in price. We're talking single digit percentages here and it should be noted that these are spot prices, not contract prices, which are negotiated between the parties a long time before delivery. That said, the fact that the spot prices are point downwards also means that companies with not so great contract pricing are starting to want to renegotiate their contract pricing, as even a small saving here can lead to a bigger saving further down the line. Many IC manufacturers have also asked to pause their contract orders, as the utilisation rate of many foundry nodes are going down, which means the foundries aren't in need of as many wafers as they have ordered. Hopefully this will all lead to lower prices across the board when it comes to semiconductors this year, but it's too early to draw any real conclusions. It's also possible that the end customers won't see any direct benefits from lower costs to the manufacturers.

Back in January, Intel officially increased the price of its 12th Gen Core processors by 10 percent, a move that was thought to help push the 13th Gen Core processors in retail. Here we are, barely a month later and Intel is now said to be cutting the price on said 12th Gen Core processors by as much as 20 percent. The report comes from DigiTimes in Taiwan and should as such be taken with a pinch of salt, but apparently the higher-end SKUs are expected to see the biggest price cuts.

Twitter user @harukaze5719 has put together a cheat sheet that gives us an easy overview on what we might be able to expect, if the 20 percent price cut is done across the board. This should make Intel's 12th Gen Core processors quite attractive price wise, as all models would end up selling for much less than they did before the 10 percent price increase. This would give Intel some extra leverage over AMD, which might be forced to lower its prices in turn, to be able to stay competitive.

With everyone busy enjoying the announcements of new shiny toys at CES, Intel has taken the opportunity to jack up the prices on its older 12th Gen Core processors by around 10 percent. This wasn't entirely unexpected though, as Intel announced back in June of last year that it was going to increase the MSRP of its 12th Gen Core processors. The price increase affects different SKUs wildly differently, as the Core i9-12900K for example, is seeing a US$59 price increase and its new MSRP is now US$648, which is more than the Core i9-13900K which has an MSRP of US$589. On the other hand, the Core i3-12100 only gets a $12 price increase, which puts its new MSRP at US$134, which places it in the same price bracket as the Core i3-13100.

This is a very unusual move by Intel and it affects all of its 12th Gen Core desktop processors and possibly some other SKUs as well. Considering the 13th Gen Core parts are either priced cheaper or fall in the same price bracket, it's hard to see how Intel is going to see any sales of its older 12th Gen Core processors, especially as the two share the same socket. It's highly unlikely that this move will affect its shareholders in a positive way either, as Intel is likely to see lower sales with this price increase of its previous generation of processors, which in turn will result in even lower revenue. That said, it's unclear if this will affect retail pricing or not, as it's possible that many stores won't replenish their stock of 12th Gen Core CPUs once their current stock sells out.

EK, the leading computer cooling solutions provider, is now offering an enterprise-grade GPU water block for PNY NVIDIA A100 80 GB PCIe data center GPUs. The EK-Pro GPU WB A100 80 GB Rack - Nickel + Inox is a high-performance water block specifically engineered to make the entire GPU and water block assembly as thin as possible, effectively allowing it to consume only a single PCIe slot width-wise. The water block is equipped with a rack-style terminal, considerably reducing the assembly height and increasing the chassis compatibility.

By spanning the entire PCB, the water block directly cools the GPU, HBM VRAM, and the VRM (voltage regulation module) as the cooling liquid is channeled directly over these critical areas.

Sony has finally revealed the pricing for its upcoming PlayStation VR2 headset and for those interested in getting one, we really hope you've saved up, as the headset costs more than a PlayStation 5 console. The headset will only launch on the 22nd of February 2023, but Sony will start taking pre-orders later this month and you're going to have to cough up $549.99 / €599.99 / £529.99 / ¥74,980 depending on where you live to get your hands on one. For the money, you get the PS VR2 headset, the PS VR2 Sense controllers and a set of undisclosed stereo headphones. Sony will also offer a bundle with Horizon Call of the Mountain, which will retail for $599.99 / €649.99 / £569.99 / ¥79,980.

In addition to the headset, Sony will also offer a charging station for the controllers, which comes in at $49.99 / €49.99 / £39.99 / ¥5,480. The controllers would otherwise charge via USB-C. The PS VR2 also uses USB-C to connect to the PS5 console. The PS VR2 offers 2000 x 2040 pixels resolution per eye, using OLED displays that are capable of 90 and 120 Hz refresh rate. The headset also sports four cameras for headset and controller tracking, as well as an IR camera for each eye, for eye tracking. The eye tracking hardware is made by Swedish Tobii, which is a company that specialises in eye tracking solutions. Sony also announced 11 new PS VR2 games, which among others include Switchback VR, Cities VR - Enhanced Edition, Crossfire: Sierra Squad and The Light Brigade.

Amazon US has kindly revealed the pricing for a pair of upcoming Intel Z790 chipset based motherboards from ASUS. For those hoping for better motherboard pricing versus AMD's X670 based boards, we have to be the bringer of bad news, as the two fall in the same ballpark, although Intel seems to have a slight edge here. The cheaper of the two models is the ASUS Prime Z790-P WiFi, which is the Intel equivalent to the Prime X670-P board for AMD's AM5 socket. The Prime Z790-P offers slightly weaker connectivity around the back, but has more PCIe slots compared to its AMD sibling. Unfortunately, it seems like Amazon doesn't stock the Prime X670-P, so we had to look elsewhere for pricing and Newegg charges US$289.99 for it, whereas Amazon charges US$249.99 for the Prime Z790-P, making it a more attractive option. However, that's still US$30 more than its predecessor, the Prime Z690-P, making this a pretty steep jump in price considering the two are very similar in terms of what you get for your money.

The second board is the ASUS ROG Maximus Z790 Hero, which is a premium product, something that's reflected in the pricing as well. Features like Thunderbolt 4 and an ROG Hyper M.2 card for PCIe 5.0 SSDs are included here, as well as an extended bundle. There's no direct AMD equivalent here, as ASUS only has a model in the US$400 range and one in the US$1000 range on the AMD side. However, it appears that ASUS has decided to keep the same price point as the ROG Maximus Z690 Hero. This isn't entirely surprising, as the boards appear to be almost identical, bar some change to the layout to the rear I/O. At US$629.99, this isn't a cheap board, but it wasn't expected either, as ASUS does charge a premium price for its ROG products. Both boards are said to be shipping from the 20th of October.

The AM5 motherboard prices that cropped up over the weekend do indeed appear to be placeholders or early cash grab pricing, as MSI has revealed its official pricing for four of its upcoming motherboards in a live stream. Although the pricing is still very high, it's not as insanely high as the early listing suggested. Starting at the bottom with the Pro X670-P WiFi, we're looking at a US MSRP of US$329 excluding tax and an EU MSRP of €395 including VAT. Next up we have the MPG X670E Carbon WiFi for US$499/€599, which is a steep jump in the eurozone, but it's actually less than what the current exchange rate from US dollar to Euro is, if you add 20 percent VAT.

This is followed by the MEG X670E ACE for US$799/€969, which doesn't look like a particularly attractive option. Finally we have the MEG X670E Godlike, which retails for US$1299/€1599, but with early listings in Europe showing it at €2399. It puts the Godlike more in line with the previous Godlike board from MSI, but it's likely to be one of the most expensive X670E boards on the market. It's mentioned in the live stream that prices are expected to come down sometime after the initial launch and this is something we've also heard from other motherboard vendors. MSI aren't mincing any words about their pricing, but that's not going to help anyone interested in getting onboard AMD's AM5 platform. The live stream is linked below for those that are interested in more details about these boards from MSI.

There have been some rumours circulating about Intel looking at increasing the pricing for its CPUs and if a screenshot from Amazon UK posted by @momomo_us on Twitter is to be believed, it looks like it'll be a significant increase in price. The Core i9-13900KF is listed with a price of £750.12, or almost US$815, admittedly including 20 percent VAT. That's a significant price increase over the Core i9-12900KF which normally retails for £679, but is currently offered for £608.99 by Amazon UK. It doesn't look better further down the stack either, with the Core i7-13700K coming in at £547.22 compared to a retail price of £409.88 for the Core i7-12700K.

The Core i7-13700KF should land at £516.58, versus £396.40 for the Core i7-12700KF. Finally the Core i5-13600KF ends up at £349.75 versus £272.99 for the Core i5-12600KF. As such, we're looking at a price increase of somewhere between around £80 and £140 depending on the SKU. These are not insignificant price increases if these are the actual retail prices we can expect when Intel launches its 13th gen Core processors in October. Hopefully we'll get some clarity next week, when Intel is said to be announcing the new CPUs. @momomo_us also provided some box art for the new processor boxes, for your viewing pleasure.

With only a couple of days to go until the official retail availability of the Ryzen 7000-series CPUs and accompanying X670 and X670E motherboards, early pricing of the motherboards are starting to crop up in Europe. Courtesy of @momomo_us we now have pricing from an unknown European retailer for 11 ASUS models, as well as MSI's Godlike board. We also managed to dig up some additional pricing over at Geizhals, which is a European price comparison site, for five ASRock models and one from Gigabyte. Hopefully we're looking at placeholder pricing here, as it's not looking good in terms of value for money. Admittedly, ASUS is known for charging a premium over its competitors, but it's not looking good anywhere right now.

Starting with @momomo_us pricing and MSI for no specific reason, its upcoming MEG X670E Godlike is listed at €2,399 and that doesn't include any kind of liquid cooling accessories. This has to be one of the most expensive consumer motherboards ever, if this is the actual retail pricing it'll sell for. Moving over to ASUS, its Prime X670-P model is listed at €418.53, with the WiFi version jumping to €446.89. This is the first indicator that these are not the actual retail prices, as WiFi versions of motherboards tend to have a $/€/£10-20 premium over non-WiFi models. We're not going to go over every individual board price here, simply look at the attached pictures, but based on these early prices, ASUS has two models for well over €1,000, the ROG Crosshair X670E Hero and the ROG Crosshair X670E Extreme, with the latter being listed at €1,486.95.

Ubisoft stated that USD $70 will be the new norm for pricing of its AAA game titles going forward. Count this as 16.6% inflation over the $60 ($59.99) that was normal for AAA games a few years ago. Ubisoft CEO Yves Guillemot, in an interview with Axios, stated that $70 would be considered the default for the publisher's big AAA releases across platforms. This would make $70 the base price for the "Standard Edition." Various premium editions and season passes would be priced higher. NBA 2K21 became the first title with its standard edition priced at $70 in August 2020. Ubisoft will effect the $70 pricing on the upcoming "Skull and Bones," which releases this November.

Apple today introduced iPhone 14 and iPhone 14 Plus, featuring two sizes—6.1 inches and 6.7 inches—in a sophisticated design with impressive camera upgrades and groundbreaking new safety capabilities. iPhone 14 and iPhone 14 Plus take stunning photos and video with a powerful camera system featuring new Main and front TrueDepth cameras, the Ultra Wide camera for unique perspectives, and Photonic Engine—an enhanced image pipeline. Both models include the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in. iPhone 14 and iPhone 14 Plus introduce critical safety capabilities such as Crash Detection and Emergency SOS via satellite, a first in the industry. And with amazing battery life, industry-leading durability features, and super-fast 5G, this iPhone lineup is more advanced than ever before. iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and (PRODUCT)RED finishes. Pre-orders begin Friday, September 9, with availability for iPhone 14 beginning Friday, September 16, and availability for iPhone 14 Plus beginning Friday, October 7.

"Our customers rely on their iPhone every day, and iPhone 14 and iPhone 14 Plus introduce groundbreaking new technologies and important safety capabilities. With the new, larger 6.7-inch display on iPhone 14 Plus, users can enjoy more content onscreen when browsing the web and even more text," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Both phones have a powerful new Main camera with a huge leap in low-light performance, advanced connectivity capabilities with 5G and eSIM, and the incredible performance of A15 Bionic, which helps enable even better battery life. All of this, tightly integrated with iOS 16, makes iPhone more essential than ever."

MSI has put up the pricing of its upcoming X670E and X670 motherboards on its website and it's already causing a stir online, as MSI seems to have priced itself out of the market. Starting at the bottom of the product stack, where the Pro X670-P WiFi sits at US$289.99, which should be compared to the X570-A Pro (without WiFi) which retails for around $110. Admittedly we don't know the exact pricing of MSI's competitors at this point in time, but this seems like a very steep price for a lower-end board in the category. However, things don't improve, as the MPG X670E Carbon WiFi comes in at US$479.99, or about $200 more than its X570S counterpart is currently selling for. This is also at least $70 more than what we expect Gigabyte's X670E Aorus Master to sell at.

Next step up is the MEG X670E ACE which comes in at a steep $699.99, which is at least $100 more than what Gigabyte's X670E Aorus Xtreme is expected to sell for and around twice the current retail price of the MEG X570 ACE Gaming. Finally, MSI is asking for a whopping US$1,299.99 for the MEG X670E Godlike, a price we can't see many being willing to pay for what appears to be a fairly unexciting flagship board, at least compared to what we've seen from ASUS. It's obviously far from the first $1,000 plus board, but despite a fairly feature packed bundle, this board is simply bad value for money no matter how you look at it. Hopefully MSI will adjust their pricing based on the comments that are already posted around the internet, but we're going to have to wait until the official retail date to see if these boards will come down in price or not.

Considering Sony's recently announced price hike for the PS5 (in whatever soil lies outside the U.S.), the question remained whether Microsoft would follow suit. Sony's claimed reasons for the price hike, stemming from rising inflation and increased production costs, are certainly general and actual enough that they could be true for any business. Yet it seems that Microsoft is either not operating in the same global landscape as Sony - or perhaps the company is merely more willing to shoulder the additional costs so as not to increase pricing.

Speaking with Windows Central, Microsoft clarified that "We are constantly evaluating our business to offer our fans great gaming options. Our Xbox Series S suggested retail price remains at $299 (£250, €300) the Xbox Series X is $499 (£450, €500)." Which is actually a great thing, especially considering that gamers around the world are still underserved in the amount of available PS5 and Xbox consoles that have been made available to buy. The Xbox stock situation has improved faster than that of the PS5, but there are still millions of gamers who haven't been able to get their hands on one or the other - and those still waiting for a PS5 console for no fault of their own are now dealing with increased pricing on an almost 2-year-old console.