DigiTimes, citing sources within the industry, reports that Samsung is mulling a price raise for its own-brand SSDs. The report doesn't put a number or percentage to the prospective price increase, but it also states that Samsung is seemingly moving in the opposite direction of other SSD vendors. Samsung's competition is expected to lower overall pricing by up to 10% in an attempt to increase product attractiveness after facing lower than expected demand.

Samsung is one of the world's largest manufacturers of NAND chips, and enjoys a fully vertical SSD development capability: the company manufactures its own NAND and controller chips, which has led to a strong foothold in both the industry and in consumer's expectations for SSD speed and reliability. It thus seems strange that the company would move in the opposite direction of the remaining industry, especially considering how it benefits from economies of scale and (expectedly) higher product margins than companies that don't manufacture their own NAND. However, Samsung has recently cut its production guidance for both its Xi'an, China NAND factories after local COVID-19 surges forced partial lockdowns. These factories are responsible for around 40% of Samsung's global NAND output - and thus, they also account for around 7% of global NAND production.

Intel's Arc Alchemist lineup of graphics cards, based on Xe-HPG GPU configuration, is nearing the launch. With the current situation with AMD and NVIDIA GPUs outputting graphics card prices over the default MSRP, we wonder how Intel would place pricing of its upcoming GPUs and fit inside the market. And today, we got the first round of speculations based on Intel's Arc Alchemist GPU giveaway called Xe-HPG Scavenger Hunt. There are two principal bundles: one worth $900 that includes Intel Arc merchandise, Xbox Game Pass PC for six months, Intel Premium Arc Alchemist graphics card, and one worth $700 that consists of three months of Xbox Game Pass PC, Intel Arc merchandise, and Intel Performance Arc Alchemist graphics card.

According to some preliminary calculations from Tom's Hardware, we assume that with the $900 bundle containing one Premium Arc Alchemist GPU and other prizes, the card will cost as much as $825 when all things get removed. Going down the ladder, Intel has paired a bundle worth $700 with a Performance Arc GPU, which is roughly worth $650 on its own. It indicates that the two Intel Performance and Premium Arch Alchemist graphics cards are respectfully worth $650 and $825. What will the final pricing look like? We don't know. However, we assume that it could be very similar to this. For more information we have to wait for the official launch.

Got €600 to spare? Great, as that means that you can afford an AMD Radeon 6600 graphics card when they launch sometime next month. Courtesy of both a Dutch and a Portuguese computer shop, we now have an idea of what the cards will cost ahead of the retail launch which is said to be on the 13th of October.

The Portuguese shop also kindly posted pictures of the Sapphire Pulse Radeon RX 6600, which comes as expected with 8 GB of GDDR6 memory, which it lists for €589.90. The Dutch shop was less forthcoming with their MSI Radeon RX 6600 MECH 2X 8 GB, but to be honest, it might not matter what these cards look like at these kinds of price points. The MSI card is listed at €600,41, so make sure you bring some coins as well.

US electronics retailer Provantage allegedly leaked the retail pricing of the upcoming Intel 12th Gen Core "Alder Lake-S" desktop processors. The list confirms that the company will only be debuting the unlocked "K" and "KF" SKUs in 2021, with locked 65 W SKUs joining in only in 2022. Pricing was put out for both boxed, as well are tray (per-piece) prices. The lineup begins with the Core i5-12600KF boxed processor at $261.77, a 6+4 core (P+E), 16-thread processor with 20 MB of L3 cache, and 4.90 GHz maximum boost frequency for the P cores. As a "KF" SKU, it lacks an iGPU. The i5-12600K, which has the same specs and an iGPU on top, is priced at $295.49.

The Core i7-12700KF and i7-12700K are 8+4 core (P+E), 20-thread chips with 25 MB of cache, and 5.00 GHz boost frequency. The two are differentiated by iGPU. The i7-12700KF is priced at $395.61, and the i7-12700K at $422.17. Leading the pack, are the Core i9-12900K and i9-12900KF, which max out the silicon, with 8+8 (P+E) core, 24-thread, and 30 MB of cache. These boost up to 5.20 GHz, but we've heard rumors of the Thermal Velocity Boost feature driving frequencies beyond this. The i9-12900KF is priced at $578.13, while the i9-12900K goes for $604.99. Tray pricing of these chips is more or less similar, with price difference being under $5. The boxed SKUs don't include a cooler, so from a bill-of-materials standpoint, this price difference only accounts for the paperboard box. Intel is expected to formally launch these chips in late-October (which is probably when reviews go live), with retail availability in mid-November.

Just a few days back, we have seen reports being made about EVGA graphics cards dying from playing a closed beta test of Amazon Game's New World MMORPG game. Multiple users are reporting on their GPUs getting fried from playing the game, and EVGA is already offering a replacement for the GPUs. However, today's situation appears to be slightly different. According to the report coming from Igor's Lab, EVGA is charging premium prices for its advanced GPU RMA service, getting some criticism from the community. For starters, the advanced RMA service is a service designed for EVGA customers to send their faulty GPUs, pay a deposit, receive a replacement GPU from EVGA, and once EVGA receives the old GPU, it returns the deposit to the person who made it. It basically allows less downtime for owners of the GPU, with a replacement quickly on the way.

All of that is working neatly in theory. However, as every person involved in the PC building recently knows, prices for GPUs are at an insane level as demand is much higher than the supply currently available. Igor's Lab has reportedly experienced a similar situation with EVGA as well. As Igor filed for the advanced RMA program, the deposit needed to be made. Instead of the regular 782 Euros (or about 931 Euros with VAT included) for EVGA GeForce RTX 3080 FTW3 Ultra, EVGA asked for as much as a 1,728.20 Euro deposit to be made.

The German media outlet, 3D Center, has today published an updated report for July, measuring graphics card pricing in Germany and Austria, showing some pretty interesting results. The report is only measuring the pricing index of these two countries and their retailers, so it does not apply to other regions. An interesting discovery is that GPU prices have now hit the lowest point since February of this year when the sharp price incline started. At the time of reporting, GPU prices are exaggerated by around 53% over the MSRP listed prices. Not only did the prices drop, but the supply of GPUs like AMD Radeon RX 6800, Radeon RX 6800 XT, and the NVIDIA GeForce RTX 3060 Ti became much better, as consumers can get their hands on these now.

When looking at the graph below, note that MSRP is listed as 100%, and the percentage shown is the increase over that MSRP. When it comes to complete price reduction to the MSRP, 3D Center expects it to happen in 3-4 weeks possibly. If current data is to be believed, MSRP is slowly decreasing and supply is increasing rapidly. For more details and per-card pricing situation, head over to 3D Center website here. Here is an important statement from 3D Center about the current situation:

3D Center (translated from German)Of course, this means that current street prices for graphics cards are (mostly) still exaggerated - and above all that this is the worst possible time to buy a graphics card. Because the (now clearly verifiable) tendency points to clearly lower graphics card prices in the next few weeks, with a similar pace, street prices at list price level could be in sight in 3-4 weeks. It is possible that there will be a certain braking effect in the downward price movement beforehand - but at least the way up to that point should definitely be taken with you. Apparently the delivery quantities are currently sufficient, maybe the need is a bit lower because of the summer times (and no longer available on the part of the crypto miners)so that retailers receive more cards than they sell. Since the retailers usually bought their cards from the distributors at an exaggerated price, the big game is now about who can get rid of the expensive stock goods in time to make a profit at all in the face of constantly falling sales prices.

Millions of bytes have been written regarding the current GPU market conditions already, which pairs strained logistics channels due to COVID-19 with increased quarantine-fueled demand by gamers - while also throwing in semiconductor manufacturing woes, miners, and scalpers. All in all, it seems that miners and scalpers managed to get their hands on roughly 25% (around 700,000) of distributed current-gen graphics cards during Q1 2021 which, for some reason, seems much lower than the general perception on their impact on this market.

With that said, Reddit user @gregable aggregated daily pricing for GPUs on Ebay and then calculated the GPU's $/hashrate for Ethereum mining. With hashrates remaining steady for graphics cards, this effectively establishes a price trend for GPUs. The news are good, for once: prices are falling, with the average $ cost per MH falling from $26 on May 16th down to $20 as of yesterday. The move is supported mostly by price drops on high hash-rate graphics cards such as the RTX 3090 (a 32% price drop during this period) and RTX 3080/RTX 3070 graphics cards (which dropped by 25%).

NVIDIA's latest series of RTX 30 series graphics cards continue to remain elusive more than eight months after their release thanks to a combination of global chip shortages, logistics delays, and mining demand. The pricing for the latest generation graphics cards from various European retailers has been compiled and analyzed by 3DCentre and it paints a gloomy picture for gamers. The RTX 3080 now retails for 2999€ or 317% higher than the MSRP of 719€, other RTX 30 series cards saw price increases between 107% - 204%. This trend isn't exclusive to team Green with AMD's RX 6000 series also seeing significant price increases with the average price for an RX 6800 reaching 159% of MSRP at ~1600€, while other cards in the lineup see increases between 70% - 100%. The complete price history for all the cards tracked can be found at the source below. We don't see these prices falling significantly anytime soon unless there is a large drop in mining demand or a significant production increase.

MSI is planning to raise prices of its graphics cards, according to a DigiTimes report, according to company chair Joseph Hsu, speaking at an investors conference on Tuesday. He stated that the company expects demand for motherboards, gaming notebooks, and graphics cards, to remain robust throughout 2021, with shipment increases to be had in the range of 30-50%. The DigiTimes report points to the likelihood of new GPU launches by NVIDIA in Q2-2021, and Intel 500-series chipset motherboards to positively impact MSI's shipments. Besides overwhelming demand, import duties and rising logistics costs are blamed for rising hardware prices.

The prices of graphics cards have been perhaps the most controversial topic among PC enthusiasts lately. High demand and low supply of the latest generation GPUs have lead to the massive price increase over MSRP. Graphics card makers, AMD and NVIDIA, have already announced that this situation is not going to get better until March ends. However, there seems to be another possible issue appearing slowly on the horizon. According to the Chinese website MyDrivers, the prices of graphics cards are expected to increase thanks to the increasing prices of memory used in them, presumably including both the slower GDDR6 and the faster GDDR6X memory.

The source claims that the new memory price increase is going to take place after February 12th, when Chinese New Year ends. As both the NVIDIA GeForce RTX 3000 series Ampere generation and AMD Radeon 6000 series generation use GDDR6X and GDDR6 respectively, that means that the increased prices of these memory types could increase the MSRP, which is already above its original intent.

ASUS was the first AIC partner to announce that due to increased costs in procuring supplies and components for PC component manufacture, it would be increasing prices on its motherboards and graphics cards. That announcement from ASUS seems to have opened the floodgates on other manufacturers, as now both EVGA and ZOTAC have increased pricing for their graphics cards - specifically for NVIDIA's RTX 30-series.

EVGA took a similar approach to ASUS, and announced via its website the changes in pricing and their effective date - January 11th. The company's announcement (which you can read in full after the break) sees pricing increase at around $70 across the board of already-launched NVIDIA RTX 30-series graphics cards. The company will still honor users in the queue system for a new graphics card with the previous pricing structure, should their orders complete through April 16th.

The major GPU releases in 2020 are all plagued by the same problem: good product, not enough stock. This has led to a perverse situation on the market: you can't just walk into your favorite store and purchase the product you want. This is a consequence of NVIDIA and AMD going to market with tiny volumes, and extremely optimistic MSRPs which opened up the market to the phenomenon of scalping. Scalpers are individuals, or groups, who buy up whatever little volume is available, often using sophisticated online shopping bots, and resell them at exorbitant premiums on marketplaces like eBay, for profit.

This system only works because there is zero retail stock available anywhere on the planet, and whatever volume comes in, is so low that it evaporates, often before hitting retailer shelves. The only way scalping can be defeated is for manufacturers to flood the market with large volumes of product that the scalpers cannot scale their purchases up to, and possibly for crypto-currency mining to become not worth it on the latest generations of graphics cards. Until these happen, marked-up pricing is an inescapable reality for consumers.

Semiconductor manufacturing is a risky business. Not only is it heavily capital-intensive, which means that even some state-backed would-be players can fail in pooling together the required resources for an industry break-in; but the entire nature of the manufacturing process is a delicate balance of materials, nearly-endless fabrication, cleanup, and QA testing. Wafer manufacturing can take months between the initial fabrication stages through to the final packaging process; and this means that power outages or material contamination can jeopardize an outrageous number of in-fabrication semiconductors.

Recent news as covered by DigiTimes place one of Micron's fabrication plants in Taiwan as being hit with a 1-hour long power outage, which can potentially affect 10% of the entire predictable DRAM supply for the coming months (a power outage affects every step of the manufacturing process). Considering the increased demand for DRAM components due to the COVID-19 pandemic and associated demand for DRAM-inside products such as PCs, DIY DRAM, laptops, and tablets, industry players are now expecting a price hike for DRAM throughout 2021 until this sudden supply constraint is dealt with. As we know, DRAM manufacturers and resellers are a fickle bunch when it comes to increasing prices in even the slightest, dream-like hint of reduced supply. It remains to be seen how much of this 10% DRAM supply is actually salvageable, but projecting from past experience, a price hike seems to be all but guaranteed.

Sony yesterday at its PlayStation Showcase finally revealed pricing and exclusive launch titles for their PS5 console. First things first: the PS5 will be launching in two version, as we've known for a while, with different pricing according to the console version you choose. The "vanilla" PS5 which includes a 4K Bluray disc drive will be going for $499; its price-reduced cousin, the PS5 Digital Edition, forgoes the 4K Bluray disc drive to deliver a $399 pricing.

Alongside pricing details, Sony also announced the PS5 exclusive games we can count on the consoles' launch, which is set for November 12th. These include Astro's Playroom (Japan Studio), which will be pre-installed on the PS5 and is thus a free game; the highly-awaited next-gen version of Demon's Souls (Bluepoint Games / Japan Studio) - $69.99; Destruction All Stars (Lucid Games / XDEV) - $69.99; Marvel's Spider-Man: Miles Morales - $49.99; Marvel's Spider-Man: Mile Morales Ultimate Edition - $69.99; and Sackboy A Big Adventure (Sumo Digital / XDEV) - $59.99.

Microsoft today finalized the pricing and announced availability dates of its next-generation Xbox entertainment systems. The company has segmented its console lineup to target two price points, with the mighty Xbox Series X being priced at USD $499 (ERP), and the newly announced Xbox Series S at $299 (ERP). Both models will be available from November 10, 2020, but pre-orders for both begin from September 22. The Xbox Series X covers the complete next-generation hardware feature-set of Microsoft's next-gen console, offering 4K UHD gaming, and an optical disc drive for physical media.

The Xbox Series S, on the other hand, is an all-digital console, meaning that the games you own are downloaded onto its local storage to play, there's no optical disc drive. The Xbox Series S further offers 1440p gameplay at frame-rates of up to 120 FPS, or 4K UHD gameplay upscaled from a lower resolution, or high refresh-rate 1440p/1080p gameplay. You still do get the full DirectX 12 Ultimate feature-set. The NVMe SSD-based local storage for the Xbox Series S is 512 GB, half that of the Xbox Series X.

NVIDIA just yesterday made a big announcement and forced everyone to turn their head and check out what are they doing. Today, we are finding the first listings of Add-In-Board (AIB) partner cards and their respective price points. Thanks to the findings of a Reddit user u/slyquick we have information about the pricing of RTX Ampere cards in the UK/EU, specifically on the Overclockers UK website. There are listed several models of AIB cards, covering the whole range of RTX 3070, 3080, and 3090. NVIDIA has officially published the UK/EU pricing of the cards with Founders Edition (FE) GeForce RTX 3070 costing $499 in the US, costing about £469. The OCUK website lists RTX 3070 AIB cards at £449 and the highest costing models are about £499.

Next up comes GeForce RTX 3080, a GPU costing $699 in the US, is being officially listed for £649 by NVIDIA. On the OCUK website pricing starts at £639, and goes as high as £848.99 for ASUS ROG Strix Gaming OC card. The bigger brother of the RTX Ampere lineup - the RTX 3090 - is priced at $1499, while NVIDIA lists it at £1399 for EU/UK pricing. AIB cards are going anywhere from the NVIDIA FE card at £1,399, all the way up to at £1589.99. This is a big markup compared to the FE model, however, AIB cards are known for providing better cooling solutions and better power delivery circuit.

A user on ChipHell going by the alias Alienxzy posted a screenshot taken from an alleged insider account with information regarding plans for next-gen RTX 3090 as fabricated by NVIDIA's AIB partner Colorful. According to the original information, posted on ChipHell as a screenshot, Colorful will be releasing two high-end versions of the RTX 3090 graphics card, in the form of the Vulcan (air-cooled) and Neptune (hybrid cooling) models. According to it, and when the text is parsed through a translator, the tentative pricing for NVIDIA's next-gen is slated at CNY 13,999 (online selling) for the Vulcan X OC, and CNY 12,999 (again online selling) for the Neptune. These translate to roughly $2,000 for the high-end Vulcan X OC and (strangely, for a hybrid, water-cooled version) $1875 for the Neptune. Another pricing of CNY 12,000 is mentioned for the Vulcan ($1,730), so that might actually be the real pricing (and makes more sense compared to the Neptune).

Some more information is present on the rumor-mill-powering post, such as a 5 V RGB capability that pairs the graphics cards' lighting with that of the motherboard (and vice-versa), as well as improved in-card display for the Vulcan X; meanwhile, sales of the Neptune graphics card for the previous generation were reportedly low, which is why its pricing is reportedly being revised close to its introduction, which will be in the same ballpark of the Vulcan X OC. If true, this should set the pricing trend for NVIDIA's expected top offering in the RTX 3000 series, and it's creeping ever higher - the cost to have a generation's best performer is becoming more and more (insert descriptor here). Even considering NVIDIA's all but guaranteed Founders' Edition, we're looking at a steep pricing landscape. Do please note the rumor tag on the title of the news post, as this isn't confirmed information in any way or form. Images below for the Vulcan X and Neptune are merely representative of current generation's offerings.

According to the latest insights from DigiTimes, industry memory prices are expected to fall by as much as 10% in Q4 of this year. DigiTimes is citing industry sources of its own for this prediction, meaning that the industry is slowly preparing to take a price hit. The reason for this price drop is that there has gathered an oversupply of memory that is resulting in price fall. That fall is expected to continue as we are headed in 2021, so the memory might become even cheaper. It is, of course, worth noting that memory manufacturers will adjust their capacities and production lines so the price fall should be adjusted in not too distant future.

Steam has updated their purchase and pricing restriction in wake of continued abuse from users exploiting regional price-differences via VPN. You may have read about this recently following the availability of PS4-exclusive Horizon: Zero Dawn on the PC platform, with the release being priced differently by the publisher according to the purchase region of its respective users. However, one way users found to circumvent these restrictions and purchase games at a lower price was to use a VPN service and appear as if they were connecting from one of the lower-priced regions. This prompted a price-hike for Horizon: Zero Dawn in those exploited regions - sometimes by as much as 389%. Such was the case for Argentina, where the game, which was originally being sold for ARS$539,99 ($7,47) got its price hiked to ARS$2100 ($29,06). The game was being sold in US-based stores for $39.

Now, Steam is forcing currencies used on the purchase to match those of the country where the purchase is (apparently) being made. This means you can't pay in dollars a game that is priced in Argentinian pesos or any other currency. This move by Steam aims to keep pricing fair according to users' and countries' purchasing power, and aims to protect users with lower purchasing power from price-hikes derived from the exploitation of regional pricing. An Argentinian user, where the country's minimum wage is set at $233,55, now is protected from users with higher purchasing power being responsible for game price hikes that mean it costs them 10% of their minimum wage to get a single game from the Steam store. You can replace Argentina with any other country that saw its regional pricing being abused via VPN-hidden users who wanted to take advantage of the price difference. I can hear some Game of Thrones bells ringing in the distance.

Intel's announcement today that their 7 nm node is facing difficulties is being taken one of two ways: as an unmitigated disaster by some, and with a tentative carefulness (lest we see another 10 nm repeat) from others. However one looks at this setback, which means AMD will still enjoy a process lead over Intel for some extra time, this is good news for AMD in more ways than just that one.

Case in point: stock price. While AMD has a much lower market cap than Intel (calculated by multiplying the value of a single stock by the number of total issued stocks), today, for the first time since 2006, AMD's shares were more valuable than Intel's on a per-share basis. AMD's $70 billion market cap still pales in comparison to Intel's $215 billion. At time of writing, AMD's stock pricing is $18 higher than Intel, at $68.67 compared to Intel's $50.79. A first in many years for the green company.

AMD marshaled its retailer ecosystem to cut the pricing of its 12-core/24-thread Ryzen 9 3900X processor down to USD $410. At this price, the 3900X is poised to threaten both the 10-core/20-thread Core i9-10900K and the 8-core/16-thread Core i7-10700K. Although bearing a $489 MSRP, the i9-10900K is seen going for upwards of $510. The i7-10700K, on the other hand, is being priced around the $410 mark. The iGPU-devoid i9-10900KF is expected to be around $20 cheaper, which should put its retail pricing around $480, while the i7-10700KF could go for around $380.

Pricing of both chips are along expected lines, as retail pre-tax prices typically end up 5% above the 1,000-unit tray pricing Intel announces for its processors. The Hardware Unboxed review of the i9-10900K shows it taking a roughly 7% lead in gaming performance over the 3900X (averaged), while falling 12% behind in multi-threaded compute performance. The i7-10700K is expected to be slightly faster than the i9-9900K. Adding value to the AMD chip is the fact that it includes a cooling solution in the retail package, which Intel doesn't, for the i9-10900K/KF and the i7-10700K/KF. A February 2020 report postulated that AMD has significant headroom to cut prices of its 3rd generation Ryzen processors to maintain competitiveness against Intel, until they are relieved by the "Zen 3" based 4th gen Ryzen "Vermeer" processors in September 2020.

AMD's upcoming B550 desktop chipset, which plays second-fiddle to the premium X570, could bring relief to gaming PC builders wanting to put together 3rd gen Ryzen desktops with PCI-Express gen 4.0 graphics and M.2 SSD connectivity on the cheap. Pricing of a handful ASUS B550 motherboards was leaked to the web by Australian retailer ICIT.net.au, who listed the somewhat premium ASUS ROG Strix B550-F Gaming for AUD $262.90, including GST (converts to USD $167 including all taxes). The retailer also lists TUF B550-Plus Gaming and Prime B550M-A at the same exact price, which could be pre-launch inflation (so we're going by the price of what could be the best-endowed SKUs among the three).

If this pricing holds up, B550 based boards could launch at prices close to those of B450 boards at launch. The B550 is AMD's mid-range desktop chipset that is expected to enable PCI-Express gen 4.0, at least where it matters the most (the main x16 slot and the M.2 slot that's wired to the AM4 SoC). Much like its predecessors, the B450 and B350, it could enable CPU- and memory overclocking. Reports dating back to Q3-2019 point to the B550 being ASMedia-sourced, and having a far lower chipset TDP than the X570 (making do with passive heatsinks like the AMD 400-series).

AMD could spring a major suprise with pricing of its 3rd generation Ryzen 3 "Matisse" quad-core desktop processors we detailed recently. According to pricing put out by Komachi Ensaka, the Ryzen 3 3300X could start at a price of USD $120, and the Ryzen 3 3100 at $104. Even if these are 1,000-unit tray prices, or pre-tax cost prices to retailers, which you mark up by 20 percent, you're still looking at no more than $144 for the 3300X, and no more than $125 for the 3100. This would allow AMD to engage in a price-war against Intel's 10th generation Core i3 line of 4-core/8-thread processors. AMD also appears to be careful not to cannibalize the 3200G and 3400G APUs, which command sub-$150 price points. There's still no word on when AMD plans to launch these chips.

Listings for Intel's Comet Lake-S desktop processors have been found on DirectDial a Canadian PC retailer. Comet Lake-S is the next generation of chips using Intel's 14 nm process and will feature up to 10 cores and 20 threads. The leaked prices reveals a significant fall in per core pricing from Coffee Lake chips however Ryzen 3000 will continue to dominate in pricing if this leak is correct, especially considering the lack of including cooling with the new Intel chips. Below are the leaked prices with direct conversions to USD.

• Core i9-10900 (10 cores / 20 threads, 2.8 GHz to 5.2 GHz): $679 CAD = $486 USD
• Core i7-10700K (8 cores / 16 threads, 3.8 GHz to 5.1 GHz): $585 CAD = $419 USD
• Core i7-10700 (8 cores / 16 threads, 2.9 GHz to 4.8 GHz): $506 CAD = $362 USD

A Dutch website has listed what seems to be the entirety of Intel's upcoming 10th gen CPU lineup, with prices to boot. Of course, we have to take these listings with various grains of salt: e-tailers are known to sometimes display higher pricing than the manufacturer's MSRP when products still haven't been listed on other websites.

The listing below showcases model number and pricing for each Intel processor. Should this pricing actually come to pass in a generalized way, we're looking at Intel's Core i9-10900KF processor (which is currently listed for €567.73 including 21% VAT) competing with AMD's closest-priced CPU Ryzen 9 3800X, which is already street-priced at €449. The Core i5 10400F, on the other hand, is listed at €196.99, which means it currently competes with AMD's Ryzen 5 3600X at €199.99. It remains to be seen which of these CPUs will win in a direct shootout. Remember that for US pricing you typically just swap out the € currency for $, and you've got your price estimate pretty close to final.