Wednesday, January 13th 2021
Following ASUS' Lead, EVGA and ZOTAC Increase NVIDIA RTX 30-series Pricing
ASUS was the first AIC partner to announce that due to increased costs in procuring supplies and components for PC component manufacture, it would be increasing prices on its motherboards and graphics cards. That announcement from ASUS seems to have opened the floodgates on other manufacturers, as now both EVGA and ZOTAC have increased pricing for their graphics cards - specifically for NVIDIA's RTX 30-series.
EVGA took a similar approach to ASUS, and announced via its website the changes in pricing and their effective date - January 11th. The company's announcement (which you can read in full after the break) sees pricing increase at around $70 across the board of already-launched NVIDIA RTX 30-series graphics cards. The company will still honor users in the queue system for a new graphics card with the previous pricing structure, should their orders complete through April 16th.As for ZOTAC, the company seemingly decided to silently hike their RTX 30-series pricing with no announcement to users, and the increase are much more substantial on ZOTAC's side. The company originally had some of the lowest prices for custom cards on the RTX 30-series family, but has increased its pricing silently twice already since December. The price hikes that ZOTAC enforced are as follows:
ZOTAC Pricing on December 18th; January 3rd; January 13th
Here is EVGA's full post on its website regarding the price increases:
Source:
The Verge
EVGA took a similar approach to ASUS, and announced via its website the changes in pricing and their effective date - January 11th. The company's announcement (which you can read in full after the break) sees pricing increase at around $70 across the board of already-launched NVIDIA RTX 30-series graphics cards. The company will still honor users in the queue system for a new graphics card with the previous pricing structure, should their orders complete through April 16th.As for ZOTAC, the company seemingly decided to silently hike their RTX 30-series pricing with no announcement to users, and the increase are much more substantial on ZOTAC's side. The company originally had some of the lowest prices for custom cards on the RTX 30-series family, but has increased its pricing silently twice already since December. The price hikes that ZOTAC enforced are as follows:
ZOTAC Pricing on December 18th; January 3rd; January 13th
- from $440 to $500 and now $530 for an RTX 3060 Ti
- from $540 to $600 and now $640 for an RTX 3070
- from $750 to $780 and now $840 for an RTX 3080
- from $1550 to $1580 and now $1900 for an RTX 3090
Here is EVGA's full post on its website regarding the price increases:
Due to ongoing events, EVGA has made price adjustments on the GeForce RTX 30 Series products. This change was necessary due to several factors and will be effective January 11, 2021. EVGA has worked to reduce and minimize these costs as much as possible. For those who are currently in the EVGA.com Notify Queue system or Step-Up Queue, EVGA will honor the original MSRP pricing through April 16th, 2021 if your purchase position is processed before this date.
EVGA
88 Comments on Following ASUS' Lead, EVGA and ZOTAC Increase NVIDIA RTX 30-series Pricing
Please, let it get more nasty so people finally get the message - efficiency matters and less is quite likely more going forward.
cheapest 36ti is Colorful iGame GeForce RTX 3060 Ti Ultra for 3.8k CNY for JD VIP to pre-order (and with 42580 waiting, good luck). most others are at >5k CNY.
on TaoBao is straight ripoffs at >5.2k CNY.
so nah, its pretty terrible there too compared to """""MSRP""""", even factoring GST and delivery on US side which Chinese sites don't have.
And the MSRP for the RTX 3060 will be supposedly 329,99$...sure.
in a any case it is good that i decided to follow my gut last month to snag one of the 3060Ti instead of keep on waiting 3060 like my original plan. and i did it fully knowing that there is high probability for nvidia to put 12GB on 3060. even if i did wait due to how board partner officially increasing their price this year 3060 12GB might end up costing the same or even more as the price i got my 3060Ti.
- wait 4 years
- buy a 5050Ti
- buy Cyberpunk - Valhalla during steam winter sales 2024-2025
- play in 4k@60High
total cost now = 950$
total cost in 4years = 200$
total cost saving of the operation = 750$
With prices increasing across, soon to be all manufacturers, does that mean that the recent MSRP Nvidia lists for the new 3060 is just a lie to put them in good graces with the public so folks aren't lashing out at them for having a mid-tier card being so expensive, but instead are now lashing out towards the AIB manufacturers?
I won't spend over $600 on a new GPU and that's even pushing it. I put my name on the EVGA waiting list for a couple of the 3070 models back in December, if I don't see an opportunity to snag one for the $520ish, I won't opt for anything less. I want something that's twice the performance of my 980Ti for $600 or less. My 980Ti turns 6 years old in June. The 2080Ti gives you that 2x performance level of my card, but the $1200+ they were going for wasn't happening. I always upgrade when I can get twice the performance of my current setup for a reasonable price. Sadly, the prices right now went from reasonable to just out of reach - for me, that is.
Maybe I'm going to be waiting for the next generation to come out.....maybe then I might get a new GPU that isn't overpriced. Something in the lower-end such as a 4060/4050 or AMD 7600 (or whatever number these guys go with).
The hell with them all, I'm getting an XSX as soon as it's back in stock instead of upgrading my 1660.
Are these brands serious or they we are fools?
Almost all stock is gone now, doubt it sold locally, I think some shops got smart and sold the cards to other countries, as the stock of 3090's was gone over night and there was half a dozen cards listed the day before.
Seems like some fresh 3070 stock has arrived, at just under the $600 mark for the more basic cards.
I wanted to buy 3060 but it's not going to happen anytime soon, it seems. I'm feeling a renewed sense of appreciation for my old 970, good enough for a lot of games in the backlog. Glad I stayed with 1080p/1200p @60
Better get a console when they become available, Sony and Microsoft don't have fake MSRP, and don't sell their consoles 40% more outside the US for no reason.
www.newegg.com/p/pl?N=100007709%20601359511%208000&PageSize=60
God damn this is bad for anyone who want a new GPU. Tariffs, another Crypto mining boom....