Wednesday, January 13th 2021
Following ASUS' Lead, EVGA and ZOTAC Increase NVIDIA RTX 30-series Pricing
ASUS was the first AIC partner to announce that due to increased costs in procuring supplies and components for PC component manufacture, it would be increasing prices on its motherboards and graphics cards. That announcement from ASUS seems to have opened the floodgates on other manufacturers, as now both EVGA and ZOTAC have increased pricing for their graphics cards - specifically for NVIDIA's RTX 30-series.
EVGA took a similar approach to ASUS, and announced via its website the changes in pricing and their effective date - January 11th. The company's announcement (which you can read in full after the break) sees pricing increase at around $70 across the board of already-launched NVIDIA RTX 30-series graphics cards. The company will still honor users in the queue system for a new graphics card with the previous pricing structure, should their orders complete through April 16th.As for ZOTAC, the company seemingly decided to silently hike their RTX 30-series pricing with no announcement to users, and the increase are much more substantial on ZOTAC's side. The company originally had some of the lowest prices for custom cards on the RTX 30-series family, but has increased its pricing silently twice already since December. The price hikes that ZOTAC enforced are as follows:
ZOTAC Pricing on December 18th; January 3rd; January 13th
Here is EVGA's full post on its website regarding the price increases:
Source:
The Verge
EVGA took a similar approach to ASUS, and announced via its website the changes in pricing and their effective date - January 11th. The company's announcement (which you can read in full after the break) sees pricing increase at around $70 across the board of already-launched NVIDIA RTX 30-series graphics cards. The company will still honor users in the queue system for a new graphics card with the previous pricing structure, should their orders complete through April 16th.As for ZOTAC, the company seemingly decided to silently hike their RTX 30-series pricing with no announcement to users, and the increase are much more substantial on ZOTAC's side. The company originally had some of the lowest prices for custom cards on the RTX 30-series family, but has increased its pricing silently twice already since December. The price hikes that ZOTAC enforced are as follows:
ZOTAC Pricing on December 18th; January 3rd; January 13th
- from $440 to $500 and now $530 for an RTX 3060 Ti
- from $540 to $600 and now $640 for an RTX 3070
- from $750 to $780 and now $840 for an RTX 3080
- from $1550 to $1580 and now $1900 for an RTX 3090
Here is EVGA's full post on its website regarding the price increases:
Due to ongoing events, EVGA has made price adjustments on the GeForce RTX 30 Series products. This change was necessary due to several factors and will be effective January 11, 2021. EVGA has worked to reduce and minimize these costs as much as possible. For those who are currently in the EVGA.com Notify Queue system or Step-Up Queue, EVGA will honor the original MSRP pricing through April 16th, 2021 if your purchase position is processed before this date.
EVGA
88 Comments on Following ASUS' Lead, EVGA and ZOTAC Increase NVIDIA RTX 30-series Pricing
You also seem to misunderstand the term 'margin'. First you defend Apple for high margins to 'get where they are now' and then you say there are all sorts of hidden expenses that force companies into such margins. Do you even logic? The sheet at the end of a fiscal year does tell us what the end result of all that nonsense is. You can't come back to that and yell 'but muh expenses' - if that was the case, you'd be committing fraud on your fiscal report.
At the moment, every game on the market* runs just fine on a $200 card from five years ago, and most of the popular (highest concurrent player count) games will run on a potato. I'm talking decade old IGPs from the bad old days of IGPs being utter garbage (looking at you, Intel HD 4000). Not everyone has a 4K120Hz monitor and an RTX3080.
*except CP2077 which is an outlier; A $199 GTX960 from 5 years ago (almost to the day) is still capable of 1080p30 but I think that's the first time such a card has really struggled to hit at least 720p60.
Stop attacking others.
You can debate the opinion... but, not the person.
Have a good day.
A company could have a stellar year, they make 10 million in profit, and the next year a pandemic strikes and they are now facing using the extra cash to pay people to keep working while sales or down, or perhaps they want to keep the pile of cash and lay people off. The balance sheet is only for that year, who knows what next year will bring, maybe sluggish sales because someone else swoops in with a better product and you now have to use that 10 million for increased R&D to improve your products or develop new, more competitive products. Some of that 10 million may be payed to management in the way of bonuses for a great year. At the end of the next fiscal year that stuff would show up. So the following year their profit margin drops to 2 million. Company then has to figure out where to allocate to keep the business going. Maybe they lose a factory to flooding or an explosion. Now they have millions of dollars in cost to replace that factory and all of the equipment. Sometimes companies have a really bad year and they are in the red and have to take out loans to keep going. The loss of that business if they don’t raise prices to cover increased costs is loss of jobs for a few people to thousands of people if they never increased prices to cover supplier increases.
The fact is that a vast percentage of wealth is located in that same top few % these corporations are a part of. Its out of balance and that has no relation whatsoever to the much tighter margins of small and medium sized businesses. You saw the same mismatch at the start of covid. The big holdings just straight up stopped paying the rent for the places they were hiring for their stores... and the rest could suck it. They're playing with the law, with ethics, and with what should be considered proper ways of doing business without damaging others in the process. Because let's face it - thát is what good business really is - everybody feels like they're winning. This is NOT the case with the examples of Apple, or Amazon, or any of the other big ones. They are all corrupted by greed and way beyond 'healthy' margin to keep business afloat. Their margin exists not to stay in business, but to keep expanding their reach and power. Its a threat to us all, and we're seeing the repercussions of it unfold in front of us. The Capitol event recently could be posted as one.
I work in the cellular industry and have heard about other smaller companies that have stopped paying their workers, sometimes owing them several months of pay. Any of us can be greedy, and it is incumbent upon it to reject being greedy and choose to be fair and responsible with choices that we make.
I thought EVGA were expensive enough already? I can understand their top models with higher quality components and binned GPUs costing a significant premium, but even their regular cards tend to be expensive, without justification.
Indeed
You really have to wait for prices to get to a reasonable range holidays/...
My current card (see specs) is an MSI one, my 780 Ti was an MSI and they both work really well to this day - and super quietly - so I'm sticking to this brand... if we can ever get our hands on any product, lol.
www.techpowerup.com/forums/threads/workaround-annoying-design-fault-with-expensive-zotac-gtx-1080-amp-extreme-cards.233102/