Wednesday, January 13th 2021
Following ASUS' Lead, EVGA and ZOTAC Increase NVIDIA RTX 30-series Pricing
ASUS was the first AIC partner to announce that due to increased costs in procuring supplies and components for PC component manufacture, it would be increasing prices on its motherboards and graphics cards. That announcement from ASUS seems to have opened the floodgates on other manufacturers, as now both EVGA and ZOTAC have increased pricing for their graphics cards - specifically for NVIDIA's RTX 30-series.
EVGA took a similar approach to ASUS, and announced via its website the changes in pricing and their effective date - January 11th. The company's announcement (which you can read in full after the break) sees pricing increase at around $70 across the board of already-launched NVIDIA RTX 30-series graphics cards. The company will still honor users in the queue system for a new graphics card with the previous pricing structure, should their orders complete through April 16th.
As for ZOTAC, the company seemingly decided to silently hike their RTX 30-series pricing with no announcement to users, and the increase are much more substantial on ZOTAC's side. The company originally had some of the lowest prices for custom cards on the RTX 30-series family, but has increased its pricing silently twice already since December. The price hikes that ZOTAC enforced are as follows:
ZOTAC Pricing on December 18th; January 3rd; January 13th
Here is EVGA's full post on its website regarding the price increases:
Source:
The Verge
EVGA took a similar approach to ASUS, and announced via its website the changes in pricing and their effective date - January 11th. The company's announcement (which you can read in full after the break) sees pricing increase at around $70 across the board of already-launched NVIDIA RTX 30-series graphics cards. The company will still honor users in the queue system for a new graphics card with the previous pricing structure, should their orders complete through April 16th.
ZOTAC Pricing on December 18th; January 3rd; January 13th
- from $440 to $500 and now $530 for an RTX 3060 Ti
- from $540 to $600 and now $640 for an RTX 3070
- from $750 to $780 and now $840 for an RTX 3080
- from $1550 to $1580 and now $1900 for an RTX 3090
Here is EVGA's full post on its website regarding the price increases:
Due to ongoing events, EVGA has made price adjustments on the GeForce RTX 30 Series products. This change was necessary due to several factors and will be effective January 11, 2021. EVGA has worked to reduce and minimize these costs as much as possible. For those who are currently in the EVGA.com Notify Queue system or Step-Up Queue, EVGA will honor the original MSRP pricing through April 16th, 2021 if your purchase position is processed before this date.
EVGA
88 Comments on Following ASUS' Lead, EVGA and ZOTAC Increase NVIDIA RTX 30-series Pricing
I really want to upgrade my GPU but it's not looking great. :(
Not trying to get political, but just stating the facts, this administration really dropped the ball by not extending the tariff exemption for PC components, now the costumers get punished, can’t believe there are people who actually drank the koolaid and bought into this whole: “let’s punish countries x and y by having them pay for border walls and tariffs on their exports!”
Boy did that backfire in spectacular fashion... Here’s hoping some of those tariffs can be relaxed and we can have a modicum of normalcy soon, not holding my breath though, can’t get the genie back in the bottle so easily...As much as people want to blame Nvidia or it’s AIB partners, this has nothing to do with them, these new tariffs apply to all PC parts imported to America from China, unfortunately, for some reason I can’t understand only the price increase for Nvidia products is being reported by this site, but this affects both Nvidia and AMD products.
The China spat is not going away, and the EU might even play ball too. I do agree with you on the approach taken by the US btw don't get me wrong. Its not a good idea to burn bridges before you've built your own. But I think what's becoming clearer every day, especially with covid on top of things, is that we can't rely on China to act in our best interests and that it really never was a trustworthy trade partner. And that is on top of the ideological hurdles.
But still, we're thinking about it. I suppose thats a step. :D
Nvidia might have been forceful and greedy with the pricing they forced partners to buy silicon from them, and then limit board sale prices, but the cards will be worth what the market can bear, and without crypto driving up scalpers we'll have a repeat of the 2018 where the market was absolutely flooded with $100 Polaris cards and nothing else could compete.
The mainstream needs something at around $300 in vast quantities and if Nvidia doesn't have a solution then people'll just buy AMD - Navi22 looks cheap enough to produce in terms of board complexity and die size, and two-thirds the performance of the RX 6800 is going to severely upset Nvidia's price/performance if AMD release it at anywhere near 5600XT prices (the closest die-size, PCB, and VRAM configuration equivalent from last generation).
Just because you can’t get the highest end card for $50 doesn’t mean that companies are taking advantage of you for charging more than you think a product should cost YOU. They are subject to suppliers raising their prices and offering products for a fair price.
When was the last time you designed a high end GPU? Do you have any idea how much it costs to research, develop, design, manufacture, deal with RMAs because it won’t overclock as high as you want it too, etc? Obviously you don’t and if you did you would be grumping that you are not getting paid enough to design high end GPUs.
Lastly, do you see the average person driving Ferrari’s and other expensive cars? No, because we cannot afford them. Stop grumping and buy what you can afford. The world doesn’t revolve around you, your wants, and how much you want to pay for bleeding edge hardware. I’m running a RX 570 and making due with it.
The boardpartners can shove their 400-500USD midrange xx60 parts up where the sun don't shine. Thinking a bit further that means 300USD entry level GPUs? Topkek.
Supply and demand boys and girls, go spend your money elsewhere.
Make the switch and force the GPU market into desperation.
Yeah I can find other ways to throw money at lol