Wednesday, September 7th 2022

MSI Reveals its Official Pricing for its X670 Motherboards and They're Not Affordable

MSI has put up the pricing of its upcoming X670E and X670 motherboards on its website and it's already causing a stir online, as MSI seems to have priced itself out of the market. Starting at the bottom of the product stack, where the Pro X670-P WiFi sits at US$289.99, which should be compared to the X570-A Pro (without WiFi) which retails for around $110. Admittedly we don't know the exact pricing of MSI's competitors at this point in time, but this seems like a very steep price for a lower-end board in the category. However, things don't improve, as the MPG X670E Carbon WiFi comes in at US$479.99, or about $200 more than its X570S counterpart is currently selling for. This is also at least $70 more than what we expect Gigabyte's X670E Aorus Master to sell at.

Next step up is the MEG X670E ACE which comes in at a steep $699.99, which is at least $100 more than what Gigabyte's X670E Aorus Xtreme is expected to sell for and around twice the current retail price of the MEG X570 ACE Gaming. Finally, MSI is asking for a whopping US$1,299.99 for the MEG X670E Godlike, a price we can't see many being willing to pay for what appears to be a fairly unexciting flagship board, at least compared to what we've seen from ASUS. It's obviously far from the first $1,000 plus board, but despite a fairly feature packed bundle, this board is simply bad value for money no matter how you look at it. Hopefully MSI will adjust their pricing based on the comments that are already posted around the internet, but we're going to have to wait until the official retail date to see if these boards will come down in price or not.
Source: MSI
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73 Comments on MSI Reveals its Official Pricing for its X670 Motherboards and They're Not Affordable

#1
zlobby
If the rest follow suit it will be hard even for financially non-challenged folk.
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#3
ixi
Ahh, the price <3
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#4
bonehead123
So in other words, they are following all of the other scalper-minded, greed-mongering, pandemic-inflation-excuse-using scumbags making anything electronic essentially unreachable for all except those with very large bank accounts/gold cards etc....

gee whodathunkit possible :(
Posted on Reply
#5
HD64G
It is in the hand of customers to force them drop those prices down if not many buy those.
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#7
shovenose
That’s crazy. The market for these boards must be tiny. The real world performance difference between a computer with a $150 motherboard and a $1200 motherboard is a few %
Posted on Reply
#9
TheLostSwede
News Editor
agatong55No ITX boards?
MSI hasn't announced any as yet.
This is obviously not their full lineup.
Posted on Reply
#10
ir_cow
shovenoseThat’s crazy. The market for these boards must be tiny. The real world performance difference between a computer with a $150 motherboard and a $1200 motherboard is a few %
Generally even less. Its the extra features that make it $$$$. At some point it no longer becomes a worth the money. That number change per person.
Posted on Reply
#11
MxPhenom 216
ASIC Engineer
shovenoseThat’s crazy. The market for these boards must be tiny. The real world performance difference between a computer with a $150 motherboard and a $1200 motherboard is a few %
People buying the upper tier of boards are not using their computer like that average gamer, workstation, etc. People are doing LN2 OC and what not with boards like that.
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#12
Chris34
lol? wtf? There's a crypto for motherboards now? SmokeCrackCoin?
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#13
john_
I wish MSI to sell many dozens of them.
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#14
thunderingroar
Silent motherboard price creep is very real, tho personally i dont really care about x670, pcie 5.0 x16 for gpu is useless, 4.0 x16 is plenty
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#15
mahirzukic2
I think we will need to silently remove ourselves from the upcoming x670 board generation if the prices remain like this.
Posted on Reply
#16
A Computer Guy
Marketing rules 101. Price your stuff higher so people think your product is higher quality/greater value than your competitors?
Posted on Reply
#17
TheLostSwede
News Editor
mahirzukic2I think we will need to silently remove ourselves from the upcoming x670 board generation if the prices remain like this.
As I pointed out, Gigabyte will have much cheaper boards, depending on how much they went up in price since Computex. I've added more than it might be to my estimtes in the article.
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#18
ModEl4
That's a little bit higher than what I was hoping (for example MPG X670E Carbon WiFi SRP is $479 and when MPG Z690 Carbon WiFi was launched it had $399 SRP, and now is being sold at $349, I wonder what SRP MPG Z790 Carbon WiFi will have)
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#19
Andyr
I honestly can't see who they think will pay those prices for a consumer mobo. You don't need a pcie 5 m.2 or 16x for gaming. Pro content creation would take advantage of the faster storage, but you're tied to a 16 core cpu and dual channel memory.

The sensible choice for most gamers would be to buy a reasonable b650 and put the change into your gpu.
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#20
AM4isGOD
The high end AM5 boards are going to be $800+ imo. Early adopters who buy high end CPU and boards are going to have sore bottoms for sure. Deffo worth waiting unless you must have them NOW!!!!
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#21
dirtyferret
c'mon now why all the hate? MSI tosses in a free case badge and USB flash drive in each motherboard box. Surely that goody bag accounts for $300 or so.....
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#22
ModEl4
If they had Zen4 V-cache at launch this September with reasonable price difference vs Zen4, maybe they could get away with these high launch m/b SRPs due to the extra demand that it would generate in-between enthusiasts, but it's coming nearly half a year later!
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#23
zlobby
john_I wish MSI to sell many dozens of them.
They will. Right? Right? :D
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#24
ZetZet
Considering Raptor Lake will run on Z690 this is making Zen4 less attractive by the second.
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#25
GhostRyder
Wow...I mean I remember when the highest end MSI boards were well below $500 and came with crazy features. I mean $249 is not killing me but still seems high and $1299 must be a joke. I know that's not not new (IE over $1000 for a top of the line motherboard) but I still find it ridiculous.
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