Earlier this year, it was revealed that Mozilla's entire advocacy team was caught in a round of layoffs, leading to speculation that Mozilla would be giving up its advocacy entirely, shifting to a more commercial focus. Now, with the announcement of Mozilla's new branding, aside from updating the brand's look, it seems as though the Firefox company wants to reassure users of its software that it is still dedicated to its mission to "keep the internet free, open, and accessible." The new branding strategy includes a new logo, typeface family, new icons, a T. rex mascot, and new colors.

The new branding push from Mozilla sees the brand move an appearance seemingly inspired by both its history and the text-based OS interfaces of the early years of computing. For the rebranding, Mozilla partnered with design firm JKR (Jones Knowles Ritchie), and the new branding features a cutesy DOS-style flag that doubles as a T. rex, hinting to past Mozilla logos. In the announcement of the rebranding, boldly titled "Reclaim the internet: Mozilla's rebrand for the next era of tech," Mozilla emphasizes that the new look is meant to convey the company's intention throughout its whole ecosystem of products. It seems as though Mozilla is trying to remind everyone that it's work towards a more open internet extends beyond just the advocacy team it recently laid off.

Suppose you were following the announcement of the newest Windows 11 features like Recall and Copilot. In that case, you questioned Microsoft's approach to these new features regarding security, real-world usage, and, least likely, naming scheme. If the latter is the case, you are in for a treat. According to the latest round of reports, Microsoft is reportedly preparing to converge its AI features under a new brand name—Windows Intelligence. This move comes as the tech giant expands its AI integration across the Windows platform to give customers more reassurance in its AI features. However, the company has yet to confirm the official rebranding initiative. Recent discoveries by tech enthusiasts have fueled speculation about this upcoming change. In October, researcher Tero Alhonen uncovered options for AI-enabled applications, while X user Albacore recently spotted a placeholder settings page for Windows Intelligence in a Windows 24H2 build.

"Windows Intelligence" isn't entirely new to Microsoft's ecosystem, as it was previously used in security-related updates. However, this broader application signals a shift from its earlier security-focused context and appears to replace the "Windows AI" designation spotted in Group Policy earlier this year. The rebranding seems to follow a trend set by Apple, which has branded its AI features as "Apple Intelligence." However, Microsoft's approach with "Windows Intelligence" suggests a focus on creating a unified hub for AI features within its operating system rather than just a clever play on the "AI" acronym. While controversial features like Recall and the recently redesigned Copilot are expected to retain their current branding, Windows Intelligence could serve as an overarching framework for managing AI permissions and data usage across the platform.

Razer Fintech, the financial technology arm of Razer Inc., together with its B2B payments unit, Razer Merchant Services (RMS), announced a dynamic rebranding initiative today. The company unveils a new single name, logo, and identity as Fiuu, signifying its ambitious plans to become a leading force in the future of digital payments. Fiuu, set to operate as a standalone subsidiary of Razer Inc. moving forward, aims to empower both the businesses and individuals by their evolving payment needs. This strategic move reflects the company's commitment to providing innovative payment solutions to merchants worldwide.

A part of this rebranding exercise, Lee Li Meng will be passing the helm to Eng Sheng Guan as Chief Executive Officer and will take on a new role as Executive Chairman of Fiuu, effective 1 March 2024. With Mr Eng's extensive experience of more than 25 years in the payments industry and proven leadership, his appointment heralds a new chapter of growth and innovation for the company. Sheng Guan's vision and dedication align with Fiuu's commitment and delivering top-notch solutions and services. With his guidance, Fiuu aims to reach new heights in the fintech industry.

Qualcomm is poised to significantly rebrand its PC chip lineup as it transitions from the existing 8cx series to the Snapdragon X Series, designed to differentiate its PC chips from Snapdragon processors in mobile devices. The new Snapdragon X Series will incorporate Qualcomm's Oryon CPU SKU, based on Nuvia's IP and praised for its advanced performance and power efficiency. In addition to the new CPU core, Qualcomm also plans to use a dedicated NPU for accelerating on-device AI applications. However, questions remain regarding the reactions of hardware partners, particularly in response to Qualcomm's request for proprietary power management integrated circuits (PMICs) to be used alongside Oryon SoCs.

This strategic rebranding also entails new logos and badges for the system, symbolizing the shift in the product lineup, and the company plans to introduce a simplified tiering structure for its PC ecosystem. Qualcomm currently holds a dominant position as an Arm-based SoC manufacturer for Windows-on-Arm devices. With this rebranding, Qualcomm hopes to position itself competitively in performance and in marketing as well, with established PC chip providers like AMD and Intel, potentially expanding Arm's market share in the PC industry. Further insights and details regarding the Snapdragon X Series will be revealed during the forthcoming Snapdragon Summit, scheduled from October 24 to 26.

Belkin, a global consumer electronics leader, today announced a rebrand that repositions the brand for the needs of today and tomorrow, while staying authentic to its 40-year legacy of creating captivating solutions. The visual identity of the brand has been refreshed to adapt and scale for the needs of a modern business, as Belkin expands into new product categories and channels at breakneck speed. The Belkin website will also be enhanced for seamless navigation and interaction, focusing on more engaging content and more personalized experiences.

Since 1983, Belkin has led the peripherals market in resolving the needs of tech consumers so people can get the most out of the devices they use and love the most. Using deep consumer insights on how people interact with their tech, Belkin has continued to uncover elegant and innovative solutions that take the guesswork out of consumers' hands.

Discord has recently announced that they will be rebranding with a new "Your Place to Talk" campaign as they work towards making the platform more inclusive to non-gaming fans. Discord has overhauled their landing page to emphasize the platforms various uses such as for "school clubs, gaming groups, or the worldwide art community", the landing page now also prominently features the "Your Place to Talk" slogan throughout.

Specific changes to the Discord platform include the streamlining of user sign up, the introduction of server video support, server creation simplification with templates, and a 200% increase in overall voice/video capacity. Discord is also planning to make the "jokes and references within the app less gaming-specific" which may upset some. The recently launched Discord Safety Center forms a vital part of this transformation helping improve transparency and reduce misuse.

Toshiba Memory Holdings Corporation announced today that it will officially change its name to Kioxia Holdings Corporation on October 1, 2019. The name Kioxia (kee-ox-ee-uh) will be adopted for the names of all Toshiba Memory companies, largely effective on the same date.

Kioxia is a combination of the Japanese word kioku meaning "memory" and the Greek word axia meaning "value." Merging "memory" with "value," Kioxia represents the company's mission to uplift the world with "memory," which forms the foundation of the company's vision. Kioxia will cultivate the new era of memory, defined by rapidly increasing demands for large-capacity, high-performance storage and data processing, which positions the company to grow sustainably as a leading flash memory producer for many years to come.

The phenomenon of Radeon RX 560 graphics cards with 896 stream processors is more widespread than earlier thought. It looks like RX 560 cards with 896 stream processors will be more widely available than the previously thought Greater China region; with AMD silently editing the specifications of the SKU to have either 896 or 1,024 stream processors, as opposed to the 1,024 it originally launched with. There are no clear labeling guidelines or SKU names to distinguish cards with 896 stream processors from those with 1,024.

The Radeon RX 560 and the previous-generation RX 460 are based on the 14 nm "Polaris 11" silicon, which physically features 16 GCN compute units (CUs), each packed with 64 stream processors. The RX 560 originally maxed this silicon out, with all 16 CUs being enabled, while the RX 460 has two CUs locked. The decision to change specs of the RX 560 effectively makes it a re-brand of the RX 460, which is slower, and provides fertile grounds for bait-and-switch lawsuits.

Intel this Tuesday, issued a curious-looking product-change notification (PCN) directed at retail-channel distributors, which points to the re-branding of 7th generation Pentium "Kaby Lake" desktop processors under the new Pentium Gold brand (PCN #115827-00). The re-brand affects retail SKUs of the Pentium G4560, G4620, and G4600. Intel is borrowing the precious-metal nomenclature from its Xeon product-line over to the Pentium brand, which will help consumers tell the MSDT (mainstream-desktop) Pentium processors from the ULP (ultra low-power) chips branded Pentium.

When this product-change comes into effect from the 2nd of November, 2017, MSDT Pentium dual-core chips will be branded Pentium Gold, while low-power "Gemini Lake" SoCs will bear the Pentium Silver brand, besides Celeron. Re-branded names apart, the Pentium Gold SKUs will be identical to the parts they are replacing. The Pentium G4560, for example, will be re-branded Pentium Gold G4560 (or simply "4560") and will carry an identical feature-set. You probably won't even need to update your motherboard BIOS (of your 100-series and 200-series chipset motherboards) to use these chips. It's not likely that these chips will work on 300-series chipset motherboards since they feature a different pin-map, and the retail box design will reflect that with clear markings. The name change also comes with a refreshed case-badge and a slightly modified box design.

In a bid to better make use of what could be a respectable stock of RX 460 graphics cards, AMD is reportedly rebranding these to the RX 500 series under the RX 560D name. Apparently, this is a straight rebrand, with no increased clocks or other revisions to the GPU die whatsoever. As such, this RX 560D would bring a lesser performance level than the current RX 560 already offers. Remember that the RX 560 is currently a rebrand of the RX 460 already, only with that card's full stream processor count (1,024) unlocked, whereas the original RX 460 only enabled 896 of the total 1,024 stream processors available on-die.

AMD already toyed with this additional "D" in the nomenclature in the past, with its RX 470 / RX 470D graphics cards, of which we've heard some rumblings lately. Considering that the RX 470D was a relatively limited release, only really being seen in the wild towards the Asian market, it is likely a safe bet that this RX 560D will follow the same path. Another option for the unwary miners to pick up?

As you might recall, Microsoft bought HAVOK from Intel back in 2015, promising to "add Havok's IP to its existing tools and platforms, including DirectX 12, Visual Studio, and Azure." Well, it would seem we are seeing the fruits of that particular seeding, with Microsoft having trademarked "Direct Physics".

With Microsoft having previously talked about integrating HAVOK with its DX12 API, that is probably the most probable scenario for this trademark. A tighter, in-DX12 integration could possibly allow for the physics workflow to have increased performance under the API, which is something we can all get behind of. However, this also begs the question as to what exactly happens to HAVOK licensing in the process. I myself wouldn't expect Microsoft to put its HAVOK tools and libraries behind a DX12 implementation wall - the number of companies who license those libraries aren't few in number. So my guess is that Microsoft is simply rebranding the HAVOK middleware for integration under its DX12 API, which could mean opening up its libraries to any game that makes use of DX12.

We've previously covered how AMD's RX 500 series is to be a rebrand of the company's successful RX 400 series. Previous reports pegged the RX 500 series' launch on April 11th; now, it would seem that there has been a slight, one-week delay on the launch date, with it having been pushed back to April 18th. Apparently, this delay is looking to allow more time to "fine-tune the drivers".

The RX 500 series are purportedly straight rebrands from equivalent RX 400 series GPUs (RX 580 will be a rebrand of the RX 480, and so on down the ladder). The need for driver fine-tuning seems a little baffling considering these straight rebrands, but may have more to do with the reported Polaris 12 chips that are expected for launch than any other metric. Remember, RX 500 chips are expected to carry somewhat higher clock-speeds than their RX 400 originals, with some improved power/performance ratio being derived from improvements in foundry processes. But if the rebranding scheme holds up, don't expect these to bring in any meaningful changes towards these cards' performance. AMD is hoping Polaris tides them over through the mainstream market until it can introduce its Vega-based, high-performance GPUs, which are heralded to mark AMD's return to the high-performance consumer graphics segment in a while. Fingers crossed.Source: Thanks @TheMailMan78

The folks at Heise online have put forward a report on how AMD's RX 500 series of graphics cards will be little less than direct rebrands of the Polaris 10 and Polaris 11 GPUs that AMD introduced with its RX 400 series of graphics cards. Apparently, a straight rebrand is in order, with the RX 580 entering the fray in the place of the RX 480, the RX 570 substituting the RX 470, and so on. Heise reports that the Polaris 10-based RX 500 should see the light of day as soon as April 4th, with Polaris 11-based solutions coming in a little later, on April 11th.

Videocardz, however, reports that these will be slightly more than a straight rebrand - if you can call a slight bump in clockspeeds as trumping a rebrand. The RX 580 is supposed to ship with base clocks ar 1340 MHz (74 MHz more than the reference RX 480), with the RX 570 carrying a much less significant 38 MHz increase over its RX 470 counterpart. Videocardz also reports on the possibility of AMD introducing a new Polaris 12 GPU with the RX 500 series, which will apparently be an even lower-end part than even Polaris 11.