Suppose you were following the announcement of the newest Windows 11 features like Recall and Copilot. In that case, you questioned Microsoft's approach to these new features regarding security, real-world usage, and, least likely, naming scheme. If the latter is the case, you are in for a treat. According to the latest round of reports, Microsoft is reportedly preparing to converge its AI features under a new brand name—Windows Intelligence. This move comes as the tech giant expands its AI integration across the Windows platform to give customers more reassurance in its AI features. However, the company has yet to confirm the official rebranding initiative. Recent discoveries by tech enthusiasts have fueled speculation about this upcoming change. In October, researcher Tero Alhonen uncovered options for AI-enabled applications, while X user Albacore recently spotted a placeholder settings page for Windows Intelligence in a Windows 24H2 build.

"Windows Intelligence" isn't entirely new to Microsoft's ecosystem, as it was previously used in security-related updates. However, this broader application signals a shift from its earlier security-focused context and appears to replace the "Windows AI" designation spotted in Group Policy earlier this year. The rebranding seems to follow a trend set by Apple, which has branded its AI features as "Apple Intelligence." However, Microsoft's approach with "Windows Intelligence" suggests a focus on creating a unified hub for AI features within its operating system rather than just a clever play on the "AI" acronym. While controversial features like Recall and the recently redesigned Copilot are expected to retain their current branding, Windows Intelligence could serve as an overarching framework for managing AI permissions and data usage across the platform.