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Battery Life is Driving Sales of Qualcomm Snapdragon Copilot+ PCs, Not AI

The recent launch of Copilot+ PCs, a collaboration between Microsoft and Qualcomm, has taken an unexpected turn in the market. While these devices were promoted for their artificial intelligence capabilities, a Bloomberg report reveals that consumers are primarily drawn to them for their impressive battery life. The Snapdragon X-powered Copilot+ PCs have made a significant impact, securing 20% of global PC sales during their launch week. However, industry analyst Avi Greengart points out that the extended battery life, not the AI features, is driving these sales. Microsoft introduced three AI-powered features exclusive to these PCs: Cocreator, Windows Studio Effects, and Live Captions with Translation. Despite these innovations, many users find these features non-essential for daily use. The delay of the anticipated Recall feature due to privacy concerns has further dampened enthusiasm for the AI aspects of these devices.

The slow reception of on-device AI capabilities extends beyond consumer preferences to the software industry. Major companies like Adobe, Salesforce, and SentinelOne declined Microsoft's request to optimize their apps for the new hardware, citing resource constraints and the limited market share of AI-capable PCs. Gregor Steward, SentinelOne's VP for AI, suggests it could take years before AI PCs are widespread enough to justify app optimization. Analysts project that by 2028, only 40% of new computers will be AI-capable. Despite these challenges, Qualcomm remains optimistic about the future of AI PCs. While the concept may currently be more on the marketing side, the introduction of Arm-based Windows laptops offers a welcome alternative to the Intel-AMD duopoly. As the technology evolves and adoption increases, on-device AI features may become more prevalent and useful. The imminent arrival of AMD Ryzen AI 300 series and Intel Lunar Lake chips promises to expand the Copilot+ PC space further. For now, however, it appears that superior battery life remains the primary selling point for consumers.

First Reviews are Live and Snapdragon X Elite Doesn't Quite Deliver on Promised Performance

The first reviews of a notebook with Qualcomm's Snapdragon X Elite SoC have appeared today, and it looks like the promised performance isn't quite there. And yes, all the reviews that went live today are all based on Asus' Vivobook S 15 OLED, so it might be a bit too early to state that Qualcomm isn't delivering on its claimed performance, as other manufacturers might deliver better performance. Let's start with the battery life. The Vivobook S 15 OLED comes with a 70 Wh battery pack which enables it to deliver better battery life than many AMD or Intel notebooks, but Apple's MacBook Air 15 M3 delivers on average a 40 percent better battery life, with a smaller 66.5 Wh battery pack. Browsing the web or watching movies aren't really too taxing for the Snapdragon X Elite, but under heavier loads the battery life drops off a cliff.

When it comes to application performance, the Snapdragon X Elite offers good multicore performance in benchmarks like Cinebench 2024 and PCMark 10, but it falls way behind in most other tests, ranging from video encoding to file extraction and document conversion, with Intel Core Ultra 7 155H based notebooks often pulling ahead by 50 percent or more. Despite being equipped with LPDDR5X-8448 memory, the Snapdragon X Elite falls behind in both the memory copy and write tests in AIDA64 compared to the Intel powered laptops. However, it's not all doom and gloom, as the Qualcomm chip delivers an impressive memory latency of a mere 8.1 ns, compared to 100+ for the Intel based laptops. It also outclasses the Intel laptops when it comes to memory read performance.

Samsung Releases Its First Copilot+ PC Galaxy Book4 Edge to Global Markets

Samsung Electronics today announced the immediate availability of the new Samsung Galaxy Book4 Edge in select markets. With next-level AI processing performance and intelligent hybrid AI integrations, the Galaxy Book4 Edge advances the era of AI and introduces users to new levels of seamless work, play and creation on their PC.

"The Galaxy Book4 Edge marks the beginning of a whole new category of PCs, and for Samsung, a continued commitment to expand the power of Galaxy AI and offer the most hyperconnected mobile AI ecosystem yet," said TM Roh, President and Head of the Mobile eXperience Business at Samsung Electronics. "Developed in close collaboration with our industry partners, we believe this next-generation AI PC will redefine the market and more importantly, give people cutting-edge ways to be more productive and creative in their everyday lives."

Details on Qualcomm's Adreno X1 GPU Architecture Emerge

Qualcomm has provided new details about the Adreno X1 GPU integrated into their latest series of processors, Snapdragon X Elite/Plus. The Adreno X1 is the first custom-designed GPU from Qualcomm for Windows on ARM systems. The highest configuration of this GPU, known as the "X1-85," features "8" indicating the GPU level and "5" denoting the SKU.

The Adreno X1 boasts up to 6 shaders, 1536 FP32 ALUs, and can handle 96 texels per cycle. It delivers up to 4.6 TFLOPS of peak performance and processes 72 million pixels per second. It supports major graphics APIs, including DirectX 12.1 (Shader Model 6.7), DirectX 11, Vulkan 1.3, and OpenCL 3.0.

ASUS Updates Zenbook and ProArt Laptop Series with AMD Ryzen AI 9 and Snapdragon X Elite Processors

At Computex 2024, ASUS unveiled major updates to its popular laptop lineups, designed for the "Copilot+" era of AI computing. The first is the Zenbook S16 is a premium 16-inch laptop series powered by AMD's latest Ryzen AI 9 HX 370 processors with dedicated AI acceleration. Remarkably, ASUS has managed to pack this high-performance silicon into an ultra-portable 1.1 cm thin chassis weighing just 1.5 kg. The Zenbook S16 integrates AMD's new NPU capable of a 50 TOPS of AI compute for accelerating AI/ML workloads. The centerpiece is the laptop's stunning 16-inch 3K OLED display made with ASUS Lumina technology. It offers 100% vibrant DCI-P3 color gamut coverage, a blazing-fast 120 Hz refresh rate with 0.2 ms response time, and up to 600 nits brightness. ASUS paired this premium visual experience with a six-speaker audio system for an immersive multimedia experience.

Schenker XMG At Computex 2024: EVO 14 and EVO 15, Qualcomm-powered Tuxedo

German PC OEM Schenker, along with its two brands—XMG targeted at high-performance mobile workstations and gaming notebooks; and Tuxedo, targeting Linux-friendly notebooks; made a splash at the 2024 Computex. We visited their pullout booth. The EVO 14 is a 14-inch class performance notebook powered by choices of Intel Core Ultra 7 155H "Meteor Lake" or AMD Ryzen 7 8845HS "Hawk Point" mobile processors; an innovative new dual-fan cooling solution, with 65 W sustained power delivery, and an 80 Wh battery pack. The 14-inch display features a 16:10 aspect ratio, 400 nits brightness, and 3K resolution. Memory options go all the way up to 96 GB, and I/O includes either USB4 or Thunderbolt 4, depending on the hardware platform. The EVO 15 is almost identical in terms of specs, but with a larger 99.8 Wh battery, and a 15.3-inch 500 nits display, and a full-sized edge-to-edge keyboard.
Update 07:03 UTC: We have some pricing and availability details from Schenker.

Qualcomm's Success with Windows AI PC Drawing NVIDIA Back to the Client SoC Business

NVIDIA is eying a comeback to the client processor business, reveals a Bloomberg interview with the CEOs of NVIDIA and Dell. For NVIDIA, all it takes is a simple driver update that exposes every GeForce GPU with tensor cores as an NPU to Windows 11, with translation layers to get popular client AI apps to work with TensorRT. But that would need you to have a discrete NVIDIA GPU. What about the vast market of Windows AI PCs powered by the likes of Qualcomm, Intel, and AMD, who each sell 15 W-class processors with integrated NPUs capable of 50 AI TOPS, which is all that Copilot+ needs? NVIDIA held an Arm license for decades now, and makes Arm-based CPUs to this day, with the NVIDIA Grace, however, that is a large server processor meant for its AI GPU servers.

NVIDIA already made client processors under the Tegra brand targeting smartphones, which it winded down last decade. It's since been making Drive PX processors for its automotive self-driving hardware division; and of course there's Grace. NVIDIA hinted that it might have a client CPU for the AI PC market in 2025. In the interview Bloomberg asked NVIDIA CEO Jensen Huang a pointed question on whether NVIDIA has a place in the AI PC market. Dell CEO Michael Dell, who was also in the interview, interjected "come back next year," to which Jensen affirmed "exactly." Dell would be in a front-and-center position to know if NVIDIA is working on a new PC processor for launch in 2025, and Jensen's nod almost confirms this

ASUS Debuts ASUS Vivobook S 15, its First Copilot+ PC Packed With Windows 11 AI Features

ASUS today announced a new generation of AI-powered computing at its online-only Next Level. AI Incredible. launch event, dedicated to the launch of the ASUS Vivobook S 15 (S5507). Powered by the Snapdragon X Elite, the device is the company's first Copilot+ PC, with Windows AI features and a collection of exclusive ASUS AI apps that aim to improve the user's work and play.

"As ASUS embarks on this journey, marked by the launch of our first AI PC, we stand at the beginning of a new era of personal computing." ASUS Co-CEO S.Y. Hsu said, speaking at the event, "The launch of our first Copilot+ PC powered by Snapdragon X Elite is an important milestone for us, and we believe that these devices are the future of consumer PCs and will drastically change the way we will work, study, create, and play."

HP Unlocks New Era of AI Experiences Powering Work and Creation

Today HP Inc. unveiled a new class of next-generation AI PCs at Microsoft's AI Vision Event designed for the AI era to empower people to work and create more meaningfully. The way we live and work is no longer confined to a desk; we are creating at home, from the office, and everywhere in between. At the same time, AI is rapidly changing everything, including consumer and professional expectations for productivity and creativity. More than half of early tech adopters believe AI will save them time, and 72% of business leaders believe AI will help employees focus on more productive work. Additionally, developers are releasing a steady stream of AI-enabled software designed for new experiences and capabilities that can only be unlocked with next-gen AI PCs.

To capitalize on both flexible work and AI, HP has created a new category of devices crafted for work and creation. Today, HP unveiled the HP OmniBook X AI PC and HP EliteBook Ultra AI PC, HP's first next-gen AI PCs built from the ground up with the latest ARM architecture to harness the most powerful AI technologies.

Qualcomm Snapdragon X Series is the Exclusive Platform to Power Windows PCs with Copilot+

During the Copilot+ debut, Microsoft and global OEMs announced PCs powered by Snapdragon X Elite and Snapdragon X Plus - the only devices that are capable of bringing Copilot+ experiences to life today. The leading AI technology and performance efficiency of these platforms will power this groundbreaking new category, as Copilot+ revolutionizes how users interact with their PCs. Together, Qualcomm Technologies, Inc. and Microsoft are taking intelligent computing to the next level and transforming the PC experience.

Qualcomm Technologies is restoring performance leadership to the Windows PC ecosystem with our leading NPU powered by Snapdragon X Elite which delivers the highest NPU performance per watt for laptops, up to 2.6X vs. M3 and up to 5.4X vs. Core Ultra 7. With the integrated Qualcomm Hexagon NPU architecture, it can deliver up to 24 TOPS/watt peak performance in uses cases like Super Resolution and with our leading Qualcomm Oryon CPU, Snapdragon X Elite leads in performance per watt, matching competitor peak PC CPU performance at 60% less power.

Dell Introduces Comprehensive Portfolio of Copilot+ AI PCs

There's no doubt the AI PC revolution is here. We're as excited now about the future of the PC as we were when Michael founded the company 40 years ago. New transformative AI experiences will bring enhanced productivity and efficiency to the hands of consumers and professionals alike. Those with an AI PC will never look back, and everyone will want to be part of the action. We're here to lead the way.

As part of the Dell AI Factory's growing AI devices and infrastructure offerings, Dell expands our broad portfolio of AI PCs and workstations with the introduction of the most Copilot+ PCs powered by Snapdragon X Elite and Snapdragon X Plus processors. This brand-new class of devices transforms your AI PC experience with extraordinary performance and battery life, upleveled productivity and powerful security. Our five new laptops, XPS 13, Inspiron 14 Plus, Inspiron 14, Latitude 7455 and Latitude 5455, offer a range of consumer and commercial options that deliver exceptional speed and AI performance to elevate computing and simplify tasks. So, whether you're a business professional looking to spend more time on strategic work and less time on tedious to-dos, or you're a student looking to prioritize your studies while being untethered to a desk, we have you covered.

Lenovo Supercharges Copilot+ PCs with Latest Yoga Slim 7x and ThinkPad T14s Gen 6 20 May 2024

Today, Lenovo launched the Lenovo Yoga Slim 7x and Lenovo ThinkPad T14s Gen 6, its first next generation Copilot+ PCs powered by Snapdragon X Elite. As the PC industry enters a new phase of the artificial intelligence era, Lenovo is poised to offer new levels of personalization in personal computing across its PC portfolio. Intelligent software-powered local processing of tasks, and increased productivity, creativity, and security, these Copilot+ PC's combine to deliver a whole new experience in PC interaction. Lenovo is expanding its already comprehensive portfolio of AI-ready devices, software, and optimized services with two new laptops for consumers and business users—the Lenovo Yoga Slim 7x and the Lenovo ThinkPad T14s Gen 6.

Powered by Qualcomm Technologies' new Snapdragon X Elite processor featuring the 12-core Qualcomm Oryon CPU, Qualcomm Adreno GPU and a dedicated Qualcomm Hexagon NPU (neural processing unit), the new laptops deliver leading PC performance per watt with the fastest to date AI NPU processing up to 45 trillion operations per second (TOPS). With the latest enhancements from Microsoft and Copilot+, users can now access Large Language Model (LLM) capabilities even when offline, offering seamless productivity and creativity. The latest Lenovo laptops allow users to tap into the extensive Copilot+ knowledge base, empowering them to explore endless creative possibilities. By leveraging generative AI and machine learning, Copilot+ assists in composing compelling text, crafting engaging visuals, and streamlining common productivity tasks. With the ability to work offline with the same fluidity as online, the Yoga Slim 7x and the ThinkPad T14s Gen 6 set new standards in AI PC innovation, promising a futuristic and streamlined user experience for end users.

Acer Announces Its First Copilot+ PC, the Swift 14 AI Laptop

Acer today launched its first Copilot+ PC with the Swift 14 AI laptop, in collaboration with Microsoft and Qualcomm Technologies, Inc., ushering in a new AI era with brand new user experiences and AI capabilities on Windows 11. The Swift 14 AI has multiple device models, powered by Snapdragon X Elite and Snapdragon X Plus platforms, and both feature one of the world's fastest NPUs for laptops to enable on-device AI processing. Users can streamline everyday tasks with smarter PC functions and tackle complex workloads more effectively.

"Engineered for AI from the inside out, the Swift 14 AI is the first among many Acer Copilot+ PCs to come," said Jerry Kao, COO, Acer Inc. "These next-generation AI PCs see significant leaps in AI processing power, unlocking brand new experiences that we know users will love."

Galaxy Book4 Edge: Samsung's Next-Gen AI PC Expands the Galaxy AI Ecosystem

Samsung Electronics today unveiled the Galaxy Book4 Edge, the next-generation of AI PCs. With 45 TOPS NPU AI computing performance and cutting-edge hybrid AI integrations, the Galaxy Book4 Edge amplifies the PC experience and offers the most hyperconnected mobile AI ecosystem yet. Together, Samsung and leading industry partners are propelling AI innovation and unleashing a next-generation AI PC with the Galaxy Book4 Edge.

"The Galaxy Book4 Edge expands our vision of AI connectivity—bridging the gap between mobile and PC, while democratizing AI experiences that change the way we operate each and every day," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "This next-generation AI PC unlocks new levels of computing performance, made possible by our proven Samsung Galaxy interface and open collaboration with industry leaders to bring our users world-class hardware and software solutions."

Pair of Samsung Arm Powered Galaxy Book4 Edge Noteboks Leaks Ahead of Launch

Later today we're expecting to see several Arm based notebooks running Windows 11 being announced, at least based on launch event announcements by some of the manufacturers. Two upcoming Samsung models have leaked ahead of the product launches and it appears that Samsung will at least offer a pair of different models with either a 14-inch or a 16-inch display as the Galaxy Book4 Edge 14 and Galaxy Book4 Edge 16. The latter is also said to come in a Pro model. According to Winfuture, all three models will feature Qualcomm's Snapdragon X processors, although the specific SKUs are currently unknown.

Both the 14-inch and 16-inch models are said to come with AMOLED displays with a 3K resolution, which is at least 2880 by something, but could be higher. The displays are said to have a brightness of up to 400 nits, but little else is known about the displays. Other known features include USB4 support—as it's part of the Qualcomm specs—and both sizes appear to feature two Type-C ports, plus a regular USB Type-A port of unknown speed and a micro SD card slot on the 16-inch models. There's also an HDMI port and a headset jack on both sizes of the Galaxy Book4 Edge. Winfuture claims the base model will start at around €1,800.

ASUS Leaks its own Snapdragon X Elite Notebook

Courtesy of ASUS Vietnam (via @rquandt on X/Twitter), we now have an idea of what ASUS' first Qualcomm Snapdragon X Elite notebook will look like, but also what the main specifications are. It will share the Vivobook S 15 OLED branding with other notebooks from ASUS, although the leaked model carries the model number S5507QA-MA089WS. At its core is a Qualcomm Snapdragon X Elite X1E-78-100 SoC which is the base model from Qualcomm. The SoC consists of 12 Oryon cores, of which eight are performance cores and four are energy efficient cores. A peak, multi-threaded clock speed of 3.4 GHz and 42 MB of cache, as well as a 75 TOPs AI engine rounds off the SoC specs. The SoC is also home to a Qualcomm Adreno GPU, but so far Qualcomm hasn't released any useful specs about the GPU in the Snapdragon X Elite series of chips.

ASUS has paired the SoC with 32 GB of LPDDR5X memory of an unknown clock speed, although Qualcomm officially supports speed of up to 8,448 MT/s in a to PC users unusual configuration of eight channels at 16-bit wide, for a bandwidth of up to 135 GB/s. For comparison, Intel's latest Core Ultra processors max out at LPDDR5X 7,467 MT/s and up to 120 GB/s memory bandwidth. Other features include a 1 TB PCIe 4.0 NVMe SSD, a glossy 15.6-inch 2,880 x 1,620 resolution, 120 Hz OLED display with 600 nits peak brightness and a 70 WHr battery. It's unclear what connectivity options will be on offer, but judging by the screenshot below, we can at least expect an HDMI out as well as a pair of USB Type-C ports, a micro SD card slot and a headphone jack. As far as pricing goes, Roland Quandt is suggesting a €1,500 base price on X/Twitter, but we'll have to wait for the official launch to find out what these Arm based laptops will retail for. ASUS Vietnam has already removed the page from its website.

Dell XPS Roadmap Leak Spills Beans on Several Upcoming Intel, AMD, and Qualcomm Processors

A product roadmap leak at leading PC OEM Dell, disclosed the tentative launch dates of several future generations of processors by Intel, AMD, and Qualcomm. The slide was detailing hardware platforms for future revisions of the company's premium XPS notebooks. Given that Dell remains one of the largest PC OEMs, the dates revealed in the leaked slides are highly plausible.

In chronological order, Dell expects Intel's Core Ultra 200V series "Lunar Lake-MX" processor in September 2024, which should mean product unveilings at Computex. It's interesting to note that Intel is only designing "Lunar Lake" for the -MX memory-on-package segment. This chip squares off against Apple's M3, M4, and possibly even the M3 Pro. Intel also has its ambitious "Arrow Lake" architecture planned for the second half of 2024, hence the lack of product overlap—there won't be an "Arrow Lake-MX."

Report: 3 Out of 4 Laptop PCs Sold in 2027 will be AI Laptop PCs

Personal computers (PCs) have been used as the major productivity device for several decades. But now we are entering a new era of PCs based on artificial intelligence (AI), thanks to the boom witnessed in generative AI (GenAI). We believe the inventory correction and demand weakness in the global PC market have already normalized, with the impacts from COVID-19 largely being factored in. All this has created a comparatively healthy backdrop for reshaping the PC industry. Counterpoint estimates that almost half a billion AI laptop PCs will be sold during the 2023-2027 period, with AI PCs reviving the replacement demand.

Counterpoint separates GenAI laptop PCs into three categories - AI basic laptop, AI-advanced laptop and AI-capable laptop - based on different levels of computational performance, corresponding use cases and the efficiency of computational performance. We believe AI basic laptops, which are already in the market, can perform basic AI tasks but not completely GenAI tasks and, starting this year, will be supplanted by more AI-advanced and AI-capable models with enough TOPS (tera operations per second) powered by NPU (neural processing unit) or GPU (graphics processing unit) to perform the advanced GenAI tasks really well.

Qualcomm Continues to Disrupt the PC Industry with the Addition of Snapdragon X Plus Platform

Qualcomm Technologies, Inc. today expands the leading Snapdragon X Series platform portfolio with Snapdragon X Plus. Snapdragon X Plus features the state-of-the-art Qualcomm Oryon CPU, a custom-integrated processor that delivers up to 37% faster CPU performance compared to competitors, while consuming up to 54% less power. This remarkable advancement in CPU performance sets a new standard in mobile computing, enabling users to accomplish more with greater efficiency. Snapdragon X Plus is also designed to meet the demands of on-device AI-driven applications, powered by the Qualcomm Hexagon NPU capable of 45 TOPS, making it the world's fastest NPU for laptops. This platform is a significant leap in computing innovation and is set to transform the PC industry.

"Snapdragon X Series platforms deliver leading experiences and are positioned to revolutionize the PC industry. Snapdragon X Plus will power AI-Supercharged PCs that enable even more users to excel as radical new AI experiences emerge in this period of rapid development and deployment," said Kedar Kondap, senior vice president and general manager of compute and gaming, Qualcomm Technologies, Inc. "By delivering leading CPU performance, AI capabilities, and power efficiency, we are once again pushing the boundaries of what is possible in mobile computing."

Samsung and Qualcomm Achieve Innovative Industry-First Milestone With Advanced Modulation Technology

Samsung Electronics and Qualcomm Technologies, Inc. today announced that the companies successfully completed 1024 Quadrature Amplitude Modulation (QAM) tests for both Frequency Division Duplex (FDD) and Time Division Duplex (TDD) spectrum bands, marking an industry-first for FDD. This innovative milestone and collaboration demonstrate the companies' dedication to supporting operators increase 5G throughput and boost spectral efficiency of their networks.

QAM is an advanced modulation technology to transmit data or information more efficiently. This directly relates to how many bits of data can be delivered in each transmission. While 256 QAM is widely used in commercial networks, Samsung and Qualcomm Technologies recently accomplished the latest 1024 QAM defined in 3GPP Release 17 specifications. This enhanced QAM technology helps operators maximize their use of spectrum resources and allows mobile users to seamlessly enjoy various mobile services such as live video streaming and online multi-player gaming, which require higher download speeds.

Lenovo Prepares Thinkpad T14s and Yoga Slim 14 Laptops with Qualcomm Snapdragon X Processor

Lenovo is putting finishing touches on the Yoga Slim 7 14 2024, one of the first non-reference laptop to feature Qualcomm's latest Snapdragon X processor. Leaked images circulating on X (formerly Twitter) reveal a sleek and stylish design, with a 14-inch or 14.5-inch display encased in a slim and portable form factor. Qualcomm has previously showcased eye-catching demo reference systems in a striking red color scheme, but Lenovo's Yoga Slim 7 14 2024 marks the first time a significant laptop manufacturer with actual product images incorporating the Snapdragon X chip. The Yoga Slim 7 14 2024 is part of Lenovo's popular Slim laptop lineup, including models powered by Intel and AMD processors. The latest "Gen 8" iteration featured options for AMD Ryzen 7040 series and Intel 13th Gen Core i and Core Ultra series CPUs.

One notable addition to the Snapdragon X-powered model is the inclusion of a dedicated Microsoft Copilot button. Qualcomm has heavily touted the Snapdragon X's Neural Processing Unit (NPU) performance and its ability to directly accelerate various AI and machine learning algorithms on the device. There have been a few comparison points between Meteor Lake with Intel's NPU and Snapdragon X Elite with Qualcomm's NPU. The chipmaker's X Elite and X Plus laptop offerings are expected to arrive soon, and there are strong indications that this may happen during the Computex trade show.

Update 17:28 UTC: X user WalkingCat has posted images of Lenovo Thinkpad T14s laptop, which can be seen below.

Google Launches Arm-Optimized Chrome for Windows, in Time for Qualcomm Snapdragon X Elite Processors

Google has just released an Arm-optimized version of its popular Chrome browser for Windows PCs. This new version is designed to take full advantage of Arm-based devices' hardware and operating system, promising users a faster and smoother browsing experience. The Arm-optimized Chrome for Windows has been developed in close collaboration with Qualcomm, ensuring that Chrome users get the best possible experience on current Arm-compatible PCs. Hiroshi Lockheimer, Senior Vice President at Google, stated, "We've designed Chrome browser to be fast, secure, and easy to use across desktops and mobile devices, and we're always looking for ways to bring this experience to more people." Early testers of the Arm-optimized Chrome have reported significant performance improvements compared to the x86-emulated version. The new browser is rolling out starting today and will be available on existing Arm devices, including PCs powered by Snapdragon 8cx, 8c, and 7c processors.

Shortly, Chrome will receive an even more performant chip boost with Qualcomm's upcoming Snapdragon X Elite SoC launch. Cristiano Amon, President and CEO of Qualcomm, expressed his excitement about the collaboration, saying, "As we enter the era of the AI PC, we can't wait to see Chrome shine by taking advantage of the powerful Snapdragon X Elite system." Qualcomm's Snapdragon X Elite devices are expected to hit the market in mid-2024 with "dramatic performance improvement in the Speedometer 2.0 benchmark" on reference hardware. Being one of the most essential applications, getting a native Chrome build to run on Windows-on-Arm is a significant step for the platform, promising more investment from software makers.

Qualcomm Snapdragon X Elite Benchmarked Against Intel Core Ultra 7 155H

Qualcomm Snapdragon X Elite is about to make landfall in the ultraportable notebook segment, powering a new wave of Windows 11 devices powered by Arm, capable of running even legacy Windows applications. The Snapdragon X Elite SoC in particular has been designed to rival the Apple M3 chip powering the 2024 MacBook Air, and some of the "entry-level" variants of the 2023 MacBook Pros. These chips threaten the 15 W U-segment and even 28 W P-segment of x86-64 processors from Intel, such as the Core Ultra "Meteor Lake," and Ryzen 8040 "Hawk Point." Erdi Özüağ, prominent tech journalist from Türkiye, has access to a Qualcomm-reference notebook powered by the Snapdragon X Elite X1E80100 28 W SoC. He compared its performance to an off-the-shelf notebook powered by a 28 W Intel Core Ultra 7 155H "Meteor Lake" processor.

There are three tests that highlight the performance of the key components of the SoCs—CPU, iGPU, and NPU. A Microsoft Visual Studio code compile test sees the Snapdragon X Elite with its 12-core Oryon CPU finish the test in 37 seconds; compared to 54 seconds by the Core Ultra 7 155H with its 6P+8E+2LP CPU. In the 3DMark test, the Adreno 750 iGPU posts identical performance numbers to the Arc Graphics Xe-LPG of the 155H. Where the Snapdragon X Elite dominates the Intel chip is AI inferencing. The UL Procyon test sees the 45 TOPS NPU of the Snapdragon X Elite score 1720 points compared to 476 points by the 10 TOPS AI Boost NPU of the Core Ultra. The Intel machine is using OpenVINO, while the Snapdragon is using Qualcomm SNPE SDK for the test. Don't forget to check out the video review by Erdi Özüağ in the source link below.

Qualcomm Snapdragon X Elite and X Plus SKU Lineup Leaks Out

A Qualcomm Snapdragon X Elite "X1E80100" processor model was leaked in late February—it is likely that several SKUs have been distributed for evaluation purposes. Geekbench Browser is normally a good source of pre-release information—a benched Lenovo "83ED" laptop was spotted last week. That entry outed a "Snapdragon X Elite-X1E78100" processor, sporting twelve cores with maximum frequencies of 3.42 GHz. The latest exposures arrive courtesy of a Baidu forum post. Qualcomm has publicly revealed its "X Elite" range of Nuvia-designed Oryon core CPUs, but insiders have uncovered an additional "X Plus" family—probably a series of less expensive/lower spec alternatives.

The leaked list of SKUs does not include any detailed information—it reconfirms the existence of Qualcomm's top-tier X1E80100 and X1E78100 models and the presence of Adreno iGPUs. Driver information points to Qualcomm's next-gen integrated graphics solutions being readied for modern APIs: DX11, DX12, and OpenGL. The firm's ARM-based mobile PC CPUs are expected to launch within a mid-2024 period, according to the company's official statements—insiders believe that the NPU-enhanced Snapdragon X processors are destined to debut within next-gen "Windows 12" AI-centric notebooks.

Qualcomm AI Hub Introduced at MWC 2024

Qualcomm Technologies, Inc. unveiled its latest advancements in artificial intelligence (AI) at Mobile World Congress (MWC) Barcelona. From the new Qualcomm AI Hub, to cutting-edge research breakthroughs and a display of commercial AI-enabled devices, Qualcomm Technologies is empowering developers and revolutionizing user experiences across a wide range of devices powered by Snapdragon and Qualcomm platforms.

"With Snapdragon 8 Gen 3 for smartphones and Snapdragon X Elite for PCs, we sparked commercialization of on-device AI at scale. Now with the Qualcomm AI Hub, we will empower developers to fully harness the potential of these cutting-edge technologies and create captivating AI-enabled apps," said Durga Malladi, senior vice president and general manager, technology planning and edge solutions, Qualcomm Technologies, Inc. "The Qualcomm AI Hub provides developers with a comprehensive AI model library to quickly and easily integrate pre-optimized AI models into their applications, leading to faster, more reliable and private user experiences."
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