The latest market data from Canalys reveals a complex landscape for AI-capable PCs, with Qualcomm's Snapdragon X platform showing modest growth in the age of AI PC. Despite sequential growth of 180% in Q3 2024, Snapdragon X-powered devices represent less than 1.5% of the Windows market, according to research. Qualcomm managed to sell around 720,000 Snapdragon X devices, which accounts for only 0.8% of all PCs sold in Q3 2024. Microsoft leads the adoption of the Snapdragon X, having integrated the platform across much of its Surface lineup. The broader AI-capable PC market, however, tells a different story. Shipments reached 13.3 million units in Q3 2024, claiming 20% of total PC shipments. Windows devices dominated this category for the first time, securing a 53% market share, driven by the Windows 11 refresh cycle and advances in processor technology.

Canalys also noted some significant challenges ahead. A recent survey indicates hesitancy among channel partners, with 31% planning to avoid Microsoft's Copilot+ PCs in 2025 and 34% expecting these devices to constitute less than 10% of their sales. These premium offerings, which require a minimum of 40 NPU TOPS, are constantly being evaluated over their value proposition. Major manufacturers are pursuing diverse strategies to differentiate themselves. HP focuses on ISV partnerships to enhance AI capabilities, while Lenovo develops proprietary tools like Creator Zone and Lenovo AI Now. Dell and Lenovo are integrating on-device AI within their broader service ecosystems. With Windows 10's end-of-support approaching, manufacturers face pressure to drive upgrades among users with aging devices. The industry's sequential growth of 49% in AI-capable PCs suggests increasing market appetite, though customer adoption of premium AI features remains selective.

Microsoft's Windows-on-Arm (WoA) project has been going through an expansion phase, with the recent range of Snapdragon X SoCs powering many laptops. However, as we are about to get bombed with WoA devices in 2025, Microsoft has prepared an official ISO image of the Windows 11 operating system, available for users to download on the official website. The download size is about 5 GB and requires an Arm-based system to work, as expected. The need for Windows 11 ISO image for WoA comes from the increased number of desktop builds shipped to developers worldwide based on Arm. There are many workstations like the ones offered by ODMs, with an Ampere Altra or Altra Max processor inside.

This is also good news for enthusiasts waiting for the NVIDIA-MediaTek collaboration to drop its first goodies next year, and we expect to see some interesting solutions arise. With Microsoft investing its developer resources into producing Windows 11 Arm builds, it signals that the adoption of Arm-based devices is about to get much higher interest from the consumer standpoint.

According to Bloomberg, Arm Holding PLC, the holding company behind the Arm instruction set and Arm chip designs, just issued a 60-day notice period of license retirement to Qualcomm, its long-time partner. The UK-based ISA provider has notified Qualcomm that it will cancel the Arm ISA architectural license agreement after the contract-mandated 60-day notice. The issues between the two arose in 2022, just a year after Qualcomm acquired Nuvia and its IP. Arm filed a lawsuit claiming that the reason was "Qualcomm attempted to transfer Nuvia licenses without Arm's consent, which is a standard restriction under Arm's license agreements." To transfer Nuvia core licensing, Qualcomm would need to ask Arm first and create a new licensing deal.

The licensing reworking came just in time when Qualcomm experienced its biggest expansion. The new Snapdragon 8 Elite is being used in the mobile sector, the Snapdragon X Elite/Plus is being used in Copilot+ PCs, and the automotive sector is also getting the new Snapdragon Cockpit/Ride Elite chipsets. Most of that is centered around Nuvia Oryon core IP, a high-performance, low-power design. Arm's representatives declined to comment on this move for Bloomberg, while a Qualcomm spokesman noted that the British company was trying to "strong-arm a longtime partner."

Fibocom, a global leading provider of IoT (Internet of Things) wireless solutions and wireless communication modules, unveils a pioneering AI-powered FWA solution based on Snapdragon X75 5G Modem-RF System during Network X 2024. The solution aims to simplify configuration, enhance user experience and foster service personalization. The integration of AI into the 5G FWA devices significantly revolutionizes the user interaction with end devices and improves experience.

The 5G AI FWA solution is designed to utilize AI intelligence to understand and respond to users' requests and streamline task management processes through voice input or text messages to OpenAI's Whisper service, or the conversations can be realized through the web interface. Offering a seamless, intuitive communication system, significantly expands the CPE capability and improves user experience. The AI-powered FWA solution also extends its intelligence to network optimization, latency reduction to meet customer satisfaction, serving as a hub for unified task management.

Qualcomm debuted its Snapdragon X Elite/Plus series of laptop processors a few months ago, and the company is already testing the next-generation Snapdragon X2 series. Interestingly, the new "SC8480XP" SoC is carrying a codename "project Glymur." Up until now, Qualcomm has exclusively used codenames of places in Hawaii. However, with the Snapdragon X2 series, it shifts to Iceland, with the highest waterfall name being used for this next-generation processor. While we have almost zero clue about core counts and clocks, we know that the CPU cores will be an iteration of Nuvia's Oryon design, likely being pre-designed before the acquisition of the Nuvia design team.

According to Winfuture, Qualcomm started testing the next-generation SC8480XP SoC in July and August, testing various RAM and storage configurations. The company will likely evaluate the best configurations for the upcoming platform, tune the RAM speed with the SoC, and decide on guidelines for storage configurations. We are still waiting to see meaningful hints about the next-generation platform, and we are especially curious about the clocks and core counts that Qualcomm is preparing.

Based on information shared by a Baidu user called Piglin, we now have access to an annotated die image of Qualcomm's Snapdragon X Elite processor. This analysis provides insights into the architecture of this new system-on-chip, highlighting several key features, including large CPU cores, a GPU, and a complex cache system. The report indicates that the Snapdragon X Elite die measures 169.6 mm² and is fabricated using TSMC's N4P 4 nm-class process. A notable aspect of the die shot is the considerable size of the "Phoenix" Oryon CPU cores, each reportedly measuring around 2.55 mm². These cores are significantly larger than typical Arm CPU cores, which is logical given their original purpose for the data center. The SoC features a total of 12 CPU cores in an 8+4 configuration.

The GPU, called Adreno X1, takes up 24.3 mm² of die area, roughly half the size of the CPU and CPU cache section. Despite its compact size, Qualcomm claims the GPU delivers approximately 4.6 FP32 TFLOPS of raw performance. Interestingly, the 45 TOPS NPU, which Qualcomm has emphasized as a key feature, is not clearly visible in the image. Another significant aspect is the extensive cache system. The three quad-core CPU clusters each occupy 16.1 mm², and feature 12 MB of high-speed L2 cache. Additionally, 6 MB is dedicated to system-level cache on 5.09 mm² area, along with a separate GPU cache. In total, the CPU boasts 54 MB of caches distributed across the die. The report also compares the Snapdragon X Elite to Apple's M4 SoC. However, it's worth noting that this isn't an exact comparison, as Apple utilizes an N3E 3 nm-class node for its chip. Below is the annotated die of Snapdragon X Elite and Apple's M4 from the original report.

Gaming giant Valve appears to be venturing into uncharted territory. Recent findings on SteamDB have revealed that the company may be working on integrating ARM architecture and Android app support into its ecosystem. A mysterious application, codenamed "ValveTestApp3043620," has been spotted with an update that includes interesting changes. The update features new tags for several popular games, including Left 4 Dead 2, Garry's Mod, and Kerbal Space Program. These tags, such as "proton-arm64" and "proton-arm64e," indicate that Valve is testing a version of Proton specifically designed for ARM64-based systems. Proton, Valve's brainchild developed in partnership with CodeWeavers, is the magic behind running Windows games on Linux systems. By extending this technology to ARM64, Valve could be paving the way for PC gaming on portable Arm-based devices, potentially signaling a new hardware strategy.

The plot thickens with mentions of "proton_experimental" and "proton-arm64ec-vanguard" in the changelog, hinting at ongoing tests and experimental builds. Additionally, references to Waydroid, a tool enabling Android apps on Linux, suggest that Valve's ambitions may extend beyond gaming, possibly aiming to broaden software accessibility of its platform. This development has sparked speculation about the possibility of Steam games running on Android smartphones and tablets or even a possible Arm-powered version of the Steam Deck. However, a more likely scenario could be testing for Windows support on Arm-based chips. The timing of these experiments aligns with recent announcements of laptops featuring Qualcomm's ARM64-based Snapdragon X CPUs. These devices can run Windows-based games through Microsoft and Qualcomm's emulation layer, Prism. If Valve's Proton can provide superior performance or more stable emulation for Windows-based games on Arm devices, it could position itself as a strong competitor to Prism.

Lenovo, a global leader in technology innovation, proudly announces a series of groundbreaking products at Lenovo Innovation World 2024, each designed to redefine the future of professional computing and artificial intelligence. At a special event hosted in Berlin, the highlights include the newly designed premium Lenovo ThinkPad X1 Carbon Gen 13 Aura Edition powered by the latest Intel Core Ultra processors (Series 2), and the innovative Lenovo Auto Twist AI PC proof of concept. Lenovo also featured the ThinkPad T14s Gen 6 and the all new ThinkBook 16 Gen 7+ powered by the latest AMD Ryzen AI processors. Additionally, Lenovo introduced the ThinkBook 16 Gen 7 powered by the Snapdragon X Plus 8-core processor. Together, these innovations showcase Lenovo's commitment to delivering cutting-edge technology, exceptional user experiences, and enhanced productivity and creativity for enterprise customers.

Lenovo also announced AI PC Fast Start, a solution designed to help organizations swiftly transition to AI-ready devices, maximizing ROI through AI-powered advisory and simplified deployment. Backed by Lenovo's award-winning support, these services accelerate AI adoption and ensure seamless implementation.

Lenovo, a global leader in technology innovation, announced its latest advancements at Lenovo Innovation World 2024, unveiling a series of AI PC devices, including ThinkPad, ThinkBook, Yoga, and IdeaPad laptops, designed to transform both enterprise and consumer user experiences.

AI PC Era
AI PCs are set to revolutionize computing as their relevance grows, with 60% of PCs shipped by 2027 anticipated to be AI-capable. Lenovo's AI PCs are at the forefront of this transformation, leveraging natural interactions, personalized large language models, and advanced computing architectures. These innovations make computing more personal by tailoring experiences to individual users, more productive by enhancing workflow efficiency, and more protected by integrating robust security features into AI-driven systems.

According to a recent report from Globes, Arm, the chip design giant and maker of the Arm ISA, is reportedly developing a new discrete GPU at its Ra'anana development center in Israel. This development signals Arm's intention to compete directly with industry leaders like Intel, AMD, and NVIDIA in the massive discrete GPU market. Sources close to the matter reveal that Arm has assembled a team of approximately 100 skilled chip and software development engineers at its Israeli facility. The team is focused on creating GPUs primarily aimed at the video game market. However, industry insiders speculate that this technology could potentially be adapted for AI processing in the future, mirroring the trajectory of NVIDIA, which slowly integrated AI hardware accelerators into its lineup.

The Israeli development center is playing a crucial role in this initiative. The hardware teams are overseeing the development of key components for these GPUs, including the flagship Immortalis and Mali GPU. Meanwhile, the software teams are creating interfaces for external graphics engine developers, working with both established game developers and startups. Arm is already entering the PC market through its partners like Qualcomm with Snapdragon X chips. However, these chips run an integrated GPU, and Arm wants to provide discrete GPUs and compete there. While details are still scarce, Arm could make GPUs to accompany Arm-based Copilot+ PCs and some desktop builds. The final execution plan still needs to be discovered, and we are still waiting to see which stage Arm's discrete GPU project is in.

TechPowerUp has released version 2.60.0 of GPU-Z, a popular graphics sub-system information, monitoring, and diagnostic utility. This latest update brings significant enhancements, including full support for the Arm64 architecture and Qualcomm Snapdragon X Elite GPUs. The release also adds support for AMD Zen 5 CPU temperature monitoring and a wide range of new GPUs from NVIDIA, AMD, and Intel. Notable additions include the NVIDIA 4070 Ti Super (AD102), RTX 4070 (AD103), RTX 4060 Ti (AD104), RTX 4060 (AD106), as well as AMD Zen 5 (Strix Point and Granite Ridge), and Intel Raptor Lake U SKUs and Meteor Lake Intel Arc Graphics.

In addition to expanded hardware support, GPU-Z 2.60.0 addresses several important issues. The update fixes NVIDIA driver version reporting for some pre-2015 versions, resolves an installer problem that prevented closing running instances of GPU-Z, and corrects the "0 MHz" memory clock display on certain AMD RDNA GPUs without overclocking support. Other improvements include a small handle leak fix, added support for the Monster Notebook subvendor ID, and compatibility with new VMWare virtual GPU IDs. The installer now requires Windows 7 or newer, with appropriate messaging for unsupported systems. Users can download the latest version of TechPowerUp GPU-Z from the official TechPowerUp website to access these new features and improvements.

DOWNLOAD: TechPowerUp GPU-Z 2.60.0

Qualcomm CEO Cristiano Amon has announced plans to introduce Snapdragon X-powered PCs at a groundbreaking price point of $700 by next year. This revelation, made during the company's recent third-quarter earnings call, signals a significant shift in the accessibility of high-performance Arm-based computers. Currently, the most affordable Snapdragon X laptops on the market, such as the Microsoft Surface Pro and Surface Laptop, retail for $999. The $700 price tag prospect represents a substantial reduction, potentially opening up the technology to a broader consumer base. The only "affordable" Snapdragon X-based PC is the Snapdragon Dev Kit, with a price point of $899. However, the entire laptop solution is still more expensive. Mr. Amon emphasized that despite the lower cost of the potential $700 units, these upcoming devices will maintain neural processing unit (NPU) performance. This commitment suggests that Qualcomm is confident in its ability to optimize costs without sacrificing the advanced capabilities that have made Snapdragon X chips appealing to power users and developers alike.

While specific details about the hardware configurations remain undisclosed, it is interesting to see what steps Qualcomm will take to deliver on this promise. If the company can provide 8-core chips with 16 GB of RAM to the masses for $700, the industry would likely react very well, especially students who require decent computing capabilities on the go, if the $700 PC ends up being a laptop. The announcement also hinted at an expansion of Qualcomm-powered computers, with new models expected to debut at the upcoming IFA tech conference. These additions will likely bolster the selection of Microsoft Copilot+ PCs, further integrating AI capabilities into everyday computing experiences. The CEO also noted, "We expect PC to be the next biggest driver of diversification for the company," with some Snapdragon X PC already being sold out. The demand appears to be strong, and undercutting competition on pricing is an ideal way to get as many customers on board as possible.

Qualcomm has started accepting preorders for its Snapdragon Dev Kit for Windows, based on the Snapdragon X Elite processor. Initially announced in May, the device is now available for preorder through Arrow at a competitive price point of $899. Despite its relatively high cost compared to typical mini PCs, it undercuts most recent laptops equipped with Snapdragon X processors, making it an attractive option for both developers and power users alike. Measuring a mere 199 x 175 x 35 mm, it comes equipped with 32 GB of LPDDR5x RAM, a 512 GB NVMe SSD, and support for the latest Wi-Fi 7 and Bluetooth 5 technologies. The connectivity options are equally robust, featuring three USB4 Type-C ports, two USB 3.2 Type-A ports, an HDMI output, and an Ethernet port.

This mini PC's heart lies the Snapdragon X Elite (X1E-00-1DE) processor. This chip houses 12 Oryon CPU cores capable of reaching speeds up to 3.8 GHz, with a dual-core boost potential of 4.3 GHz. The processor also integrates Adreno graphics, delivering up to 4.6 TFLOPS of performance, and a Hexagon NPU capable of up to 45 TOPS for AI tasks. While similar to its laptop counterpart, the X1E-84-100, this version is optimized for desktop use. It can consume up to 80 watts of power, enabling superior sustained performance without the constraints of battery life or heat dissipation typically associated with mobile devices. This dev kit is made primarily to optimize x86-64 software to run on the Arm platform; hence, removing the power limit is beneficial for translating the code to Windows on Arm. The Snapdragon Dev Kit for Windows ships with a 180 W power adapter and comes pre-installed with Windows 11, making it ready for immediate use upon arrival.

The much-anticipated revolution in AI-powered personal computing seems to be off to a slower start than expected. Qualcomm's Snapdragon X CPUs, touted as game-changers in the AI PC market, have struggled to gain significant traction since their launch. Recent data from PassMark, a popular benchmarking software, reveals that Snapdragon X CPUs account for a mere 0.3% of submissions in the past 30 days. This is a massive contrast to the 99.7% share held by traditional x86 processors from Intel and AMD, which raises questions about the immediate future of ARM-based PCs. The underwhelming adoption comes despite bold predictions from industry leaders. Qualcomm CEO Cristiano Amon had projected that ARM-based CPUs could capture up to 50% of the Windows PC market by 2029. Similarly, ARM's CEO anticipated a shift away from x86's long-standing dominance.

However, it turns out that these PCs are primarily bought for the battery life, not their AI capabilities. Of course, it's premature to declare Arm's Windows venture a failure. The AI PC market is still in its infancy, and upcoming mid-tier laptops featuring Snapdragon X Elite CPUs could boost adoption rates. A lot of time still needs to pass before the volume of these PCs reaches millions of units shipped by x86 makers. The true test will come with the launch of AMD's Ryzen AI 300 and Intel's Lunar Lake CPUs, providing a clearer picture of how ARM-based options compare in AI performance. As the AI PC landscape evolves, Qualcomm faces mounting pressure. NVIDIA's anticipated entry into the market and significant performance improvements in next-generation x86 processors from Intel and AMD pose a massive challenge. The coming months will be crucial in determining whether Snapdragon X CPUs can live up to their initial hype and carve out a significant place in the AI PC ecosystem.

The recent launch of Copilot+ PCs, a collaboration between Microsoft and Qualcomm, has taken an unexpected turn in the market. While these devices were promoted for their artificial intelligence capabilities, a Bloomberg report reveals that consumers are primarily drawn to them for their impressive battery life. The Snapdragon X-powered Copilot+ PCs have made a significant impact, securing 20% of global PC sales during their launch week. However, industry analyst Avi Greengart points out that the extended battery life, not the AI features, is driving these sales. Microsoft introduced three AI-powered features exclusive to these PCs: Cocreator, Windows Studio Effects, and Live Captions with Translation. Despite these innovations, many users find these features non-essential for daily use. The delay of the anticipated Recall feature due to privacy concerns has further dampened enthusiasm for the AI aspects of these devices.

The slow reception of on-device AI capabilities extends beyond consumer preferences to the software industry. Major companies like Adobe, Salesforce, and SentinelOne declined Microsoft's request to optimize their apps for the new hardware, citing resource constraints and the limited market share of AI-capable PCs. Gregor Steward, SentinelOne's VP for AI, suggests it could take years before AI PCs are widespread enough to justify app optimization. Analysts project that by 2028, only 40% of new computers will be AI-capable. Despite these challenges, Qualcomm remains optimistic about the future of AI PCs. While the concept may currently be more on the marketing side, the introduction of Arm-based Windows laptops offers a welcome alternative to the Intel-AMD duopoly. As the technology evolves and adoption increases, on-device AI features may become more prevalent and useful. The imminent arrival of AMD Ryzen AI 300 series and Intel Lunar Lake chips promises to expand the Copilot+ PC space further. For now, however, it appears that superior battery life remains the primary selling point for consumers.

The first reviews of a notebook with Qualcomm's Snapdragon X Elite SoC have appeared today, and it looks like the promised performance isn't quite there. And yes, all the reviews that went live today are all based on Asus' Vivobook S 15 OLED, so it might be a bit too early to state that Qualcomm isn't delivering on its claimed performance, as other manufacturers might deliver better performance. Let's start with the battery life. The Vivobook S 15 OLED comes with a 70 Wh battery pack which enables it to deliver better battery life than many AMD or Intel notebooks, but Apple's MacBook Air 15 M3 delivers on average a 40 percent better battery life, with a smaller 66.5 Wh battery pack. Browsing the web or watching movies aren't really too taxing for the Snapdragon X Elite, but under heavier loads the battery life drops off a cliff.

When it comes to application performance, the Snapdragon X Elite offers good multicore performance in benchmarks like Cinebench 2024 and PCMark 10, but it falls way behind in most other tests, ranging from video encoding to file extraction and document conversion, with Intel Core Ultra 7 155H based notebooks often pulling ahead by 50 percent or more. Despite being equipped with LPDDR5X-8448 memory, the Snapdragon X Elite falls behind in both the memory copy and write tests in AIDA64 compared to the Intel powered laptops. However, it's not all doom and gloom, as the Qualcomm chip delivers an impressive memory latency of a mere 8.1 ns, compared to 100+ for the Intel based laptops. It also outclasses the Intel laptops when it comes to memory read performance.

Samsung Electronics today announced the immediate availability of the new Samsung Galaxy Book4 Edge in select markets. With next-level AI processing performance and intelligent hybrid AI integrations, the Galaxy Book4 Edge advances the era of AI and introduces users to new levels of seamless work, play and creation on their PC.

"The Galaxy Book4 Edge marks the beginning of a whole new category of PCs, and for Samsung, a continued commitment to expand the power of Galaxy AI and offer the most hyperconnected mobile AI ecosystem yet," said TM Roh, President and Head of the Mobile eXperience Business at Samsung Electronics. "Developed in close collaboration with our industry partners, we believe this next-generation AI PC will redefine the market and more importantly, give people cutting-edge ways to be more productive and creative in their everyday lives."

Qualcomm has provided new details about the Adreno X1 GPU integrated into their latest series of processors, Snapdragon X Elite/Plus. The Adreno X1 is the first custom-designed GPU from Qualcomm for Windows on ARM systems. The highest configuration of this GPU, known as the "X1-85," features "8" indicating the GPU level and "5" denoting the SKU.

The Adreno X1 boasts up to 6 shaders, 1536 FP32 ALUs, and can handle 96 texels per cycle. It delivers up to 4.6 TFLOPS of peak performance and processes 72 million pixels per second. It supports major graphics APIs, including DirectX 12.1 (Shader Model 6.7), DirectX 11, Vulkan 1.3, and OpenCL 3.0.

At Computex 2024, ASUS unveiled major updates to its popular laptop lineups, designed for the "Copilot+" era of AI computing. The first is the Zenbook S16 is a premium 16-inch laptop series powered by AMD's latest Ryzen AI 9 HX 370 processors with dedicated AI acceleration. Remarkably, ASUS has managed to pack this high-performance silicon into an ultra-portable 1.1 cm thin chassis weighing just 1.5 kg. The Zenbook S16 integrates AMD's new NPU capable of a 50 TOPS of AI compute for accelerating AI/ML workloads. The centerpiece is the laptop's stunning 16-inch 3K OLED display made with ASUS Lumina technology. It offers 100% vibrant DCI-P3 color gamut coverage, a blazing-fast 120 Hz refresh rate with 0.2 ms response time, and up to 600 nits brightness. ASUS paired this premium visual experience with a six-speaker audio system for an immersive multimedia experience.

German PC OEM Schenker, along with its two brands—XMG targeted at high-performance mobile workstations and gaming notebooks; and Tuxedo, targeting Linux-friendly notebooks; made a splash at the 2024 Computex. We visited their pullout booth. The EVO 14 is a 14-inch class performance notebook powered by choices of Intel Core Ultra 7 155H "Meteor Lake" or AMD Ryzen 7 8845HS "Hawk Point" mobile processors; an innovative new dual-fan cooling solution, with 65 W sustained power delivery, and an 80 Wh battery pack. The 14-inch display features a 16:10 aspect ratio, 400 nits brightness, and 3K resolution. Memory options go all the way up to 96 GB, and I/O includes either USB4 or Thunderbolt 4, depending on the hardware platform. The EVO 15 is almost identical in terms of specs, but with a larger 99.8 Wh battery, and a 15.3-inch 500 nits display, and a full-sized edge-to-edge keyboard.Update 07:03 UTC: We have some pricing and availability details from Schenker.

NVIDIA is eying a comeback to the client processor business, reveals a Bloomberg interview with the CEOs of NVIDIA and Dell. For NVIDIA, all it takes is a simple driver update that exposes every GeForce GPU with tensor cores as an NPU to Windows 11, with translation layers to get popular client AI apps to work with TensorRT. But that would need you to have a discrete NVIDIA GPU. What about the vast market of Windows AI PCs powered by the likes of Qualcomm, Intel, and AMD, who each sell 15 W-class processors with integrated NPUs capable of 50 AI TOPS, which is all that Copilot+ needs? NVIDIA held an Arm license for decades now, and makes Arm-based CPUs to this day, with the NVIDIA Grace, however, that is a large server processor meant for its AI GPU servers.

NVIDIA already made client processors under the Tegra brand targeting smartphones, which it winded down last decade. It's since been making Drive PX processors for its automotive self-driving hardware division; and of course there's Grace. NVIDIA hinted that it might have a client CPU for the AI PC market in 2025. In the interview Bloomberg asked NVIDIA CEO Jensen Huang a pointed question on whether NVIDIA has a place in the AI PC market. Dell CEO Michael Dell, who was also in the interview, interjected "come back next year," to which Jensen affirmed "exactly." Dell would be in a front-and-center position to know if NVIDIA is working on a new PC processor for launch in 2025, and Jensen's nod almost confirms this

ASUS today announced a new generation of AI-powered computing at its online-only Next Level. AI Incredible. launch event, dedicated to the launch of the ASUS Vivobook S 15 (S5507). Powered by the Snapdragon X Elite, the device is the company's first Copilot+ PC, with Windows AI features and a collection of exclusive ASUS AI apps that aim to improve the user's work and play.

"As ASUS embarks on this journey, marked by the launch of our first AI PC, we stand at the beginning of a new era of personal computing." ASUS Co-CEO S.Y. Hsu said, speaking at the event, "The launch of our first Copilot+ PC powered by Snapdragon X Elite is an important milestone for us, and we believe that these devices are the future of consumer PCs and will drastically change the way we will work, study, create, and play."

Today HP Inc. unveiled a new class of next-generation AI PCs at Microsoft's AI Vision Event designed for the AI era to empower people to work and create more meaningfully. The way we live and work is no longer confined to a desk; we are creating at home, from the office, and everywhere in between. At the same time, AI is rapidly changing everything, including consumer and professional expectations for productivity and creativity. More than half of early tech adopters believe AI will save them time, and 72% of business leaders believe AI will help employees focus on more productive work. Additionally, developers are releasing a steady stream of AI-enabled software designed for new experiences and capabilities that can only be unlocked with next-gen AI PCs.

To capitalize on both flexible work and AI, HP has created a new category of devices crafted for work and creation. Today, HP unveiled the HP OmniBook X AI PC and HP EliteBook Ultra AI PC, HP's first next-gen AI PCs built from the ground up with the latest ARM architecture to harness the most powerful AI technologies.

During the Copilot+ debut, Microsoft and global OEMs announced PCs powered by Snapdragon X Elite and Snapdragon X Plus - the only devices that are capable of bringing Copilot+ experiences to life today. The leading AI technology and performance efficiency of these platforms will power this groundbreaking new category, as Copilot+ revolutionizes how users interact with their PCs. Together, Qualcomm Technologies, Inc. and Microsoft are taking intelligent computing to the next level and transforming the PC experience.

Qualcomm Technologies is restoring performance leadership to the Windows PC ecosystem with our leading NPU powered by Snapdragon X Elite which delivers the highest NPU performance per watt for laptops, up to 2.6X vs. M3 and up to 5.4X vs. Core Ultra 7. With the integrated Qualcomm Hexagon NPU architecture, it can deliver up to 24 TOPS/watt peak performance in uses cases like Super Resolution and with our leading Qualcomm Oryon CPU, Snapdragon X Elite leads in performance per watt, matching competitor peak PC CPU performance at 60% less power.

There's no doubt the AI PC revolution is here. We're as excited now about the future of the PC as we were when Michael founded the company 40 years ago. New transformative AI experiences will bring enhanced productivity and efficiency to the hands of consumers and professionals alike. Those with an AI PC will never look back, and everyone will want to be part of the action. We're here to lead the way.

As part of the Dell AI Factory's growing AI devices and infrastructure offerings, Dell expands our broad portfolio of AI PCs and workstations with the introduction of the most Copilot+ PCs powered by Snapdragon X Elite and Snapdragon X Plus processors. This brand-new class of devices transforms your AI PC experience with extraordinary performance and battery life, upleveled productivity and powerful security. Our five new laptops, XPS 13, Inspiron 14 Plus, Inspiron 14, Latitude 7455 and Latitude 5455, offer a range of consumer and commercial options that deliver exceptional speed and AI performance to elevate computing and simplify tasks. So, whether you're a business professional looking to spend more time on strategic work and less time on tedious to-dos, or you're a student looking to prioritize your studies while being untethered to a desk, we have you covered.