"Second wave" ASUS price hikes were documented online over the past weekend; affecting air-cooled premium ROG Astral and mid-tier TUF Gaming GeForce RTX 5090 models. Looking at the company's North American webshop, visitors noticed a freshly adjusted price for the ROG Astral GeForce RTX 5090 32 GB OC Edition—going from a previous level of $3079.99 up to $3359.99. Curiously, the asking price of a liquid-cooled sibling was not adjusted—remaining at a "first wave" point of $3409.99. The "cheapest" model—TUF Gaming GeForce RTX 5090 (non-OC)—experienced a $460 (representing 20%) price hike, bringing total cost of ownership up to $2759.99. As a reminder, NVIDIA's baseline MSRP guideline was $1999—as announced at CES 2025—but ROG Astral and TUF Gaming designs demand a premium or two for fancier feature sets. VideoCardz has fervently explored worrying market trends in the recent past; several of NVIDIA's big board partner players have jacked up asking prices for GeForce RTX 50-series graphics cards. Availability of stock is still a major sore point for potential buyers, who were not able to secure launch day wares. Despite a driving up of costs, the ASUS US webstore has absolutely zero stock of GeForce RTX 5090 SKUs—at the time of writing.

In addition, VideoCardz and other PC hardware media outlets noted price hikes affecting the manufacturer's stable of recently launched AMD Radeon RX 9070 Series TUF Gaming and PRIME models. In the absence of AMD-built (MBA) reference card designs, board partners were tasked with the providing of baseline "MSRP" conformant custom cards. The ASUS PRIME Radeon RX 9070 XT OC and RX 9070 OC Editions were readied as $599 and $549 options (respectively). Weekend sleuthing work put the spotlight on newly adjusted price points of $719.99 and $659.99 (respectively)—representing further cases of plain 20% elevations over baseline. AMD's debut batch of RDNA 4 cards was met with unprecedented demand earlier on in March, but secondary/tertiary stock shipments face unclear market conditions—Team Red GPU enthusiasts have (similarly) voiced their collective displeasure about elevated prices at retail. Mid-way through last week, the PC hardware community heard about ASUS leadership considering a new pricing strategy. The company is reportedly accelerating its manufacturing exodus from China.

Considering that CPUs like the AMD Ryzen 7 9800X3D are turning heads everywhere for their unstoppable gaming prowess, you might be thinking about building a new PC in 2025. You'll need a potent graphics card to power your gaming ambitions. Today, you have more options on that front than ever. We're expanding our portfolio of AMD-powered graphics cards with Radeon RX 9070 XT and Radeon RX 9070 models from TUF Gaming and Prime.

Next-gen feature set
Armed with the latest RDNA 4 architecture and a supersized 16 GB serving of VRAM, these graphics cards stand poised to give you premium gaming experiences for years to come. Next-gen HYPR-RX tech delivers ultra-fast gaming, and you'll enjoy next-level immersion with the latest AI-powered features from AMD, including an improved experience with ray tracing. New for this generation is a machine-learning based super resolution mode compatible with select FSR 3.1 games that gives you an incredible balance of detailed images and fluid frame rates. DisplayPort 2.1 outputs give you incredible bandwidth for going big on resolution while supporting high-end refresh rates.

ASUS has taken the unusual step of formally announcing day one availability of its brand-new offerings—in TUF Gaming and PRIME forms—to the NVIDIA subreddit community. Today (March 5) marks the retail rollout of AIB-built GeForce RTX 5070 graphics cards—unfortunately, NVIDIA Founders Edition enthusiasts will have to wait a little longer for a now delayed launch. VideoCardz has called out ASUS on a number of occasions over the past month and a half, regarding alleged GeForce RTX 50-series "price manipulation" practices. In their latest bit of company coverage, the publication concedes that ASUS representatives are doing a better job in communicating launch day circumstances to its target audience. In contrast, other board partners have (reportedly) not reached out to the hardware gaming community.

The ASUS_MKTLeeM account has produced a useful "Day 1 Pricing and Availability in US and CA" buying guide for TUF Gaming GeForce RTX 5070 OC Edition ($739.99 USD) and ASUS Prime GeForce RTX 5070 models (standard: $549.99, OC: $699.99). The company rep disclosed the outlook for this opening salvo: "we expect that most, if not all of these will be available at 6am PST for the US. Of course, things happen sometimes; and a particular e-tailer or retailer may have a website issue or may be pending for stock to reach them. Feel free to ask later in the day and we can track this down...For Canada, I do not have confirmation on which stores will have Day 1 stock at this time, unfortunately. If I receive confirmation before the end of the day I will update it." They noted that Best Buy Canada may experience delayed shipments (1-3 weeks) of TUF Gaming RTX 5070 OC Edition stock. Unfortunately, higher-end options are not releasing alongside "cheaper" brethren parts—MKTLeeM stated: "the ROG Strix cards will not be available Day 1. There is currently no ETA for when these cards will be available, but we will update the post and/or the availability post in the comments when we have an update." Press outlets have highlighted the apparent limited range of ASUS launch day models. Interestingly, the TUF Gaming RTX 5070 (non-OC) option was not included in MKTLeeM's subreddit thread.

One feature that gamers have loved about AMD Ryzen processors is the company's commitment to socket longevity. If you have a PC with an AMD Ryzen 7000 Series CPU and an AM5 motherboard, for example, you're able to upgrade to an AMD Ryzen 9000 Series CPU without stripping your PC down to the studs and replacing the motherboard. But perhaps you're starting from scratch with your first AM5 PC. In that case, you have several years' worth of AM5 motherboard options to consider, including the TUF Gaming B850-Plus WiFi from our B850 motherboard family.

For years, one of the most popular AM5 motherboards has been the TUF Gaming B650-Plus WiFi. This rock-solid, battle-proven board delivers on all fronts with its durable design, comprehensive cooling, and ruggedized aesthetic. Yet if you're building a new PC in 2025, we think you'll be happier in the long run with this board's successor, the TUF Gaming B850-Plus WiFi. Armed with key updates like a bolstered power solution, PCIe 5.0 x16 slot, Wi-Fi 7, and more and faster USB ports, this motherboard offers incredible value for your gaming rig.

We build our TUF Gaming components for users who want an emphasis on substance, meaning you're paying for pure performance when you go TUF. That focus on function is where the TUF Gaming GeForce RTX 5090 and TUF Gaming GeForce RTX 5080 graphics cards excel, providing you with next-gen graphics capabilities as well as high-performance thermal solutions that'll hold up under 4K AAA gaming pressure. If you've been waiting to upgrade your rig and want to treat yourself to a premium power bump, now's the time to pull the trigger. You're in for a truly substantial generational leap with these high-end components featuring the power of NVIDIA's latest GPU architecture alongside the sophistication of our latest graphics card designs.

Next-gen tech for tomorrow's heavyweight games
The GeForce RTX 5090 and 5080 comprise the top of the power stack for NVIDIA's 50 Series GPUs, so when you invest in either a TUF Gaming GeForce RTX 5090 or 5080 graphics card, you're setting yourself up for years to come. The 50 Series is powered by NVIDIA's Blackwell architecture, meaning these GPUs feature 4th generation RT cores to give gamers the best ray tracing performance yet. They also pack neural shaders, which compress textures to cut down on memory usage and produce incredible real-time visuals. And NVIDIA has ensured its 50 Series is equipped for neural processing via a built-in AI management processor, so you'll get an optimal experience when harnessing the power of NVIDIA DLSS 4. Powered by 5th generation Tensor Cores, DLSS 4 uses a Multi Frame Generation solution to boost your framerate to new heights.

Alphacool has unveiled new waterblocks for NVIDIA's GeForce RTX 5090 and 5080 graphics cards at CES 2025. The company has redesigned its Core GPU waterblock series with updated component spacing and flow characteristics, developed through fluid dynamics simulations and practical testing. A change from previous water blocks for RTX 40 series includes the switch to chrome-plated copper cooling surfaces instead of nickel plating, which offers improved durability and surface finish. The waterblocks retain brass fittings and feature a Core emblem above the jetplate. The waterblocks will support cards from major manufacturers including ASUS, MSI, Palit, Gainward, and Inno3D. Specifically, compatibility extends to ASUS ROG Strix and TUF Gaming models, as well as MSI Suprim and Gaming variants. Both RTX 5090 and 5080 Core waterblocks are priced at €199.98.

At the 2025 International CES, ASUS showed off its Radeon RX 9070 XT TUF Gaming graphics card. This card was part of a multi-brand showcase AMD set up in its booth. The card features the latest generation of TUF Gaming board design that the company is debuting with the GeForce RTX 50-series and Radeon RX 90-series. The card features a triple slot cooling solution, with its Axial-Tech fans taking up an entire slot (thicker fans mean lower RPM). The PCB is 2/3 the length of the card, so all airflow from the third fan is vented through the heatsink and out a large cutout on the backplate.

Perhaps the most striking feature of the ASUS TUF Gaming RX 9070 XT is its power connectors. The card calls for three 8-pin PCIe power connectors. We've only seen one other custom RX 9070 XT come with three connectors, and that is the XFX RX 9070 XT Merc 319 Black. The question then arises, what is a small performance-segment GPU going to do with 525 W of power on tap? Most other cards, including the PowerColor Red Devil, come with just two 8-pin connectors (375 W), so does the presence of three connectors mean that the board power of overclocked RX 7090 XT exceed 300 W, and board partners are trying to reduce the load on the 75 W put out by the PCIe slot, by sneaking in a third 8-pin input? This isn't the only oddball power connector configuration we've seen at CES for the RX 9070 series. The ASRock RX 9070 XT Taichi comes with a 16-pin 12V2x6 power connector, although there's no way of telling yet if this is configured for 600 W—it could even be keyed for 300 W.

ASUS today announced its latest all-in-one (AIO) liquid CPU cooler, the ROG Ryuo IV SLC 360 ARGB, at CES 2025. This new addition expands the comprehensive ASUS AIO cooler lineup, catering to the diverse needs of gamers, creators, and PC enthusiasts. These advanced solutions offer exceptional thermal performance, streamlined installation, and customizable aesthetics, ensuring optimal cooling for all types of builds. Fully compatible with the latest AMD and Intel 800 series motherboards, ASUS AIO coolers deliver unmatched performance and style.

From the premium ROG Ryuo IV SLC 360 ARGB for pristine BTF setups to the professional-grade ProArt LC 420 for demanding workstations, ASUS offers unparalleled versatility. The ASUS AIO cooler, when paired with a compatible ASUS motherboard, unlocks the full potential of the system, enabling seamless synchronization of RGB lighting, precise fan speed adjustments, and real-time monitoring of CPU statistics through the Armory Crate software.

ASUS today announced the 2025 TUF Gaming laptop lineup, including the first 18-inch member of the family. Featuring the latest processors from AMD, Intel, and NVIDIA, the TUF Gaming A16, F16, and A18 aim to deliver incredible performance without breaking the bank.

The first TUF Gaming 18-inch laptop
The TUF Gaming Alliance is proud to introduce the A18, the first 18-inch laptop in the TUF Gaming lineup. Equipped with up to an AMD Ryzen 7 260 processor and an NVIDIA GeForce RTX 5070 Laptop GPU, the TUF Gaming A18 can easily handle the latest games. Also featuring up to 32 GB of DDR5 5600 MHz memory and up to 2 TB of PCIe Gen 4 storage, gamers can easily game, stream, and store their entire library. The A18 also boasts a gorgeous 2.5K resolution 240 Hz display, with an extra-tall 16:10 aspect ratio, 500 nits of peak brightness, and 100% coverage of the DCI-P3 colors space for incredibly immersive gameplay.

ASUS today announced its NVIDIA GeForce RTX 50 Series graphics cards, including the all-new ROG Astral line that ushers in a new generation of performance. The ROG Astral series combines top-tier frame rates and a sleek, stellar design, with both air-cooled and liquid-cooled variants ready to power a user's next PC.

Powered by NVIDIA Blackwell, GeForce RTX 50 Series GPUs bring game-changing capabilities to gamers and creators, Equipped with a massive level of AI horsepower, the RTX 50 Series enables new experiences and next-level graphics fidelity. Users can multiply performance with NVIDIA DLSS 4, generate images at unprecedented speed, and unleash creativity with NVIDIA Studio. Plus, they can access NVIDIA NIM microservices—state-of-the-art AI models that let enthusiasts and developers build AI assistants, agents, and workflows with peak performance on NIM-ready systems.

ASUS today announced the B850 and B840 series of AM5 motherboards for AMD processors, which includes models from the ROG Strix, TUF Gaming and Prime families. These motherboards give builders higher speeds, more ports and more slots for USB devices and M.2 SSDs. Many ASUS B850 motherboards also break into the next generation of wireless networking with WiFi 7 support, and also provide robust support for fast DDR5 kits. In addition, each model makes the PC building process easier than ever with tool-free M.2 SSD installation, easy troubleshooting and hassle-free installation and removal of graphics cards.

Meanwhile, B840 motherboards are designed to serve the needs of builders who do not intend to overclock their CPUs or install a PCIe 5.0 M.2 SSD or graphics card. For anyone looking to build a very affordable and efficient PC—perhaps one centered around a CPU with powerful integrated graphics capabilities—ASUS B840 motherboards are a cost-effective choice. The first ASUS B840 motherboards all hail from the tried-and-true Prime family.

Earlier today, ASUS uploaded a first sneak peek of several upcoming AMD AM5 motherboards—which we assume will feature the B850 and B840 chipsets—which according to the post on Facebook, will be launching within a couple of weeks. The boards will most likely be on display at CES, which kicks off on the 7th of January. The picture is obfuscated for obvious reasons, but what is clear is that there will be several different SKUs from all of ASUS' typical sub-brands such as TUF Gaming and ROG.

What we can also make out is that there will be at least one Mini-ITX board and one micro-ATX board, with the latter being the TUF Gaming branded board. We tried to clean up the picture a bit, but ASUS has managed to hide all details of possible models names and most of the text is kind of hard to make out. Nothing really sticks out in terms of features, although it's clear we'll end up seeing some higher-end B850 boards, judging by the fact that there are at least three ROG Strix SKUs coming. The question is if there's a market for these boards, considering the B850 chipset is pretty much the same as the B650E chipset, but with optional PCIe 5.0 support for the M.2 slots and no USB4, unlike its X870 counterpart.

Update Jan 1st: ASUS posted a picture of their upcoming mid-range Intel boards on Facebook as well, but as with the AMD boards, ASUS obfuscated the image, although not quite as badly this time around. For its Intel lineup, there's also a lower-end Prime board included, in addition to the TUF Gaming and ROG Strix boards. ASUS didn't reveal any launch window for the Intel boards.

By now, it's a surprise to almost nobody that NVIDIA plans to launch its next-generation RTX 5000-series "Blackwell" gaming graphics cards at the upcoming CES 2025 event in Las Vegas in early January. Previously, leaks and rumors gave us a full run-down of expected VRAM amounts and other specifications and features for the new GPUs, but these have yet to be confirmed by NVIDIA—for obvious reasons. Now, though, it looks as though iBuyPower has jumped the gun and prematurely revealed the new specifications for its updated line-up of pre-built gaming PCs with RTX 5000-series GPUs ahead of NVIDIA's official announcement. The offending product pages have since been removed, but they both give us confirmation of the previously leaked VRAM amounts and of the expected release cadence for RTX 5000, which will reportedly see the RTX 5070 Ti and RTX 5080 launch before the RTX 5090 flagship.

On iBuyPower's now-pulled pages, the NVIDIA GeForce RTX 5080 16 GB and GeForce RTX 5070 Ti 16 GB can be seen as the GPUs powering two different upcoming Y40 pre-built gaming PCs from the system integrator. The VRAM specifications here coincide with what we have previously seen from other leaked sources. Unfortunately, while an archived version of the page for the pre-built containing the RTX 5080 appears to show the design for an ASUS TUF Gaming RTX 5080 with a triple-fan cooler, it looks like iBuyPower is using the same renders for both the 5080 and 5070Ti versions of the pre-built PCs. What's also interesting is that iBuyPower looks to be pairing the next-gen GPUs with 7000-series AMD X3D CPUs, as opposed to the newly released AMD Ryzen 9000 X3D chips that have started making their way out into the market.

ASUS today announced the TUF Gaming A2 SSD enclosure for gamers seeking a superfast and reliable storage solution. The enclosure features USB-C 3.2 Gen 2x2 connectivity to deliver data transfer speeds of up to 20 Gbps—twice that of TUF Gaming A1. With IP68-rated water- and dust-resistance plus durability that meets U.S. MIL-STD-810H standards, TUF Gaming A2 keeps the SSD safe in almost any environment. Additionally, its silicone-rubber exterior provides superior on-the-go protection for the SSD. The Q-Latch mechanism allows for easy, tool-free SSD installation, while an efficient thermal management system ensures outstanding cooling to ensure consistent performance. With broad compatibility across PC, Mac, mobile devices, and the latest game consoles, TUF Gaming A2 is perfect for anyone looking to maintain an extensive library of games.

Exceptional SSD performance
TUF Gaming A2 doubles the data transfer speeds of its predecessor, TUF Gaming A1, with USB 3.2 Gen 2x2 connectivity delivering up to 20 Gbps of bandwidth. Even though the latest AAA titles often exceed 100 GB in size, it takes just 90 seconds to transfer an entire game from the SSD to a console such as ROG Ally, or to any other popular gaming platform. When it comes to installing or removing the M.2 SSD, the innovative Q-Latch makes it easy, without requiring specific tools. The latch design employs a simple locking mechanism to secure the drive, so there's no need for screws. Additionally, TUF Gaming A2 features both PCIe NVMe and SATA interfaces, and can accommodate various 2242/2260/2280 SSD form factors while providing up to 4 TB of storage capacity.

ASUS today unveiled a lineup of Z890 motherboards from the ROG Maximus, ROG Strix, TUF Gaming, Prime and ProArt families, supporting Intel Core Ultra processors (Series 2). ASUS is marking the occasion with all-new motherboard features that accelerate performance and streamline the build process. ASUS AI Advisor is a new natural-language build assistant powered by AI. AEMP III, NitroPath DRAM Technology and DIMM Fit unleash DDR5 memory kits. NPU Boost provides overclocking of the integrated NPU in an Intel Core Ultra (Series 2) CPU for accelerated AI performancei. ROG M.2 PowerBoost provides more M.2 slots on a motherboard than ever before. On top of all that, there is Thunderbolt 5, WiFi 7 and new PC DIY features to discuss.

Primed to perform with Intel Core Ultra processors (Series 2) in a new socket
Intel Core Ultra processors (Series 2) use the new LGA 1851 socket. Users of these processors will need an Intel 800 series motherboard to use one, and a Z890 motherboard specifically to take advantage of CPU overclocking. These options feature up to 24 cores in a new disaggregated architecture. Performance-cores, aka P-cores, take center stage with their high clock rates, while a cluster of Efficient-cores, aka E-cores, provide high-end multithreaded performance.

ASUS Republic of Gamers (ROG) today released a significant update to its bundled Virtual Assistant software (formerly known as Virtual Pet). This new software package comes preinstalled on the ROG Zephyrus G16 gaming laptop and leverages the incredible power of AI to significantly level up the capabilities of the Virtual Assistant, including an intelligent chat and Q&A interface, written document summarization, and voice transcription tools. This update is available on laptop models with AMD Ryzen AI 300 Series processors as a free download via ASUS Live Update.

Intelligent chat support
The Virtual Assistant gives users a leg up when they're using an unfamiliar program or system tool. With a local chat and Q&A feature, even when disconnected from the internet, the Virtual Assistant can help users navigate complicated menus and activate the features and settings they need. For example, if a new user is looking to adjust fan settings, they can request that from the Virtual Assistant, and it will direct them to the appropriate settings menu within the Armoury Crate app. Applications like MyASUS, GlideX, and ProArt Creator Hub are supported, and the chat functionality adds a new layer of support for end users.

ASUS today announced the TUF Gaming GT502 Horizon, a mid-tower PC case with a seamless panoramic view, exceptional cooling and unbeatable style. The front pillar that separated the front and side tempered glass panels on the original GT502 has been removed to give users a seamless window into a build that stretches nearly halfway around the entire case.

Advanced reinforcement techniques strengthen the TUF Gaming GT502 Horizon to maintain its structural integrity without the support of a front pillar. It can comfortably withstand up to 30 kg of weight from above, and its sturdy fabric handles are perfectly capable of helping users adjust the position of their PC, as they could with the original GT502. The TUF Gaming GT502 Horizon is also available in two colors: Classic Black and Snowy White, with color-matched modular cables.

We've known for the past couple of weeks that AMD is working on the Ryzen 5 7600X3D—a 6-core/12-thread processor based on the older "Zen 4" microarchitecture, but featuring 3D V-cache that enables significant gaming performance uplifts. The company finally launched the chip, but here's the bummer—it's only available in the US, and is a MicroCenter exclusive, where's it's going for $299.99. Here's the second bummer—you can't buy the processor on its own, but in a 3-part bundle that includes it, an ASUS TUF Gaming B650-Plus Wi-Fi motherboard, and an unspecified brand of 32 GB (2x 16 GB) DDR5-6000 memory kit. When you add up the prices of the three parts when purchased separately, you arrive at $630, but MicroCenter is selling the bundle for an impressive $450—a $180 discount.

The AMD Ryzen 5 7600X3D comes with a maximum boost frequency of 4.70 GHz, which is a steep 600 MHz fall from that of the regular Ryzen 5 7600X, and 400 MHz less than that of the 65 W Ryzen 5 7600 (non-X). Much like the 7600, the 7600X3D comes with a 65 W TDP. Where it loses on clock speeds, it makes up for with its large cache—1 MB of L2 cache per core, and 96 MB of L3 cache (or 102 MB of L2+L3 "total cache."). The bundle could offer good value for those building PCs from scratch, or coming in from the older Socket AM4 platform. The TUF Gaming B650-Plus Wi-Fi is a fairly feature-packed mid-range ATX motherboard.

ASUS today announced the launch of the exclusive Warhammer 40,000: Space Marine 2 Collector's Edition graphics card, developed in collaboration with AMD and Focus Entertainment and officially unveiled at the ROG press event during Gamescom on August 20. At the Gamescom press event, ASUS revealed that this card is based on the TUF Gaming Radeon RX 7900 XTX and is custom-built for a global giveaway for gamers and fans of Space Marine 2 and the Warhammer 40K universe.

To celebrate the game's launch, ASUS and AMD collaborated on a live stage event at the Gamescom Hall on August 23, where three randomly-chosen audience members competed to win one of the exclusive Space Marine 2 graphics cards. After several rounds of quickfire questions centered around Warhammer 40,000 lore and Space Marine 2, one of the participants received the first Space Marine 2 graphics card prize.

ASUS is readying a limited edition TUF Gaming Radeon RX 7000 series graphics card themed after Warhammer 40000: Space Marine 2. AMD last week announced the Q3-2024 edition of its "This is Why We Game" bundle that sees the company give away the latest Warhammer 40000 title and Unknown 9 Awakening with select RX 7000 series graphics cards, select Ryzen 7000 series desktop processors, and prebuilts. The ASUS TUF Gaming Warhammer 40000: Space Marine 2 Radeon RX 7000 sees the card draped in colors of the Space Marine armor, including the backplate, and cooler shroud. This isn't a sticker job, but actual metal embellishments. Even the fan impellers come in Space Marine blue, and bear insignia on the impeller hubcaps. At this point we don't know which exact GPU model ASUS is using—our guess looking at the level of detail into the board design, is the very top-end RX 7900 XTX, so ASUS can get the most margins out of it to cover the product design costs. ASUS will launch this graphics card (which will include the game), on August 20, 2024.The teaser trailer follows.

ASUS today announced an exclusive collaboration with Boosteroid, a global cloud gaming provider, to offer a 50% discount on the first month of a Boosteroid subscription, empowering gamers to level up their gaming experience at a fraction of the cost. The promotion will apply to selected ASUS and ROG gaming products, which includes routers, a range of motherboards, graphics cards, peripherals, displays, cases and power supplies in the Prime, TUF Gaming and ROG families, plus the ROG NUC. The offer runs from August 1 to December 31, 2024.

Beyond this bundle promotion, ASUS and Boosteroid share a deep-rooted partnership. Since 2019, ASUS has been a vital technology partner for Boosteroid, providing the high-performance server solutions that power the platform's infrastructure. The partnership ensures that Boosteroid can deliver smooth, low-lag gameplay for its users. "This partnership leverages our complementary strengths to propel gaming to new heights," states Ivan Shvaichenko, CEO of Boosteroid. "The ASUS dedication to cutting-edge hardware is a perfect match for Boosteroid's innovative cloud gaming solutions. Together, we empower the highest levels of performance and flexibility."

ASUS announced a press event on July 17 to launch at least nine notebook designs powered by AMD Ryzen AI 300 series "Strix Point" mobile processors. All these notebooks are AI PCs that meet Microsoft Copilot+ requirements. Each of the 9 designs will have several variants based on the processor model, discrete graphics, and other hardware differentiators, making up dozens of individual SKUs. The AMD "Strix Point" mobile processor is based on a 4 nm monolithic die. It combines a 12-core/24-thread CPU based on a combination of "Zen 5" and "Zen 5c" cores, a 50 TOPS-class NPU, and a powerful iGPU based on the RDNA 3.5 graphics architecture, with 16 compute units.

Among the notebook designs ASUS plans to announce on July 17 are the ROG Zephyrus G16 (GA605), the TUF Gaming A14 (FA401), the TUF Gaming A16 (FA608), the Zenbook S16 (UM5606), Vivobook S14 (M5406), Vivobook S16 (M5506 and M5606), ProArt P16 (HN7606) and ProArt PX13 (HN7306). With these, ASUS is covering pretty much all its notebook market segments, including enthusiast gaming, performance gaming, boutique ultraportability, mainstream, and creative professional.

ASUS today announced the innovative concepts and upcoming designs that it will be demonstrating at its Computex 2024 booths, including AI PCs, prototype AMD and Intel motherboards, as well as fresh CPU coolers.

AI PC-ready hardware
With all the groundbreaking AI-powered apps and features available today, and many more on the horizon, PC enthusiasts the world over are searching for hardware that will let them run AI tools on their own AI PC in addition to using cloud-based subscriptions. At Computex 2024, ASUS is showing off the PC hardware that builders can leverage to explore the future of this revolution. An AI PC is an entire platform ready to unlock advanced AI features—in turn, revolutionizing the way that people build, customize, and use such a device.

GeIL booth was packed with all kinds of memories, anyone could find something for their taste, but our eyes gazed in hope at a few (yet) CAMM2 / LPCAMM2 memory samples. GeIL says that those are capable of supporting data transfer rates up to 8533 MT/s with up to 128 GB capacity. Just next to those a myriad of DDR5 with up to 8400 MT/s and RGB features were trying to catch attention. TUF Gaming Alliance, Orion V RGB (with integrated power management on the DIMM), the EVO V series with active dual fan cooling system, or Polaris family to which GeIL feels the need to mention that it fits most CPU coolers without mechanical interference.More pictures follow.

ASUS today announced TUF Gaming TR120 ARGB case fans, which offer exceptional airflow and polished aesthetics from every point of view. Next-gen refinements boost the cooling power of TUF Gaming TR120 ARGB fans. The redesigned fan blades are extra-wide, and are now housed in a 28 mm frame - up to 12% thicker than the previous generation. Combined, these elements increase airflow by up to 77.4 CFM and static pressure by up to 3.3 mmH2O. When dialing in a tough workload, these 120 mm fans make sure that a build has the steady stream of cooling air that it needs.

TUF Gaming TR120 ARGB case fans are primed to perform, and they're also built for quiet operation. At most, they produce 29 dB(A) of noise. In the heat of battle, users are unlikely to hear them at all. When standard case fans are used as intakes in a panoramic chassis, they are not always displayed to advantage, as users can only see their sides and rear. This means that elements like structural supports, wires, and visible parts of the motor get the front-and-center treatment instead of RGB LED illumination and any front-facing decorations.