MSI introduced its groundbreaking NVIDIA GeForce RTX 50 Series graphics card range earlier today—hot on the heels of NVIDIA's formal unveiling of its brand-new Blackwell architecture. TechPowerUp staffers on the ground at this year's CES managed to wade through MSI's enviable collection of custom cards showcased on the showroom floor—taking up-close photos and discussing the latest designs with company representatives. An entry-level family has debuted—in the form of INSPIRE—alongside a new high-end series dubbed "VANGUARD." In addition, TPU was treated to the usual suspects including top-of-the-range SUPRIM cards. MSI has also tinkered with its design aesthetic for the VENTUS GAMING product line.

We will start with the upper echelon—MSI's new GeForce RTX 5090 32G SUPRIM LIQUID SOC model. Well-heeled gaming enthusiasts will likely be handing over a hefty premium for this well appointed dual-slot card. Its stealthy "diamond-cut inspired" premium shroud houses a micro-fin copper base and MSI's patented water block array—ensuring that the GPU and VRAM are kept cool during the most demanding of gaming or professional sessions. The 360 mm aluminium radiator is coupled with the latest STORMFORCE fans in a triple unit configuration. It should be noted that the Ada Lovelace generation MSI RTX 4090 SUPRIM LIQUID model sported a dual-fan radiator setup. MSI reps did not divulge any details regarding extreme overclocking and boost figures for this top-tier Blackwell model, but we suspect that the extra fan will be doings its best to temper Team Green's "massive" GB202 die.

MSI has unveiled its groundbreaking NVIDIA GeForce RTX 50 Series graphics cards, featuring cutting-edge designs including Suprim Liquid, Suprim, Vanguard, Gaming Trio, Ventus, and Inspire. Engineered with enhanced thermal solutions, the cards are crafted to meet the high-performance demands of next-gen GPUs, delivering advanced cooling and peak performance.

Powered by NVIDIA Blackwell, GeForce RTX 50 Series GPUs bring game-changing capabilities to gamers and creators. Equipped with a massive level of AI horsepower, the RTX 50 Series enables new experiences and next-level graphics fidelity. Multiply performance with NVIDIA DLSS 4, generate images at unprecedented speed, and unleash creativity with NVIDIA Studio. Plus, access NVIDIA NIM microservices - state-of-the-art AI models that let enthusiasts and developers build AI assistants, agents, and workflows with peak performance on NIM-ready systems.

After a deep investigation, our R&D department discovered that our new GeForce RTX 4070 Ti SUPER 16G VENTUS 3X graphics card does not deliver its full potential. MSI sincerely acknowledges and apologizes for any inconvenience. With a paramount focus on enhancing user experience, we are unwaveringly committed to ensuring optimal graphics card performance and overall satisfaction for our esteemed customers.

To enjoy your new product at its maximum speed, we kindly invite you to update the new BIOS (95.03.45.40.F0) that is freshly fine-tuned by our team. This update will boost your graphics card performance, aiming to meet and exceed the expected benchmarks. Additionally, after a thorough examination, we also took this opportunity to upgrade other models within MSI's GeForce RTX 4070 Ti SUPER series. We will introduce corresponding BIOS updates for these models and encourage users to apply the updates accordingly for the optimal experience.

NVIDIA revealed basic price guides for GeForce RTX-40 SUPER graphics cards at the recently concluded CES 2024 trade show, but their board partners largely stayed coy about figures for customized options (review embargoes will be lifted soon). ZOTAC broke the mold later on in the week, with press material updated to reflect that non-overclocked models will adhere to Team Green's basic MSRP. However, premium charges for overclocked SUPER Twin Edge OC, AMP HOLO, Trinity OC and AMP Extreme AIRO cards remain a mystery. VideoCardz decided to conduct some weekend detective work, and fiddled around on Newegg and Best Buy online stores—although the focus shifted to other brands/manufacturers.

Workaround methods were implemented in order to prematurely extract card prices, before NVIDIA's staggered schedule of reveals for customized versions of the GeForce RTX 4070 SUPER, RTX 4070 Ti SUPER and RTX 4080 SUPER GPUs (throughout January). The leaked results show that GIGABYTE and PNY have custom overclocked GeForce RTX 4070 SUPER models targeting base MSRP at $599, while MSI has several options exceeding that base level—ranging from $10 to $50 premiums. GIGABYTE's GAMING OC card also tops the table at $649. Jumping up to the GeForce RTX 4070 Ti SUPER tier, we see a GIGABYTE Gaming OC model sitting at $849.99 and an MSI VENTUS 3X OC going for $899.99. The sole custom GeForce RTX 4080 SUPER within the VideoCardz article appears to be an MSI VENTUS 3X OC; we are witnessing a $100 extra tacked on for this design.

MSI has fielded a plethora of NVIDIA GeForce RTX 40 SUPER Series custom designed graphics cards at CES 2024—TPU staffers had their work cut out when documenting and taking photos of the many options on display. As announced on Monday, MSI is introducing a wide range of SUPER cards—in SUPRIM, EXPERT, GAMING TRIO, GAMING SLIM and VENTUS flavors. We were unable to track down a couple of these models, but the absence of SUPRIM and GAMING TRIO cards at CES was a relatively minor thing when exploring everything else positioned on MSI's extended table.

First up is the GeForce RTX 4080 SUPER 16G GAMING X SLIM model, available in standard black or white. Despite the "SLIM" moniker, this topflight SUPER model is still a substantial prospect in terms of dimensions (refer to the photos below)—it houses MSI's trusty TRI FROZR 3 thermal system and a triple TORX FAN 5.0 array. We also see the very intriguing new GeForce RTX 4080 SUPER 16G EXPERT model—PC enthusiast community members had their interests piqued by a recently previewed design that echoes NVIDIA's Founders Edition aesthetic, albeit with a quirkier spin.