CES 2025 marked the worldwide debut of XYZ brand, a company that is not really a newcomer to the field. Actually, it was founded in 2007 by engineers and hardware experts, and in 2021 they conceived the XYZ brand with a focus on "enhancing the PC user experience to exceptional levels." The TechPowerUp team made their way towards XYZ's booth at CES where a plethora of products were on display. From PC chassis series like Atom, Quantum, Tesseract, Airwave, Trifecta, Aurorax, Airone, and Qubex, to the Thermax air coolers family, AIOs like Aquapulse, Hydrotemp and Hydraview, Vortex and Pulsar fans, to power supply units like the Phantom and Hypervolt series.

We will go over each of them in a few moments (words), but what we would like to mention straightforward is that XYZ brand arrived with a very distinct and clear lineup of products, featuring a minimalist approach that relies on white and black tones with some dashes of color from RGB lighting, doubled by straight lines and sharp edges and corners. XYZ's lineup looks unified, which makes us believe that the company has a clear vision about how they want to present themselves.

Welcome to XYZ, we are pleased to announce our arrival to the market and first appearance at the Consumer Electronics Show (CES) 2025, taking place in Las Vegas from January 7-10, 2025. We invite you to visit us at our booth 41047 and 41447, located in South Hall 3 of the Las Vegas Convention Center, where we will be showcasing our new products for the next generation of PC enthusiasts and Gamers at all levels.

Since our origins as a development team and manufacturer, we have focused on developing innovative products that prioritize quality, performance and aesthetics. It is only now, in 2024, that we have decided to showcase worldwide, thanks to XYZ, our goal to help our users reach new levels of excellence through our products, while ensuring cost and efficiency. We adopt and develop our products to enhance the user experience, designing solutions that meet the real needs and requirements of our users while bringing to bear our best knowledge and experience in doing so. At CES 2025, we will present our latest innovations, fusing design, performance and quality while maintaining cost and efficiency based on our XYZ philosophy.Visit the XYZ PC Gear Website to discover the brand, our portfolio of PC gaming hardware; and be sure to check us out at CES 2025!