TrendForce's latest investigations find that the NAND Flash market has seen significant improvement in supply-demand balance following production cuts and inventory reduction in the first half of 2025. As suppliers shift production capacity toward higher-margin products, the overall supply in circulation has tightened.

On the demand side, increased enterprise investment in AI and mass shipments of NVIDIA's next-generation Blackwell chips have provided strong support. Looking ahead to the third quarter, average NAND Flash contract prices are projected to rise by 5% to 10%. However, due to an uncertain outlook for smartphone demand in the second half of the year, price increases for eMMC and UFS products are expected to be more modest.

TrendForce's latest investigations find that the global foundry industry recorded 1Q25 revenue of US$36.4 billion—a 5.4% QoQ decline. The downturn was softened by last-minute rush orders from clients ahead of the U.S. reciprocal tariff exemption deadline, as well as continued momentum from China's 2024 consumer subsidy program. These factors help offset the typical seasonal slump.

Looking ahead to Q2, the effects of tariff-driven early procurement are expected to fade and lead to a general slowdown. However, continued demand from China's subsidy program, along with pre-launch inventory builds for new smartphone models and stable AI HPC demand, are expected to support capacity utilization and drive a revenue rebound for the top 10 foundries.

Micron Technology, Inc. (Nasdaq: MU), a leader in innovative memory and storage solutions, today announced a market segment-based reorganization of its business units to capitalize on the transformative growth driven by AI, from data centers to edge devices.

Micron has maintained multiple generations of industry leadership in DRAM and NAND technology and has the strongest competitive positioning in its history. Micron's industry-leading product portfolio, combined with world-class manufacturing execution enables the development of differentiated solutions for its customers across end markets. As high-performance memory and storage become increasingly vital to drive the growth of AI, this Business Unit reorganization will allow Micron to stay at the forefront of innovation in each market segment through deeper customer engagement to address the dynamic needs of the industry.

At Xbox, our mission is clear: bring the joy and community of gaming to everyone on the planet. We believe that gamers should be able to play the games they want, with the people they want, anywhere they want. Central to this vision is empowering game creators to deliver exceptional content across all platforms seamlessly. Our goal is simple: to make every screen in the world an Xbox.

Since the original Xbox debuted as the first game console equipped with a built-in hard drive, this kernel of innovation has been at the core of our identity. With Xbox Live, we reshaped multiplayer gaming, establishing an industry standard for online connectivity, community building, and digital distribution. Furthering our commitment to accessibility and choice, Xbox Game Pass introduced a subscription model that redefined how players discover and engage with games, creating new opportunities for developers to connect with audiences worldwide. Since our earliest explorations in the console space, we're proud to have led the way in ensuring that hardware and services can best meet the changing needs of the gaming audience.

Last month, Shuhei Yoshida announced his retirement from Sony Interactive Entertainment. His career at the company started back in 1986, and by 1993 he became involved with the corporation's nascent PlayStation division. The Japanese industry veteran has gone on a press appearance blitz over the past couple of weeks; many headlines have been generated by his candid musings. Most recently, Sacred Symbols+ engaged in a conversation with Yoshida—their (paywalled) two-hour long podcast episode (#347) was made available to subscribers this week. The former PlayStation chief divulged that he pushed hard for the conversion of first-party titles from console origins to PC platforms, but his colleagues were reportedly reluctant to adopt this practice (at the time). Yoshida-san outlined the benefits: "releasing on PC does many things: it reaches a new audience who do not own consoles—especially in regions where consoles are not as popular. The idea is that those people may become fans of a particular franchise, and when a new game in that series comes out, they may be convinced to purchase a PlayStation." Sony started readjusting its exclusivity model a few years ago; greater ambitions were revealed in 2024.

He continued with this thought process: "it also adds additional income, because porting to PC is way cheaper than creating an original title...So, it's almost like printing money. And that helps us to invest in new titles now that the cost of games has increased." The ex-SIE boss believes that emerging markets are best served with releases on PC. Yoshida mentioned a huge (almost untapped) market—his ex-colleagues could do well, by targeting said region in the near future: "China is a huge PC game market...And China is a growing but very small console market. In order to reach the audience in countries like China then it's crucial to release on PC. So, I believe PC versions really reach a new audience." PC gamers have largely welcomed an improved flow of ported first-party titles, but Sony has absorbed feedback flak in early 2025; namely an underwhelming reception to Marvel's Spider-Man 2. In late January, Team Sony announced a revised PlayStation Network account policy; backpedalling from a system that featured strict sign-in requirements.

Lenovo Group Limited (HKSE: 992) (ADR: LNVGY), together with its subsidiaries ('the Group'), today announced Q3 results for fiscal year 2024/25, reporting significant increases in overall group revenue and profit. Revenue grew 20% year-on-year to US$18.8 billion, marking the third consecutive quarter of double-digit growth. Net income more than doubled year-on-year to US$693 million (including a non-recurring income tax credit of US$282 million) on a Hong Kong Financial Reporting Standards (HKFRS) basis. The Group's diversified growth engines continue to accelerate, with non-PC revenue mix up more than four points year-on-year to 46%. The quarter's results were driven by the Group's focused hybrid-AI strategy, the turnaround of the Infrastructure Solutions Group, as well as double-digit growth for both the Intelligent Devices Group and Solutions and Services Group.

Lenovo continues to invest in R&D, with R&D expenses up nearly 14% year-on-year to US$621 million. At the recent global technology event CES 2025, Lenovo launched a series of innovative products, including the world's first rollable AI laptop, the world's first handheld gaming device that allows gamers free choice of Windows OS or Steam OS, as well as Moto AI - winning 185 industry awards for its portfolio of innovation.

If you're looking for innovative use of AI technology, look to the cloud. Gartner reports, "73% of respondents to the 2024 Gartner CIO and Tech Executive Survey have increased funding for AI." And IDC says that AI: "will have a cumulative global economic impact of $19.9 trillion through 2030." But end users aren't running most of those AI workloads on their own hardware. Instead, they are largely relying on cloud service providers and large technology companies to provide the infrastructure for their AI efforts. This approach makes sense since most organizations are already heavily reliant the cloud. According to O'Reilly, more than 90% of companies are using public cloud services. And they aren't moving just a few workloads to the cloud. That same report shows a 175% growth in cloud-native interest, indicating that companies are committing heavily to the cloud.

As a result of this demand for infrastructure to power AI initiatives, cloud service providers are finding it necessary to rapidly scale up their data centers. IDC predicts: "the surging demand for AI workloads will lead to a significant increase in datacenter capacity, energy consumption, and carbon emissions, with AI datacenter capacity projected to have a compound annual growth rate (CAGR) of 40.5% through 2027." While this surge creates massive opportunities for service providers, it also introduces some challenges. Providing the computing power necessary to support AI initiatives at scale, reliably and cost-effectively is difficult. Many providers have found that deploying AMD EPYC CPUs and Instinct GPUs can help them overcome those challenges. Here's a quick look at three service providers who are using AMD chips to accelerate AI advancements.

Global sales of total semiconductor manufacturing equipment by original equipment manufacturers (OEMs) are forecast to set a new industry record, reaching $113 billion in 2024, growing 6.5% year-on-year, SEMI announced today in its Year-End Total Semiconductor Equipment Forecast - OEM Perspective at SEMICON Japan 2024. Semiconductor manufacturing equipment growth is expected to continue in the following years, reaching new records of $121 billion in 2025 and $139 billion in 2026, supported by both the front-end and back-end segments.

"Three consecutive years of projected growth in investments in semiconductor manufacturing reflect the vital role our industry plays in underpinning the global economy and advancing technology innovation," said Ajit Manocha, SEMI president and CEO. "Since our July 2024 forecast, the outlook for 2024 semiconductor equipment sales has brightened, especially with stronger-than-expected investments from China and in AI-related sectors. Together with our forecast extension through 2026, it highlights the robust growth drivers across segments, applications, and regions."

TrendForce reports that the global notebook market in 2024 is projected to recover at a moderate pace, hindered by high interest rates and geopolitical uncertainties. Annual shipments are forecast to reach 174 million units, marking a 3.9% YoY increase. Looking ahead to 2025, reduced political uncertainty following the U.S. presidential election and the Federal Reserve's rate cuts in September 2024 are expected to stimulate capital flow. Combined with the end-of-service for Windows 10 and demand for commercial device upgrades, global notebook shipments are predicted to grow by 4.9% to 183 million units in 2025.

TrendForce notes that notebooks remain primarily productivity tools, with shipment growth driven largely by deferred replacement demand. The impact of AI-integrated notebooks on the overall market remains limited for now. However, AI features are expected to naturally integrate into notebook specifications as brands gradually incorporate them, resulting in a steady rise in the penetration rates of AI notebooks.

Western Digital Corp. today reported fiscal third quarter 2024 financial results.

"As evidenced by our excellent third quarter results, Western Digital continues improving through-cycle profitability and dampening business cycles by leveraging our strategy of developing a diversified portfolio of industry-leading products across a broad range of end markets," said David Goeckeler, Western Digital CEO. "We are in the early innings of unlocking the full potential of this company, and as industry supply and demand dynamics continue to improve, we will remain disciplined around our capital spending and focused on driving innovation and efficiency across our businesses. We are confident in our strategy and the actions we have taken to-date, which successfully position us to capitalize on the promising growth prospects that lie ahead."

Samsung Electronics is making 2024 the year of the AI PC with the release of its most powerful and intelligent Galaxy Book product line yet, the Galaxy Book4 series. This latest lineup—consisting of the Galaxy Book4 Ultra, Galaxy Book4 Pro and Galaxy Book4 Pro 360—offers intelligent performance, enhanced security and a vivid, interactive display, all in an ultra-portable design. From the new Intel Core Ultra Processor to the suite of AI features, the Galaxy Book4 series is packed with cutting-edge technology that aims to not only simplify but amplify users' computing experience.

Visitors discovered the Galaxy Book4 series' full capabilities inside Samsung's booth at Mobile World Congress (MWC) 2024, the world's largest mobile exhibition held from February 26-29 in Barcelona, Spain. Samsung Newsroom sat down with Mincheol Lee, Head of Galaxy Eco Biz Team, Mobile eXperience Business at Samsung Electronics, and David Feng, Vice President of Client Computing Group and General Manager of Client Segments at Intel, to explore how the advancements in the Galaxy Book4 series can enrich the lives of users.

On February 1, ASUS announced that it has been included in Fortune's list of the 2024 World's Most Admired Companies, the ninth time it has achieved this honor. ASUS was recognized for its extraordinary achievements in areas such as global competitiveness, social responsibility, product service quality, and more. "We are honored to be recognized by Fortune Magazine once again," said Jonney Shih, Chairman of ASUS. "The reputation we have achieved is testament to our Design Thinking approach and our commitment to leveraging collective wisdom to bring users seamless and joyful digital experiences."

ASUS continues to relentlessly pursue incredible technological innovation, maintaining global leadership in motherboards, computers, monitors, graphics cards, and routers. Through collaborations with strategic partners, ASUS has strengthened its presence in the gaming, commercial, and industrial markets. Fueled by artificial intelligence, ASUS has also rapidly advanced its AI applications, integrating cloud services, efficient computing power, and big-data platforms, as well as expanding into diverse fields such as smart healthcare, smart transportation, smart manufacturing, smart education, smart cloud, and smart retail. Leveraging its impressive suite of services, ASUS is firmly establishing itself as a comprehensive AI enterprise.

TrendForce's latest analysis reveals that the downswing of DRAM contract prices, which had lasted for eight consecutive quarters since 4Q21, was finally reversed in 4Q23. Likewise, NAND Flash rebounded in 3Q23 after four quarters of decline. The persistence of this rally in memory prices during 2024 will largely hinge on suppliers' ongoing and effective control over their capacity utilization rates.

According to TrendForce Senior Research Vice President, Avril Wu, the first quarter of this year is already shaping up to be a season of growth, with TrendForce confirming its initial projections: a hike of around 13-18% QoQ for DRAM contract prices and a hike of 18-23% for NAND Flash contract prices. Despite a generally conservative outlook for overall market demand in 2Q24, suppliers in both DRAM and NAND Flash markets have begun raising their capacity utilization rates since the end of 4Q23. Furthermore, NAND Flash buyers are anticipated to complete their inventory restocking in advance in 1Q24. Due to the rise in capacity utilization rates and earlier restocking efforts, leading to a more moderated QoQ price increase of 3-8% for both DRAM and NAND Flash contract prices for 2Q24.

TrendForce has issued its latest findings, indicating that the global SSD market has rectified its supply and demand dynamics in 2022, following a resolution in the shortage of master control ICs that had hampered the market in 2021. Despite the normalization of supply, global SSD shipments witnessed a decline, with only 114 million units shipped in 2022—a 10.7% decrease from the prior year.

The top three SSD shipment leaders of 2022 were Kingston, ADATA, and Lexar, with Kingston and ADATA maintaining solid advantages and experiencing growth in market share over 2021. Lexar's growth was attributed to an aggressive push for revenue in anticipation of going public. Kimtigo, in 2022, made significant strides in expanding into industrial control and OEM markets, which in turn boosted its shipment volume and market share. Netac maintained its competitive edge in the SSD market alongside securing several government orders in the enterprise SSD sector, keeping its market share and ranking consistent with the previous year.

SiFive is a team of one of the pioneering engineers that helped create RISC-V instruction set architecture (ISA) and helped the ecosystem grow. The company has been an active member of the RISC-V community and contributed its guidance on various RISC-V extensions. However, according to sources close to More Than Moore, the company is reportedly downsizing its team, and layoffs are imminent. The impact of the downsizing is about 20% of the workforce, which equals around 120-130 staff. However, that is only part of the story. SiFive is reportedly also canceling its pre-designed core portfolio and shifting focus on custom-design core IP that it would sell to customers. This is in line with the slowing demand for their pre-designed offerings and the growing demand for AI-enhanced custom silicon. The company issued a statement for Moore Than Moore.

SiFive PR for Moore Than MooreAs we adjust to the rapidly changing semiconductor end markets, SiFive is realigning across all of our teams and geographies to better take advantage of the opportunities ahead, reduce operational complexities and increase our ability to respond quickly to customer product requirements. Unfortunately, as a result some positions were eliminated last week. The employees are being offered severance and outplacement assistance. SiFive continues to be excited about the momentum and long-term outlook for our business and RISC-V.

Additionally, there was another statement for More Than Moore, which you can see entirely below.

TrendForce reports that the second quarter revealed notebook inventory channels displaying healthy levels. Both North America and Asia-Pacific regions are demonstrating a healthy appetite for mid and low-tier consumer models. This isn't just a race to restock; it's a strategic move to gear up for the anticipated back-to-school wave in the third quarter. And here's the zinger—just as Google prepped to roll out its licensing fees, Chromebook shipments hit a peak. This surge propelled Q2 notebook shipments to 42.52 million units, marking a 21.6% quarterly leap. However, a look at the overall picture reveals a total of 77.5 million units shipped in the first half of the year—down 23.5% YoY.

TrendForce further points out that for 2H23, growth momentum is anchored in the purchasing power of end consumers. However, with the economic outlook of the two major notebook markets—the US and Europe—shrouded in uncertainty, the typical seasonal purchasing demand is muted. What's more, some of this demand was already met in Q2. As a result, Q3 notebook shipments are forecast to witness a moderate growth of 3.8%, tallying up to 44.13 million units. Annual notebook shipments are projected to hit 163 million units, marking a YoY decline of 12.2%.

Acer Inc. announced its financial results for the second quarter of 2023: consolidated revenues were NT$58.26 billion with 11.1% growth quarter-on-quarter (QoQ); gross profits reached NT$6.26 billion with 10.7% margin; operating income was NT$1.05 billion, up 338.6% QoQ; net income was NT$1.39 billion, up 170.2% QoQ; and earnings per share was NT$0.46 in Q2'23 and NT$0.64 in 1H'23.

The company has weathered the post-pandemic industry stress test. Acer's computer business has bottomed out around May this year, while new graphic cards and connectivity products have reached markets. Acer's computers, displays, and most of the other businesses have all contributed toward revenues and profitability. With 10 public subsidiaries and more to come, Acer is progressively enhancing its corporate resilience.

[Editor's note: NT$1.39 Billion is around US$43.9 million]

Lenovo Group today announced full-year results, reporting Group revenue of US$62 billion and net income of US$1.6 billion, or US$1.9 billion on a non-Hong Kong Financial Reporting Standards (HKFRS) [1] basis. Profitability was stable with gross margin and operating margin both delivering 18-year highs and non-HKFRS net margin flat year-to-year. While Group revenue was impacted due to the softness in the device market, revenue from non-PC businesses reached a fiscal year high of nearly 40%, fueled by Lenovo's diversified growth engines of Solutions and Services Group (SSG) and Infrastructure Solutions Group (ISG) growing revenue to record highs of US$6.7 billion and US$9.8 billion respectively, up 22% and 37% year-on-year.

After a year of industry and global uncertainties, Lenovo sees positive signs of the market stabilizing. The Group expects the entire PC and smart devices market to resume year-to-year growth in the second half of 2023, and for the IT services market to resume relatively high growth - together these will drive the total IT market in 2023 back to moderate growth. In the mid-to-long term, digital and intelligent transformation will continue to accelerate, leading to a big growth potential for cloud and computing infrastructure.

Samsung Electronics today reported financial results for the first quarter ended March 31, 2023. The Company posted KRW 63.75 trillion in consolidated revenue, a 10% decline from the previous quarter, as overall consumer spending slowed amid the uncertain global macroeconomic environment. Operating profit was KRW 0.64 trillion as the DS (Device Solutions) Division faced decreased demand, while profit in the DX (Device eXperience) Division increased.

The DS Division's profit declined from the previous quarter due to weak demand in the Memory Business, a decline in utilization rates in the Foundry Business and continued weak demand and inventory adjustments from customers. Samsung Display Corporation (SDC) saw earnings in the mobile panel business decline quarter-on-quarter amid a market contraction, while the large panel business slightly narrowed its losses. The DX Division's results improved on the back of strong sales of the premium Galaxy S23 series as well as an enhanced sales mix focusing on premium TVs.

TrendForce research reveals that global notebook shipments reached 33.9 million units in 1Q23—a 13% QoQ and 39% YoY decline. This drop is primarily attributed to the continued impact of economic headwinds on consumer market confidence, which has hindered notebook channels as they destock. As a result, notebook brands have reduced ODM orders in an attempt to regulate inventory pressure, with this pressure on notebooks and their components expecting to be eased in 2Q23 as channels increase demand MoM. TrendForce predicts this will drive 2Q23 notebook shipments to 37.63 million units, an 11% QoQ increase but a 17.7% YoY decline.

Business markets face pressure, demand for niche products gradually growing
The U.S. Federal Reserve raised the benchmark interest rate a quarter of a percentage point, from 4.75% to 5%—the highest it's been since the eve of the 2007 financial crisis—in response to weak market demand and a continuous decline in corporate revenue. In the face of high financing and borrowing costs, businesses are strictly controlling financial expenditures, delaying procurement plans, and reducing manpower, all of which, impact the shipment volume of commercial models.

NVIDIA is stepping up to manufacturers of counterfeit graphics card in China according to an article published by MyDrivers - the hardware giant is partnering up with a number of the nation's major e-commerce companies in order to eliminate inventories of bogus GPUs. It is claimed that these online retail platforms, including JD.com and Douyin, are partway into removing a swathe of dodgy stock from their listings. NVIDIA is seeking to disassociate itself from the pool of unlicensed hardware and the brands responsible for flooding the domestic and foreign markets with so-called fake graphics cards. The company is reputed to be puzzled about the murky origins of this bootlegging of their patented designs.

The market became saturated with fake hardware during the Ethereum mining boom - little known cottage companies such as 51RSIC, Corn, Bingying and JieShuoMllse were pushing rebadged cheap OEM cards to domestic e-tail sites. The knock-off GPUs also crept outside of that sector, and import listings started to appear on international platforms including Ebay, AliExpress, Amazon and Newegg. NVIDIA is also fighting to stop the sale of refurbished cards - these are very likely to have been utilized in intensive cryptocurrency mining activities. A flood of these hit the market following an extreme downturn in crypto mining efforts, and many enthusiast communities have warned against acquiring pre-owned cards due to the high risk of component failure.

Although NAND suppliers have continued to roll back production, there is still an oversupply of NAND Flash as demand for products such as servers, smartphones, and notebooks is still too weak. Therefore, TrendForce predicts that the ASP of NAND Flash will continue to fall in 2Q23, though that decline may shrink to 5~10%. The key to supply and demand returning to a market equilibrium lies in whether NAND suppliers can cut back on production even more. TrendForce believes if demand remains stable, then the ASP of NAND Flash will have an opportunity to rebound in 4Q23; if demand is weaker than expected, then ASP will take longer to recover.

Client SSD: Currently, PC OEM's have managed to liquidate most of their component inventory, and are now gearing up in preparation for mid-year sales events. Suppliers are cutting prices to clear out their inventories of PCIe Gen 3 SSDs, which are gradually being phased out. Meanwhile, prices of PCIe Gen 4 SSDs continue to face downward pressure due to a slow intake of new customer orders. The continuous decline of QLC products in 1Q23 has also dragged down the prices of TLC products, and there is relatively little room for prices to keep falling in 2Q23. While it still remains unclear whether or not demand will recover, TrendForce projects that the prices of PC client SSDs will drop 5~10% in 2Q23.

Smartphone specialists Oppo and OnePlus have responded to the rumors of both companies exiting several European markets, as well as the UK. In a joint statement provided to Android Authority the message was a promise to stay put in 2023: "OPPO and OnePlus are committed to all the existing European markets. We had a great start in 2023 with the successful launches of several products in Europe and have a line-up of upcoming products for the rest of the year. As always, OPPO and OnePlus will continue to provide more innovative products and the best-in-class service for users moving forward."

Starting yesterday, industry tipsters issued posts about Oppo and OnePlus withdrawing from markets in Europe, with more immediate exits from key territories - France, Germany, Netherlands and the United Kingdom. The cited reasons for exiting the aforementioned markets include a massive slowdown in regional sales and legal cases levied by competitors in regard to patent infringements on Oppo's part. The lawsuits that were levied by Nokia have resulted in a number of Oppo and OnePlus devices being banned from sale in Germany.