Unboxing and Photography
The Ryzen 7 7700 comes in a pretty big cardboard box, with a premium finish. A small cutout on the front shows the actual processor inside the package.
AMD includes the Wraith Prism with the Ryzen 7 7700.
The Ryzen 7000 series processor package is unlike any processor before it, with its flower-shaped IHS design. AMD says it didn't go with a rounded-square IHS because it wanted to keep some of the electrical SMD ancillaries outside the IHS where they're less affected by temperatures. If you flip the chip, you'll see that unlike Intel processors, there's no central "island" where there are no pins and instead some SMDs.
The AM5 socket retention brace only applies pressure along the two side protrusions of the IHS. Intel sockets have it the same way.