Board Software
ASRock only includes two utilities on their driver disc, but more are available. Enthusiasts have complained about software bloat and ASRock answered, offering a tool to download driver, BIOS, and software updates, along with some apps that can help you get the most out of your system (like LED controls). There is also a tool to get you directly into the board's BIOS, after a manual reboot, or you can use the software to force an immediate restart, which will place you inside the BIOS easily and is great for when you're overclocking.
We cannot forget the Ryzen Master software, a utility that gives you control over various functions of your new Ryzen CPU as well as the memory (which makes sense since the memory controller is integrated into the CPU). This tool is provided by AMD though, not ASRock. That said, it is a great tool all Ryzen users will likely find useful.