Board Software
ASUS's new AI Suite III software package really impresses me for both its ease of use and complexity, offering all past functionality in pretty much a single interface that responds to user input a lot faster than past iterations. Its main page offers access to all the other panels, but I had mine open up on the 4-WAY Optimization page instead.
A software panel to get into BIOS on boot or enable FAST BOOT features is here too, as is some ROG RAMDISK software, a new bit for Z87 not yet included in the AI SUITE. I think ASUS did that so people would see it, rather than hiding it away in AI SUITE, where many may never notice it.
MemTweakIt and a ROG-branded version of CPU-Z make an appearance as well. You can also get a ROG-branded version of GPU-Z
at TechPowerUp!.