NVIDIA's Ada Lovelace generation of GPUs made big waves just weeks ago at GTC when the new architecture was first presented. Yesterday we posted our Founders Edition review, today we have seven more reviews for you: ASUS STRIX OC, Colorful Vulcan OC-V, Gigabyte Gaming OC, MSI Suprim X, MSI Suprim Liquid X, Palit GameRock OC and Zotac Amp Extreme Airo.

Unlike Ampere, which saw RTX 3080 released first, and RTX 3090 later, NVIDIA is starting with the flagship this time. The new GeForce RTX 4090 is based on the AD102 graphics processor, which is the world's first 5 nanometer GPU, fabricated at TSMC Taiwan. On the RTX 4090, NVIDIA has enabled 16384 GPU cores (+88% vs RTX 3080, +52% vs RTX 3090 Ti)—this alone will achieve a big performance boost. NVIDIA didn't just add "more", they also made their units smarter. While the CUDA Cores haven't really changed since Ampere, the company increased L2 cache significantly, up to 72 MB from 6 MB on the RTX 3090 Ti—a huge increase. The ray tracing cores got several performance improvement features, like shader execution reordering, opacity tests and micro mesh generation (more about these on the Architecture page of this review). Last, but certainly not least is DLSS 3 Frame Generation, which introduces a completely new way of increasing FPS. With Frame Generation, the GPU will automagically generate an additional frame for each frame rendered, based on the movement in each frame—doubling FPS in the process.

For a majority of gamers, the "classic" raster performance is very important though—highest settings, RT off, DLSS off—so we made sure to extensively test this scenario using 25 games at three resolutions. The GeForce RTX 4090 achieves incredible performance results here: +45% vs RTX 3090 Ti. Compared to RTX 3080 the uplift is 89%, 64% faster than Radeon RX 6950 XT. The Colorful GeForce RTX 4090 Vulcan OC-V is a custom design, but it runs at reference clock speeds by default. In order to activate the factory overclock, you'll have to press the "Turbo" button on the slot cover—something that a majority of people will probably miss. Since this is a dual BIOS, you'll also have to reboot the system to apply the changes. I wonder why Colorful didn't enable the "good" stuff by default, for the best out of the box performance?

All this testing is done at 4K resolution and that's the only resolution that really makes sense for the RTX 4090. Maybe 1440p, if you want to drive a 144+ Hz monitor at max FPS, but you'll end up a bit CPU-limited in many titles. Interestingly, when CPU limited at 1080p, the RTX 4090 is clearly behind Ampere cards in several games. It seems the new architecture has a bit higher CPU overhead, which further drags down the maximum FPS the CPU can achieve. This is more of an interesting curiosity though, not a real issue.

Where RTX 4090 can flex its muscle is with ray tracing enabled. While previously enabling RT at 4K always meant some compromises—either upscaling or reduced settings—the RTX 4090 will give you 60 FPS with RT active in nearly all titles. Taking a closer look at our ray tracing benchmarks we can see that the performance hit from enabling ray tracing is considerably lower than before, thanks to the various technological improvements. Compared to AMD, the ray tracing performance is often 3x as high—AMD has to innovate here with their next-gen, or they'll fall behind too much and NVIDIA will win ray tracing.

This Colorful card comes with an excellent edgy aesthetic that's dominated by sharp angles and a black/gray color theme. On the back you'll find a red highlight, I like it! Under the hood we found a super powerful 24+4 phase VRM design, which should handle 600 W easily. That's why I was even more surprised to see only 480 W manual adjustment range. This is lower than any other card we've tested today, even lower than the default setting of the ASUS STRIX (500 W). This pretty much disqualifies the card for serious overclockers, unless they want to solder on their card to trick the power limiter into "seeing" reduced power draw. Some other custom designs have lower limits than FE too, so Colorful isn't alone here with this cautious approach. Thermal performance of the cooler is good, temperatures are very low with only 61°C and among the best we've seen today. Unfortunately noise levels are a little bit higher than the Founders Edition, other custom designs do much better here. I'm not sure if Colorful picked the best approach for their dual BIOS feature. Other vendors offer a "default" "performance" BIOS and offer an optional "quiet" BIOS, with significant differences in temperatures and noise levels, so people have a meaningful choice. Just like with all other GeForce RTX 4090 cards, you definitely need good ventilation in your case to get rid of all the generated heat.

We've tested NVIDIA's new DLSS 3 frame-generation capability, and I have to say I'm impressed. At first I was highly sceptical and thought it would be like the soap opera interpolation effect on TVs, but no, it works REALLY well. The algorithm takes two frames, measures how things have moved in those two frames and calculates an intermediate frame in which these things moved only half the distance. While this approach is definitely not problem-free, especially when pixel-peeping at stills or slowed down video, in real-time it's nearly impossible to notice any difference. As you run at higher FPS and resolution it becomes even more difficult because the deltas between each frame are getting smaller and smaller. I also feel like we're only seeing the beginning of this technology, and there will be numerous improvements in the future. Adoption rates should be good, because implementing DLSS 3 frame generation is very easy if you already have DLSS 2 support in your game. Another interesting NVIDIA Tech is "Reflex", which reduces the gaming latency, so you see things earlier on your screen and can react quicker, to get more kills, or survive for longer.

Thanks to the move from 8 nm Samsung to 5 nm TSMC, efficiency has improved drastically. Energy efficiency is almost doubled compared to cards like RTX 3090 / 3090 Ti, 50% better than AMD Radeon RX 6950 XT. Colorful's card consumes the same power in gaming as the FE, thanks to its clocks running at default, only non-gaming power consumption is increased a bit, by 7 to 10 W, probably due to the RGB lighting.

According to Colorful, the RTX 4090 Vulcan OC-V will retail for $1750, which is a $150 increase over the NVIDIA Founders Edition baseline pricing for RTX 4090. We're not aware of any RTX 4090 model that sells for below $1600. For these $150 you get a very powerful cooler, a factory overclock (which you have to manually activate first), RGB lighting, a dual BIOS and a neat little LCD display that attaches to the card. Compared to similarly positioned cards I feel like the Colorful board will require a bit more tweaking for the optimum experience, because in my opinion the fan curve isn't ideal, and the out of the box default clock isn't why you're buying a custom-design card.

Due to its high pricing, GeForce RTX 4090 is not for everyone. Rather it seems NVIDIA wanted to offer a new super high-end option, and it's priced accordingly. Looking at our Performance per Dollar charts, it seems that NVIDIA picked a perf/$ value that's competitive with the RTX 3090 and Radeon RX 6950 XT in today's market, just at a higher absolute price point because much higher performance is offered, and new features too, like DLSS3. In the community there's overwhelming disagreement with the $1600 price point, and I can't blame people who are trying to pay their gas and power bills first. Still, RTX 4090 is an amazing new product that's almost flawless, and it will definitely be a hit with the people who can afford it. Everybody else? Hold out a bit longer, for the RTX 4080 and especially AMD's new Radeon RX 7000 offerings.