Colorful might not be a well-known graphics card manufacturer in the West, but in Asia, especially China, they are one of the biggest players, both in terms of market share and reputation. Their iGame GTX 980 Ti comes overclocked out of the box with a medium-sized overclock that results in a 10% performance increase over the reference design at 4K resolution. This makes the card 6% faster than the much more expensive GTX Titan X. AMD's Radeon R9 Fury X is 10% behind. Compared to other custom design GTX 980 Tis, the Colorful version is a little bit slower, but the difference is almost negligible.

Colorful is using a triple-fan, dual-slot cooler on their card, and it seems to struggle a bit with keeping the card cool. In heavy gaming, temperatures will reach 82°C, which is quite close to the NVIDIA 84°C temperature limit beyond which Boost will start dialing down clocks to keep temperatures in check. Idle fan noise levels are awesome because the card comes with the idle-fan-off feature we've seen on other recent NVIDIA cards. This means that during desktop work, media playback and light gaming, the card will emit no noise as long as it stays below 60°C. With heavy gaming, however, the card is definitely audible as emits noise levels similar to other custom-design cards from ASUS, MSI, and Gigabyte. In general, GTX 980 Ti cards are not that quiet, with the only exception here being Palit's triple-slot JetStream.

Finding Colorful's product for retail in the US or Europe is nearly impossible, which is one of the biggest drawbacks of the iGame GTX 980 Ti. It should be readily available in Asia, especially China. Price-wise, the card retails at a converted $670, which makes it a competitive option to other custom variants, the $20 price increase over the reference design justified because the card delivers a better price/performance ratio than the stock-clocked GTX 980 Ti at $650. AMD's R9 Fury X at $650 lags behind in every metric except noise because it is watercooled, though the pump emits a high-pitched whine. So if you are looking for a high-end card this summer, the GTX 980 Ti is the way to go. Which manufacturer's custom design you end up buying doesn't matter because the differences are, rather, nuances you can pick between based on personal taste.