Given that Das Keyboard operates a webshop, we will begin with a look at the shipping packaging. The Das Keyboard 4 Professional was shipped along with another keyboard, and in a good-sized box with lots of bubble wrap around, which makes for a great start so far as it ensures the end user receives it in perfect condition.
The product packaging is fairly clean, with a brown and white color scheme. On the front is nothing but an off-angled illustration of the keyboard, whereas brand identification, specifications, and marketing features are left to the back and sides. There is a single flap that helps keep the contents inside in check.
Open the box and you are greeted to two compartments, the keyboard in the bottom and a foot bar at the top. What is a foot bar, you ask? Why, it is what becomes the keyboard's foot in lieu of the raised feet on most keyboards. In a somewhat ironic manner, Das Keyboard uses 1337 speech to call it the foot bar ruler, which I felt goes against the whole professional look and brand, but Das Keyboard told me that their intent was to introduce some geek love to the product. Nothing wrong with that considering it is just part of the packaging. The foot bar is indeed a ruler with metric and imperial measurements etched into one side and two magnets on the other. It is red in color, although its color will not be visible when in use as a foot bar. There is also a note under the keyboard that describes how to activate or deactivate NKRO, as well as the need to use a USB 3.0 port in order to access the built-in USB hub.