The packaging, at first glance, certainly feels more professional compared to the older, bright teal boxes. The box itself is standard cardboard, with a white sleeve containing the product information. On the front, an image of the cooler gives a clear look at what the LS720 looks like, while also promoting the unit's anti-leak technology. Meanwhile, the left side is a blank panel. Flipping to the back panel is where you will find all the specifications and information on the DeepCool LS720. Details are here, from the fan RPM range and CFM ratings, along with supported CPU sockets. I will also point out that the text is light gray on a white background, like the AK400 and other DeepCool products I have tested, so the information can be a bit hard to read. While the box looks nice, proper black text is still preferable.
The right side is the same as the left in that there are no images or information to be found. Meanwhile, the top of the box just has DeepCool and the company logo visible.
Contents
Like most liquid coolers, the DeepCool LS720 comes packaged in a cardboard tray that keeps the radiator, pump, fans, and accessories neatly organized. Sadly that is all the protection the unit gets. While it arrived safe and sound, I would have preferred at least a thin foam sheet on top to further protect it from minor bumps during shipping.
The cooler supports all current, and most of the older generation mainstream sockets, including Intel's LGA115x, LGA1200, and LGA1700. Surprisingly, DeepCool supports more than just AMD's AM4 and AM5 sockets. They also support sTRX4 and sTR4, quite nice for those with Threadripper builds.