Tuesday, March 9th 2010
Gigabyte Closes ASUS' Motherboard Shipment Lead, Could Trigger Price War
According to industry sources, motherboard major Gigabyte is closing the gap between it and ASUS in terms of motherboard shipments, so much so, that the two industry giants could entangle in a price-war. Gigabyte's shipments are estimated by market observers to have reached 3.1 to 3.3 million in the first two months of 2010, while that of ASUS for the same period were estimated to be 3.2 to 3.3 million.
To maintain its vulnerable lead, ASUS may shortly cut prices across the board and that could trigger a price-war in the motherboard industry, say sources in channel vendors. ASUS is currently planning to reshuffle some of its staff in the motherboard business unit. While ASUS refused to comment in this issue, Gigabyte said that the estimates concerning it are very close to the company's internal figures.
Source:
DigiTimes
To maintain its vulnerable lead, ASUS may shortly cut prices across the board and that could trigger a price-war in the motherboard industry, say sources in channel vendors. ASUS is currently planning to reshuffle some of its staff in the motherboard business unit. While ASUS refused to comment in this issue, Gigabyte said that the estimates concerning it are very close to the company's internal figures.
32 Comments on Gigabyte Closes ASUS' Motherboard Shipment Lead, Could Trigger Price War
Would be great to see another manufaturer in the mix too - make it a three-way price war! Handbags at dawn. :slap:
Who is in third at the moment anyway?
If they aren't they are still in the same Teir as Asus and Gigabyte for quality motherboards.
Good on Gigabyte, their boards are awesome.
nope
MSI, Foxconn?
go gigabyte go!
I may be wrong but Ford owns Ferrari right? anyways, say they do, Ford is the major company and their subsidiaries are the motherboard lines, lets say Ford, VW and GM get into a price war, they are going to gouge their lower end models to compete, but Ford and VW arent going to Slash ferrari and lambo prices, would this be true for Asus ans Gigabyte top of the line shit, like crosshairs and formula extremes,will those be slashed as well?
Might be a good time upcoming to pick up that 890FX board from asus if all goes according to my plan :)
and save kittehs.Gigabyte deserves being the best. Despite sticking to its characteristic "blue" board and being subjectively low on aesthetics (blue is the new green), their boards are highly practical and durable. So it's putting more effort in getting this far.
Now the analogy would be more accurate if Ferraris and Lambos were based around common features and standards. To make it analogous to the motherboard industry, the two cars would be based around the same engine (CPU socket), and same chassis (chipset), which would limit each company with standards like having four wheels of the same size (PCIe lanes, etc). All this hugely limits the scope each company can differentiate. Sure, they can each put a different body on it, and can add in things like a flash stereo and air-conditioning, but beyond that the two products are very, very similar.
I guess what I'm saying is that there could well be price-drops on the top-of-the-range gear, but you are right in that it is unlikely to be as much as the motherboards in the middle & lower tiers, cause at the end of the day they don't sell a lot of the chrome-plated, bells-and-whistles gear.
It's all a bit off track though, as I said, car's aren't reliant on the same motors (CPUs) or chassis (chipsets), so it's hard to compare the two. About the only thing that is the same between any two cars is that they run off petrol. But that's like observing that motherboards are powered by electricity.
Gigabyte was always better ;)
The last major launch (P55) launch for Gigabyte they had the cleanest looking, priced nice, board for everyone,options featured, lineup that I've seen from any company ....like... ever? They all looked like soldiers posing for graduation picture. So they defiantly been doing good for some time. (not as long as some would think... i think it just seems like longer time cause they weren't always so great.. i just think people don't remember that cause there are great boards out now. They've had some pretty big flops too.
Though I'm afraid my next board is looks to be one of ASUS' Crosshair IV boards. :o
GA-890FXA-UD5
You could hurt Chuck Norris with that thing.