Thursday, March 25th 2010
AMD Comfortable with Current GPU Pricing, No Cuts in Sight
A little later this week, NVIDIA will release two of its front-line GPUs that are compliant with the latest industry standards, notably Microsoft DirectX 11. This brings competition to AMD's high-end Radeon HD 5800 series and Radeon HD 5970 graphics cards, or does it? Competition often tends to have a pro-consumer effect out of price-wars. Sources indicate that AMD is not inclined to cut prices of its products after NVIDIA's launch of GeForce GTX 400 series. A few factors we think could prevent a price-war:
Sources:
Shane Baxtor, Donanim Haber
- AMD could have a fair idea about how GeForce GTX 400 series GPUs compete with its GPUs, and given that their estimated performance levels and estimated target prices (estimated US $499 for GTX 480 and $349 for GTX 470), the performance/price equation for AMD's Radeon HD 5800 series GPUs iron out, with HD 5870 at around $400, HD 5850 at around $325, and HD 5830 at $240, barring HD 5970, which is being priced at a premium for its premium performance levels.
- Although NVIDIA and its partners officially launch their GeForce GTX 400 series products on the 26th of March, market availability, backed by sizable inventories could just take some time, allowing AMD to maintain its prices.
- AMD is introducing newer variants of its HD 5800 series GPUs, namely HD 5870 Eyefinity6 2GB, and allowing AIB partners to come up with 2 GB models of Radeon HD 5800 series cards.
82 Comments on AMD Comfortable with Current GPU Pricing, No Cuts in Sight
Would like to have a 5850, but not at these prices. The 5830 is very disappointing so far. Needs to be priced much lower. Even then, I'd still prefer the 5850.
Ofcourse situation changes daily in Tech world.
Not the deal the 4830 was.
So it wouldnt surprise me if, when nV launches GTX4xx, they will try to pull the same trick: perhaps a new set of drivers or unlocking more shaders.
nV will want to make sure ATI has the WRONG price in the retail channels... it will take them, the distributors, the wholesalers, the retail shops, too long to fix prices of cards already on shelves. A retail shop wont sell at a loss.
So if nV comes in with better performance, they will have the upper hand for about a month before ATI's price move trickles through to the shop floor.
but still we should all get much more info tommorow.
I think there already are non-reference 5830s.
You can think of the 4770 in this regard, the reference design is gone before you know it.
On the other hand, ATi now the graphic divison of AMD took on nvidia for ages before AMD acquried them.