Friday, October 8th 2010
AMD Rebranding HD 5770 and HD 5750 to HD 6700 Series
Earlier today, we were treated to the first picture of the Radeon HD 6870, a new and upcoming performance graphics card from AMD. It was also learned that the HD 6870 is based on a new GPU codenamed "Barts", which is intended to be a successor to the previous-generation "Juniper" GPU, which was at the center of the Radeon HD 5700 desktop and Mobility HD 5800 series. That left some uncertainty as to what GPU was going to drive the sub-$199 HD 6700 series. AMD may have found an answer, rebranding.
AMD seems to have been on the crossroads of which naming scheme to adopt. The first scheme based on conventional logic tells users that Barts-based SKUs should sit in the HD 6700 series, and Cayman-based single-GPU SKUs in the HD 6800; while the second scheme promotes Barts to the HD 6800 series, and Cayman to the HD 6900 series, pushing the low-volume, high-end Antilles (dual-Cayman) graphics card to the HD 6990 SKU. Evidently, AMD chose the newer, second scheme. The only rationale that makes sense is that the x800 series seems to be very popular, and if Barts, with its radically redesigned SIMD components can perform on par or better than the HD 5800 series SKUs, that's enough to justify its upwards push.
Since the new performance SKU will be labeled HD 6800 series, that leaves some vacuum with the HD 6700 series. The solution to this came in the form of a perceptually bad practice of rebranding Juniper-based SKUs to HD 6700 series. There is a possibility of AMD stepping up clock speeds, or adding software features to the HD 6700 series, but that's as far as we can see the Juniper going. "Turks" and "Caicos" are new GPUs, that trail behind in the HD 6600, HD 6500, and HD 6400 Series, respectively.
Source:
ATI-Forum.de
AMD seems to have been on the crossroads of which naming scheme to adopt. The first scheme based on conventional logic tells users that Barts-based SKUs should sit in the HD 6700 series, and Cayman-based single-GPU SKUs in the HD 6800; while the second scheme promotes Barts to the HD 6800 series, and Cayman to the HD 6900 series, pushing the low-volume, high-end Antilles (dual-Cayman) graphics card to the HD 6990 SKU. Evidently, AMD chose the newer, second scheme. The only rationale that makes sense is that the x800 series seems to be very popular, and if Barts, with its radically redesigned SIMD components can perform on par or better than the HD 5800 series SKUs, that's enough to justify its upwards push.
140 Comments on AMD Rebranding HD 5770 and HD 5750 to HD 6700 Series
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This has also been reflected in nVidia's stock price, which has dropped a much higher percentage than AMD. nVidia is in a world of hurt, and market analysts agree. A good part of nVidia's market(chipsets) is gone, ION2 is full of fail, and INtel and AMD are coming out with gpu/cpu in the same package, and nVidia doesn't have a similar product(no x86 liscence).
nVidia DOES have the fastest single-chip solution on the market today, but they aren't anywhere near as strong a company as they used to be. They may be widely recognized, but that fact alone is the only thing keeping them afloat as this point, IMHO. Thier product portfolio is drastically dwindling.
From my own perspective, this "rebrand" is perfect. this will allow AMD to create higher profit from the R&D invested in these chips, making them far stronger for the future. As long as 5770 isn't 6770, and is lower-classed, this is good news. As 6770, it's going to create a negative mindset, but most enthusiasts aren't in the market for these chips anyway. It will also be interesting to see if 5770 remains on market, and if there is any performance difference...a 10% increase in stock performance is large enough to justify a re-brand.
the reason that i own an ATi card is mainly because nvidia's failiure to produce a card what would be a better buy then Ati's offerings. i have owned both nvidia and ati cards and i buy a card which is better at a given moment.
Cheapest 470 on Newegg is $289
Cheapest 5850 on Newegg is $244.99
Cheapest 480 = $449
5870 = $299
You are completely wrong unless you just posted in error and wrote things backwards. I also have no idea what this has to do with this news article.
The 5770 mobile part was named 5870M, maybe this time AMD might bring bartsXT to laptop and name it 6870M which is actually true copies of their desktop counterparts.
Sigged,
I actually think this rebranding is somewhat justifyied, in that it's a tad confusing how 6770 is higher in number, but lower in performance(potentially if you count shadders and wwhat not) than a 5870.
Shame on you AMD, I wanted a 6750 now I'll have to get a 6850:shadedshu, mind you I actually don't care about renaming if it gets cheaper:ohwell:
So what does the $25 get you with the HD5870? An unnoticeable performance difference in real world use at stock speeds, and a non-reference card with no voltage control. In the end, overclocked vs. overclocked the $275 GTX470 is going to perform the same or better than the $299 HD5870.
Not to mention the GTX470 comes with Mafia II, an actual new game that still retails for $50 while the HD5870 comes with...nothing...:ohwell:
The GTX470 definitely is a better deal than the HD5870 right now, unless you care about power, but the GTX480 isn't worth the price at all.
Nobody should be angry until they find out what the price of them will be.
So cost today. 294 with a free game, or 279 plus $8 shipping.
Or 299 right now, free shipping.
Most users don't overclock. The extra memory on the 470 is a plus. Voltage control is a plus.
For my money now I would own a 470, except I bought at less than 299, and my card is a exceptional overclocker, running 1050 gpu core now, 1300 memory 1.35 core volts, the latest drivers seem to have opened it up a bit more.