NVIDIA today launched its GeForce GTX 550 Ti graphics processor, to capture a key mainstream price point with which it wants to make PC gaming as a whole more attractive. EVGA kicked off its lineup with two models, the base model, which carries the model number 01G-P3-1556-KR, features a "free performance boost", meaning that while it's priced on par with reference design cards, it is slightly overclocked out of the box. The next one is a SuperClocked (SC) variant carrying the model number 01G-P3-1557-KR. Both cards stick to NVIDIA's reference board and cooler designs.

The Free Performance Boost (FPB) variant carries clock speeds of 951/1903/4356 MHz (core/CUDA cores/memory), while the SuperClocked variant packs 981/1962/4514 MHz, against reference speeds of 900/1800/4100 MHz. The DirectX 11 compliant GeForce GTX 550 Ti GPU packs 192 CUDA cores, and 1 GB of GDDR5 memory across a 192-bit wide memory interface. Power is drawn from a single 6-pin PCI-E power input, display outputs include two DVI and one mini-HDMI 1.4a. The EVGA GTX 550 Ti FPB is priced at US $149.99, while the SuperClocked variant goes for US $159.99.