Thursday, December 22nd 2011

Hasbro Sues Asus over Transformer Prime Tablet, Shouts Trademark Infringement

Shipment delays aside, Asus now has another problem involving its Tegra 3-powered Eee Pad Transformer Prime tablet, a trademark lawsuit. Last week US-based toy maker Hasbro has filed a complaint with the Los Angeles federal court through which it accuses Asus of violating its uber-popular 'Transformers' trademark.

Hasbro is obviously annoyed with the name of Asus' tablet which combines two important brands - Transformers and Optimus Prime. To 'make things right', Hasbro is asking for monetary damages and a temporary injunction that would prevent the sale of the Transformer Prime in the US.

Asus didn't respond to the lawsuit but it's probably taking action to ensure nothing disrupts Transformer Prime sales.
Source: paidContent
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29 Comments on Hasbro Sues Asus over Transformer Prime Tablet, Shouts Trademark Infringement

#26
Cheeseball
Not a Potato
This post above mine is EXCELLENT with a capital EX and other following letters.
Posted on Reply
#27
w3b
Trademarks may be deadly

Good luck to Hasbro in defending their trademark if someone actually builds a transformer... :cool:
Posted on Reply
#28
ensabrenoir
Asus had to see this comming..love both asus and transformers split on this one. Isnt there a cpu cooler called transformer too. Guess their next.
Posted on Reply
#29
Undead46
MabanMonetary damages for what? How could someone confuse the two and end up buying a tablet instead of a toy because of it?
The same way someone can mistake "Eat more Kale" with Chick Fil A. :laugh:
Posted on Reply
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