Saturday, January 21st 2012
Arctic To Sue AMD Over ''Fusion'' Brand Name
Swiss company Arctic (formerly Arctic Cooling), has used the brand name "Fusion" on its PSU products well before AMD's so-called "Fusion" APU family came to be. Arctic was smart enough to register its trademark, and is now piling up ammo to take AMD to court over alleged trademark infringement. Arctic acquired the brand name "Fusion" from Boot Up International Ltd., and its Fusion trademark is valid in Europe. Still a sizable market for AMD.
The interesting part is, AMD doesn't use "Fusion" as a brand name anywhere, except maybe its company slogan "The future is fusion", where "fusion" is used as a verb (fusion of various computing technologies to give a homogenous computing experience), and the company internally referring to its APU architecture as "Fusion", on the outside though, AMD brands its APUs under its Vision processor family, with no "Fusion" branding anywhere, except the company slogan.
Further, AMD even renamed its "fusion architecture" to "heterogeneous architecture". Arctic could have grounds to claim that AMD's use of "fusion" may have hurt its brand or sales. This is one Arctic fishing expedition you don't want to miss.
Source:
Heise.de
The interesting part is, AMD doesn't use "Fusion" as a brand name anywhere, except maybe its company slogan "The future is fusion", where "fusion" is used as a verb (fusion of various computing technologies to give a homogenous computing experience), and the company internally referring to its APU architecture as "Fusion", on the outside though, AMD brands its APUs under its Vision processor family, with no "Fusion" branding anywhere, except the company slogan.
52 Comments on Arctic To Sue AMD Over ''Fusion'' Brand Name
Make up and be freinds... You need them more than they... or any of us need you or your products... And I've been a fan.
Think about it ?
Idle fucks. Well that's another reason i will not buy more AC stuff
if i get the gpu cooler maybe it'll be enough money for them to drop the lawsuit
Used to be about ugly looking after market coolers which did an impressive job for cheap.
strange..
In short, I will quote Shakespeare: Kill all lawyers!
World will be better place.:D
muhuuhhahahahahhaha!!! Oh yes, its Happenin'
The Gillette pic was great. Too much Fusion these day's.
"DRAPER, Utah, Jan. 21 (UPI) -- Students at a brand new Utah high school voted to be known as the Cougars, but the school board decreed that was too racy and chose the Chargers instead.
The Salt Lake Tribune said the board in Draper vetoed the results of the student vote on the grounds Cougar was a derogatory term because of its use as a nickname for single women on the prowl for younger boyfriends."
Read more: www.upi.com/Odd_News/2012/01/21/Utah-high-school-nixes-Cougars-team-name/UPI-26591327170039/#ixzz1kDRTdymD
What's in a name? I can just imagine a mascot dressed as a 40yo women chasing highschool quarterbacks down the field during the halftime show.
/hijack
AMD needs a good suing anyways. Lets not forget their whining about Intel. www.techspot.com/news/17963-amd-sues-intel.html