Thursday, March 29th 2012
Radeon HD 7970 Price Cuts Not Any Time Soon: Report
A lot of prospective buyers of new generation GPUs were counting on the US $499 launch price of NVIDIA GeForce GTX 680 to result in reactionary price-cuts in the red camp, particularly with the $549 Radeon HD 7970. NVIDIA's GPU is faster, more efficient, and under normal circumstances, should leave AMD with no other option, but to cut prices of HD 7970 to stay competitive. However, that hasn't happened, and according to a HardwareCanucks report, will not happen any time soon.
NVIDIA's GeForce GTX 680 launch wasn't just on paper, there was market-availability on launch-day, although like every other new GPU launch, stocks have been quite limited. Before this launch, AMD and its partners managed to replenish inventories of Radeon HD 7970, making it generally available, while not budging from its ~$549 price. Sources told HardwareCanucks and this situation won't change unless NVIDIA has a more full-fledged lineup of new-generation GPUs against AMD's, or unless the availability of GeForce GTX 680 drastically improves.
AMD can't cut prices of HD 7970 without disturbing prices of its other HD 7000 SKUs, namely HD 7950, HD 7870, and HD 7850. The company is able to command relatively high prices for these SKUs, because they offer relatively high performance in their market segments. Until NVIDIA has new products to compete with these three SKUs, it makes sense for AMD to overlook, and even sacrifice the competitiveness of one SKU, the HD 7970. Besides, with AMD AIB partners out with a bouquet of non-reference design products based on the HD 7970 without charging too high premiums, AMD has a chance of attracting buyers awaiting availability of GTX 680 away from it.
Source:
HardwareCanucks
NVIDIA's GeForce GTX 680 launch wasn't just on paper, there was market-availability on launch-day, although like every other new GPU launch, stocks have been quite limited. Before this launch, AMD and its partners managed to replenish inventories of Radeon HD 7970, making it generally available, while not budging from its ~$549 price. Sources told HardwareCanucks and this situation won't change unless NVIDIA has a more full-fledged lineup of new-generation GPUs against AMD's, or unless the availability of GeForce GTX 680 drastically improves.
AMD can't cut prices of HD 7970 without disturbing prices of its other HD 7000 SKUs, namely HD 7950, HD 7870, and HD 7850. The company is able to command relatively high prices for these SKUs, because they offer relatively high performance in their market segments. Until NVIDIA has new products to compete with these three SKUs, it makes sense for AMD to overlook, and even sacrifice the competitiveness of one SKU, the HD 7970. Besides, with AMD AIB partners out with a bouquet of non-reference design products based on the HD 7970 without charging too high premiums, AMD has a chance of attracting buyers awaiting availability of GTX 680 away from it.
114 Comments on Radeon HD 7970 Price Cuts Not Any Time Soon: Report
Nvidia will drop there price even more in the weeks to come and watch amd FAIL again :eek:
They will drop the price until the GK104 will be available, as they can't supply for everybody!
28nm wafers availability for Nvidia is on scarce, it means they cant meet the numbers of availability that consumers demand. so the consumers who dont have any choice if they want to buy the fastest card which available on the market they have to go for 7970 (if they were smart enough to understand price-performance wise they can bought 78xx and overclock it),
looking at the rest of GTX6xx family which release date is still uncertain and limited availability of GTX680 on the market, AMD will still be happy with their current price tags. i knew you were dissapointed by 7970 ridiculous price, but that's how marketing's work. they would take any kind of way to take a profit as long as there's still a chance to do it..
So much TRUTH there.
it all depens on how long it will take to nVidia to have plenty GTX 680 ready to be sold..
Me I'd rather C-F 7850 and OC them which beat some Vaporcard that can't be purchased, and when it finally can it will be at least $530.
and
demand
sigh
justifies
nothing
They knew supply would be short so they should/could have prepared themselves. How? Hmm... what about ensuring sufficient production of one chip instead of flooding the market with a whole overpriced lineup, all of which will be extremely short in supply? They knew what supply would be so they did it on purpose to keep supply short and then even mocked on us by releasing the press release about them releasing 3 chips in 3 months. And I hear Nvidia will do the same in 2-3 months too. Bravo. We should be proud of both of them for forcing us to suffer these shameful prices.
SUPPLY
AND
DEMAND
MY
ASS
Companies will give you any excuse to have higher prices or keep them high. In the GPU business they slowly brought the prices up every generation and give the supply and demand to keep the prices high... DEJA VU. OMG THAILAND FLOOD TRIPLE DA PRICES NOWWW... Oh prices of material are higher by 2 %, we gotta charge you 200% of pre-flood prices now k? plus so much demand now, rose 1%!
I agree, and i have no idea of what's going on these peoples mind that justifies a company chargin ridiculous prices....like i said before, they are making people melieve $350 for a 7870 is a just a "little" overpriced.
Anyhow let me explain, claiming that hardware prices would go up if jobs were kept in North America is a load of shit.
Apple for example makes over 350% profit with slave Labour, yet there JUNK is overpriced & overhyped. If they kept jobs here in North America profits would be approx: 250% to 300%.
Not much difference. This is called vulture capitalism among other names.
Ever since the 1960's and 1970's big corrupted business's and banks were doing everything the deregulated the financial industry for the goal to get rich while the poor and middle class work like dogs for low wages.
Anyhow they've succeeded, society is going into Oblivion while they continue to make $$$$$$$.
Sorry the rant.
so if you are waiting for a price cut from the red team it is coming once nv pumps out some more hardware. IMO.
my general opinion on the price of the card.....it is expensive but that is alot of card for the money too. That 7970 and/or 680 is more powerful than 3 russian pc's. lol.
7950 - $419
7870 - $349 (same)
7850 - $249 (same)
7770 - $149
7750 - $99
Do it AMD!
At this point the only AMD cards actually worth the money are the 7800s.
i hope i'd get MSI Lightning HD7970 with "reasonable" price in the future. :(
IF AMD and NV were privately held companies, maybe they would be more sympathetic to the people that buy their products; lower prices to something more realistic, release products in a more consumer friendly manner etc. But, they are not privately held companies, they are publicly traded companies; it is their duty to maximize profit wherever and whenever possible, in order to do everything they can to increase share prices, so that their shareholders benefit. They have no choice, they have to do this, and the management of the companies get rewarded when they succeed. This is all that matters to them, not idealistic arguments about how something could have been done better in order to satisfy the economic and idealistic wishes of young and not so young gamers and hardware enthusiasts who want the next new thing NOW! RIGHT NOW! ....
Yes, there are engineers and others working for them who still have that sentiment deep down, but that doesn't make the companies money, that just drives those engineers to do the best they can to create the best products they can within the business limitations the executives have to enforce.
That's it, no point going over and over and over it, constantly and without any benefit to anyone.
Enthusiasts make up such a small percentage of the overall market. but yet its the Enthusiast that forms quite a large part of the companies income because they are the ones that are constantly upgrading.
No average joe is going to build their own pc or buy expensive parts to upgrade their current PC - they look for pre-built machines that meet their requirements/spec.
Of course every company is out to make money. theres no denying that. but theres doing it in a JUST way then theres DOING IT BECAUSE THEY CAN. why do you think price wars exist??? If AMD lowers the price, they will attract more customers and im not just talking about the ones that are forced to buy it because their pre-made came bundled with a AMD 79x0
* They are NOT forced to please shareholders at any cost BTW. Shareholders can opt to buy and sell their shares and have some voting privileges as to what happens in the company, but that's far, really far from saying that the company has to do anything they can to please them. The only duty that the management is really forced to fullfill is ensuring an ongoing bussiness. (and alienating your customers is fastest way to ensure the opposite)