Thursday, November 1st 2012
ASUS Could Fail to Meet 2012 Motherboard Shipment Target
In late-2011, ASUS set itself a target of shipping 25 million PC motherboards in the following year. Contributing to its optimism were three new platform launches - Intel Core "Ivy Bridge" (7-series chipset), AMD "Trinity" (socket FM2), and AMD Vishera; and Microsoft's Windows 8 operating system, prompting PC upgrades. Falling demand in US and Europe, and weaker-than-expected shipment growth in China forced ASUS to trim its 2012 target down from 25 million to 22.2 million. In 2011, the company shipped 23.2 million motherboards.
In the first three quarters, ASUS shipped 16.7 million motherboards, and expects to ship no more than 5.5 million; down 5% sequentially, and flat year-over-year. The company faced severe competition from Gigabyte, which shipped 14 million motherboards in the three quarters thus far, and expects to ship 4.5 million in Q4, totaling 18.5 million for the year. The third biggest motherboard vendor, ASRock, is astray from its 2012 goal of 9 million shipments, and is hoping for a more conservative 7 million units target for 2012.
Source:
DigiTimes
In the first three quarters, ASUS shipped 16.7 million motherboards, and expects to ship no more than 5.5 million; down 5% sequentially, and flat year-over-year. The company faced severe competition from Gigabyte, which shipped 14 million motherboards in the three quarters thus far, and expects to ship 4.5 million in Q4, totaling 18.5 million for the year. The third biggest motherboard vendor, ASRock, is astray from its 2012 goal of 9 million shipments, and is hoping for a more conservative 7 million units target for 2012.
20 Comments on ASUS Could Fail to Meet 2012 Motherboard Shipment Target
I honestly feel AsRock Quality is superior today.
i think this is the problem with the stock market, even if a company is 100% profitable, once its not as profitable as some analyst thought it was, the share price goes down, the stock market based on demand for shares is one of the problems with capitalism
Gigabyte with the sniper M, the Z77X-UD5H and UP7
MSI came with the Z77 Mpower, with a whole great line of Z77 mobos all in all
ASRock, stuff just keep getting better with them. The utterly awesome Extreme11 and Formula boards
Asus? P8Z77 boards... as usual... this and that... nothing eye-catching or differant.
Disappointed abit of them this year. I used the P7P55D boards and P8P67 and they were amazing but things are changing
Gigabyte, who is successful this year, they must have sent me 10 board this year.
ASUS... just two. The M5G and the M5F. They skipped me for whole sockets. NO FM2 boards, no normal Z77, no ROG X79...no wonder they don't sell anything.
Gigabyte sent me boards for every socket, refreshes of those socket choices a few months later, and some new products too. I have three Gigabyte boards sitting here even, to be reviewed yet. The end of the year for me in reviews is going to be LOTS of Gigabyte...and ZERO ASUS.
It just seems to me that ASUS isn't commited enough to showing their products properly, so this comes as ZERO surprise to me.
What's even more funny is that W1zzard asked me about ASUS product samples a few months ago.
My response:
"They still make motherboards?!?"
It's amazing how accurate that has turned out...:roll:
And oh, I hope some of you ASUS US marketing reps read this post. :D It's pretty sad when MSI, who I really kinda hate, sends me more boards than you guys :p
MSI, Gigabyte, ASRock and others! I had them all, sometimes multiple times. Each brought with them unique abilities, options, and experiences that made up for all that time I had with just one manufacturer.
I still call up Asus now and then, to see how it's going. The same old tired routine...
Not saying that we forgot about you, but it is pretty easy to forget stuff: www.techpowerup.com/reviews/ASUS/P8Z77-V/ :D
BR,
Marcus
ok, so three boards. And you're not in the US. :p Just sayin'.
Like I'm just speaking the truth here. This is my shelf of parts right now. FM2 launched when? Oh, that AM3+ board I used for the 8350 review...I bought. The 6670..I bought. I give you guys as much, no, I give you guys MORE effort than anyone else, because your products are good. So what's lacking? Innovation? Nah, you guys have added quite a few new features. Pricing? Nah, pretty competitive...so...and really, you sending me products to review isn't the whole picture. Like really. :laugh:
but still, there's my shelf....I find it interesting how it kind of reflects the market right now...:
However, ASUS doesn't just sell ROG products. Yes, the Crosshair V Formula I have now was yours...a retail board that had a USB problem that took like a year or so to get fixed? Maybe that's why I never got a review sample :p
Board works great today though, let me tell ya. I'm liking it with the FX-8350, they make a great combo.