Nintendo has reported a very high amount of retailer and customer pre-orders, and is planning accordingly. They have decided to ship over 4 million consoles, with most of them headed for the United States. Nintendo will also have factories working around the clock to keep a steady supply of the Nintendo Wii. Reggie Fils-Aime, head of Nintendo of America is telling consumers to keep buying. "Because of demand, we're urging shoppers not to get complacent. The level of demand we're seeing goes beyond the ordinary." The console is going to be released on November 19th in the United States for $250.