Wednesday, October 8th 2014

AMD Appoints Dr. Lisa Su as President and Chief Executive Officer

Press Release by

Oct 8th, 2014 17:27 Discuss (84 Comments)

AMD today announced that its board of directors has appointed Dr. Lisa Su as president and chief executive officer and member of the board of directors, effective immediately. Dr. Su, 44, succeeds Rory Read, 52, who has stepped down as president and chief executive officer, and member of the board of directors, as part of a transition plan. Read will support the transition in an advisory role, remaining with the company through the end of 2014.

"Leadership succession planning has been a joint effort between Rory and the board and we felt that Lisa's expertise and proven leadership in the global semiconductor industry make this an ideal time for her to lead the company," said Bruce Claflin, chairman of AMD's board of directors. "The board looks forward to continuing to work with Lisa and the rest of the senior management team to build on the company's momentum. I would also like to thank Rory for his many accomplishments and contributions positioning AMD for long-term success by helping to create a strong foundation and clear path to re-establish the company's growth and profitability."

Commenting on her appointment, Dr. Su said, "I am deeply honored to have this opportunity to lead AMD during this important time of transformation. Our world-class technology assets combined with the incredible talent and passion of the AMD team provide us with a unique opportunity to shape the future of computing. I look forward to expanding on the strong foundation we have built under Rory's leadership as we develop industry-leading technologies and products for a diverse set of markets to drive sustainable and profitable growth."

During the last three years, AMD has made significant progress in financial and operational performance. The company returned to non-GAAP profitability and materially diversified its business. Since 2012, AMD has reduced operating expenditures by approximately 30 percent and maintained cash at near an optimal level of $1 billion. AMD also improved its balance sheet by re-profiling its debt with no significant debt coming due until 2019.

Read stated, "I am grateful to have had the opportunity to lead such a talented team and proud of what we have accomplished during such an important chapter in the company's history. Together, we have established the right strategy to enable AMD to continue to grow and transform. I am confident that Lisa is the right leader to drive AMD forward."

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84 Comments on AMD Appoints Dr. Lisa Su as President and Chief Executive Officer

#51

GhostRyder

jigar2speedLOL, so all you could come up with was i was getting sick of fanboys spinning and derailing the thread.

Oh and btw so far i might have added a little to this thread but I was still able to share valuable inform to everyone to take your comments with a pinch of salt, cause all you have been doing is spreading crap about AMD across all forums and cashing undeserved cheques from Nvidia.

Don't trust me, just search on google for this dude's comment.

EDIT: I just saw your recent edits - Dude why do i give a f**K if Roy should get fired or not. The hot debate here is that - you just put me on the ignore list because you can't prove anyone that you are not a paid shill. I am surprised that you have been rolling here since 3 years and no one noticed it.

Just ignore him like I and many others have done, the Chef in New Zealand thinks he's a god of the computer world and trolls multiple forums consistently. It is much better to ignore him than give him anything to rant about because it ruins 90% of the discussions on this forum and keeps things much cleaner. He thinks he is being clever and in reality it is better to ignore and just move on. He's is just an obsessed fanboy...

Trust me, just move on dude like I and a huge amount of others have done as it keeps things cleaner and better for everyone who really care about the threads instead of trying to look like some sort of profound genius of computers. I am sure he will even respond to me but like I said I keep him ignored and just do not read any comments posted by him because I don't care and you should not as well.

#52

erocker

Soo.. With all the "hub-bub" happening over at HP, is he going back there?

#53

GhostRyder

erockerSoo.. With all the "hub-bub" happening over at HP, is he going back there?

All I have heard so far is that he will be advising them until the transition is over. I am very curious though what he is going to do next if he will eventually leave completely or move on somewhere else though it does not sound like he is completely leaving at least yet...

#54

cadaveca

My name is Dave

erockerSoo.. With all the "hub-bub" happening over at HP, is he going back there?

HAHAHAHAHAHA!!!!

out of nowhere comes this brilliant comment. Time wil ltell, but I would rather see him move over to the auto industry, honestly. His skill would be very useful there.

#55

HumanSmoke

cadavecaHAHAHAHAHAHA!!!!

out of nowhere comes this brilliant comment. Time wil ltell, but I would rather see him move over to the auto industry, honestly. His skill would be very useful there.

You never know, maybe the question will be asked at AMD's Q3 2014 conference call next week.

#56

remixedcat

I'd like to be in one of those conference calls and ask him "did you ___ her right in the____??"

#57

HumanSmoke

remixedcatI'd like to be in one of those conference calls and ask him "did you ___ her right in the____??"

You don't play QB for Florida State by any chance?

#58

remixedcat

nahhhh!!! :p and the 2nd ____ was p___y.

you know the meme right? that guy that "bombed" the news videos...

#59

HumanSmoke

remixedcatnahhhh!!! :p and the 2nd ____ was p___y.
you know the meme right? that guy that "bombed" the news videos...

Yep, I've seen the FHRITP - that's why I thought you might beFSU's Jameis Winton!:laugh: FSU are 23.5 point favourites with the Vegas sports book against Syracuse tomorrow - I was going to take FSU and the points - better chance of a profit than playing the stock market!

#60

remixedcat

Ha ha ha!! and I'm a lady cat too :p

#61

Sir Alex Ice

Great, more stubborn chinese people with no vision driving another american company into the ground with their lack of flexibility and marketing skills.

#62

HumanSmoke

Sir Alex IceGreat, more stubborn chinese people with no vision driving another american company into the ground with their lack of flexibility and marketing skills.

Stereotype much?
While I wouldn't say her previous employers at IBM Microelectronics and Freescale Semi were riding high while she was there, and are progressively worse now (unless the sale of the former to GloFo is considered a positive outcome) I don't think she can be held solely accountable as R&D VP/ CTO respectively. As to whether she was worth the $3.5 million in compensation paid by AMD for her services as COO (and whatever salary package she receives as CEO) I guess will be somewhat answered in next week quarterly earnings announcement and subsequent conference call.

#63

Tatsu

Interesting. I hope this heralds a new age where we can finally see some decent competition in the consumer CPU arena from AMD.

#64

cadaveca

My name is Dave

TatsuInteresting. I hope this heralds a new age where we can finally see some decent competition in the consumer CPU arena from AMD.

The thing is, is that AMD is confined by the silicon process they have access to, which is provided by a different company. AMD needs an low-power/high-performance mobile chip (ie. <12W), and desktop CPUs need faster cache. The only real things preventing this is the silicon they use, so anything else is marketing mumbo-jumbo.

#65

Tatsu

cadavecaThe thing is, is that AMD is confined by the silicon process they have access to, which is provided by a different company. AMD needs an low-power/high-performance mobile chip (ie. <12W), and desktop CPUs need faster cache. The only real things preventing this is the silicon they use, so anything else is marketing mumbo-jumbo.

I see. The mobile arena is by no means my area of expertise, so thanks for the information!

#66

jigar2speed

GhostRyderJust ignore him like I and many others have done, the Chef in New Zealand thinks he's a god of the computer world and trolls multiple forums consistently. It is much better to ignore him than give him anything to rant about because it ruins 90% of the discussions on this forum and keeps things much cleaner. He thinks he is being clever and in reality it is better to ignore and just move on. He's is just an obsessed fanboy...

Trust me, just move on dude like I and a huge amount of others have done as it keeps things cleaner and better for everyone who really care about the threads instead of trying to look like some sort of profound genius of computers. I am sure he will even respond to me but like I said I keep him ignored and just do not read any comments posted by him because I don't care and you should not as well.

Yap will be ignoring him from now...

#67

remixedcat

proof that he works at nvidia?

#68

remixedcat

jeez they need to cool their freakin pants yo

#69

jigar2speed

remixedcatLOL I though that you jigar ignored him

Yap i did but i had to un ignore once i saw your reply.

Also its surprising that you are finding this funny but forgot that it begin with humansmoke put me on ignore list yet he went through a lot of trouble digging my past (I agree i was a dick 8 years back) but portraying a very different picture of me now.

#70

Tatty_Two

Gone Fishing

This tit for tat off topic crap is starting to become tiresome so thread cleaned up...... I am not a great believer in bringing other forums trash in here either so whilst I know it has been used as evidence might I suggest you all let it go now?

#71

Steevo

cadavecaThe thing is, is that AMD is confined by the silicon process they have access to, which is provided by a different company. AMD needs an low-power/high-performance mobile chip (ie. <12W), and desktop CPUs need faster cache. The only real things preventing this is the silicon they use, so anything else is marketing mumbo-jumbo.

Exactly the same thing I have been saying for a couple years now, and why its pointless to upgrade until they do, the improvements they see will be a few percent until they can make a large process jump.

Also their ideas of how to make do have been poor, they should have a two pronged approach, refine the existing CPU/GPU, and the main team to create new. When one fails move on with the winner. 6 months time to an actual die.

#72

HumanSmoke

SteevoAlso their ideas of how to make do have been poor, they should have a two pronged approach, refine the existing CPU/GPU, and the main team to create new. When one fails move on with the winner. 6 months time to an actual die.

It may be more an issue of definitive goal setting. AMD's roadmaps have been a bit all over the place - projects started, stopped, restarted or cancelled / revised. Without knowing the resources and R&D sunk into the Swift APU (which got somewhat repurposed as Llano), and the aborted Komodo/Sepang /Terramar (G2012 /C2012 sockets) series for instance, it's impossible to quantify. Design teams don't seem to be the issue in the main (AMD is known to have a number of design teams on the CPU/APU side), and according to AMD's own CTO, the company has "over 500 designers on it's CPU team alone". The issue might be more one of indecision, and just as likely, the competitive landscape moving too fast for the company - which would tend to suggest that AMD's medium/long strategic planning falls short of Intel's. It's a tough enough task to keep pace with Intel's prodigious R&D resources, without being handicapped by a less than accurate crystal ball.

#73

Steevo

I wholeheartedly disagree.

We have one purpose. As high of performance within a reasonable TDP as possible.

That is of course a huge oversimplification, but to say they don't understand that isn't true, what they have done is to allow the design teams to run in multiple directions and end up getting to the end of their leash still running full tilt. Whoever keeps dreaming up the shitty ideas for "modules" when we still have so many single threaded applications needs to be beaten. AMD had a great idea, dual core, then quad core, then its like they made that a god, always make more cores, never waiver on the making of more cores, instead of better and more logic throw in two or four more cores.

When performance failed to materialize lets throw hotdogs down this hallway in the form of PR spins and pure Ghz to fill up the gaps.
AMD FX 85Ghz, now with higher TDP!! (Not for use below the arctic circle, may cause permafrost melt, may kill polar bears, may cause heat stroke)

When they pull their head out of the network of collective asses where one farts and they all end up smelling it by networked head in ass design, make a single, dual, or quad core high performance chip, then realize they can superglue GPU modules on the side, or cores together, they will win, but not by much or for long, history tells us they will give 25% of the die space to some obscure tech they will not develop, and claim the "community" or "standards" will make it useable.

Right now the biggest issue is the success they have had with Xbone, and PS4, it only propagates the thinking that what they have made is "good enough". Imagine that same system with a 4 core HT intel with more CPU performance and cutting the CPU power budget by 10-20W, that is 10-20W more they could put into a GPU, and both consoles could do 1080P content.

#74

GhostRyder

SteevoI wholeheartedly disagree.

We have one purpose. As high of performance within a reasonable TDP as possible.

That is of course a huge oversimplification, but to say they don't understand that isn't true, what they have done is to allow the design teams to run in multiple directions and end up getting to the end of their leash still running full tilt. Whoever keeps dreaming up the shitty ideas for "modules" when we still have so many single threaded applications needs to be beaten. AMD had a great idea, dual core, then quad core, then its like they made that a god, always make more cores, never waiver on the making of more cores, instead of better and more logic throw in two or four more cores.

When performance failed to materialize lets throw hotdogs down this hallway in the form of PR spins and pure Ghz to fill up the gaps.
AMD FX 85Ghz, now with higher TDP!! (Not for use below the arctic circle, may cause permafrost melt, may kill polar bears, may cause heat stroke)

When they pull their head out of the network of collective asses where one farts and they all end up smelling it by networked head in ass design, make a single, dual, or quad core high performance chip, then realize they can superglue GPU modules on the side, or cores together, they will win, but not by much or for long, history tells us they will give 25% of the die space to some obscure tech they will not develop, and claim the "community" or "standards" will make it useable.

Right now the biggest issue is the success they have had with Xbone, and PS4, it only propagates the thinking that what they have made is "good enough". Imagine that same system with a 4 core HT intel with more CPU performance and cutting the CPU power budget by 10-20W, that is 10-20W more they could put into a GPU, and both consoles could do 1080P content.

I agree, recently the idea of cramming cores became too much of an idea and a gamble as the programmers decided 4 was enough and hard enough to justify as is. Though the APU lineup has good ideas in place they are overtaken with a low end CPU that while performs great for things like Media Centers, light gaming, or otherwise basic needs they fail to really push anything forward other than the GPU that keeps being better. They are great for mobile right now, but if more focus were to be put into making the CPU stronger (Which I doubt will happen until the bulldozer series is finally done) we will not see much more than the basics being fulfilled. Its made their recent series seem ok up to a point but they really are not pushing hard enough into the area that needs the most attention right now which is the CPU itself.

#75

HumanSmoke

SteevoI wholeheartedly disagree.
We have one purpose. As high of performance within a reasonable TDP as possible.
That is of course a huge oversimplification, but to say they don't understand that isn't true, what they have done is to allow the design teams to run in multiple directions and end up getting to the end of their leash still running full tilt.

The problem there is that the design goal was an architecture aimed squarely at the high ASP enterprise sector. The APU design as originally envisioned (10h based) wasn't actually too bad, and had AMD's foundries (later GloFo) delivered Llano might have had more impact. It was a management decision to starve the company of R&D funds, it was a management decision to deprive their own foundry business of income from third party fabbing, it was also a management decision to pursue a high overhead CPU architecture* when Intel bet on a mobile-centric high IPC arch, and it was also a management decision to sell off AMD's baseband and mobile GPU IP, which kind of indicates where their thinking was in 2006-07 when Bulldozer was being drawn up.

* “Bulldozer” is actually very well aligned with server workloads now and on into the future. In fact, a great deal of the trade-offs in Bulldozer were made on behalf of server, and not just one type of workload, but a diversity of workloads. It's very important that a server not just do one thing well; it needs to do a range of things well - AMD Chief Architect Chuck Moore

SteevoWhoever keeps dreaming up the shitty ideas for "modules" when we still have so many single threaded applications needs to be beaten.

Good luck with that. Mike Butler, Bulldozers architect, has been at Samsung for almost two years.

SteevoAMD had a great idea, dual core, then quad core, then its like they made that a god, always make more cores, never waiver on the making of more cores, instead of better and more logic throw in two or four more cores.

Quite simply, AMD blinked in a stare-down with Intel. AMD had a vision of what they thought was competitive, Intel talked up Nehalem, and AMD scuttled back to the drawing board to make an architecture better than Intel's vapourware(remember Nehalem as originally touted by Intel was supposed to be closer to Sandy Bridge with integrated graphics). Development basically stopped and was repurposed while AMD dithered over what they needed to include to counter Nehalem - which is what I meant by AMD's management lacking a clear end goal. AMD's goal wasn't a definitive product, it was some nebulous accretion of features added depending upon what Intel was doing allied with a lot of crossed fingers that their foundry could produce on time.

SteevoWhen performance failed to materialize lets throw hotdogs down this hallway in the form of PR spins and pure Ghz to fill up the gaps.
AMD FX 85Ghz, now with higher TDP!! (Not for use below the arctic circle, may cause permafrost melt, may kill polar bears, may cause heat stroke)

Probably not a lot else that can be done TBH. A CPU architecture takes upwards of five years to develop and bring to market. Bulldozer as originally envisioned would have been competing with Intel's Bloomfield and Lynnfield desktop processors - all on 45nm. Halting development and repurposing the design meant that the roadmap slipped and things got pretty unfavourable pretty fast - behind in architecture, behind in IPC, behind in process node.

AMD's problem is that management have almost always been reactive rather than proactive. When they've grabbed the bull by the horns it has paid off handsomely (adoption of MIPS features within x86 architecture, AMD64), but too often they tend to be content to play follow-the-leader. It's hard enough to develop product on your own timetable without changing horses midstream to also keep up with a competitors cadence.

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AMD Appoints Dr. Lisa Su as President and Chief Executive Officer

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