To get true end-to-end 10bit support you need a 10bit card that's connected via DisplayPort to a display with 10+bit internal processing (LUT, transform, scaler) and 10bit panel (very rare and expensive) and then a wide enough gamut to make use of the expanded colorspace (again, expensive). Getting it in a 4k package would likely mean $2k+ at this point. And then you need 10bit content for all that, which nearly all games and a majority of videos aren't. If you shell out 2k+ for the display, you can squeeze your ass for another $100-300 for a 10bit capable VGA, even if it's to be a secondary one just for video playback.

Video editing pros and photo editors aren't going for a gaming card for that purpose anyway.

It's much too early for 10bit, and the 960 isn't suited for 4k (except maybe video playback, but even that's questionable at 50+Mbps with postprocessing).

McSteelTo get true end-to-end 10bit support you need a 10bit card that's connected via DisplayPort to a display with 10+bit internal processing (LUT, transform, scaler) and 10bit panel (very rare and expensive) and then a wide enough gamut to make use of the expanded colorspace (again, expensive). Getting it in a 4k package would likely mean $2k+ at this point. And then you need 10bit content for all that, which nearly all games and a majority of videos aren't. If you shell out 2k+ for the display, you can squeeze your ass for another $100-300 for a 10bit capable VGA, even if it's to be a secondary one just for video playback.

Video editing pros and photo editors aren't going for a gaming card for that purpose anyway.

It's much too early for 10bit, and the 960 isn't suited for 4k (except maybe video playback, but even that's questionable at 50+Mbps with postprocessing).

HDMI 2.0 can do 4:4:4 8bit, 10bit, 12bit, 16bit @ 30 / 10bit, 12bit, 16bit 4:2:0 @ 60.

Last year CES Netflix and Youtube announced 4k 10bit streaming service through HEVC & VP9 codec 10bit 4:2:0 25mbps+ which is already in place on selected content. Many of the large 4k TV makers also pledge support for the VP9 & HVEC codec in there 4k+ models during that announcement. Windows 10 will have native HEVC support. All the important players already support one or both. Helpful for those planning a HTPC for 4k content.

Games might be the last thing to catch up but I'm sure someone will start to offer "4k" 10bit texture packs eventually.

4k 10bit discussion on a news post about a card aimed squarely at the lower-midrange end of the market.

Gold.

RejZoRI'm just interested in GTX 970, but the price should fall a bit more. The main issue are all the complaints over coil whining which seems to be quite problematic with GTX 970...

I heard the stories about coil whine with the 970's too, and asked the guy at Canada Computers if he had any returns cause of it and he said no, so I got one. When I got it home and benched it, it did make a noise for a bit when stressed (quiet chirping sound) the first couple days and now it's completely gone.

All I can say is get the card from a local store if you can in case you want to return it the day you get it. Guy at the store said I could only do one exchange, so it might be the same policy elsewhere.

$200 for a 128 bit card, lol that's nvidia.

xorbe$200 for a 128 bit card, lol that's nvidia.

No, that's progress. Forget what you knew. It can do with a 128 bit bus what used to need 256. It's a damned good price, very in keeping with what we all hoped was the start of a trend with the 970.

Nvidia always releases cut down products and they get obsolete usually way faster than competition - less memory, memory bus - last few generations were like this. 570 - nice gpu, not enough memory - got obsolete faster than 6970, 680 - same, 780 - will die faster than 290. 900 series will again. But ppl keep buying these cards even if they are more expensive than the competition. Vote with your wallet so they don't make fools of you again with things like Titan.

joymanNvidia always releases cut down products and they get obsolete usually way faster than competition

Yeah, that explains why nVidia has been able to rebrand and re-use their GPUs so much they've become notorious for it...because their GPUs just don't last. :rolleyes:

rtwjunkieNo, that's progress. Forget what you knew. It can do with a 128 bit bus what used to need 256. It's a damned good price, very in keeping with what we all hoped was the start of a trend with the 970.

Except that it will be a $50 card with an oversized cooler that hides the truth underneath ... (and I will probably buy one, as I have a lot of nv cards ...)

rtwjunkieNo, that's progress. Forget what you knew. It can do with a 128 bit bus what used to need 256. It's a damned good price, very in keeping with what we all hoped was the start of a trend with the 970.

Says 256 bit :confused:

xorbeExcept that it will be a $50 card with an oversized cooler that hides the truth underneath ... (and I will probably buy one, as I have a lot of nv cards ...)

Thank God you don't run your own business.

FluffmeisterThank God you don't run your own business.

You are correct, heh! I would have to have someone else set prices and twist arms.

xorbeYou are correct, heh! I would have to have someone else set prices and twist arms.

You see, you need balls to run a successful business.

FluffmeisterYou see, you need balls to run a successful business.

Of course, it helps when your main (and basically, only) competitor struggles to stay out of bankruptcy.

It has been said many, many times before; nVIDIA does what they do because they can, and no-one is there to stop them.

ArctucasOf course, it helps when your main (and basically, only) competitor struggles to stay out of bankruptcy.

It has been said many, many times before; nVIDIA does what they do because they can, and no-one is there to stop them.

Indeed, reality hurts, but many refuse to except it. Even the unreleased GM2x0 can't compete with AMD's mythical wonders.

Combine that with the fact their fans stumblingly refuse to pay for technology, and you get a recipe for disaster.

I can't figure out what Fluff is on about.

Well, power should be low, and would accept it to "one-upman" the R9 285, but given we've seen several 285's for $180 -AR$20, while as low a $155 -AR it's more of the same... This isn't moving the goal for consumers, more permitting Nvidia to maintain their margins.

CasecutterWell, power should be low, and would accept it to "one-upman" the R9 285, but given we've seen several 285's for $180 -AR$20, while as low a $155 -AR it's more of the same... This isn't moving the goal for consumers, more permitting Nvidia to maintain their margins.

Indeed, after all what is the point of running a business if you make no money.

xorbe, love ya fella. :P

FluffmeisterIndeed, after all what is the point of running a business if you make no money.

xorbe, love ya fella. :p

So you’re ok with a moderate bump in performance for what's $30 below (~10% less) what the GTX760 MSRP's all the while using a 28nm chip that will probably end up 30% smaller than a GK104. Then works in a a much lower cost PCB, with less costly power section, all the while basically limited to 1080p!

And you’re stumping its' the greatest thing since slice bread. Sorry Nvidia has not been doing enough as a "business" to move the goal post, and folks need to start relating to the lackluster way they’ve been doing business. But regrettably they're untold numbers that still reward them, for such a execution.

CasecutterSo you’re ok with a moderate bump in performance for what's $30 below (~10% less) what the GTX760 MSRP's all the while using a 28nm chip that will probably end up 30% smaller than a GK104. Then works in a a much lower cost PCB, with less costly power section, all the while basically limited to 1080p!

And you’re stumping its' the greatest thing since slice bread. Sorry Nvidia has not been doing enough as a "business" to move the goal post, and folks need to start relating to the lackluster way they’ve been doing business. But regrettably they're untold numbers that still reward them, for such a execution.

That's purely up to the consumer to decide, always has been.

I think you'll find there is a market for this card however you want to slice it.