Tuesday, December 26th 2006
Verizon will allow advertising on their mobile phones
Verizon Wireless, one of America's most heavily advertised wireless phone carriers, has recently decided to see how much money they can make in the mobile advertising department. Considering that advertisers spent $45 million in 2005 and $150 million in 2006 on phone ads from various other carriers, mobile advertising really should take off this year. The market is predicted to be worth $1.3 billion by 2010. Verizon is working hard to find places to put that ads so that while they will still be on news, weather, sports and other internet sites, they will not be intrusive.
Source:
CNET
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