Lexar, a leading global brand of flash memory products, today announced the new 256GB capacity Lexar High-Performance 633x microSDXC UHS-I (U3) memory card. Designed for sports camcorders, tablets, and smartphones, the 633x microSDXC UHS-I card has read transfer speeds up to 95MB per second and can capture more than 36 hours of HD video; 67,600 photos; or 58,100 songs. The 256GB capacity card is currently on display at Photokina 2016.

"We've seen the storage demands of our customers grow by leaps and bounds, especially with the massive popularity of 4K video-so we designed this 633x high-capacity microSD card to meet that need," said Steffi Ho, product marketing manager, Lexar. "In today's world, whether you're shooting 4K action footage with a sports camcorder or downloading your entire music library onto your smartphone, the storage space and speed provided by the 256GB Lexar microSDXC card will prove invaluable."The new 256GB capacity card is capable of recording up to 36 hours of HD video adventures, perfect for aerial camera enthusiasts who too often have to carry multiple memory cards for extended use. It also offers UHS Speed Class 3 (U3) video recording speeds, ideal for capturing extended lengths of 4K video. The microSDXC card comes with a USB 3.0 reader, which allows for quick and easy file transfer from the card to a PC or Mac computer. The card includes a limited lifetime warranty and a one-year limited warranty for the USB 3.0 reader.

All Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability. The new card will be coming soon, with an MSRP of £246.99.