Thursday, October 10th 2024
Micron Updates Corporate Logo with "Ahead of The Curve" Design
Today, Micron updated its corporate logo with new symbolism. The redesign comes as Micron celebrates over four decades of technological advancement in the semiconductor industry. The new logo features a distinctive silicon color, paying homage to the wafers at the core of Micron's products. Its curved lettering represents the company's ability to stay ahead of industry trends and adapt to rapid technological changes. The design also incorporates vibrant gradient colors inspired by light reflections on wafers, which are the core of Mircorn's memory and storage products.
This rebranding effort coincides with Micron's expanding role in AI, where memory and storage innovations are increasingly crucial. The company has positioned itself beyond a commodity memory supplier, now offering leadership in solutions for AI data centers, high-performance computing, and AI-enabled devices. The company has come far from its original 64K DRAM in 1981 to HBM3E DRAM today. Micron offers different HBM memory products, graphics memory powering consumer GPUs, CXL memory modules, and DRAM components and modules.
Source:
Micron
This rebranding effort coincides with Micron's expanding role in AI, where memory and storage innovations are increasingly crucial. The company has positioned itself beyond a commodity memory supplier, now offering leadership in solutions for AI data centers, high-performance computing, and AI-enabled devices. The company has come far from its original 64K DRAM in 1981 to HBM3E DRAM today. Micron offers different HBM memory products, graphics memory powering consumer GPUs, CXL memory modules, and DRAM components and modules.
46 Comments on Micron Updates Corporate Logo with "Ahead of The Curve" Design
:p
The new "m" doesn't seem a good choice, it looks like half-inchworm, half-elephant.
A bit strange in case of Micron, because they sell mostly to other companies. And those care little about the logo or the recent press coverage. Maybe a move aimed at (semi)clueless investors?
Now think of Mitsubishi. Absolutely nothing to add, and nothing to take away. AMD is close, too, but not so beautiful.
Here's nice website btw, witl many company logos and their histories: 1000logos.net/amd-logo/
The colours are really subtle, it's grey for most of the people. And the curves denoting all kinds of things - begining and end tail just remind me of:
"Small outline package (SOP), a type of surface-mount integrated circuit (IC) package"
So more of a retro thing than some cutting edge innovative company. :p
Meanwhile... at Motorola for the last 70 years (regardless of the fact they've been bought and passed around a bit over the years):
Edit: Yeah, I don't like the new Micron one either... it just makes it look like a word rather than a brand 'image'
I just hope they manage to get something cooking for Crucial. They've had the more aged logo in my opinion, if only slightly. Micron's was a classic. Crucial's belongs right up next to the old Staples logo.
The question is, can you make a simpler logo that conveys the same emotion and feeling? For those old logos, yes you can. You should not because logos should not be messed around with without a very good reason, but those logos could be simplified.
Mitsubishi's logo is as simple as it can get, structurally speaking. It is solid colors, minimalist design, and recognizable. Just from its shape, it is as good as it is going to get.
Just my 2 cents on what makes a good logo.