Thursday, October 10th 2024

Micron Updates Corporate Logo with "Ahead of The Curve" Design

Today, Micron updated its corporate logo with new symbolism. The redesign comes as Micron celebrates over four decades of technological advancement in the semiconductor industry. The new logo features a distinctive silicon color, paying homage to the wafers at the core of Micron's products. Its curved lettering represents the company's ability to stay ahead of industry trends and adapt to rapid technological changes. The design also incorporates vibrant gradient colors inspired by light reflections on wafers, which are the core of Mircorn's memory and storage products.

This rebranding effort coincides with Micron's expanding role in AI, where memory and storage innovations are increasingly crucial. The company has positioned itself beyond a commodity memory supplier, now offering leadership in solutions for AI data centers, high-performance computing, and AI-enabled devices. The company has come far from its original 64K DRAM in 1981 to HBM3E DRAM today. Micron offers different HBM memory products, graphics memory powering consumer GPUs, CXL memory modules, and DRAM components and modules.
Source: Micron
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46 Comments on Micron Updates Corporate Logo with "Ahead of The Curve" Design

#26
Vincero
bugNeah, I wish everybody would go back to using crests and/or coat of arms.


Like this?

Amazed it's still in use and hasn't been 'simplified' in the same way as other car makers have - when even program icons have been reduced to looking worse than when Windows 3.x was around, this bucks that trend massively.
Especially as there is underlying controversy about who the guy being eaten by the snake might be...
Posted on Reply
#27
AusWolf
Vincero

Like this?

Amazed it's still in use and hasn't been 'simplified' in the same way as other car makers have - when even program icons have been reduced to looking worse than when Windows 3.x was around, this bucks that trend massively.
Especially as there is underlying controversy about who the guy being eaten by the snake might be...
Yes please! :)

How much better is this than Intel's or Micron's new logo, seriously? On a scale of 1 to 10, probably a million.
Posted on Reply
#28
JWNoctis
Vincero

Like this?

Amazed it's still in use and hasn't been 'simplified' in the same way as other car makers have - when even program icons have been reduced to looking worse than when Windows 3.x was around, this bucks that trend massively.
Especially as there is underlying controversy about who the guy being eaten by the snake might be...
AusWolfYes please! :)

How much better is this than Intel's or Micron's new logo, seriously? On a scale of 1 to 10, probably a million.
Truth be told, that design ("Biscione") is pretty out there even for a heraldic charge. A new design like that these days would be quite... explosive.

This one only gets a pass by being several times older than everyone's ten-great grandfathers. But does it look amazing? Yes. :laugh:
Posted on Reply
#29
AusWolf
JWNoctisTruth be told, that design ("Biscione") is pretty out there even for a heraldic charge. A new design like that these days would be quite... explosive.

This one only gets a pass by being several times older than everyone's ten-great grandfathers. But does it look amazing? Yes. :laugh:
That's how you suggest that your brand has heritage, it's unique, and your product is interesting. What does the new Intel or Micron logo suggest? Absolutely nothing, imo.
Posted on Reply
#30
Vincero
JWNoctisNew logo looked quite inductive, complete with the phasing dot.

:p
I see what you did there...

___m___

Although I think they'll find most people's reaction more 'resistive'...
AusWolfThat's how you suggest that your brand has heritage, it's unique, and your product is interesting. What does the new Intel or Micron logo suggest? Absolutely nothing, imo.
I think in some cases the brand will bring the heritage regardless as long as they actually build that heritage.
Take Grumman for example (who some may never have heard of but built some of the best stuff from the very late 60s 'merica such as the F-14 Tomcat and Apollo Moon Lander). That's building a heritage that ultimately adds to the logo....

Posted on Reply
#31
bug
AusWolfThat's how you suggest that your brand has heritage, it's unique, and your product is interesting. What does the new Intel or Micron logo suggest? Absolutely nothing, imo.
They suggest "happy to roll with the fad-du-jour".
Posted on Reply
#32
remixedcat
looks so generic and blah. so sick of this globohomo look to everything... homogenized af and all looks the same and bland

meanwhile... my logo and site looks very edgy and different just like my music!

Posted on Reply
#33
Wirko
Vincero

Like this?

Amazed it's still in use and hasn't been 'simplified' in the same way as other car makers have - when even program icons have been reduced to looking worse than when Windows 3.x was around, this bucks that trend massively.
Especially as there is underlying controversy about who the guy being eaten by the snake might be...
If we go that far, you could also give an example from the tech world. Apple Computer 1976. Hand drawn by Steve Jobs, if I remember right. It never made it to any products.
Posted on Reply
#34
AusWolf
remixedcatlooks so generic and blah. so sick of this globohomo look to everything... homogenized af and all looks the same and bland

meanwhile... my logo and site looks very edgy and different just like my music!

That cat face next to your name is a logo. What Micron and Intel made up recently is not. It's just text.
Posted on Reply
#35
remixedcat
AusWolfThat cat face next to your name is a logo. What Micron and Intel made up recently is not. It's just text.
Yep... and it's boring af
Posted on Reply
#36
Vincero
Mushkin have topped / transcended that and gone from their name with typeface as a logo to just: <m

Bold or lazy...
Posted on Reply
#37
InVasMani
First try...versus that boring logo they designed.

Posted on Reply
#38
yfn_ratchet
InVasManiFirst try...versus that boring logo they designed.

This doesn't reflect anything about Micron's business though. They're not Micragard Cybersecurity, they're Micron Semiconductor Inc. Nevermind that it sooner reminds me of a flavor-of-the-week skin gambling trading website.

The logo ain't just about looks and especially not whatever you fed into Stable Diffusion to get this, it needs to communicate what the company's about in some fashion. It's why Microsoft has the Windows logo right there, they're the Windows company. That's what they do, first and foremost. The rest is just the rest.
Posted on Reply
#39
AusWolf
yfn_ratchetThis doesn't reflect anything about Micron's business though. They're not Micragard Cybersecurity, they're Micron Semiconductor Inc. Nevermind that it sooner reminds me of a flavor-of-the-week skin gambling trading website.

The logo ain't just about looks and especially not whatever you fed into Stable Diffusion to get this, it needs to communicate what the company's about in some fashion. It's why Microsoft has the Windows logo right there, they're the Windows company. That's what they do, first and foremost. The rest is just the rest.
Sure, except that the new Micron logo 1. Isn't a logo, and 2. Doesn't communicate anything.
Posted on Reply
#40
yfn_ratchet
AusWolfSure, except that the new Micron logo 1. Isn't a logo, and 2. Doesn't communicate anything.
You can read the article and see what they meant to communicate with the design elements, primarily the coloration of silicon and, as one commenter suggested, a resemblance to surface-mount ICs. It qualifies as an logo, it's just not one that's particularly well thought out.
Posted on Reply
#41
AusWolf
yfn_ratchetYou can read the article and see what they meant to communicate with the design elements, primarily the coloration of silicon and, as one commenter suggested, a resemblance to surface-mount ICs. It qualifies as an logo, it's just not one that's particularly well thought out.
No, it's text. A logo doesn't need an article to state what it emphasises.
Posted on Reply
#42
yfn_ratchet
AusWolfNo, it's text. A logo doesn't need an article to state what it emphasises.
'Logo' ≠ 'emblem', don't conflate the two. 'Just text' can be a logo just as Louis Vuitton's is 'just text'. And Louis Vuitton follows a long history of trademarked luxury fashion being closer to an artist's signature than a visual signifier. Most wouldn't be able to put that together on their own at a cognitive level, but the logo evokes that history and prestige without having to obviously convey to the average onlooker that it's expensive and for people with deep pockets and fragile egos.

The reason I told you to read the article and comments suggesting other inspirations is because you didn't put a lot of thought into attempting to interpret the logo, therefore reading up on someone else's ideas for it would help stimulate that thought. Rather, you think to needlessly and exaggeratedly dog on a new logo on the basis of a reasoning whose knees quake under a five pound weight.

I also think the new logo is bad, but I think so on a design level. The significant concepts behind the logo, i.e. the silicon-inspired coloration and reference to SMDs, is just fine and works for their brand. It's the final product I have an issue with. You hate it because they changed it at all, as if you would happen upon the old Micron logo in the wild and smile fondly. You didn't. Give the new a fair shake before you make calls to dump it in the river.
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#43
InVasMani
Mushkin's logo is more on point.
Posted on Reply
#44
Vincero
InVasManiMushkin's logo is more on point.
That's not their logo....

This is:

Why are there sparks coming out of the brain on your image?? To be fair, based on the reliability of their products for me (2 out of 2 SSD failures) that's actually probably about right.

I wish they'd tell us what's worth less than 'm'.... before they go out of business.
WirkoThey will have to change the simplified logo too, this one:

The new "m" doesn't seem a good choice, it looks like half-inchworm, half-elephant.
To be honest, their old 'simplified' / mini logo always reminded me of a magnetic core memory element - I know that's probably not what it was
For those who don't know what that is:


I don't know if Micron were around / did that as a product range - I don't think they did - but it's an uncanny similarity for a memory maker to have a conceptually similar logo.
Posted on Reply
#45
AusWolf
yfn_ratchet'Logo' ≠ 'emblem', don't conflate the two. 'Just text' can be a logo just as Louis Vuitton's is 'just text'. And Louis Vuitton follows a long history of trademarked luxury fashion being closer to an artist's signature than a visual signifier. Most wouldn't be able to put that together on their own at a cognitive level, but the logo evokes that history and prestige without having to obviously convey to the average onlooker that it's expensive and for people with deep pockets and fragile egos.

The reason I told you to read the article and comments suggesting other inspirations is because you didn't put a lot of thought into attempting to interpret the logo, therefore reading up on someone else's ideas for it would help stimulate that thought. Rather, you think to needlessly and exaggeratedly dog on a new logo on the basis of a reasoning whose knees quake under a five pound weight.

I also think the new logo is bad, but I think so on a design level. The significant concepts behind the logo, i.e. the silicon-inspired coloration and reference to SMDs, is just fine and works for their brand. It's the final product I have an issue with. You hate it because they changed it at all, as if you would happen upon the old Micron logo in the wild and smile fondly. You didn't. Give the new a fair shake before you make calls to dump it in the river.
99.9% of people aren't gonna read an article about a company logo - I tried to see it from their perspective. Of course, you can read up on how every single pixel signifies something far-fetched, but ultimately, who cares? A logo is supposed to be catchy and unique, not meaningful.
Posted on Reply
#46
Wirko
yfn_ratchet'Logo' ≠ 'emblem', don't conflate the two. 'Just text' can be a logo just as Louis Vuitton's is 'just text'. And Louis Vuitton follows a long history of trademarked luxury fashion being closer to an artist's signature than a visual signifier. Most wouldn't be able to put that together on their own at a cognitive level, but the logo evokes that history and prestige without having to obviously convey to the average onlooker that it's expensive and for people with deep pockets and fragile egos.
True. For less deep pockets, there's also Sony, with a non-logo easily recognizable from space.
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