Gainward introduced the GameSoul line of premium graphics cards for the Greater China region. The series is led by the GeForce GTX 1080 GameSoul, followed by the GTX 1070 GameSoul. Both cards are based on a nearly identical board design, but differ with the PCB, with the GTX 1070 card featuring GDDR5 memory in place of GDDR5X. Both cards feature a large, triple-slot cooling solution with split aluminium fin-stacks, ventilated by a trio of 100 mm spinners.

The GTX 1080 GameSoul comes with factory-overclocked speeds of 1733 MHz core, 1873 MHz GPU Boost, against reference clock speeds of 1607/1733 MHz; while the GTX 1070 GameSoul comes with speeds of 1620/1822 MHz, against 1506/1683 MHz reference clocks. Both cards feature ref LED lighting, dual-BIOS, draw power from a pair of 8-pin PCIe power connectors, and feature display outputs of three DisplayPorts 1.4 and one each of HDMI 2.0b and dual-link DVI.