Sunday, December 18th 2016

NVIDIA GTX 1080 Ti Confirmed; 980 Ti Owners to Enjoy "Step-up" Program

by
Raevenlord
 Discuss (35 Comments)
In a lInkedIn job post for Senior Marketing Manager, NVIDIA has seemingly confirmed the launch of a Ti version of their GTX 1080 graphics card. The relevant line is a simple one: "980 Ti users get first spot in line for 1080 Ti pre-orders, or Step Up offer".

If true, this is an interesting way for NVIDIA to go on about with their newest generation graphics card releases, and would be a good way to essentially "corner" their current user base into future hardware upgrade paths by increasing the value of staying within the GeForce family. Considering NVIDIA's current product stack, we wouldn't be surprised to see GTX 1080 Ti retail at about $999, so a value of $200 for your used 980 Ti seems reasonable in such a trade-in program (from a purely corporate perspective, naturally).

However, a move such as this also has the potential to open the proverbial can of worms: what about current owners of GTX 1070 or GTX 1080 graphics cards? Should they have the same right to participate in such an upgrade program? Or maybe even more, since this is a program designed to reward loyalty, and they've already acquired the company's latest and greatest (at the time)? Only time will tell, but I wager rivers of digital ink will run under this particular bridge, it NVIDIA does indeed decide to build upon it.

Yet another point of contention may be the fact that NVIDIA's add-in board partners, such as EVGA, ASUS or MSI, just to name a few, will see this upgrade program as a way for NVIDIA to keep sales of their products in-house (admitting that this offer will only be available towards an eventual acquisition of their Founder's Edition 1080 Ti graphics cards). This is definitely not a slight issue either, since any unbalancing acts towards the status quo are sure to have repercussions in the AIBs' relations with the company.

Nvidia is expected to unveil the new GeForce GTX 1080 Ti graphics card at the CES 2017, scheduled to kick off in January in Las Vegas, Nevada, USA.
Source: LinkedIn

Related News

Add your own comment

35 Comments on NVIDIA GTX 1080 Ti Confirmed; 980 Ti Owners to Enjoy "Step-up" Program

#26
Camm
DethroyPascal's desktop GPUs are more or less Maxwell on a smaller manufacturing process node. And Maxwell is also not that much different from Kepler. Volta will be the first major architectural redesign since Kepler. That's why.
There's also from a purely enthusiast view, that Pascal offers nothing in DX12 and Vulkan. New tech (even API's) get us excited, and Pascal not doing anything there makes Pascal look bland.

The real story will be what Vega looks like - if its a fast card, it'll cement Pascal as being early, but ultimately a boring stepping to Volta. And if it sucks, its probably the sucking chest wound of AMD's high end GPU business.
Posted on Reply
#27
efikkan
DethroyPascal's desktop GPUs are more or less Maxwell on a smaller manufacturing process node. And Maxwell is also not that much different from Kepler. Volta will be the first major architectural redesign since Kepler. That's why.
Pascal is still a larger improvement than GCN 1.1-1.4. And there are some architectural improvements, even though they are smaller than the upcoming changes in Volta. Nevertheless, what matters is real world performance, and in that regard Pascal is excellent.
Posted on Reply
#28
Camm
efikkanPascal is still a larger improvement than GCN 1.1-1.4. And there are some architectural improvements, even though they are smaller than the upcoming changes in Volta. Nevertheless, what matters is real world performance, and in that regard Pascal is excellent.
The thing is, comparatively we don't know that. As there's no competition in the high end to compare it to. Shrug.
Posted on Reply
#29
Dethroy
efikkanPascal is still a larger improvement than GCN 1.1-1.4. And there are some architectural improvements, even though they are smaller than the upcoming changes in Volta. Nevertheless, what matters is real world performance, and in that regard Pascal is excellent.
That's a highly subjective statement though. Even if you deem Pascal's real world performance excellent, I find it lacking in several metrics.
Posted on Reply
#30
efikkan
DethroyThat's a highly subjective statement though. Even if you deem Pascal's real world performance excellent, I find it lacking in several metrics.
Like what precisely? Pascal products is greatly improved over the previous generation (e.g. GTX 1070 vs. GTX 970, …). This is not subjective in any way, it's pure numbers. Pascal is even slightly better at performance per GFlop, which means the architecture is slightly more efficient (regardless of production node).
Posted on Reply
#31
ratirt
efikkanLike what precisely? Pascal products is greatly improved over the previous generation (e.g. GTX 1070 vs. GTX 970, …). This is not subjective in any way, it's pure numbers. Pascal is even slightly better at performance per GFlop, which means the architecture is slightly more efficient (regardless of production node).
Excellent you say? I wouldn't go that far. die shrink gives performance and those Gflops as you said. Smaller size better power consumption and more transistors you can stuff on there. architecturally it doesn't bring much new comparing to Maxwell
Posted on Reply
#32
efikkan
ratirtExcellent you say? I wouldn't go that far. die shrink gives performance and those Gflops as you said. Smaller size better power consumption and more transistors you can stuff on there. architecturally it doesn't bring much new comparing to Maxwell
Please read my post again; I was talking about performance per Gflop (real world performance per theoretical performance). Node shrinks does not have an impact on this.
Posted on Reply
#33
Frizz
Can still sell 980Ti's second hand here in syd for 550-700+ AUD.... that said I got my gold edition for 400 AUD new so can still make a profit either way :)
Posted on Reply
#34
Alex B
Ive been Intel/Nvidia Guy for 10 years. Not because im a fan of them just because they built the fastest stuff. Ive never minded paying the extra based on the FPS I get back.

Think this time AMD needs looking at. If they deliver on what they have been promising then this Vega/Rizen might be on par for performance and cost a lot less. I currently have 2x 980Ti's and feel they are worth more than the speculated $200. If they managed to get the 3/4 way SLI working I would happily chuck 2 more in.

If the AMD comes in at 50% the cost of the Intel/Nvidia I'll do a build and see how it goes.
Posted on Reply
#35
RealNeil
Alex BIve been Intel/Nvidia Guy for 10 years. Not because im a fan of them just because they built the fastest stuff. Ive never minded paying the extra based on the FPS I get back.

Think this time AMD needs looking at. If they deliver on what they have been promising then this Vega/Rizen might be on par for performance and cost a lot less. I currently have 2x 980Ti's and feel they are worth more than the speculated $200. If they managed to get the 3/4 way SLI working I would happily chuck 2 more in.

If the AMD comes in at 50% the cost of the Intel/Nvidia I'll do a build and see how it goes.
Chuck away.
3 and 4 way SLI works with 980Ti cards, but is disabled on the next generation. (1070 - 1080 - 1080Ti)
This is assuming you're using a motherboard with enough PCI-E lanes.

I have a pair of 980Ti cards too and they're pretty slick. Now that I finally have a couple of X99 systems, I'm tempted to go with three-way SLI/Crossfire in both of them.
Posted on Reply
Add your own comment
May 10th, 2024 03:57 EDT change timezone

Latest GPU Drivers

New Forum Posts

Popular Reviews

Controversial News Posts