Wednesday, July 26th 2017
AMD RX Vega First Pricing Information Leaked in Sweden - "Feels Wrong"
Nordic Hardware is running a piece where they affirm their sources in the Swedish market have confirmed some retailers have already received first pricing information for AMD's upcoming RX Vega graphics cards. This preliminary pricing information places the Radeon RX Vega's price-tag at around 7,000 SEK (~$850) excluding VAT. Things take a turn towards the ugly when we take into account that this isn't even final retail price for consumers: add in VAT and the retailer's own margins, and prospective pricing is expected at about 9,000 SEK (~$1093). Pricing isn't fixed, however, as it varies between manufacturers and models (which we all know too well), and current pricing is solely a reference ballpark.
There is a possibility that the final retail prices will be different from these quoted ones, and if latest performance benchmarks are vindicated, they really should be. However, Nordic Hardware quotes their sources as saying these prices are setting a boundary for "real and final", and that the sentiment among Swedish retailers is that the pricing "Feels wrong". For reference, NVIDIA's GTX 1080 Ti is currently retailing at around 8,000 SEK (~971) including VAT, while the GTX 1080, which RX Vega has commonly been trading blows with, retails for around 5600 SEK (~$680) at the minimum. This should go without saying, but repare your body for the injection of a NaCl solution.
Source:
Nordic Hardware
There is a possibility that the final retail prices will be different from these quoted ones, and if latest performance benchmarks are vindicated, they really should be. However, Nordic Hardware quotes their sources as saying these prices are setting a boundary for "real and final", and that the sentiment among Swedish retailers is that the pricing "Feels wrong". For reference, NVIDIA's GTX 1080 Ti is currently retailing at around 8,000 SEK (~971) including VAT, while the GTX 1080, which RX Vega has commonly been trading blows with, retails for around 5600 SEK (~$680) at the minimum. This should go without saying, but repare your body for the injection of a NaCl solution.
79 Comments on AMD RX Vega First Pricing Information Leaked in Sweden - "Feels Wrong"
I think this launch is going to be a total flop, but if this pricing information is accurate, it makes me think maybe, just maybe, RTG is going to pull a rabbit out of the hat...but I don't think that is very realistic at this point.
JAT
Polaris was pretty expensive at launch IIRC, even higher than mining prices.
EDIT: If we go by Polaris numbers it will still be more than 1080ti prices, and it will have to be so good at mining it's offensive, which it isn't. We'll see how it'll be I guess. When's release?
I'm not saying cards aren't a bit overpriced, forgetting about mining for now, but there's a lot more stuck on them now.
News flash. Any manufactured good is sold far, far above the BoM cost because THAT IS HOW YOU MAKE MONEY. Appliances, cars, electronics, furniture, ece. If you are going to call out the 1060, why are you not also calling out the 580 at $229? Or do you believe that since Nvidia is doing a better job that they should sell the 1060 at cost out of the goodness of their hearts? When you have a product superior to everything else on the market, you charge more because you can. Only the daft would give up free profit (notice that despite higher prices, nvidia has enjoyed high sales since pascal came out)
AMD screwed up hard with VEGA. Some will blame nvidia for working with developers, some will say that AMD just needs more time to work on their drivers (because 3 years of development on an arch and at least half a year of working silicon just isnt good enough for poor ol AMD), some will say that DX12 will save AMD, Some will say that TBR will let VEGA complete with Pascal on power consumption. I've heard it all before.
The bottom line is AMD screwed up, hard. VEGA is highly disappointing, and barring AMD pulling the wool over everybody's heads, intentionally gimping VEGAs performance with drivers prior to gaming vega's launch, and somehow dramatically increasing IPC or decreasing power draw, AMD will not be competitive. They have managed to fail to catch a 18 month old arch from nvidia, pure and simple. AMD will not be competitive until NAVI at the earliest.
www.pcworld.com/article/132798/article.html
And this was only 7 years ago...
This is all preemptive. We don't even have solid benchmarks from the retail card with finalized drivers yet. Maybe performance is better than is being let on.
The price clearly indicates one of two things:
1) Vega does better than we were lead to believe up to this point.
2) Vega costs a lot to manufacturer and they can't afford to sell it for less.
#2 is doubtful because it's not really a huge chip. #1 is what RTG has been telling us for a long time now.
Honestly, I doubt one person, based on their entrenched viewpoint, will be happy about this card. I feel it is not going to be good news for AMD. Yeah, mid-grade GPU's are where the money is at, but you've got to have a good flagship. I will wait, and we shall see.
Vega is so shit so miners wouldn't buy them all, and the gamers can actually game.
AMD did it all on purpose! To save PC Gaming!