Tuesday, August 15th 2017
AMD's RX Vega Launch Prices Might be Just Smoke and Mirrors
Overclockers UK staff member Gibbo, who posted the renowned British company's Vega stocks and deals for the red team's graphics cards, has just come out with something that might put our inner buyers to attention. Apparently, AMD has allowed launch prices to be as they currently are ($499 for the Vega 64 and $399 for the Vega 56 in the Americas; £549 for the Vega 64 in the UK) through rebates and other offers to retailers, who, according to Gibbo, couldn't keep those prices at all if that was not the case. According to the Overclockers UK staffer, " (...) the good news is AMD are rebating early launch sales to allow us to hit £449.99 on the stand alone black card which has no games. This is a launch only price which AMD at present are saying will be withdrawn in the near future, when if it happens is unknown, but remember do not be shocked if the price jumps nearly £100 in a few days. This time around there is no early adopter tax, quite the opposite on the stand alone black card, so do be quick."
Doing some digging through Europe, we've been seeing incredible (as in, unbelievably high) pricing for AMD's RX Vega cards all over Europe, with Mindfactory.de also asking users fork out €649 (~$760) for your base, run of the mill reference Vega 64. And if price hikes are to be expected in the near future, I think AMD can count itself out of the game, in all practical realities. At that pricing, Vega just isn't competitive with Pascal's equivalent cards. On Overclockers UK, the cheapest GTX 1080 can be had for just £449 (a whole £100 pounds less, with competitive performance, to the Vega 64.) Over at Mindfactory.de, you can nab an AIB, dual-fan GTX 1080 for just 527€. Let's see what happens to Vega 56's pricing when that one actually finds itself out in the wild, but for now, it seems AMD's bet on HBM2 and a monolithic die is backfiring on them. The company is probably betting most of its Vega profits to come from the professional or AI acceleration markets - and for the looks of it, that is the most sensible play.
Sources:
Gibbo @ Overclockers UK, Mindfactory.de, Reddit
150 Comments on AMD's RX Vega Launch Prices Might be Just Smoke and Mirrors
Then AMD you can keep your exspensive power hungry radiators. I am gonna keep my GTX 1080 TI.
Or shut i be an ass to get a whole bunch of them for mining and then also have a great radiator for then winter return to my country :p
Me sitting in the same room as my mining rig with a bunch of vega 64 cards :laugh:
shall say the same when geforce becoming a radiator in some generations, has happend before
anyhow back to threadripper and its ripping at intel ;)
:roll::roll::roll::roll::roll::roll:
But at least nvidia leaned the lesson after firmi and since then nvidia cards has been very power efficiant. While AMD cards has have high TDP over previous generations like R290X and R390X with a TDP at 290 and 275 watt and remember stock cooler where noisy like an vacuum cleaner. While AMD RX cards is some what alright when it comes to TDP but that still do not take a way that vega cards TDP i high as well.
Oh by the way, intel also have a ripper in there arsenal. It's called walletripper:p
But guys i'm a good reseller. I care about you
r money.NVIDIA has been developing two archs since Kepler - their last universal arch was Fermi and we all remember it fondly.WTF are you talking about? RX Vega's mining performance results have already been published everywhere. It sucks at that. A pair of GTX 1070 (vs RX64) will be like 40% faster, cheaper and consume a lot less power.
If it is true (and it may not be) it's a very poor tactic to paint reviews better. Launch at a certain price only because you've given retailers a rebate (i.e. paid them to sell it cheaper on initial pre-order). Does it need to be said that if Nvidia had done this, North Korea might actually have fired those missiles at Guam. The action can be defended from a business perspective but from a 'pissing in the fans face' perspective, it's a tad dishonest.
Let's wait to see what happens. And yes, Gibbo can't be fully trusted, that's why it'll be good to hear if OC3D get a response.
Have fun.
Someone who works in retail can easily show SKU codes and pricing from AMD post pre-order. But.... given what Fury X sold for and how much more Vega has moved on (in tech of not outright performance) I don't find the £450 price to be 'realistic'. That looks very much like a "quick - we need to match the 1080 price" move.