Naming schemes are pretty interesting nowadays, with AMD firing some warning shots across Intel's bow with their X399 HEDT chipset (thus superseding Intel's X299 by a whole hundred.) This may seem like nothing, and it actually should be nothing; naming schemes are not to be considered indicative of actual performance, especially in regards to competing companies' products. However, as we all know, there is power in numbers. Namely, there is power in bigger numbers, as an i7 will be above an i5, and a Ryzen 7 will be above a Ryzen 3.

AMD threw a curve ball towards Intel with their B350 chipset, which stands in the way of Intel's own historical nomenclature (after the B150 and B250 chipsets from Intel, a B350 would surely follow.) Now, reports say Intel will be upping AMD by releasing a B360 chipset, thus regaining footing in the "bigger is better" battle of wits over consumer's hearts. My Drivers, the source of the information, goes on to say that these chipsets won't be released in 2017 (only Intel's Z370 chipset is expected this year), and that despite using the same socket, Intel's Coffee Lake won't be a drop-in upgrade for Z170 and Z270 platforms, since Intel "changed the alignment of the design." This information had already been advanced by a motherboard maker's social media channel as well.