In the latest news surrounding the strange, foggy circumstances of AMD's RX Vega 64 pricing, company-man Gerald Youngblood told PCGamesN that the announced RX Vega's pricing wasn't a launch-only affair. Specifically, he said that "Our SEPs, and the price tag that we announced, is our full intention of where we would suggest the product be priced. Not just for launch, but ongoing." Gerald then went on to say that RX Vega's pricing woes can't be attributable to AMD, in that "First of all we just need to drive as much stock as we can, because inventory is really important in everybody being able to hit those prices. Then it's just working with our partners to enable it, but we don't set the price of their product. But we will drive, and do everything that we can, to get those prices to where we suggested when we launched them earlier."While the supply and demand equation is something we understand, and is the principal factor in increased pricing for almost every component that goes inside a desktop PC nowadays (there are price increases across the board for GPUs, SSDs, and DRAM memory as we speak), perhaps we shouldn't forget that retailers themselves have been saying that they were only able to hit AMD's MSRP of $499 for Vega 64 due to rebates offered by the company. It's true that AMD can't really control the pricing at which retailers sell - but they can control the price at which AMD themselves sell to retailers, through the mentioned rebates. This is the particular point of contention, for now, regarding the company's pricing policy, because it seems AMD are limiting availability of Vega 64 SKUs at $499 by only selling a certain number of RX Vega 64 GPUs with the included rebates that bring the acquisition pricing down enough for retailers to be able to charge MSRP. Now certainly, retailers are always looking towards maximizing their profits as well; however, this "rebate" issue wasn't approached before in other GPU launches, which lends some credence to the retailers' position.