Wednesday, October 4th 2017
PUBG Review-bombed Due to In-game Ads on Steam
PlayerUnknown's Battlegrounds (PUBG) is a game that has been in the limelight mainly for the unexpected success it achieved in the Steam platform, passing unexpected milestones in the sales department (around 10 million copies sold) and in maximum concurrent players (1,645,460). However, the game has also seen its fair share of problems due to technical or balancing reasons. If there is one circumstance of public outcry that could have been avoided, though, it's the latest: Chinese players have review-bombed PUBG due to the addition of in-game ads. On which we had a more in-depth editorial sometime ago, if you want to take a look.
Review bombing isn't new, and started even before the latest high-profile event of the sort, around Campo Santo's Firewatch. The in-game ads are only present in loading screens, and point towards a third-party VPN service, which promises better internet connections to thousands of Chinese players when connecting to non-asian servers. For now, the ads seem to be limited to the Chinese crowd; there's a chance these ads could expand to other, non-China based players, although that is looking increasingly likely, considering the overall response from the affected portion of PUBG's player-base - the game now counts with more than 26 thousand negative reviews, with the vast majority of those hitting the game since September 29th (not exclusively due to the in-game ads, but those are the most pervasive argument in the reviews.)
Sources:
Steam, TechSpot
Review bombing isn't new, and started even before the latest high-profile event of the sort, around Campo Santo's Firewatch. The in-game ads are only present in loading screens, and point towards a third-party VPN service, which promises better internet connections to thousands of Chinese players when connecting to non-asian servers. For now, the ads seem to be limited to the Chinese crowd; there's a chance these ads could expand to other, non-China based players, although that is looking increasingly likely, considering the overall response from the affected portion of PUBG's player-base - the game now counts with more than 26 thousand negative reviews, with the vast majority of those hitting the game since September 29th (not exclusively due to the in-game ads, but those are the most pervasive argument in the reviews.)
44 Comments on PUBG Review-bombed Due to In-game Ads on Steam
A positive or a negative review from someone who played 0.6h means jack shit.
So yeah, you can get drawn in for quite some time before frustration sets in.
Even in games that have deliberate in-game ads, I don't care that they do. I'm not staring at the ad while I'm playing, I ignore them because I'm focused on the game and not some ad. Much like billboards when I'm driving - sure they're there and easy to see, but I don't remember a single ad I saw on a billboard as I drove into work this morning. People are making a big stink out of nothing.
The worst are the truly passionate reviews from hardcore players. You can't trust hardcore players, they have their own ideas about what priority things should have, and at least for me as a casual gamer their views literally don't concern me. "The end game is ruined because ThingX now is 2.3% instead of 2.5% BOYCOTT AND HATE MAIL COMMENCE", but it takes dozens of hours to get to the point where you care.
And then there's the lack of scores, which makes the whole thing moot and degrades it from reviews to fanwars.
Just a quick look on Steam and Darkest Dungeon, which I have not played btw, and the top review is this: It's baffling. HOW THE FUDGE DID HE TAKE 100 HOURS TO REALIZE WHAT TYE GAME IS? And obviously he hasn't played many of those kinds of RPGs, and it feels like he's just not into that kind of game, or/and that he has missed something important. Which begs the question: how many of the reviews are from people not understanding the game, or from people who wants to be a fan of the genre but isn't, or from people wanting something totally different than what the devs intended?
Still, a paid for client with ads is double dipping.
btw another big reason I am not a fan of ads in games, is because generally, it a sign of quality degrading and a business model that is not effective without it. That's bad, because it means the game cannot stand on its own quality and be profitable - it means it can't really be sustained. And that is a shocking idea given the amount of copies sold. The only other explanation is pure greed, because 18M is a pretty nice target audience.
There is really only one neat way of getting advertising in games, and that is when it fits the game setting, like billboards in GTA or sponsoring on cars and football players etc.
If the game is going to have ads, make it free. If you are going to constantly update the game and that requires money, either charge or subscription fee or force ads on free players so long as you are providing good content. Having ads AND a micro-transaction shop on a game I paid for is out of the question. FYI I would be willing to pay $100 for some of the better games.
A hybrid solution, which I personally very much prefer, is to pay for the initial purchase, which should be less than 20$, and then have adds in the game, on form on billboards advertising or similar, branded clothes/outfits, cars, etc. But definitely, definitely, no adds that stop the game, just like those shits on TV during Movies/TV Shows.